How to market your veterinary clinic using Vetstoria’s content pack calendar

18 min read

Table of Contents

In today’s digital age, veterinary marketing for veterinary practices has evolved significantly. It’s no longer just about traditional advertising methods; it’s about establishing a strong online presence, engaging with pet owners, and providing valuable content. However, we understand that for many veterinarians and receptionists, managing your clinic’s online presence can be challenging. What should you post? When should you post it? How can you make the most of the available resources?

Enter Vetstoria’s Content Pack Calendar – your comprehensive guide to navigating the world of online marketing effortlessly and effectively.

For those who are new to Vetstoria’s content packs, let’s do a quick recap.

What Are Content Packs?

Content packs are pre-packaged sets of marketing materials covering important topics and themes that are important to share with pet owners. They’re designed to make it easy for you to promote your clinic and connect with your clients.  Vetstoria Content Packs include a variety of content, such as social media posts, captions, pre-written emails, video reel templates, poster and flyer designs with eye-catching graphics and more. These templates are built in Canva where you can edit and customize them the way you want. You can even use Canva to schedule the posts on your social platforms. The aim? To help you consistently engage with your audience, save time, and enhance your clinic’s online visibility.

Why Are Content Packs Essential for Veterinary Marketing?

Engage with new and returning clients: Vetstoria’s content packs not only helps with veterinary marketing but also helps engage new and returning clients by providing consistent, fresh, and customizable content across various platforms. This engagement not only fosters client loyalty but also attracts new clients who find value in your clinic’s communications. 

Professionalism: Well-designed content enhances your clinic’s professionalism and reputation. According to a research done by Whiskercloud, it takes a person less than two-tenths of a second to form an opinion about your brand when they visit your website while taking another 2.6 seconds for the eyes to fully adjust and respond to that impression. Content packs provide high-quality materials to impress your clients.

Time Savings: As a busy veterinary professional, you have enough on your plate. Content packs eliminate the need to brainstorm and create content from scratch, saving you valuable time.

How to keep your pets safe this Halloween evening

It’s spooky season 👻

With Halloween just around the corner, do you know how to keep your pet safe during the celebrations?

During Halloween evening, we recommend you:

🐕 Walk your dog earlier in the day, as the streets will be busier than usual.
🚪 Keep your pet in a separate room with their toys and blankets.
🔒 Secure any escape routes, because stressed-out pets may try to run and get lost.
🤠 Keep your costume pet-safe, with no small bits that might be chewed off or become a choking hazard.
🐟 A few weeks in advance, move your cat’s dinner time to before it gets dark, to encourage them to come home earlier.

We also recommend for all pets to be microchipped. If they escape during the celebrations, this is the best way to guarantee they’ll be brought back home.
If your pet isn’t microchipped, book a microchipping appointment with us in via the link in our bio!
Is your pet easily stressed? Your vet might be able to prescribe medication to make Halloween night easier on them. Book a check-up via the link in the bio.

#HappyHalloween #petownereducation #petsafetyfirst #petCare #PetOwner #PetLover #veterinary #veterinarian #VetstoriaContentPacks @VetstoriaHQ #PetSafetyTips #VeterinaryMarketing #PetHealth #PetOwnerTips #PetHalloween #HalloweenCelebrations

So, what is a content pack calendar?

The content pack calendar, in the realm of veterinary marketing, is a meticulously organized schedule that outlines when to publish your content (like our content packs) and on which platforms. The primary objective of a content pack calendar is to provide a timely plan that facilitates consistent and targeted communication with the intended audience. By adhering to this structured calendar, veterinary clinics can efficiently manage their online presence, save valuable time, and elevate their visibility in the digital landscape. In essence, it serves as the blueprint for a comprehensive and effective marketing strategy, ensuring that the right content is delivered to your clients at the right time.

Overview of the November content pack calendar
Overview of the month of November in the Q4 content pack calendar

How will the Content Pack Calendar help me?

Managing a veterinary clinic is a demanding job, and your online presence shouldn’t add to the stress! Vetstoria’s Content Pack Calendar simplifies your marketing efforts by providing you with a structured plan. Here’s how it can benefit your clinic:

Promotions: The content pack calendar will help you share relevant and timely promotions with your clients to drive revenue.

Consistency: Consistency is key in online marketing. With the Content Pack Calendar, you’ll always know what to post and when, ensuring a steady flow of engaging content.

Time Savings: No more spending hours brainstorming ideas or searching for images. The calendar comes pre-loaded with ready-to-use content and strategic suggestions

Engagement: The calendar is designed to align with your clinic’s services, promotions, and seasonal events, making it easier to engage with your audience.

Client Education: Vetstoria’s Content Packs include informative posts that educate pet owners, strengthening your role as a trusted source of pet care knowledge.

Streamlined Planning: Say goodbye to marketing guesswork. The calendar provides a clear roadmap for your clinic’s marketing activities – so you’ll always know exactly what to post and when!

Online booking Instagram post
Instagram post from the ‘online booking’ pack
Instagram post from the ‘Leave a Review’ pack
Holiday hours Instagram post to let pet owners know
Instagram post from the ‘holiday hours’ pack

A few things you should know…

  • The particular assets suggested in each daily block are linked to Canva where you can either export the assets as they are or make your edits and download it for use.
  • We have used the assets from different content packs and spread it over the year to help you market your clinic in the best way possible. With our research we have suggested one or two topics that you can focus on in a particular month. For example, October is National Animal Safety and Protection Month and Adopt a Shelter Dog Month, which is a great opportunity to share content   from our Pet Theft Awareness, Microchipping a Pet and Fostering a Pet content packs. 
  • As the busy Christmas period draws nearer, we have also suggested posts about reminding pet parents to ensure their pets are vaccinated before they travel with them. Additionally, in December we suggest  sharing your opening and closing holiday hours with your clients. 
  • We have included assets to remind you at the beginning and at the end of a month to update your phone’s hold message and to put up, or take down flyers/posters.
  • The majority of our Instagram and Facebook assets contain multiple posts per pack. Where the content pack is marked as ‘single image’, please use any of the single images you like with our suggested caption. On some days, you will see we’ve suggested sharing one of the ‘carousel’ posts, with a suggested caption. Carousels are Instagram posts containing multiple images that users can swipe through within a single post.
  • We suggest you always keep the posters for ‘Boost Online Bookingsand ‘Leave a Review’ up in the clinic. Additionally, you should pin your Boost Online Bookings posts to your Instagram and Facebook pages so your clients can easily see them when they come to your profile.

Please know, this calendar is just a guide to remind you of any upcoming dates, events, or other opportunities to share important information or promotions with your clients. You do not need to follow it exactly as we have suggested, and you don’t need to do it all in order to have a positive impact on your clients! How you use the guide is entirely up to you. 

October calendar: Week 1
October calendar: Week 1
October calendar: Week 2 to help with posts and emails to educate pet owners and create effective veterinary marketing
October calendar: Week 2
October calendar: Week 3
October calendar: Week 3
October calendar: Week 4
October calendar: Week 4
October calendar: Week 5
October calendar: Week 5

How to Use the Content Pack Calendar

Using the Content Pack Calendar is a breeze:

1. Access the 2023 Q4 Content Calendar here.

2. Prepare your posts: Review the calendar to see what’s scheduled for each day. You’ll find a variety of posts, from pet care tips to promotional content.

3. Review the posts: While the calendar provides a structured plan, you can always customize the assets to suit your clinic’s unique needs. Review the week or month ahead and decide what you are going to post.

4. Utilize Content Packs: Vetstoria’s Content Packs are packed with valuable resources. Each pack includes posts, images, and even suggested captions. Make sure to explore these assets to enhance your posts.

5. Schedule posts: Once you’ve selected the content for the day, you can manually post it on your social platforms. You can also use Canva’s scheduling tool to set a date and time for each post, ensuring they go live when it matters most.

6. Engage with Your Audience: As your posts go live, engage with your audience by responding to comments and messages promptly. Building a sense of community is a significant part of online marketing.

Things to keep in mind when you post:

(Please know, these are our suggestions. You are free to use the assets in whichever way that works for you, your staff and the clinic:

  • Recent research suggests that Thursdays are the best days to send an email or text out to your clients but it’s worth considering other factors such as the lead up time to the relevant event, promotion, or date, as well as any other communications you have going out during that period.
  • You should aim to post every 2-3 times a week, or more if you can on your social media (including weekends).
  • Be yourself in the captions. The more authentic you are, the more engagement your post will get.
  • Do not forget to add a QR code to your promotional posters and flyers, directing pet owners to your website or trackable online booking link. All of our QR code assets also have versions without QR codes for clinics who are not currently using online booking. 
Poster for Pet Dental Health Month with QR code to be used for effective veterinary marketing
Poster for Pet Dental Health Month with QR code from ‘How to brush your pet’s teeth’ pack
Poster for to protect pets in Extreme Cold with QR code to be used for effective veterinary marketing
Poster for to protect pets in Extreme Cold with QR code from ‘Extreme Cold’ pack

Start Today

Don’t let the demands of online marketing overwhelm you. Vetstoria’s Content Pack Calendar is your trusted companion for simplifying your clinic’s marketing efforts. By following this structured plan, you’ll not only save time but also create a stronger online presence for your clinic. With a well-organized content pack calendar, you can supercharge your veterinary marketing efforts. Consistency, engagement, and personalized content are the keys to success. So, harness the power of content packs and watch your veterinary clinic thrive in the digital world.

Ready to get started? Explore the Content Pack Calendar today. Elevate your clinic’s online presence and connect with pet owners like never before. Happy posting!

Frequently Asked Questions (FAQs)

1. What Are Content Packs in Veterinary Marketing?

Content packs in veterinary marketing are pre-designed sets of marketing materials that include various content types, such as social media posts, TikTok video reel templates, email templates, and graphics for posters and flyers. They are specifically tailored to help veterinary professionals consistently engage with their audience, save time, and enhance their clinic’s online visibility.

2. Why Are Content Packs Important for Veterinary Marketing?

Content packs are crucial for veterinary marketing because they offer several benefits:

  • Consistency: Regularly updated content improves marketing for your clinic and audience engagement.
  • Time Savings: Content packs save time by providing ready-to-use materials, eliminating the need for content creation from scratch.
  • Professionalism: High-quality content enhances your clinic’s reputation and impresses clients.

3. How Do I Use a Content Pack Calendar for Veterinary Marketing?

To effectively use a content pack calendar:

  • Organize: Set up a content calendar to prepare your content in advance.
  • Understand Your Audience: Tailor content packs to address your target audience’s needs and pain points.
  • Customize: Add your clinic’s unique touch to personalize the content.
  • Consistency: Stick to your content calendar and post regularly.
  • Engage: Encourage interaction with your audience by responding to comments and asking questions.
  • Measure and Adjust: Use analytics tools to track content performance and optimize your strategy accordingly.

4. How Can I Measure the Performance of My Veterinary Marketing Content?

You can measure content performance through various metrics, including:

  • Website Analytics: Track website traffic, page views, and bounce rates.
  • Social Media Analytics: Monitor engagement, likes, shares, and comments.
  • Email Marketing Metrics: Examine open rates, click-through rates, and conversions.
  • SEO Tools: Use tools like Google Analytics to assess keyword rankings and organic search traffic.
  • QR codes / traffic / bookings

5. Where Can I Find Veterinary Content Packs?

Here you can find our veterinary content packs. You can also find them through our website. Vetstoria offers a range of content packs designed to simplify your marketing efforts and strengthen your clinic’s online presence.

6. Do I Need to Customize Content Packs?

While content packs provide templates, customizing content to align with your clinic’s values, tone, and branding is recommended. Personalizing content enhances its relevance to your audience.

7. Is Veterinary Marketing with Content Packs Effective for All Clinics?

Yes, veterinary marketing with content packs can benefit clinics of all sizes. It helps maintain a consistent online presence, engage with clients, and save valuable time, regardless of the clinic’s scale.

8. Can Content Packs Improve My Clinic’s SEO?

Yes, consistent posting of quality content from content packs can improve your clinic’s SEO. Fresh, relevant content can attract organic search traffic and enhance your search engine rankings.

9. How Do I Get Started with Veterinary Content Packs?

To get started with veterinary content packs, explore Vetstoria’s range of content packs designed to simplify your marketing efforts. If you would like to create trackable online booking campaigns and are not currently using Vetstoria, speak to our team.