Having a successful online booking service can make all the difference for your clinic and add thousands in revenue every year. So we’ve decided to share with you the key features to look for in your online booking system to make sure it offers everything you need to boost your appointments.
Real-time online booking
This will be the core product you’re subscribing to, allowing customers to make appointments online.
There are different versions of this of course. Here at Vetstoria we use a 4 step process to allow bookings to be made easily on mobile and tablet (where 60% of all online bookings are made). But there are other options on offer, so do you research into what booking style is best for you – feel free to get in touch if you have specific questions.
Adding appointments in your clinic software (PIMS) calendar
A fairly simple feature, this takes online bookings and adds them seamlessly into your practice management software calendar or diary to ease the workload on your front desk.
Be in control by tailoring the online booking to your scheduling preferences
We understand that your clinic is unique, and that your consultation organisation could be complex. So you need a system that can be tailored to fit in with your specific requirements and website.
1. The appointment types can be configured to be breed specific. So, puppy vaccinations will not be offered if a client selects ‘cat’.
2. Each vet can be setup with their own preferences (helpful if some vets do not see all species).
3. Allow customers to book in with a specific vet of their choice.
4. Single species consultancy windows can be setup for specialist hours (helpful if you want to run a cat only hour for example).
Your online booking system should offer unlimited calendars. This way your practice can continue to grow without you having to worry about any additional future costs.
Promoting your brand through online booking
The Vetstoria booking process can be fully embedded within your own website. It can also be fully customised to showcase the branding of your website. Featuring an array of color and style options, we want our booking system to fit seamlessly into your website.
Vetstoria is implemented this way in order to boost your google ranking, making your website more visible and therefore bringing in more revenue from google. This is unlike other online booking services which typically operate on a separate site and hosts a variety of vet practices – many of whom will be your competitors. This has the potential to drive traffic away from your site.
The best directory for your practice is Google. Ask yourself where you go to find a new service or product online? This is why you should focus on boosting your Google ranking as much as possible!
Missed appointments leads to lost revenue. Because giving your clients the option to reschedule online decreases the amount of no-shows.
It may seem like the bare minimum to be expected of your online booking provider. However, not all services offer rescheduling and some only offer a cancellation and rebooking. Rescheduling on Vetstoria is a simple process for pet owners. This reduces the amount of missed appointments whilst also making sure your front desk doesn’t have to get involved with the rescheduling process.
Revenue Boosting Analytics
Using our analytics engine you will be able to see everyone that books online using our system. Most importantly we’ll show you the number of new customers coming into your practice through online booking. Allowing you to boost the revenue brought in to your practice every month.
You will also be able to test marketing efforts with our tracked links (meaning that we can measure how many clicks you’re getting and find out information about them). We’ll do all the work behind the scenes and provide you with easy to understand data to show you which campaigns were most successful.
If you’re thinking about getting started with online booking, or are looking to switch to a better provider click the get started button below.
But if you’re still not convinced, check out what our clients are saying and why we have a 5 Star rating on Capterra: