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Case Study - Vetstoria Telemedicine

Wylie Veterinary Centre delivers 372 video consultations & generates over £14k / $18k in 2 weeks.

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372

Video consultations delivered

£14,000+

video consultation revenue

Through Vetstoria Telemedicine from 23rd March 2020 to 5th April 2020

Faced with the potential of having to close their doors due to the COVID-19 pandemic, The Wylie Veterinary Centre adopted Telemedicine with Vetstoria. This enabled them to continue serving clients and generating revenue while ensuring the safety of their staff and pet owners.

Challenge

Like the vast majority of global businesses, COVID-19 has had an impact on veterinary practices like The Wylie Veterinary Centre.

Policies such as social distancing and self-isolation have made it difficult for pet owners to visit the practice for routine procedures and checkups, resulting in an abrupt decline in service and ultimately, revenue stream.

With team members fearing for their jobs and pet owners facing the potential of not being able to receive pet care, Wylie Veterinary Centre sought a solution that would enable them to continue operating whilst ensuring the protection of their staff and pet owners from the transmission of COVID-19.

Solution

After evaluating non-industry-specific DIY solutions and other veterinary-specific telemedicine offerings, The Wylie Veterinary Centre decided to go ahead with Vetstoria Telemedicine for three key reasons:

1. It connects directly with their PIMS, IDEXX Animana, to display real-time video consultation availability to clients and push online bookings directly into their practice management system’s schedule.

https://www.vetstoria.com/wp-content/uploads/2020/01/Animana.png

2. It’s flexible and secure – it works on all devices without the need to download additional software or apps and is fully private and encrypted.

3. It works seamlessly with Vetstoria’s online booking widgets, enabling clients to book video consultations directly on their website with no manual intervention or confirmation required.

wylie gif booking on website

“One of the reasons why we chose Vetstoria is because we know that it is GDPR-compliant and our clients’ data is protected. We tried another solution where it was impossible to check if the consulting room had been taken up, so you could start the consultation and then someone else is in there doing a different consultation.”

Pascal Hoberg

Pascal Hoberg – Director, The Wylie Veterinary Centre

Getting started with Vetstoria Telemedicine

As an existing Vetstoria client, The Wylie Veterinary Centre team was familiar with the powerful Vetstoria dashboard and found it really easy to enable the telemedicine feature by following simple video tutorials and guides from Vetstoria.

The practice has set up three consult rooms dedicated to video, with three full-time vets available for appointments on a daily basis and the typical video consultation appointment slot being 30-minutes.

They are promoting the new service prominently on their website and enabling clients to book appointments online through Vetstoria, as well as posting about the service on their social media channels.

Configuring appointment types

Furthermore, by leveraging Vetstoria’s fully-customizable booking engine, The Wylie Veterinary Centre has temporarily disabled all routine appointments, such as vaccinations and spay/neuter surgeries, allowing them to allocate designated times for clinicians to carry-out video consultations.

Appointment types@2x-100

So far, the team at The Wylie Veterinary Centre have found that many video consultations result in follow-up medication or supplement requirements, most of which are collected at the practice following a special protocol or delivered to the pet owners home.

Results

372 video consultations performed through Vetstoria in just over 2-weeks

As of April 5th, 2020, The Wylie Veterinary Centre has performed 372 consultations using Vetstoria, a daily average of 23 consultations per day. In recent days they have been performing closer to 32 per day, which is around ⅓ of their total appointments.

If the business carries on at that rate, they expect to make over £1,200 (approx $1,500) in revenue per day from video consultations alone.

£14,000 addtional revenue generated in just over 2-weeks

The Wylie Veterinary Centre has made up for a large portion of their revenue fallout due to COVID-19 by opening their practice up to take video consultation bookings. Their vets are able to continue helping pet owners from the comfort of their homes, which has helped them retain clients during this difficult time.

Maintaining client and staff satisfaction

Since implementing Telemedicine with Vetstoria, The Wylie Veterinary Centre’s clients have praised the service on review sites and social media. It has done a great deal to keep them and their pets happy and feeling looked after.

Facebook Comment for Wylie 1
Facebook Comment for Wylie 2

Pet owners are really taking to the video consultation service offered by Wylie Veterinary Centre. In fact, the practice is so busy that they’re considering reducing the consultation time from 30-minute to 20-minute slots, so they can help more pet owners.

The feedback from their internal team has also been positive, with many of them feeling reassured about the business’s efforts to maintain revenue and therefore their jobs.

Final words from The Wylie Veterinary Centre

“Video consultation has become a powerful tool in ensuring our practice’s survival in addition to its benefits for pet-owners and the safety for staff. The fact that we’re one of the first in our region to adopt telemedicine in response to COVID-19 means that we’ve gained a crucial ‘relative advantage’ whilst keeping our clients satisfied”

Pascal Hoberg

Pascal Hoberg – Director, The Wylie Veterinary Centre

About

Dating back to 1903, Wylie Veterinary Centre is a greatly admired independent hospital based in Essex, UK.
https://www.wylievets.com

Locations

2 Locations – A Veterinary Centre providing Ophthalmology, Internal Medicine, Diagnostic Imaging, Cardiology, Orthopedic Surgery, Dermatology and Emergency, and Critical Care, and a Wellness Centre.

Practice Type

Independent

Practice Management System

See why practices across the globe use Vetstoria Telemedicine to stay connected with pet owners, anywhere.

Learn More