Free Webinar:

Will Automation Change The Role of The Veterinary Receptionist?

Recorded Thursday 17th September 2020 | 12.30 PM BST | 1 hr

You'll learn:

    • The COVID-19’s impact on the veterinary industry
    • The biggest challenges receptionists currently face
    • How automation can support receptionists
    • What this means for the role of the receptionist going forward

Talk summary:

The automation revolution has been accelerated by COVID-19, which has sent many practices and pet-owners onto a steep learning curve to use automated technology.

Whilst the skills of veterinary surgeons and nurses (technicians) are hard to automate, the traditional role of the receptionist, as some practices have proven, is precarious. Will the role cease to exist or simply evolve?

Our panelists Alison Lambert (BVSc CMRS MRCVS), Co-founder of Onswitch, Kate McMorris (BVetMed, CertVOphthal, MRCVS), Veterinary Surgeon & Director of Seadown Veterinary Services, and Julien Renard (DVM), CEO & founder of Vetstoria, addressed COVID-19’s impact on the industry while outlining the most significant challenges receptionists currently face. They then discussed how automation can support receptionists, and what that means for the role of the receptionist going forward.


Alison Lambert - Vetstoria Webinar

Alison Lambert (BVSc CMRS MRCVS)



Alison is a well-known industry speaker and customer service expert who is also the co-founder of Onswitch, a veterinary business management consulting company. Onswitch exists to Inspire Change and create customer-centered practices where pets, equine, and livestock receive the best care.

Kate McMorris - Vetstoria Webinar

Kate McMorris (BVetMed, CertVOphthal, MRCVS)

Veterinary Surgeon & Director

Seadown Veterinary Services

Vetstoria power-user, Kate McMorris, is a veterinary surgeon and director of UK-based practice, Seadown Veterinary Service. Kate’s creative use of Vetstoria during COVID-19 ensured healthy growth and smooth operations for her practice.

Julien Renard - Vetstoria Webinar

Julien Renard (DVM)

CEO & founder


Julien is CEO and Founder of Vetstoria, the industry-leading veterinary booking platform used by over 2000 practices globally to streamline operations, improve customer experience and maximize revenue. Prior to becoming an entrepreneur, he worked as an emergency veterinarian across Europe and the UK.

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