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What pet parents want in 2026: new data to improve care & drive revenue
Our latest research uncovers what 2,000 pet parents expect from their vets, and where many clinics are falling short—just like how 58% of pet parents have had issues when they try to book an appointment with their vet.
Watch the recording to know more about these findings and learn how to keep up with evolving client expectations.
Watch the recording to learn why:
Vet clinics are losing their long-term customers.
35% of pet owners say they’re likely to switch veterinary clinics this year—we’ll show you how to appeal to them.
Your website needs to ensure you’re being chosen by pet owners.
Nearly 1 in 3 pet parents consider a poor website to be a deal-breaker when choosing their vet.
Having the right tools can help effortlessly grow your revenue.
44% of pet parents are more likely to rank good technology as a top-three factor when choosing a vet.
Who should watch?
✔️ Veterinary practice owners and managers
✔️ Front desk and client service teams
✔️ Marketing professionals in veterinary businesses
✔️ Anyone looking to improve team efficiency and client satisfaction
Meet the speakers
Mary has over a decade of experience in the veterinary industry. Starting in equine medicine, she moved into leadership as a Technician Manager, later becoming a CVT in Florida and Practice Manager at a busy 5-DVM clinic, overseeing a 30-person team and full operations.
In 2020, Mary joined PetDesk, which supports 3,000+ clinics in engaging clients and prioritising pet care. As a Solutions Consultant, she works closely with teams to understand their operations, identify pain points, and tailor technology to their needs—helping them save time, work efficiently, and focus on delivering quality patient care.
Victoria joined Vetstoria in 2018 supporting clinics across the globe onboard and utilise our solutions. She is responsible for leading Vetstoria’s global implementation team to onboard clinics seamlessly.
A Registered Veterinary Nurse, Victoria has over 14 years of experience working within the first opinion, referral, emergency and charity sectors. She is passionate to help solve some key challenges for practice staff, enhancing the lives of pets and those who care for them. Outside of work, Victoria is passionate about mental health, neurodiversity and enjoys time with her husband, daughter, 4 dogs, 1 cat and yellow bellied turtle called Mischangelo!
150+ downloads and counting!
Download the 2026 Pet Parent Research Report today
We surveyed 2,000 pet parents in the UK and Australia to uncover how digital tools, communication, and seamless clinic interactions shape satisfaction and loyalty.
With already over 150 downloads, learn more about the latest veterinary communication insights by diving into the 2026 Pet Parent Research Report.
Watch the recording today and discover how to bridge the gap between pet parent expectations and the reality of clinic life.
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