How to Put No-Shows in the Past for Your Veterinary Practice

Table of Contents
- Why do pet owners miss their veterinary appointments?
- What impacts do no-shows have on veterinary clinics?
- How can I prevent no-shows at my veterinary practice?
- How Vetstoria’s online booking makes no-shows no problem!
- Put no-shows in the past for your veterinary practice!
No one enjoys a missed appointment: clients delay the care their pets need, teams waste valuable time, and clinics lose out on revenue. It’s a daily domino effect of problems for veterinary practices, and understanding the root causes of no-shows can seem daunting.
We’re walking you through the real reasons why pet owners miss their veterinary appointments, the many impacts missed appointments have, along with the sure-fire strategies you can use to make no-shows become no problem in no time. Plus, we’ll discuss the powerful tools Vetstoria specifically offers to help no-shows disappear from your clinic—not your clients.
Why do pet owners miss their veterinary appointments?
When pet owners don’t show up to their appointments, sometimes it can feel a bit personal. It’s important to note that while forgetfulness and poor planning can often be the culprits of no-shows, other factors like lack of transportation and sudden emergencies can cause clients to miss their appointments to no fault of their own. We’ve put together a list of the reasons why appointments are missed so you can stay in the know:
Forgetting the Appointment: Pet owners are people, and people are often busy. Sometimes it can be as simple as a client failing to set or receive a reminder that causes them to forget they’ve booked an appointment with you, or their schedule became busier than expected.
Lack of Transportation: Not everyone has reliable means to easily get from place to place. Pet owners who don’t have consistent transportation they can count on are far more likely to not make it to their appointments.
Concerns With Cost: Sometimes it all comes down to money, or the lack of. Pet parents who are more worried about the financial burdens of pet care will often skip the veterinary appointments they’ve booked, or look for a cheaper option elsewhere.
Anxiety and Stress: We’ve all seen a nervous pet in the veterinary clinic, but their owners can be just as anxious. When a client feels worried or stressed about their veterinary appointment, they’re likely to cancel it at the last minute or completely skip it altogether without warning.
Poor Communication: Clients can only make it to the appointments they’re reminded about, and missed appointments can be the direct result of communication breakdowns from the clinic. No-shows can also happen when a pet owner meant to cancel or reschedule their visit, but never communicated that to the veterinary team.
Inconvenient Scheduling: When a pet owner only has a few available appointment slots to choose from, it might force them to book a time that isn’t truly convenient for their schedule. Even if they’ve confirmed their appointment with you, their scheduling conflicts may lead to them not showing up.
Emergency Situations: Not hearing from a pet owner before they miss their appointment can be the result of unplanned events or emergencies. Even if the client has already confirmed their visit and seems to be looking forward to your pet care, there’s always a chance they’ll have to unexpectedly miss it at the last minute.
Changes in Pet Health: We can’t always know exactly how a pet is feeling, and sometimes an issue that once seemed highly concerning turns out to be nothing to worry about. When a pet owner sees that their pet’s condition has improved, it may make them believe that the appointment they’ve booked at your clinic is no longer needed.
Perceived Unimportance: Unfortunately, not every pet owner is an active participant in their pet’s health journey. Certain clients of yours may not realise and understand the importance of preventive care and the benefits of taking their pets in for regular check-ups, leading to them missing or skipping their routine visits.
Negative Experiences: If a pet owner has a poor time at a veterinary practice, it can prevent them from returning for future pet care. They may believe that bad communication from the veterinary team, for example, is a reflection of the care being provided to their pet, and be discouraged from coming back without giving any notice.
Lack of Team Trust: Similar to how a poor experience can prevent pet parents from returning for more care, a client may not come back to a clinic if they don’t have trust and confidence in the veterinary team. Inconsistencies or not having an open dialogue with the staff can put clients on the fence about choosing that clinic for care, and cause them to stop showing up for their appointments.
Scheduling Errors: It’s certainly not always on the client when an appointment is missed. Mistakes in the veterinary practice’s scheduling process can cause missed appointments, or create a poor experience—like a double-booked appointment—that prevents a client from wanting to show up in the future.
What impacts do no-shows have on veterinary clinics?
Missed appointments are missed opportunities for quality care and clinic revenue, but they can also negatively affect your practice's overall efficiency and risk you losing out on loyal pet owners. Knowing the specifics behind these negative impacts will help you understand the importance of preventing missed appointments in the first place:
Delayed Health Journeys: Pets need regular veterinary visits not only to stay healthy, but also to ensure early detection and management of any health-related issues. When a client misses their pet’s appointment, it can result in delayed diagnosis and treatments that put the pet’s health at greater risk.
Reduced Team Efficiency: No-shows are no walk in the park for your veterinary team. While sometimes a missed appointment can mean a much-needed break, no-shows disrupt your staff’s workflow and cause them to scramble as they’re forced to figure out next steps. These inefficiencies can decrease your team’s overall productivity and morale, ultimately risking burnout.
Lost Clinic Income: More than losing team productivity, missed appointments lose valuable revenue for your veterinary practice. Each appointment slot you’ve set up is designed to generate income while providing excellent pet care, neither of which are possible when pet owners don’t show up for their visits. Over time, no-shows can seriously impact the clinic’s financial health.
Diminished Client Relationships: When missed appointments happen more and more, it can strain the relationship between pet owners and veterinary teams. Frequent no-shows can lead to a lack of trust in clients and reduced satisfaction for your team, which can affect client retention and referrals.
How can I prevent no-shows at my veterinary practice?
Add a Reminder System: If clients are actively reminded about their appointments at your clinic, they’ll be more likely to come in for the services they've booked. You can keep pet owners on track by sending them automated reminders through the convenience of a phone call, email, or SMS without interrupting your busy routine.
Provide Flexible Scheduling: When pet parents have an easy way to schedule the services they need on their own time, they’ll be more likely to show up for their appointments. Offer clients a way to book online so they can set up appointments whenever they need to and wherever they are without having to give your clinic a call.
Request Pre-Appointment Payments: Capturing pre-appointment deposits ensures that clients are financially committed to their appointments, reducing the likelihood of a pet owner not showing up for their visit. This also helps secure your revenue in case they don’t make it to their appointment.
Communicate Everything Clearly: Efficiency is in the details. Make sure your appointment instructions are highly detailed and well-written so pet owners know exactly what to do and what to expect every time they book a visit.
Educate Your Clients: Make the importance of regular veterinary visits clear to pet owners by using things like blogs, newsletters, and in-clinic materials to spread the facts and raise awareness. Providing your clients with transparency and education can create a stronger community for your clinic and lead to more responsible pet owners booking your services.
Address Transportation Issues: Consider partnering with a pet transport service to help clients who face transportation challenges. This provides an easier way for these pet owners to keep their pets’ health journeys on course without the risk of missing their appointments.
Offer Financial Assistance: At the end of the day, veterinary clinics are businesses, and you can only provide the care that pet owners can pay for. That’s why it’s important to be transparent about the associated veterinary costs, and offer payment plans to alleviate financial concerns for pet parents. Being up front and honest will let your clients know what to expect from their appointments and prevent them from booking services they can’t afford.
Reduce Anxiety and Stress: Just like your veterinary team, pet owners have a lot on their minds. Help your clients feel less overwhelmed by providing clear pre-visit instructions and setting their expectations, along with in-clinic comfort that steadies their nerves. A detailed process and calm environment will encourage pet owners to follow through with their appointments more often.
Handle Emergencies Efficiently: Emergencies can happen at any time, so it’s important for your clients to know that your veterinary team is always prepared. Create clear policies for emergency situations in your clinic that give pet owners peace of mind and trust in your team, and provide emergency contact information so clients know what to do and who to reach out to in unexpected situations. This will further strengthen your relationships with pet owners and keep them coming back.
Promote Positive Experiences: Keep your quality of care consistent and professional to instil trust and improve client satisfaction. It’s a good idea to regularly seek feedback from pet parents to make sure they’re happy with the services being provided to their pets, and to know which processes in your clinic need improvements.
Ensure Accurate Scheduling: Double-booked appointments and scheduling errors can significantly slow your team down and scare clients off. Be sure to train your staff and use reliable scheduling software to avoid errors and keep things running smoothly. An accurate scheduling process will help promote more positive experiences for pet owners more frequently.
Vetstoria’s online booking makes no-shows no problem!
Vetstoria has the veterinary-specific solution to make your appointment management easier and more efficient than ever before. Our appointment scheduling platform can help you reduce no-shows, enhance your team’s productivity, and ultimately ensure pets get the timely care they need without delay. Here's how:
Accurate Appointment Scheduling

Vetstoria is equipped with real-time booking, which means pet owners will only see the appointment slots that are available to select in your practice management system at that specific moment, rather than falsely seeing what was available to book five minutes ago. This ensures in-the-moment accuracy to prevent scheduling nightmares like double-booked appointments, which can deter clients from returning for more pet care. With an error-free and user-friendly platform for pet owners to book your services with, you’ll create an effortless veterinary experience that encourages them to keep showing up for their appointments. Just ask Pennard Vets, who saw a 93% pet owner satisfaction rate through the convenience of Vetstoria! Plus, with more appointment slots accurately filled and fewer no-shows, you’ll keep your staff efficient while maximising your potential for earnings.
Out-of-Hours Booking

Vetstoria lets clients schedule appointments anytime, anywhere, and on any device without having to make unnecessary calls or visits to your clinic. Rather than stopping what you’re doing or putting pet parents on hold, our platform offers 24/7 online appointment scheduling for clients to book your services on their own time—not yours. This keeps your front desk open after hours, accommodating pet owners who have busier schedules while your team gets some well-deserved rest. Accessibility like this helps to reinforce your practice as the preferred option for pet care, all while decreasing missed appointments and increasing your revenue. Plus, our platform is proven to help promote a healthy-work life balance, like how Hilltop Vets booked over 35% of their appointments after hours while their staff managed to stay equally focused on their professional and personal lives.
Veterinary Payments

Sometimes the in-clinic checkout process can be long and chaotic, providing a poor experience that prevents pet parents from coming back. With Vetstoria Pay, you’ll make checkout a breeze and reduce no-shows for your practice by requesting pre-appointment deposits or full payments from pet owners while they book online. This is especially useful for getting ahead of missed appointments and preventing last-minute cancellations from more risky clients, helping you secure your pay and keep your revenue on track. Not only that, but you’ll also create a smoother payment experience for everyone while saving your clinic money with our competitive rates on transaction fees!* Whether a new or returning pet owner is booking a consultation or a surgery, our veterinary payment tool enhances your clinic experience while providing the peace of mind you need for each and every transaction.
*Competitive rates and single payment provider or in-clinic and online transactions may vary based on payment provider and region.
Automated Veterinary Reminders

What better way to keep pet owners and health journeys on track than through the simplicity of automated appointment reminders—Vetstoria’s veterinary email reminders do just that by automatically emailing clients about their pets’ appointments well before they’re scheduled to come in, giving them enough time to prepare and follow any pre-visit instructions. You can customise your reminders to make them clear and concise by including things like the date, time, and location of the appointment without manually relaying this information in a repetitive phone call. Plus, our reminders provide clients with an easy link to confirm or make changes to their appointments in advance of their visits.
Put no-shows in the past for your veterinary practice!
From the simplicity of forgetfulness to the complications of poor communication, pet owners can end up missing their veterinary appointments for a number of reasons. Regardless of why, the negative impacts are clear: pets don’t get the care they need when they need it, veterinary teams become less productive, clinics lose out on valuable revenue, and client relationships can be put in jeopardy. That’s why it’s important to stay ahead of missed appointments at your veterinary practice, and use the right strategies coupled with the right tools to make no-shows no problem.
If your practice is experiencing a noticeable rate of missed appointments, it’s crucial to address the issue immediately—and Vetstoria can help. Our veterinary-specific booking solution equips your team with everything they need to stay efficient, providing staff members and pet owners with key appointment management features like automated reminders, customisable out-of-hours booking, accurate appointment scheduling, and powerful, cost-effective payment software. Start making no-show appointments disappear—not your clients—by scheduling a free chat with a Vetstoria product expert today! You’ll see what we can make possible for your specific practice, with no pressure to sign up.
Exploring the World of Veterinary Medicine: Key Facts and Trends of 2023 for veterinarians in the UK and Globally

This blog offers a detailed analysis of the latest statistics and data from 2023 that sheds light on the state of the veterinary profession. From exploring the dynamics of job growth and stress levels in veterinarians to examining the impact of technological advancements and shifts in pet ownership trends, this blog provides a holistic view of the veterinary landscape. Whether you're a practicing veterinarian, a veterinary student, or simply an enthusiast in animal healthcare, read through these data and trends from 2023 that will enrich your understanding and perspective of this ever-evolving field.
Pet ownership in the UK and globally
The share of households owning a pet in the United Kingdom remained relatively stable between 2012 and 2018, hovering around an estimated percentage of 45 to 47 percent. However, according to a Statista research, pet ownership levels peaked at an unprecedented high of 62 percent in 2022, likely as a result of the coronavirus pandemic and increased time spent at home.
However, in 2023, this figure shrank to 57 percent, although it is relatively higher than what we saw between 2012 and 2018. According to another study, 29% of respondents considered the cost when recently acquiring a pet. A possible sign of this is the rise of costs and a decline in the economy which makes it hard for a household to raise a pet and child, or either.

There has also been a decline in dog and cat populations by 6% in the UK, standing at 12 million and 11 million, respectively, as cited by Statista. This is owing to the rise of costs in the country making it difficult for people to afford a pet.
According to Dr Julien Poublon, ex-veterinarian and Co-Founder of Vetstoria, “As a practising vet, I've always viewed pet ownership more as a responsibility than a right. With the rising cost of living, it's important for potential pet owners to carefully evaluate their circumstances before adopting or owning a new pet. This includes assessing long-term commitment, understanding insurance expenses, and anticipating veterinary costs or even essential needs like proper nutrition and hydration. While reduced pressure on vets allows for quality care, it's important to approach this situation with sensitivity, acknowledging the difficult circumstances leading to these changes.”
Vetstoria is the most customisable online booking platform for veterinarians. Browse through the different customisations that can help streamline your veterinary clinic here.
According to Statista, as of 2020, the United Kingdom was the second highest-ranking European country in terms of its dog population, preceded only by Germany.
In countries like Germany, pet ownership has reached over 34 million pets, while France has over 13 million pet dogs alone. The annual spend on pets in these countries averages around €5 billion.
In Japan, the pet population is over 20 million, with an annual pet industry market value of approximately ¥1.5 trillion. Australia has one of the highest rates of pet ownership, with around 62% of households owning a pet.

Consumer spending on pets and veterinary services in the UK
According to research, a third of Brits are spending more on their pet compared to this time in 2022, and only 13% of shoppers are spending less.
When asked what they would cut down on for their pups to get fed, 29% of dog owners said they would put their pal first and miss out on their food.
As the United Kingdom's pet population increased, so did consumer spending on pet food and pet-related products and services, as reported by Statista. Among the most expensive pet-related expenditures are veterinary and pet services, constituting almost four billion British pounds in 2020.
Importance of veterinarians and gender demographics
As of 2021, the UK employs approximately 27,000 veterinarians, according to Statista. This figure reflects the scale and importance of the veterinary profession in the UK.
A notable 77% of UK vets are female, a proportion higher than in most other nations, as reported by the RCVS. This demographic shift mirrors the broader trends in workforce diversity and gender representation in the profession.
To speak globally, Germany has over 40,000 practicing veterinarians, while France has around 18,000. Australia, despite its smaller population, boasts over 12,000 veterinarians.
Salaries and work hours of veterinarians in the UK and across Europe
When analysing data from Veterinary Jobs Market Place on how much vets make in a year, it seems like there has been an upward trend in the pay scale for veterinarians from 2022 to 2024. According to the same research, an average salary seems to have increased from £55,000 in January 2022 to £61,000 in January 2024.
This can vary depending on experience, location, practice type, and specialisation. London often boasts the highest salaries, but the significantly higher cost of living often negates some of the financial advantages.
UK veterinarians typically work 50-55 hours per week, aligning with global averages. This statistic is sourced from an article in the Veterinary Practice. Owing to the number of hours a vet puts in, the salary figure does seem low.
Globally, in European countries, veterinarians have seen an average salary increase of about 3-5% annually. In Australia, the average annual salary for a veterinarian is around AUD 80,000, with a growth rate of about 2-4% per year.

Stress level and job satisfaction for veterinarians do not go hand-in-hand
We see a positive trend with veterinarians ranking among the top 20% of careers in terms of career happiness. This suggests many veterinarians find their work fulfilling and enjoyable, as per CareerExplorer. Veterinarians often express satisfaction with the positive impact they have on animals and their owners. This sense of purpose can be a rewarding aspect of the career.
However, in line with global trends, a staggering 70-80% of UK veterinarians report experiencing high levels of stress, according to Psychology Today. This alarming statistic highlights the urgent need for wellness and support systems within the veterinary community.
Something to note here is that job satisfaction might differ across countries or regions. For example, UK research suggests around 80% of veterinarians are satisfied with their career, while studies in the US have shown lower satisfaction rates.
Current Challenges for Veterinarians
According to the Federation of Veterinarians of Europe (FVE), high workload and staff shortages are the two most prime challenges faced by the veterinary industry. Both seem interlinked since fewer people in clinics generate more admin for vets to concentrate on rather than being able to provide quality care for pets.

On the list of challenges was administration too — 15% of veterinarians single out this as a top challenge, followed by bullying, harassing or complaining clients (9%).
In Italy and Greece, more than 70% of vets singled admin out as a challenge. In the UK, it was 40%.
Vetstoria’s online booking platform has been helping Calder Vets save more than 60 hours in a month and reduce admin. Read their story here.
Tackling the challenge to improve veterinarian’s lives
According to FVE, most corporate and independent clinics are looking at ‘more specialisation’, ‘better communication skills’ and ‘increasing digital intervention’ in clinics to tackle the challenges of extreme amounts of admin work, staff shortages and engaging new clients to provide quality care.

Veterinary Practices in the UK and Europe
The United Kingdom is home to approximately 5,331 veterinary practices, as stated by Christie & Co. This number indicates the breadth of animal healthcare services available across the country.
Top cities for veterinarians in the UK, such as Edinburgh, Devon, Cambridgeshire, and Reading, offer high salaries and attractive living conditions. These cities are generally considered among the best places for vets to work in the UK.
Globally, countries like Germany, France, and Italy have a high number of practising veterinarians, reflecting the growing demand for pet care services. In the Asia-Pacific region, Australia and Japan have a notable number of veterinary professionals.
Revenue in the UK Veterinary Market
The veterinary market in the UK is expected to reach a value of £5.7 billion by 2027, growing at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2027, according to Ibis World. This growth trajectory underscores the economic significance of the veterinary sector.
Dissatisfaction Among Veterinarians
Although specific UK data is scarce, global studies indicate that veterinarian suicide rates are 3-4 times higher than the general population, a critical issue highlighted by sources like the AVMA and The Guardian.
The most common reason for leaving the veterinary industry was ‘poor work-life balance’ with 60% of veterinarians quitting the industry citing this as the main reason.
Positive trends in the veterinary industry
Revolutionising veterinary practices through digital innovation
The ongoing digital transformation is significantly impacting the veterinary sector, with online booking systems and enhanced websites leading the charge towards a more efficient and client-friendly future.
Here's a closer look at how these advancements are impacting veterinarians and clinic staff:
Impact on veterinary professionals:
A reduction in administrative tasks means more time for direct patient care and meaningful client interactions.
Enhanced client satisfaction results from the convenience of online booking and reminders, leading to increased loyalty.
Efficient scheduling ensures a smoother appointment flow, optimising resource use and minimising downtime.
Impact on Veterinary Practices:
Increased client engagement through portals and informative content encourages proactive pet care and fosters stronger relationships.
Improved brand image is achieved with professional, informative websites, attracting new clients and bolstering the clinic's reputation.
Streamlined communication via online forms and messaging within client portals eases the workload on staff.
Looking at trends, here are some features which can enhance workflows in veterinary clinics:
Enhancing veterinary clinics:
Interactive client portals offer secure access to medical records, prescription requests, and direct communication, minimising paperwork and enhancing the client experience.
Personalised content and educational resources on websites empower clients with knowledge, building trust and engagement.
Some future trends to note which can significantly impact veterinary clinics and professionals:
Future Trends:
Social media integration draws new clients and enhances community engagement.
Online reviews and reputation management play critical roles in building trust and attracting new business.
Data analytics offer insights into website traffic, booking patterns, and client preferences, guiding marketing strategies and operational improvements.
Embracing these tech trends not only propels veterinary practices into the future but also significantly enhances the quality of care and service provided to clients and their pets.
Fun Facts for Veterinarians

Tech & Trends:
Sniffing out disease: Researchers are training dogs to detect diseases like cancer and diabetes through scent! Can you imagine canine medical teams?
AI goes bionic: AI-powered prosthetic limbs for animals are in development, giving disabled pets a chance to run and play again.
Catio craze: 2024 might see an explosion of "catios" - outdoor enclosures for house cats to enjoy the fresh air safely. Prepare for purrs of gratitude!
Future Forecast:
Moon paws? A Japanese billionaire plans to send dogs to the moon by 2030. We hope they pack plenty of space kibble!
Vetting via VR: Imagine veterinary students practicing surgery on virtual animals in immersive VR environments. The future of learning sounds amazing!
Talking to your pet: Wearable devices that translate animal vocalizations might be just around the corner. Prepare for some fascinating (and possibly embarrassing) conversations!
Conclusion
In conclusion, the 2023 statistics and data paint a multifaceted picture of the veterinary profession in the UK, characterised by growth, challenges, and evolving dynamics. As we continue to navigate these trends, the veterinary community must address the issues of stress, work-life balance, and mental health, while capitalising on the opportunities presented by market growth and technological advancements.
How to market your veterinary clinic using Vetstoria's content pack calendar
Table of Contents
- What are content packs?
- Why are content packs essential for veterinary marketing?
- What is a content pack calendar?
- How will the content pack calendar help your veterinary clinic?
- How to use content pack calendar
- How to get started today
- Frequently Asked Questions (FAQs)

In today's digital age, veterinary marketing for veterinary practices has evolved significantly. It's no longer just about traditional advertising methods; it's about establishing a strong online presence, engaging with pet owners, and providing valuable content. However, we understand that for many veterinarians and receptionists, managing your clinic's online presence can be challenging. What should you post? When should you post it? How can you make the most of the available resources?
Enter Vetstoria's Content Pack Calendar – your comprehensive guide to navigating the world of online marketing effortlessly and effectively.
For those who are new to Vetstoria’s content packs, let’s do a quick recap.
What Are Content Packs?
Content packs are pre-packaged sets of marketing materials covering important topics and themes that are important to share with pet owners. They’re designed to make it easy for you to promote your clinic and connect with your clients. Vetstoria Content Packs include a variety of content, such as social media posts, captions, pre-written emails, video reel templates, poster and flyer designs with eye-catching graphics and more. These templates are built in Canva where you can edit and customize them the way you want. You can even use Canva to schedule the posts on your social platforms. The aim? To help you consistently engage with your audience, save time, and enhance your clinic's online visibility.
Why Are Content Packs Essential for Veterinary Marketing?
Engage with new and returning clients: Vetstoria’s content packs not only helps with veterinary marketing but also helps engage new and returning clients by providing consistent, fresh, and customizable content across various platforms. This engagement not only fosters client loyalty but also attracts new clients who find value in your clinic's communications.
Professionalism: Well-designed content enhances your clinic's professionalism and reputation. According to a research done by Whiskercloud, it takes a person less than two-tenths of a second to form an opinion about your brand when they visit your website while taking another 2.6 seconds for the eyes to fully adjust and respond to that impression. Content packs provide high-quality materials to impress your clients.
Time Savings: As a busy veterinary professional, you have enough on your plate. Content packs eliminate the need to brainstorm and create content from scratch, saving you valuable time.

With Halloween just around the corner, do you know how to keep your pet safe during the celebrations?
During Halloween evening, we recommend you:
Walk your dog earlier in the day, as the streets will be busier than usual.
Keep your pet in a separate room with their toys and blankets.
Secure any escape routes, because stressed-out pets may try to run and get lost.
Keep your costume pet-safe, with no small bits that might be chewed off or become a choking hazard.
A few weeks in advance, move your cat’s dinner time to before it gets dark, to encourage them to come home earlier.
We also recommend for all pets to be microchipped. If they escape during the celebrations, this is the best way to guarantee they’ll be brought back home.
If your pet isn’t microchipped, book a microchipping appointment with us in via the link in our bio!
Is your pet easily stressed? Your vet might be able to prescribe medication to make Halloween night easier on them. Book a check-up via the link in the bio.
#HappyHalloween #petownereducation #petsafetyfirst #petCare #PetOwner #PetLover #veterinary #veterinarian #VetstoriaContentPacks @VetstoriaHQ #PetSafetyTips #VeterinaryMarketing #PetHealth #PetOwnerTips #PetHalloween #HalloweenCelebrations
So, what is a content pack calendar?
The content pack calendar, in the realm of veterinary marketing, is a meticulously organized schedule that outlines when to publish your content (like our content packs) and on which platforms. The primary objective of a content pack calendar is to provide a timely plan that facilitates consistent and targeted communication with the intended audience. By adhering to this structured calendar, veterinary clinics can efficiently manage their online presence, save valuable time, and elevate their visibility in the digital landscape. In essence, it serves as the blueprint for a comprehensive and effective marketing strategy, ensuring that the right content is delivered to your clients at the right time.

How will the Content Pack Calendar help me?
Managing a veterinary clinic is a demanding job, and your online presence shouldn't add to the stress! Vetstoria's Content Pack Calendar simplifies your marketing efforts by providing you with a structured plan. Here's how it can benefit your clinic:
Promotions: The content pack calendar will help you share relevant and timely promotions with your clients to drive revenue.
Consistency: Consistency is key in online marketing. With the Content Pack Calendar, you'll always know what to post and when, ensuring a steady flow of engaging content.
Time Savings: No more spending hours brainstorming ideas or searching for images. The calendar comes pre-loaded with ready-to-use content and strategic suggestions
Engagement: The calendar is designed to align with your clinic's services, promotions, and seasonal events, making it easier to engage with your audience.
Client Education: Vetstoria's Content Packs include informative posts that educate pet owners, strengthening your role as a trusted source of pet care knowledge.
Streamlined Planning: Say goodbye to marketing guesswork. The calendar provides a clear roadmap for your clinic's marketing activities - so you’ll always know exactly what to post and when!



A few things you should know…
- The particular assets suggested in each daily block are linked to Canva where you can either export the assets as they are or make your edits and download it for use.
- We have used the assets from different content packs and spread it over the year to help you market your clinic in the best way possible. With our research we have suggested one or two topics that you can focus on in a particular month. For example, October is National Animal Safety and Protection Month and Adopt a Shelter Dog Month, which is a great opportunity to share content from our Pet Theft Awareness, Microchipping a Pet and Fostering a Pet content packs.
- As the busy Christmas period draws nearer, we have also suggested posts about reminding pet parents to ensure their pets are vaccinated before they travel with them. Additionally, in December we suggest sharing your opening and closing holiday hours with your clients.
- We have included assets to remind you at the beginning and at the end of a month to update your phone’s hold message and to put up, or take down flyers/posters.
- The majority of our Instagram and Facebook assets contain multiple posts per pack. Where the content pack is marked as ‘single image’, please use any of the single images you like with our suggested caption. On some days, you will see we’ve suggested sharing one of the ‘carousel’ posts, with a suggested caption. Carousels are Instagram posts containing multiple images that users can swipe through within a single post.
- We suggest you always keep the posters for ‘Boost Online Bookings' and ‘Leave a Review’ up in the clinic. Additionally, you should pin your Boost Online Bookings posts to your Instagram and Facebook pages so your clients can easily see them when they come to your profile.
Please know, this calendar is just a guide to remind you of any upcoming dates, events, or other opportunities to share important information or promotions with your clients. You do not need to follow it exactly as we have suggested, and you don't need to do it all in order to have a positive impact on your clients! How you use the guide is entirely up to you.






How to Use the Content Pack Calendar
Using the Content Pack Calendar is a breeze:
1. Access the 2023 Q4 Content Calendar here.
2. Prepare your posts: Review the calendar to see what's scheduled for each day. You'll find a variety of posts, from pet care tips to promotional content.
3. Review the posts: While the calendar provides a structured plan, you can always customize the assets to suit your clinic's unique needs. Review the week or month ahead and decide what you are going to post.
4. Utilize Content Packs: Vetstoria's Content Packs are packed with valuable resources. Each pack includes posts, images, and even suggested captions. Make sure to explore these assets to enhance your posts.
5. Schedule posts: Once you've selected the content for the day, you can manually post it on your social platforms. You can also use Canva’s scheduling tool to set a date and time for each post, ensuring they go live when it matters most.
6. Engage with Your Audience: As your posts go live, engage with your audience by responding to comments and messages promptly. Building a sense of community is a significant part of online marketing.
Things to keep in mind when you post:
(Please know, these are our suggestions. You are free to use the assets in whichever way that works for you, your staff and the clinic:
- Recent research suggests that Thursdays are the best days to send an email or text out to your clients but it's worth considering other factors such as the lead up time to the relevant event, promotion, or date, as well as any other communications you have going out during that period.
- You should aim to post every 2-3 times a week, or more if you can on your social media (including weekends).
- Be yourself in the captions. The more authentic you are, the more engagement your post will get.
- Do not forget to add a QR code to your promotional posters and flyers, directing pet owners to your website or trackable online booking link. All of our QR code assets also have versions without QR codes for clinics who are not currently using online booking.


Start Today
Don't let the demands of online marketing overwhelm you. Vetstoria's Content Pack Calendar is your trusted companion for simplifying your clinic's marketing efforts. By following this structured plan, you'll not only save time but also create a stronger online presence for your clinic. With a well-organized content pack calendar, you can supercharge your veterinary marketing efforts. Consistency, engagement, and personalized content are the keys to success. So, harness the power of content packs and watch your veterinary clinic thrive in the digital world.
Ready to get started? Explore the Content Pack Calendar today. Elevate your clinic's online presence and connect with pet owners like never before. Happy posting!
Frequently Asked Questions (FAQs)
1. What Are Content Packs in Veterinary Marketing?
Content packs in veterinary marketing are pre-designed sets of marketing materials that include various content types, such as social media posts, TikTok video reel templates, email templates, and graphics for posters and flyers. They are specifically tailored to help veterinary professionals consistently engage with their audience, save time, and enhance their clinic's online visibility.
2. Why Are Content Packs Important for Veterinary Marketing?
Content packs are crucial for veterinary marketing because they offer several benefits:
- Consistency: Regularly updated content improves marketing for your clinic and audience engagement.
- Time Savings: Content packs save time by providing ready-to-use materials, eliminating the need for content creation from scratch.
- Professionalism: High-quality content enhances your clinic's reputation and impresses clients.
3. How Do I Use a Content Pack Calendar for Veterinary Marketing?
To effectively use a content pack calendar:
- Organize: Set up a content calendar to prepare your content in advance.
- Understand Your Audience: Tailor content packs to address your target audience's needs and pain points.
- Customize: Add your clinic's unique touch to personalize the content.
- Consistency: Stick to your content calendar and post regularly.
- Engage: Encourage interaction with your audience by responding to comments and asking questions.
- Measure and Adjust: Use analytics tools to track content performance and optimize your strategy accordingly.
4. How Can I Measure the Performance of My Veterinary Marketing Content?
You can measure content performance through various metrics, including:
- Website Analytics: Track website traffic, page views, and bounce rates.
- Social Media Analytics: Monitor engagement, likes, shares, and comments.
- Email Marketing Metrics: Examine open rates, click-through rates, and conversions.
- SEO Tools: Use tools like Google Analytics to assess keyword rankings and organic search traffic.
- QR codes / traffic / bookings
5. Where Can I Find Veterinary Content Packs?
Here you can find our veterinary content packs. You can also find them through our website. Vetstoria offers a range of content packs designed to simplify your marketing efforts and strengthen your clinic's online presence.
6. Do I Need to Customize Content Packs?
While content packs provide templates, customizing content to align with your clinic's values, tone, and branding is recommended. Personalizing content enhances its relevance to your audience.
7. Is Veterinary Marketing with Content Packs Effective for All Clinics?
Yes, veterinary marketing with content packs can benefit clinics of all sizes. It helps maintain a consistent online presence, engage with clients, and save valuable time, regardless of the clinic's scale.
8. Can Content Packs Improve My Clinic's SEO?
Yes, consistent posting of quality content from content packs can improve your clinic's SEO. Fresh, relevant content can attract organic search traffic and enhance your search engine rankings.
9. How Do I Get Started with Veterinary Content Packs?
To get started with veterinary content packs, explore Vetstoria's range of content packs designed to simplify your marketing efforts. If you would like to create trackable online booking campaigns and are not currently using Vetstoria, speak to our team.
How to educate pet owners about caring for pets in extreme heat conditions

Table of Contents
- Introductions
- Why vets should educate pet owners about heat and its impact on pets
- What veterinarians can tell pet owners to increase their awareness around heat
- How to leverage Vetstoria’s heat awareness content packs for veterinary marketing
- What you need to know about our heatstroke awareness packs for veterinary marketing
- Conclusion
Introduction
With the scorching heat of summer posing potential risks to pets, educating pet owners about extreme heat and the necessary precautions to keep their beloved pets safe is a great idea. In today's digital age, effective veterinary marketing plays a crucial role in reaching and educating pet owners. With the rising temperatures of summer posing risks to pets, veterinary professionals can leverage Vetstoria’s content packs to educate clients about keeping their furry companions safe. In this blog, we will explore the intricacies of extreme heat, its impact on pets, the power of our extreme heat content packs as a marketing tool, and provide valuable insights on how to educate clients about heat safety.

Why should vets educate pet owners about heat and its impact on pets?
Prevention of heat-related illnesses: Many pet owners may not be aware of the dangers that heat can pose to their pets. Educating them about the risks of heatstroke, dehydration, and other heat-related illnesses helps them take proactive measures to prevent these conditions. By providing information on proper hydration, shade, and cooling methods, pet owners can create a safe environment for their pets during hot weather.
Early recognition of heat-related symptoms: Heatstroke and other heat-related illnesses can escalate quickly and become life-threatening. By educating pet owners about the signs and symptoms of heat stress, they can recognize the early warning signs and seek prompt veterinary care. This knowledge can potentially save their pet's life or prevent further complications.
Responsible pet ownership: Pets rely on their owners to provide for their basic needs, including protection from extreme weather conditions. By raising awareness about the importance of keeping pets cool and comfortable during hot weather, pet owners are empowered to fulfil their responsibilities to their pet and ensure the well-being of their furry companions.
Prevention of accidental harm: Lack of knowledge about the dangers of leaving pets in hot cars, walking them on scorching pavement, or exposing them to excessive heat can lead to accidental harm. By educating pet owners about these risks, they can make informed decisions and avoid situations that may harm their pets.
Building a strong bond: Educating pet owners about the impact of heat on their pets increases empathy and understanding between owners and their pets. When owners understand the needs and vulnerabilities of their pets during hot weather, they can provide the necessary care and attention, enhancing the overall quality of the human-animal relationship.
Promoting public awareness: Widespread education about heat-related issues for pets helps create a more informed society overall. By spreading awareness through various channels such as veterinary clinics, social media, and community events, we can reach a larger audience and promote a culture of responsible pet ownership.
Important information veterinarians can share with pet owners regarding extremely hot temperatures
Most pet owners should know the best practices during a heat wave to avoid discomfort to their pets. When it comes to heat awareness for pets, veterinarians can provide essential information to pet owners to help keep their furry friends safe. Here are some key points that veterinarians can communicate:
Provide ample shade and fresh water: One of the fundamental aspects of summer pet care is ensuring they have access to shade at all times. Pet owners can create shaded areas in their yard or provide a sheltered space indoors where they can retreat from the sun's direct rays. Additionally, they can provide fresh, clean water in multiple locations to prevent dehydration.
Never leave pets in hot cars: Leaving pets in cars, even for a few minutes, can have devastating consequences. The temperature inside a car can rise rapidly, even on a moderately warm day, leading to heatstroke or death. It's best to leave pets at home or find pet-friendly alternatives when running errands during the summer.
Exercise during cooler hours: Adjust your pet's exercise routine to avoid the hottest parts of the day. Pet owners can take walks or engage in physical activities during early morning or late evening when temperatures are lower. Hot pavement can burn your pet's paws, so test the ground with your hand before venturing out.
Watch for signs of heat stress: Pet owners can familiarize themselves with the signs of heat stress in pets, which include excessive panting, drooling, lethargy, vomiting, and disorientation. If they notice any of these symptoms, they should move their pet to a cool area, provide water, and contact their veterinarian immediately.
Utilize cooling methods: There are various methods to help pets stay cool. Wet towels, cooling mats, or elevated beds can provide relief from the heat. Pet owners can also freeze treats or toys to keep them occupied while providing a refreshing snack.
Regular grooming and hygiene: Maintaining proper grooming practices during summer is beneficial. Pet owners can brush their pets regularly to remove excess hair and prevent matting, which can hinder airflow and insulation.

How to run heat awareness initiatives in your clinic using Vetstoria's content packs for veterinary marketing
Leveraging Vetstoria's heat awareness content packs for veterinary marketing can be beneficial for promoting your veterinary clinic or services. Here are some steps you can take to make the most of these content packs:
Creating educational resources: Vetstoria’s content packs provide veterinary professionals with ready-to-use educational resources for pet owners. You can use or edit our emails, text messages, posters, flyers, and social media posts to educate pet owners on caring for their pets during extremely hot weather. Our visually appealing content packs make it easy to share engaging information with your pet owners who do not visit the clinics regularly and may require a reminder to tell them what is going on at the clinic.
Client education in the veterinary clinic: With the content packs, veterinary professionals can effectively educate pet owners during clinic visits. Using our flyers and posters, vets can share strategies for initiating conversations about heat-related risks and prevention, provide talking points to address common questions or misconceptions, highlight the importance of fostering open communication and create a safe space for pet owners to seek guidance during their visits to the clinic.
Harnessing the power of social media: Content packs can help vets explore the impact of social media as a platform for educating pet owners about extreme heat. Veterinary professionals can utilize various social media channels, like Facebook, Instagram or TikTok, to disseminate information, share tips, and raise awareness as a part of veterinary marketing. On social media you can provide examples of engaging Facebook and Instagram posts, Reel or TikTok videos, and interactive content that effectively convey the message and encourage audience participation.
Hosting educational events and webinars: Veterinary professionals can organize educational events and webinars dedicated to extreme heat awareness. In those discussions, you can discuss the how pet owners can look our for signs of heatstroke. Arranging workshops and Q&A sessions while also providing guidelines for heat awareness for pets or even collaborating with local organizations, and involving guest speakers can help in enhancing the educational experience.
Collaborating with pet-related businesses: We also suggest partnerships with pet-related businesses, such as pet supply stores, grooming salons, and doggy daycares, to reach a wider audience. Discuss the potential for joint educational campaigns, distribution of educational materials, or hosting joint events with them. As a vet, you can emphasize the importance of collaboration in spreading the message effectively.
All about the Heatstroke and Extreme Heat Content Pack for Veterinary Marketing
The good news is that there are 2 packs that will help you educate pet owners on how they can look after their pets in peak summer. Our first content pack is about 'extreme heat' which focuses on telling pet owners about what to do with your pets in extreme summer conditions. Our second content pack is the 'heatstroke awareness pack' which helps pet owners identify the symptoms of heatstroke to look out for in their pets.
The extreme heat content packs have assets for Instagram and Facebook posts, an email script with email banners to help your emails look professional an attractive, posters and flyers to put them up throughout your clinic which is an effective way of veterinary marketing, and a phone hold message. You can download the extreme heat content pack here.
The heatstroke awareness pack have similar assets. You can read about these assets below. You can also download these packs here.
How do I use the Vetstoria Content Packs to help with marketing my veterinary clinic ?
Vetstoria’s content packs can be used following these simple steps.
Step 1: Choose the pack you want, and open the clickable template links. You will be directed to Canva, which allows you to customize the packs as per your brand guidelines.
We have also included suggested captions or content which you can use. You could also edit our copy or write your own material to suit the needs of your clinic.
Step 2: Export the design as it is, or add your logo, brand colors, and update the text.
Step 3: Download the design for your digital channels, or print physical copies of our poster and flyer designs!
Our content packs provide all the information you need in the form of:
Flyer- Utilizing your digital channels is great - but capturing clients when they're in the clinic is an opportunity you don't want to miss! Share these hand-outs with pet owners as they leave their appointment to help them keep their pet safe. You can use the one you like, change colours & font and make it look as per your liking. Once you are happy, you can download or print your design by clicking the ‘Share’ button in the top right corner of Canva.
Don’t forget to add a suitable Call to Action. This could be details of where to reach you for example, your phone number or email address. You can also use a QR code which will take your client to your website with more information in hand.


Poster- You can follow the same steps of creating a flyer mentioned above, to help you with posters. You can either use the information we have provided or edit it to write something else you feel is more important for your clients. Be as creative as you like!

Instagram Post- We have included different carousel templates and many independent posts, with suggested captions and titles, within this content pack. Our carousel templates are another handy way to connect with your audience on the platforms they spend time on. Share them in the feed and promote your new posts on your Stories to keep your clients well informed!






Facebook Post- There are different templates available for a Facebook post with a variety of designs for each. Facebook is a great place to get in front of your clients, so why not take the opportunity to share some important tips? Our pre-made post and Facebook caption makes it easy for you to start connecting with your followers.

For personalized advice, book an appointment online. In an emergency, always call the clinic on <CLINIC NUMBER>
#petcare #vet #veterinarian #veterinaryclinic
#heatwave #dogbehavior #catsoffacebook
#catbehavior #pets #petsafetytips
#petsafety #dogsoffacebook
Video Reel Template- If your team enjoys creating video reels, then you're in luck! Show your clients how much you care by sharing these information about pet first aid kits. Our template shows you exactly what to capture in each shot - you just need to record it!
Email & Text Messages- In this template, we have suggested an email outline that you can follow to let your clients know about the importance of having a pet first aid kit. Email is a great channel to engage your customers and build trust and loyalty. Our pre-written email gives pet owners important tips to keep their pets safe in any emergency. You can use it as is, or make it your own! It is a good practice to email your database from time to time with helpful tips so you can build a relationship with them between visits.
Email Banners- With your emails, you can attach an informative email banner which gives a professional look for your clients. We have provided a range of options for you. To keep the transition effect in your email banner, select the ‘GIF’ file type when you download your design. To export a static email banner, simply download as a PNG or JPEG instead.
Conclusion
By arming veterinary professionals with the knowledge and tools to educate pet owners about extreme heat, we can collectively reduce the risks and protect countless animals. Through brochures, social media, educational events, collaborations, and ongoing initiatives, we can empower pet owners to take proactive measures in ensuring their pets' well-being during the hot summer months. Let's work together to safeguard our furry companions from the sweltering heat and ensure their lives are filled with joy and comfort while using these content packs for veterinary marketing.
How to Market Your Veterinary Clinic during Pet Poison Awareness Month
The importance of educating pet owners about pet poisoning
Table of Contents
- Introduction
- What are the common household pet poisons to avoid?
- What should pet owners know about pet poisoning?
- What does the pet poison content pack include?
- Download the Content Packs

Introduction
March is National Poison Prevention month and as a veterinarian, it is a great opportunity for marketing your veterinary clinic whilst also educating pet owners about potential dangers in their homes that can poison their pets. It is also a good time to speak about what precautions they need to take to protect their pets which can also help immensely with veterinary marketing.
This month-long campaign was started by the Pet Poison Helpline in 2011 to help pet owners protect their furry friends from accidental poisoning. As a veterinarian, by supporting pet owners with this information you can build trust and loyalty.
Pets are curious creatures, and they love to explore their surroundings. Unfortunately, some of the everyday items we have in our homes can be toxic to pets, and exposure to them can lead to serious health problems or can even prove fatal. During Pet Poison Prevention Month, it is crucial to raise awareness among pet owners about common household items that can be toxic to their pets.
Pet poisoning can occur in a variety of ways, from ingestion of toxic foods and plants to accidental exposure to household chemicals and medications. While prevention is the key to keeping pets safe, it is important to recognize the signs and symptoms of pet poisoning and seek veterinary care if poisoning is suspected.
What are the common household pet poisons to avoid?
Some common household toxins that many pet owners are not aware of include:
Foods: Some human foods can be toxic to pets, such as chocolate, caffeine, grapes, raisins, onions, garlic and avocados. These foods can cause vomiting, diarrhea, seizures, and even death in some cases.
Medications: Human medications can be toxic to pets, such as painkillers, antidepressants, and blood pressure medications. It is essential to keep all medications out of reach of pets.
Household products: Household products like cleaning solutions, insecticides, and rodenticides can be toxic to pets. These products should be stored in areas where pets cannot access them.
Plants: Some common household plants can be toxic to pets, such as lilies, azaleas, and tulips. It is essential to research plants before bringing them into the home to ensure they are safe for pets.
Chemicals: Chemicals like antifreeze, paint thinner, and gasoline can be toxic to pets. These products should be stored in areas where pets cannot access them.
As a veterinarian, you can start by encouraging pet owners to keep their homes pet-friendly and safe by removing any items that could be harmful to pets. It is also important to advise pet owners to keep their pets away from any areas where these items are stored.
During Pet Poison Prevention Month, you can share information with pet owners about how to recognize the signs of pet poisoning as a veterinary marketing campaign. Some common symptoms are listed above. If pet owners notice any of these, they should contact their veterinarian immediately.

What should pet owners know about pet poisoning?
Pet owners should be aware of the signs and symptoms of pet poisoning, which can vary depending on the type and amount of toxin ingested. Some common signs of pet poisoning include:
- Vomiting
- Diarrhea
- Loss of appetite
- Lethargy
- Difficulty in breathing
- Seizures
- Abdominal Pain
- Excessive thirst or urination
- Bleeding or bruising
What does the Pet Poison Content Pack include to help you with veterinary marketing?
At Vetstoria, we have created these content packs for you to use to educate about Pet Poison Month to help you with veterinary marketing. Click here to download our packs here.
It is pretty simple.
Step 1: Choose the pack you want, and open the clickable template links. You will be directed to Canva, which allows you to customize the packs as per your brand guidelines.
We have also included suggested captions or content that you can use. You could also edit our copy or write your own material to suit the needs of your clinic.
Step 2: Export the design as it is, or add your logo, and brand colors, and update the text.
Step 3: Download the design for your digital channels, or print physical copies of our poster and flyer designs!

Our Pet Poison Prevention and Toxic Food for Dogs packs provide all the information you need for helping you with veterinary marketing in the form of:
Flyer- Utilizing your digital channels is great - but capturing clients when they're in the clinic is an opportunity you don't want to miss! Share these hand-outs with pet owners as they leave their appointment to help them keep their pet safe. You can use the one you like, change colours & font and make it look as per your liking. Once you are happy, you can download or print your design by clicking the ‘Share’ button in the top right corner of Canva.
Don’t forget to add a suitable Call to Action. This could be details of where to reach you for example, your phone number or email address. You can also use a QR code which will take your client to your website with more information in hand.
Poster- You can follow the same steps of creating a flyer mentioned above, to help you with posters. You can either use the information we have provided or edit it to write something else you feel is more important for your clients. Be as creative as you like!

Instagram Post- We have included different carousel templates and many independent posts, with suggested captions and titles, within this content pack. Our carousel templates are another handy way to connect with your audience on the platforms they spend time on. Share them in the feed and promote your new posts on your Stories to keep your clients well informed which is an excellent way for veterinary marketing!
Facebook Post- There are different templates available for a Facebook post with a variety of designs for each. Facebook is a great place to get in front of your clients, so why not take the opportunity to share some important tips? Our pre-made post and Facebook caption makes it easy for you to start connecting with your followers.

Beware of the following: Antifreeze (ethylene glycol): Highly toxic and deadly for pets, even in small doses. Symptoms include incoordination, thirst, drooling, vomiting, drowsiness, lethargy, excessive urination, progressing to seizures, coma, and death.
Sweeteners (xylitol): Found in many human sweets, xylitol can cause low blood sugar and permanent liver damage in pets. Symptoms include vomiting, weakness, incoordination, lethargy, tremors, and seizures.
Household Medicines: Over-the-counter medications like Ibuprofen or Paracetamol can be deadly to pets, causing liver and kidney damage. Keep them locked away and contact your veterinarian immediately if you think your pet has ingested them.
Rat Poison (anticoagulants): Symptoms may include lethargy, weakness, pale gums, breathing difficulties, lameness, black, tarry stools, blood in the urine, bruising, and bleeding. Contact your veterinarian for advice even if your pet seems fine.
Lily (flower): Deadly for cats, lilies can cause vomiting, reduced appetite, drooling, lethargy, weakness, and kidney failure.
Insecticide (Permethrin): Used in dog-only flea treatments, permethrin can cause vomiting, fevers, seizures, and tremors in cats. Never use dog-only medicines on cats.
Cleaning products (Benzalkonium chloride): Common in disinfectants, benzalkonium chloride can be irritating to pets. Use diluted soap or bleach instead.
Bleach: Industrial bleach can cause chemical burns in pets, while household bleach can cause drooling and mouth irritation. Dilute with water and call your vet if your pet is showing symptoms.
Common symptoms include vomiting, drooling, incoordination, swelling of the mouth, abnormal body temperature, twitches and tremors, breathing difficulty, seizures, and passing out.
If your pet has been poisoned, immediately remove them from the source of the poison and call us on +44 1234 123 123 for advice, even if your pet seems fine.
Video Reel Template- If your team enjoys creating video reels, then you're in luck! Show your clients how much you care by sharing these tips on pet poison. Our template shows you exactly what to capture in each shot - you just need to record it!
Email & Text Messages- In this template, we have suggested an email outline that you can follow to let your clients know about pet poison awareness month. Email is a great channel to engage your customers and build trust and loyalty. Our pre-written email gives pet owners important tips to keep their pets safe from toxic food. You can use it as is, or make it your own! It is a good practice to email your database from time to time with helpful tips so you can build a relationship with them between visits.

Email Banner- Use these email banners together with your emails to help you communicate with your clients professionally. You can use it as is, or make it your own! Simply choose the one that best suits your clinic! We have provided a range of options for you. To keep the transition effect in your email banner, select the ‘GIF’ file type when you download your design. To export a static email banner, simply download as a PNG or JPEG instead.
How to Market Your Veterinary Clinic during Dental Health Month
Table of Contents
- Need for Marketing Tools
- Content Packs for Pet Dental Health
- What does the Pet Dental Health Content Pack include?
- Conclusion
- Download the Pet Dental Content Pack

Need for Veterinary Marketing Tools
Marketing for veterinary practices is more important than ever. In this ever-changing world, it is imperative to not only let your current clients be informed of the activities within the clinic but also to reach out to new clients and increase your business. In essence, good marketing ensures a company’s future through engaging new and existing customers, especially when the latter will help in referring your services to other pet parents they know.
With COVID, there has been a need for digital marketing for veterinarians. According to BBC, from 2020 to May 2021, 3.2 million pets were acquired worldwide. However it is a known fact that millennials have the highest pet ownership ranking. They make up the majority of consumers and following them, the generations are becoming increasingly tech savvy.
Online vs Offline Marketing
It is very important to gain your clients’ trust, as most pet owners consider their pets as family and will do their research - online, via Google search, and increasingly, on social media before choosing you as their vet. Besides giving them time and quality after care, which our real-time online scheduling platform- Vetstoria- helps you with, one should look into investing into marketing strategies and tactics. These can include anything from social media, vouchers, referral programs, webinars, content packs- a good mix of online and offline marketing.
Online marketing refers to the ways of using the internet to market your products or services. These include email marketing, social media and using platforms like Facebook, TikTok, Twitter, Instagram and more to help target new clients based on various metrics and to communicate with existing clients to drive bookings, increase sales and strengthen loyalty.. Optimizing websites and using Google ads is also a very crucial part of online marketing. You can read more on how to use TikTok to promote veterinary practice here.
On the other hand, offline marketing is anything that was used before the onset of the internet and is still used by small and large organizations. A lot of it is done in person and can sometimes have a longer lasting impact on the customer. These include in-person events or trade shows, flyers, posters, billboard advertising, referral programs or gifts.
While any kind of marketing is only going to benefit a clinic, don't forget it is also about creating great service. It is the great service and the knowledge that a clinic and its staff can have that makes a difference. It starts the conversation and leads to pet owners building a trust in you, which spreads the word exponentially.

Educating Pet Owners
How often do pet owners come to the clinic asking you for day to day guidance with your pets? Very frequently, we’re sure! Most clients, especially new pet owners, need a clear understanding of the Do’s and Don’ts of pet ownership. Many veterinarians have voiced that they have had major concerns when it comes to dealing with a pet parent. The number of blogs and social media accounts circulating through the internet have been a major cause in challenging the authority of a vet. Most of these write-ups do not necessarily come from an educated or a well-informed blogger but they make a pet owner come to a clinic ‘informed’ (or misinformed) and believe that they know even better than their doctor.
Using customizable content packs to give out information that is essential and helps to educate the pet owners is one of the best ways for marketing your veterinary clinic.
Content Packs for Pet Dental Health
Vetstoria’s Content Packs
Marketing for veterinary practices can seem like a time consuming activity and we hear you! We compiled a series of completely free, fully editable marketing materials that you can access from our website and customize to your liking. Simply make any desired changes (or use them as they are) in your emails, on your social media channels, and for display around the clinic. We release Vetstoria Content Packs every two weeks or so, often in sync with seasonal concerns and important awareness dates.
With February being considered Pet Dental Health Month in the UK and US, we released a content pack educating pet owners on pet dental hygiene. Many pet parents are unaware of the importance of their furry friends’ dental health, which can cause a number of issues.
Dental disease is the most common health problem diagnosed in cats and dogs. However, these often remain untreated while pets suffer in silence. Eventually these issues come to the surface and there are ways to help pet owners understand the importance of dental health and spot any issues early.
What should pet owners know?
- Poor dental health can shorten your pet’s life
- It can cause irreversible damage to teeth, gums and jaw
- It’s a common disease with 7 out of 10 pets affected
- It causes general illness and damage to organs such as kidneys and heart.

What does the Dental Health Content Pack include?
Vetstoria’s Dental Health Content Packs can help your clinic celebrate and spread the word about the importance of dental hygiene in a pet with your clients.
The content pack holds important information which is worth sharing with your pet owners and perhaps, will help them answer some of the frequently asked questions.
How to use the Content Packs for effective veterinary marketing?
You can download these content packs from here:
It is pretty simple.
Step 1: Choose the pack you want, and open the clickable template links. You will be directed to Canva, which will help you customize the packs as per your brand guidelines.
Step 2: Export the design as it is, or add your logo, brand colors, and update the text
Step 3: Download the design for your digital channels, or print physical copies!
What is included in these Content Packs?
The Pet Dental Health Content Pack is a handy tool to use to market your veterinary clinic during the Dental Health Month. There are various templates to use and some of them can either be used as a static image or a GIF.
The templates are designed to show how and when pets show signs of dental disease, how to get them habituated to being touched, when to introduce a toothbrush and toothpaste and how to brush their teeth.
Don’t forget to add a suitable Call to Action. This could be details of where to reach you for example, your phone number or email address.
We provide all the information from the Content Pack in the form of:
Flyer- Flyers can be an effective veterinary marketing tool for veterinary clinics as they allow for targeted distribution and can be used to communicate important information to potential clients in a concise and visually appealing way. This can help reach a targeted audience and increase the likelihood of attracting new clients.
With flyers, you have 3 template options available. With a suitable Call to Action, you can also use a QR code which will take your client to your website with more information in hand.


Poster- Posters can also be a great veterinary marketing tool as they are eye-catching and can be used to promote your clinic's services and specialties to a wide audience, especially to those who are in the clinic.
You can follow the same steps of creating a flyer mentioned above, to help you with posters. We have three templates and you can either use the information we have provided or edit it to write something else you feel is more important for your clients. Be as creative as you like! These are available in both A3 and A4 for your use.
Instagram Post- Instagram can be an effective way to market your veterinary clinic by showcasing your services, educating followers, and engaging with your audience in a creative and visually appealing way. By highlighting your clinic's expertise, promoting offers, and engaging with followers, you can increase the likelihood of attracting new clients and growing your business.
We have included 6 different templates within this content pack. The first three are images designed to be posted as single images on your socials. Choose the one that best suits your clinic.
We have also provided a suggested caption for your posts. Don't forget to add more information, if you need.





Did you know that most pets show signs of dental disease? Not only is it painful for your pet, but infections can spread and cause further damage. Keep pets happy by brushing their teeth regularly. Here's how to start in three simple steps.
It’s Dental Health Awareness month! Concerned about your pet's dental health? Don't delay - book an appointment in February and receive
[Dental offer]. A healthy pet is a happy pet!
#PetDentalHealth #petdentalhealthmonth #petdentalcare #PetOralCare #petcare #FebruaryDentalMonth #vet #veterinarian #veterinaryclinic #catsofinstagram #pets #petsafetytips #petsafety #dogsofinstagram
Facebook Post- Use the same steps mentioned above. However, if you are sharing your post directly on social media, do not forget to share the relevant page only. You can also use the same caption as above for Facebook as well.

Video Reel Template- Currently, Instagram, Facebook and TikTok are all about engaging audiences through various videos. Why not show your followers how to brush their pet's teeth? This template shows you exactly what to capture in each shot to do your own demonstration. Follow along step by step, or put your own spin on it!
Phone Hold Message Script- You can always use this template to record a phone message for your clinic at the start of the month which reminds pet owners about pet dental health month and any offers that may be running throughout February. Be sure to take that off once the month ends.
Email & Text Messages- Why not send an email encouraging customers to book a discounted dental check? Emails and texts are a great way to nudge pet owners a few days after they've engaged with you on other platforms. We wrote one for you! In this template, we have suggested an email outline that you can follow to let your clients know about pet dental health month.
Email Banner- Email banners can be an effective marketing tool for veterinary clinics as they help grab the attention of the email recipient and communicate important information quickly and effectively. There are 3 different templates within this content pack to choose from. Choose the one that best suits your clinic.
To keep the transition effect in your email banner, select the ‘GIF’ file type when you download your design. To export a static email banner, simply download as a PNG or JPEG instead.

Conclusion
In conclusion, Pet Dental Health Month serves as a crucial reminder for veterinarians to emphasize the significance of dental care in our furry companions' overall health and well-being. By raising awareness about dental hygiene, providing education on preventative measures, and offering dental examinations and treatments, veterinarians play an important role in ensuring optimal oral health for pets.
As advocates for your patients, you can use these free content packs and let them support you in your veterinary marketing of your clinic and education about the importance of brushing their pet's teeth. We know social media and its ever changing aspects can be very overwhelming and we have tried our best to jot down every step to help you through this journey.
How to Market your Veterinary Clinic- Educating Pet Owners about Pet Insurance


Table of Contents
- Introduction
- Why should Vets educate pet owners about pet insurance?
- How to educate your clients about pet insurance
- Free Marketing Resource- Pet Insurance Content Pack
Introduction
According to the Pet Food Association, a total of 3.2 million households in the UK have acquired a pet since the start of the pandemic. Not only did we see a rise in pet ownership with COVID, it also made people and families see an economic decline. The affordability rate of an average household in the UK and the US is way lower than what it was many years ago. The cost of living increased sharply across the UK during 2021 and 2022.
A survey suggests that 45% of pet owners spend the same amount of money or more on their pets’ healthcare as they do on themselves. Millennials who are pet owners keep their pets to another level of companionship, treating them as their own family. With pet insurance, like any other insurance, pet parents pay a small fee every month to save themselves from the financial burden which could arise in the future. Not only does that give them the peace of mind but also helps them with regular clinic visits and stopping themselves from getting their dog or cat admitted to the hospital, should the situation come to that.

Why should Vets educate pet owners about pet insurance?
With the arrival of a new pet, pet insurance is not something that excites a pet owner and neither does it come to mind. But in the long run, pet insurance will only save them and their wallet from those costly runs to the vet.
Pet insurance can help alleviate some of the financial burden associated with veterinary care, allowing pet owners to make decisions based on what is best for their pets' health rather than their financial situation. Additionally, pet insurance can provide peace of mind to pet owners, knowing that they have a safety net in case their pets become ill or injured.
By educating pet owners about pet insurance, vets can also help prevent owners from being caught off guard by unexpected veterinary expenses. This can help ensure that pets receive necessary medical care in a timely manner, which can ultimately lead to better outcomes and improved quality of life for pets.
Overall, educating pet owners about pet insurance is an important aspect of providing comprehensive care for pets. It can help ensure that pets receive the care they need when they need it, while also easing the financial burden on pet owners.
More often, without pet insurance, most pet owners avoid the vet trips which can lead to prolonging or overlooking an illness, which can add on additional treatment costs. Keeping their pet insured can help them avoid these long haul payments and bring them back for regular check ups with peace of mind.


How to educate your clients about pet insurance?
By educating pet parents about insurance, you can support them and in turn, your own team, by encouraging them to get pet insurance. The more information you give them, the more likely they are to get their beloved pets insured. Here are some steps you could take to market your veterinary clinic by educating pet owners about pet insurance:
- Encourage pet owners to take responsibility for learning about what sort of insurance they need and why.
- There are lots of pre-made resources you can take advantage of on the internet, including this resource pack we have put together for you. These can help you with informational handouts, blog posts, social media posts, and video content that explains the benefit of pet insurance, how it works, and how it can save pet owners money in the long run.
- Host educational events, such as webinars, workshops, or seminars, to teach pet owners about the benefits of pet insurance and the importance of preventive care.
- Collaborate with Pet Insurance Providers to offer discounts to pet owners who sign up through your clinic.
- Educate your staff on pet insurance so they can answer questions and promote it to clients during appointments.
- Provide consultations for pet owners who are interested in learning more about pet insurance and how it can benefit them and their pets.
- Track the success of your marketing efforts by monitoring the number of consultations and sign-ups for pet insurance, and adjust your marketing strategies accordingly.
- And of course, use Vetstora’s free downloadable content packs for your clinic!
Free Veterinary Marketing Resource- Pet Insurance Content Pack
What are Vetstoria's Content Packs?
Vetstoria Content Packs are our completely editable marketing assets that you can use to promote appointments and communicate with clients. Simply use the packs as they are or edit the elements and they’re ready to go! We have a range of templates that include printable assets for in the clinic, pre-made social media posts and captions, emails and text messages, and even video reel templates! The packs are completely free and are available to everyone – regardless of whether or not you use Vetstoria. We release new packs every couple of weeks, so don’t forget to subscribe to our newsletter to be the first to know!
How to use the Content Packs?
You can download these content packs from here:
It is pretty simple!
Step 1: Choose the pack you want, and open the clickable template links. You will be directed to Canva, which will help you customize the packs as per your brand guidelines. You only need a free Canva account to do this.
Step 2: Export the design as it is, or add your logo, brand colors, and update the text
Step 3: Download the design for your digital channels, or print physical copies!
What does the Pet Insurance Content Pack include?
Vetstoria’s Pet Insurance Content Packs speak about some unplanned situations which could lead to a hefty expense at the veterinary clinic. Through this material, we have tried to cover a few instances like, swallowing something unexpected and how much removal of foreign body would cost. In one of our Instagram carousel posts we have explained how pet insurance can give a pet owner the peace of mind that they will be able to take care of their pets’ medical expenses without straining their finances.
The content pack holds important information which is worth sharing with your pet owners and perhaps, will help them answer some of the frequently asked questions.
We provide all the information from the Content Pack in the form of:
Flyer- Flyers can be an effective way to reach a targeted audience and communicate important information about your veterinary clinic in a visually appealing way. You have 3 template options available to choose from.
Don’t forget to add a suitable Call to Action. This could be details of where to reach you for example, your phone number or email address. You can also use a QR code which will take your client to your website with more information in hand.


Poster- Utilizing your digital channels is great - but capturing clients when they're in the clinic is an opportunity you don't want to miss! Share these hand-outs with pet owners as they leave their appointment to help them keep their pet safe. You can follow the same steps of creating a flyer mentioned above, to help you with posters.
We have 5 templates and you can either use the information we have provided or edit it to write something else you feel is more important for your clients. Be as creative as you like!

Instagram Post- Our Instagram carousel educates pet owners about pet insurance and help vets share a few instances which could lead to a big expense. This is a great way to share information and engage your audience.
We have included 4 different carousel templates within this content pack. We have also provided a suggested caption for your post. You can edit it and add more information, if you like. Here is an example of how the post would look with a suggested caption underneath.



Our pets are living longer, healthier lives.
But the veterinary advancements that make this possible can quickly get expensive!
Pet insurance enables you to take care of your pet’s medical expenses without straining your finances.
When your pet gets sick, you don't want to worry about how you're going to fund their treatment. With pet insurance, you don't have to.
Have you got pet insurance?
#dogsofinstagram #catsofinstagram #petlove #pethealth #petcare #pets #petsafetytips #veterinary #petsafety #dogsafety #catsafety
Facebook Post- Facebook is a great tool to build a community, educate followers, promote offers, showcase reviews, and use targeted advertising. By establishing a strong presence on Facebook, you can increase the likelihood of attracting new clients and growing your business.
There are 5 different templates available for a Facebook post. Use the same steps mentioned above. However, if you are sharing your post directly on social media, do not forget to share the relevant page only. Here is an example of how the post would look with a suggested caption underneath.

While we always hope for the best for our pets, unexpected accidents or illnesses can happen at any time, and without proper financial protection, the cost of treatment can add up quickly!
Consider this: The average cost of an out-of-hours consult is £200 (and that’s before treatment or diagnostics). If your pet develops diabetes, you can expect to pay £120 a month for medicine for the rest of their life. If your dog or cat swallows something bad and requires a foreign body removal, the cost can skyrocket to £3,120.
When considering your pet's health, the last thing you want to be thinking about is money. This is where pet insurance, or an emergency savings account, comes in. It gives you financial peace of mind and ensures that you'll be able to take care of your pet's medical expenses without straining your finances.
Do you have pet insurance?
#pethealth #petcare #pets #petsafetytips #petsafety #catsoffacebook #dogsoffacebook #petlove
Video Reel Template- If your team enjoys creating video reels, then you're in luck! Our template shows you exactly what to capture in each shot - you just need to record it! Currently, Instagram, Facebook and TikTok are all about engaging audiences through various videos. Through this template, we have suggested a few tips on how to make your video reel relevant and the steps you can follow on ‘why you need pet insurance.’
Emails- Email is a great channel to engage your customers and build trust and loyalty. Our pre-written email outline gives pet owners important tips to keep their pets safe from theft. You can use it as is, or make it your own!
We have also provided 4 different templates of email banners within this content pack to choose from which you can use with your emails. Choose the one that best suits your clinic.
To keep the transition effect in your email banner, select the ‘GIF’ file type when you download your design. To export a static email banner, simply download as a PNG or JPEG instead.

Text Messages- In this template, we have suggested a text message outline that you can follow to let your clients know about pet insurance. You can edit it to make it sound more like your brand or use it as it is.
We know social media and its ever changing aspects can be very overwhelming and we have tried our best to jot down every step to help you through this journey.
How to Market Your Veterinary Clinic during Easter using Content Packs

Table of Contents
- Introduction
- How to educate pet owners about Easter hazards
- Do's and Don’ts for Pet Owners During Easter
- Free Veterinary Marketing Resource- Easter Content Pack
- Conclusion
Introduction
Easter is a time of joy and celebration for many families. As Easter approaches, pet owners are busy preparing for the holiday season. They are buying colorful decorations, Easter eggs, and candies to celebrate the occasion. However, amidst all the excitement, pet owners should not forget the safety and wellbeing of their furry friends! Easter can be a dangerous time for pets, with many potential hazards that can harm them. As their trusted veterinarian, you have the opportunity to educate pet owners about the potential hazards associated with Easter and how to keep their pets safe during this time. This is also a great time to use materials and resources to boost veterinary marketing for your clinic.
How to educate pet owners about Easter hazards
Here are some ways veterinarians can educate pet owners about their pets and Easter:
- Host a Pet Safety Seminar
Hosting a pet safety seminar is an excellent way to educate pet owners about the potential hazards associated with Easter. During the seminar, you can discuss the dangers of chocolate, hot cross buns, Easter lilies, and other potential hazards. You can also provide information about how to create a safe space for pets during Easter celebrations and discuss the importance of keeping Easter baskets and decorations out of reach of pets. Word of mouth is also a way of veterinary marketing and hosting a seminar is a good way to help with that.
- Share Information on Social Media
Social media is a powerful tool for educating pet owners about pet safety. As a veterinarian, you can share information as single image posts or video reels about Easter hazards and tips for keeping pets safe during the holiday. You can also share images and infographics that provide visual aids to help pet owners understand the potential dangers. We have provided some free assets, Vetstoria’s Easter Content Packs, which you can use and customize to your own liking.
- Provide Educational Materials
Providing educational materials to pet owners is an effective way to educate them about Easter hazards. You can create handouts or brochures that provide information about potential hazards and how to keep pets safe. These materials can be distributed in the waiting room of your clinic, at pet stores, or other locations where pet owners may gather. The Easter Content Packs also have a few templates for brochures and flyers which you can download to use.
- Provide One-on-One Consultations
One-on-one consultations are an excellent way to provide personalized education to pet owners. During a consultation, you can discuss the specific risks associated with Easter and provide customized advice for keeping each pet safe. You can also answer any questions or concerns the pet owner may have about their pet's health and well-being. This can also be reception and clinic staff-led, where pet owners can be educated in more detail.
- Use Real-Life Examples
Using real-life examples is an effective way to educate pet owners about Easter hazards. Share figures and statistics, or stories of pets that have become ill due to Easter hazards. This can help pet owners grasp the importance of taking precautions to keep their pets safe.
- Partner with Pet Supply Stores
Partnering with pet stores is an excellent way to reach a wider audience of pet owners. You can provide educational materials or host a seminar at the pet store to educate pet owners about Easter hazards. You can also work with the store to create safe and pet-friendly Easter displays.
- Create a Newsletter
Creating a newsletter is an effective way to stay in touch with pet owners and provide them with valuable information. You can create a newsletter that includes tips (see below) for keeping pets safe during Easter, as well as other useful information about pet health and wellness throughout the year. Newsletters are a great way to boost revenue and loyalty by staying connected with clients between visits.
To help you with all of the above, we have designed our fully customizable Easter Content Packs for you to download and use. They are completely free and very easy to access!
The content packs provide important information designed to be shared with your pet owners, answering some of the frequently asked questions around protecting pets during Easter.

Do's and Don’ts for Pet Owners During Easter
Pet owners, please do:
- Keep Easter Candies and Chocolates Away from Pets
Easter candies and chocolates are a significant part of the celebration, but they are not safe for pets. Chocolate contains a chemical called theobromine, which is toxic to dogs and cats. Ingesting even a small amount of chocolate can cause vomiting, diarrhea, hyperactivity, seizures, and in severe cases, it can be fatal. So, pet owners must keep all the Easter candies and chocolates out of their pet's reach.
- Provide Pet-Friendly Treats
Instead of giving your pets Easter candies and chocolates, consider giving them pet-friendly treats. You can make homemade treats using pet-friendly ingredients such as peanut butter, pumpkin, or sweet potato. These treats are not only safe but also healthy for your pets. However, remember to give these treats in moderation to avoid overfeeding your pets.
- Keep Easter Lilies Away from Pets
Easter lilies are a popular decoration during Easter, but they are highly toxic to cats. Ingesting even a small amount of lily can cause kidney failure in cats, which can be life-threatening. So, if you have cats at home, make sure to keep Easter lilies out of their reach.
- Keep pets away from Easter egg hunts
Easter egg hunts are fun for both kids and pets. However, it is recommended to keep your pets away during the egg hunt. Pets can accidentally ingest the plastic eggs, which can cause choking or intestinal blockage, or a chocolate egg which is harmful too. So, make sure to keep an eye on your pets and remove any plastic or edible eggs that they may find.
- Use Pet-Friendly Easter Decorations
Easter decorations such as Easter grass and plastic eggs can be dangerous to pets if ingested. Easter grass can cause intestinal blockage if ingested, while plastic eggs can cause choking or intestinal blockage. So, pet owners must use pet-friendly Easter decorations or ensure pets do not have access to these areas. You can use paper or fabric-based decorations, which are safer for pets.

Pet owners, please don't:
- Don't Feed Table Scraps to Your Pets
During Easter, pet owners may be tempted to feed table scraps to their pets. However, it's not a good idea as table scraps can upset their stomachs and cause digestive problems. Some table scraps such as bones, fatty foods, and onions can be toxic to pets. So, it's best to stick to their regular diet and avoid giving them table scraps.
- Don't Leave Your Pets Unsupervised
During Easter, there are many potential hazards that can harm your pets. So, it's crucial to supervise them at all times. Make sure to keep them away from Easter candies, chocolates, Easter lilies, and other potential hazards.
- Don't Allow Your Pets to Roam Freely
During Easter, pet owners may have many visitors coming and going from their homes. This can be stressful for pets, and they may try to escape. So, it's essential to keep your pets in a safe and secure place, away from the front door.
- Don't Give Your Pets Alcohol
During Easter, pet owners may have alcoholic beverages, which can be tempting for pets. Alcohol can be highly toxic and even fatal to them. Alcohol affects pets differently than it does humans, and even small amounts can cause significant harm. If you suspect your pet has consumed alcohol, contact your veterinarian immediately for advice and medical attention.
Free Veterinary Marketing Resource- Easter Content Pack
What are Vetstoria's Content Packs?
Vetstoria Content Packs are our completely editable marketing assets that you can use to promote appointments and communicate with clients. Simply use the packs as they are or edit the elements and they’re ready to go! We have a range of templates that include printable assets for in the clinic, pre-made social media posts and captions, emails and text messages, and even video reel templates! The packs are completely free and are available to everyone – regardless of whether or not you use Vetstoria. We release new packs every couple of weeks, so don’t forget to subscribe to our newsletter to be the first to know!
How to use the Content Packs?
You can download these content packs from here:
It is pretty simple!
Step 1: Choose the pack you want, and open the clickable template links. You will be directed to Canva, which will help you customize the packs as per your brand guidelines. You only need a free Canva account to do this.
Step 2: Export the design as it is, or add your logo, brand colors, and update the text
Step 3: Download the design for your digital channels, or print physical copies!
What is included in the pack?
Our Easter content packs are perfect for veterinary marketing. These include different sets of templates for each asset, so you can choose the option that best suits your clinic.
One of the templates is designed to remind pet owners of the commitment of bringing a rabbit into the family, while the other two alert pet owners to the dangers that chocolate and hot cross buns pose to pets.
We have provided all the information you need for veterinary marketing in the form of:
Email Banner: Emails can be a powerful tool for veterinarians to promote their clinic to pet owners. It is also a great channel to build trust and loyalty with clients between visits.
Once you select the template you prefer, you can customize it according to your requirement. To export a static email banner, simply download it as a PNG or JPEG file, or as a GIF to export your email banner with the transition effects.

Flyer- Flyers are a valuable tool for veterinarians to catch clients when they are in the clinic to educate them about Easter and the hazards it comes with for pets. Vets can use flyers to highlight Easter services and promotions, distribute them at local pet stores and events, share educational information and highlight clinic staff and expertise.
In the chocolate and hot cross bun flyers, we have provided space for you to add your emergency phone number. Make sure you update the pack before you go to print.

Poster- Posters are useful for catching the attention of pet owners in the clinic, to display important information in high-traffic areas or even to highlight services and promotions.
Be as creative as you like!

Instagram Post- One of the best ways for veterinary marketing is using social media platforms. Instagram can be one of the best social tools for vets to promote their clinic and services to pet owners. By sharing engaging and educational content, using hashtags, running ads, and engaging with followers, vets can use Instagram to attract new clients and build strong relationships with existing ones.
Instagram templates come as carousel posts with a suggested caption option. You can use what we have provided or you can edit or write your own. Here is one of the templates and suggested captions:

Thinking of adopting an Easter Bunny?
While they can make wonderful pets, it’s important to remember that rabbits are exotic animals that require a lot of care.
- Domestic rabbits can live up to 12 years of age.
- Rabbits are exotic pets, meaning that not all vets can care for them, and specialist care is often more expensive.
- Rabbits are very sensitive to noise, and need to be handled with care. Children should not be in charge of taking care of them.
Additionally, rabbits require a lot more care than you may expect…
- Bunnies should be toilet-trained - just like cats and dogs.
- You need to clean their hutch every day, including disinfecting their water and food bottles with rabbit-safe products.
- They require frequent nail trims and dental check-ups, requiring help from your vet.
- Rabbits need to be let out of their cage daily to play and exercise.
- Bunnies love playing with their toys and digging around in their enclosure. Ensure you provide adequate entertainment.
- They need their hair brushed daily to avoid mats.
- They need to eat plenty of fresh veg and hay, in addition to their feed. “All-in-one” solutions are not conducive to a healthy bun.
- Bunnies are companion animals, so ideally should be kept as a pair.
Before adopting a bunny, please ensure that you are ready to commit to providing the care that they need.
We hope you and your family have a great Easter!
Facebook Post- Facebook can be a useful platform to use for veterinary marketing. Statistics suggest that Facebook has a larger user base of 2.96 million monthly users as opposed to Instagram which is only 2 million monthly users. In terms of demographics, more than half of the global Instagram population worldwide is aged 34 years or younger. This means, by marketing on Instagram and Facebook together, vets can cover a large audience of pet owners and boost their clinic promotion.

Video Reel Template- Vets can now showcase your clinic, staff, success stories, and educational content in a concise and engaging way by using video reels on social media platforms, like Instagram and Tiktok. This can help in attracting new clients and establishing your clinic as a trusted and reliable source of pet care. We have tried to simplify and help you through this template. Use our tips on how to make your video reel relevant and the steps you can take to talk about Easter.
Email & Text Messages- In this template, we have suggested an email outline that you can follow to let your clients know about pet safety over Easter. Emailing your pet owners with tips on how to keep their pets safe is a great way to build your relationship with them. Here is a suggested text message which you can use.
Just a quick reminder to protect your furry friends this Easter - keep hot cross buns and chocolate out of reach! Have a wonderful holiday! Happy Easter!
We know social media and its ever changing aspects can be very overwhelming and we have tried our best to jot down every step to help you through this journey of veterinary marketing.
To download this content pack and see how easy it is to customize, click here.
Conclusion
Easter can be a challenging time for pet owners, but by educating them about potential hazards and providing tips for keeping pets safe, veterinarians can help ensure that pets stay healthy and happy during the holiday. By utilizing a variety of educational methods, veterinarians can reach a wide audience of pet owners and provide them with the knowledge they need to keep their pets safe. This will not only help with veterinary marketing but also increase loyalty, improve customer experience, retention and ultimately boost revenue.