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Free Webinar:

Why Email Still Matters to Pet Owners

Tuesday 7th of September - 12 pm AEST (Melbourne/Sydney)

Description

Pet owner engagement is more important than ever in the face of a deepening recruitment crisis. Communicating the changes in your service and managing client expectations are all part of the game which helps build empathy and strengthen relationships. Surprisingly, email still reigns as the most effective communication tool if it’s done right! 

We are honored to have a veterinary marketing expert Dr. James Ramsden, CEO of Australia-based marketing agency, PetPack, to deliver this rich presentation on email marketing. With PetPack helping hundreds of practices foster long-lasting client relationships, plus the fact that James is also a vet with over 30+ experience, it surely makes James an authoritative voice on this subject!

You'll learn:

  • What is client engagement, and why does it matter?
  • How email compares to social media
  • How to grow and manage your subscriber list
  • What makes a good subject line
  • What to write about and how to get it written
  • When and how often you should send
  • How to measure success for email engagement

With Industry Expert:

drjamesramsden

Dr James Ramsden

Veterinarian and Founder

PetPack

PetPack is Australasia’s leading provider of online marketing and communication services for vet practices. Over a 30+ year career, Dr. Ramsden has lent his expertise in veterinary communications to organizations such as Mars Pet Care, Hill’s Pet Nutrition, Merial, Boehringer Ingelheim, Pfizer, Bayer, and PetSure.

Dr. Ramsden has appeared as a ‘vet personality’ on Australian national television shows (Talk to the Animals, Good Morning Australia, The Today Show), and wrote a long-running pet care column for The Australian Women’s Weekly. In the early-2000s, Dr. Ramsden founded PetPack to help veterinary practices improve animal health outcomes, create loyal profitable clients, and achieve growth in their business.

Watch on-demand NOW 👇

Our partnership with PetPack is aimed at providing maximum education and support to veterinary professionals. Vetstoria and PetPack may send you additional information post-event of which you can easily opt-out at anytime. To learn more, check out the Privacy Policy of Vetstoria and PetPack.

Frequently Asked Questions (FAQs)

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We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the Vetstoria site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Absolutely!

Just sharing some free knowledge that we hope you’ll find useful. Keep Vetstoria in mind next time you have veterinary marketing, practice management, or customer service questions!