Customer Story

How Swann Animal Clinic made their practice more efficient with Vetstoria and Whiskercloud


appointments booked online monthly


monthly organic visitors to the website


of online appointments are from new clients


of online appointments are contributed by Google and Facebook

*Data taken from the Vetstoria platform and Whiskercloud client database


Before working with Vetstoria and Whiskercloud, one of the biggest challenges for Swann Animal Clinic was managing their online presence, branding and relationship building through social media and their website. Not every team is equipped with the tools.

Another pain point was their lack of time. Considering the sheer volume of phone calls that the clinic receives daily, they needed a solution to enable their staff to spend more time with clients and patients, and less on the phone.


Guided by the mottos “growing things change and changing things grow” and “making a positive impact on as many lives as we can”, Swann Animal Clinic implemented Whiskercloud and Vetstoria to manage their online presence, enhance the hospital’s brand as well as provide an easy-to-use appointment scheduling system to save time for the staff in house.

Whiskercloud facilitated a full digital transformation, and Vetstoria provided the ultimate call-to-action on the custom-made website, “book an appointment”. Vetstoria’s triage capabilities allowed Swann Animal Clinic to book appointments anytime, during and outside office hours, on any device, which reduced their call volume massively.

Vetstoria’s online booking widget complemented the website branding, seamlessly integrating with Swann Animal Clinic’s practice management software – Idexx Cornerstone. This ensured no double bookings and true real-time availability for pet owners.


Whiskercloud is an all-in-one custom website service specifically made for the veterinary industry. Whiskercloud builds websites that are customized to fit your clinic’s needs. They also provide full-service support for developing and enhancing your online presence and veterinary marketing strategy including search engine optimization, social media, and reputation management. More details and a special offer on Whiskercloud here.


  • Clients’ uptake of online booking increased by 400%. Within 10 months of using Vetstoria, the monthly appointments booked through the platform increased from 53 (July 2019) to 237 (May 2020). This demonstrates the huge popularity of online booking amongst Swann Animal Clinic’s client base.
  • 25,784 website users have enjoyed the well-designed website with fantastic SEO from WhiskerCloud. 1000+ monthly visitors came from organic traffic thanks to the digital marketing efforts on Google, Facebook and great SEO.
  • 50% of all online appointments are booked out of hours on the Vetstoria platform, confirming that pet-owners would choose to book appointments at a time that’s convenient for them.
  • 10% of Swann Animal Clinic’s bookings can be attributed to Facebook and Google My Business. The WhiskerCloud team optimized Swann Animal Clinic’s social media profiles, and Google My Business accounts to ensure that the information on these platforms is accurate and effectively highlights the clinic’s unique services like advanced surgical services and urgent care.

“As a hospital that had an average of 750 phone calls per location daily, that time saved was a game-changer. While online booking itself isn’t a novel concept, how Whiskercloud and Vetstoria integrate and inspire, is. I believe that Vetstoria and Whiskercloud together are a fantastic team and pair greatly with veterinary hospitals committed to providing the best possible experience to their clients.”

Katie High, Marketing Director, Swann Animal Clinic & Sidekicks Stay & Play

Choosing to work with both WhiskerCloud and Vetstoria will ensure that your veterinary clinic’s digital presence is bringing you business while also optimizing the appointment booking process for staff and pet parents.

Not using Vetstoria to triage and schedule appointments yet?

Book a 1-on-1 personalised demo now with one of our friendly product specialists to see how Vetstoria can help your team save time and improve service.

Hurry! Time-limited special offer on WhiskerCloud

A super generous offer is on for WhiskerCloud! Better be quick!

Thanks to our partnership, WhiskerCloud is offering amazing custom websites for 70% off – a price of $300 AND the first 60 days are FREE! Your entire custom, mobile-responsive website (with SEO, analytics, security, and more!), a new logo, and a complete branding package is included.

More details and how to claim it here.


Based in Amarillo, Texas, Swann Animal Clinic is a full-service animal hospital that also offers extended hours and after-hours emergencies services. With 13 veterinarians in three locations, Swann Animal Clinic has been exceeding client’s expectations and making a positive impact on its community since 1972.

Clinic Website


3 locations based in Texas

Practice Type


Practice Management System

Key Features Used:

✅ Real-time Online Booking