Australia Edition: 9 Veterinary Marketing Ideas to Boost Engagement in June

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Veterinary marketing ideas and social media graphics to use in June

1. Pride Month: Support the LGBTQ+ community throughout June by creating social media posts that recognise notable LGBTQ+ figures (subject to their approval). Your team could also decorate the clinic with Pride-themed elements, and offer a month-long promotion in partnership with a local organisation. Be sure to show support by providing informative resources and consistently using inclusive language.

2. National Microchipping Month: Promote microchipping in June by offering discounts, educating owners, sharing reunion stories on social media, reminding clients about free scanning, and discounting microchip services for those who book appointments online. Count on spreading the word using your made-for-you veterinary website along with in-clinic brochures that emphasise the importance of maintaining up-to-date microchip information.

3. Global Day of Parents: Celebrated annually on the first of June, this day recognises the vital role of parents in children’s lives. For your clinic, that means pet parents, too! Show some love to your community of pet lovers by thanking them for being responsible pet mums and dads. Consider throwing in a limited-time promotion (like 25% off wellness exams) to support your customers and encourage positive pet health.

4. Hug Your Cat Day: The fourth of June is when we give a special shout-out to our feline friends. Share photos on your custom website and social media of team members with their cats, and invite your followers to reply to your post with their own! Consider offering a prize for the most huggable cat or creative photo, such as a free nail trimming or dental check.

5. National Pet Appreciation Week: The first week of June celebrates beloved pets of all kinds. This is a great opportunity to boost your engagement with a variety of pet owners, especially if you offer exotic or avian veterinary services at your clinic. You can reach a wide audience of animal lovers by running a special, targeted promotion on your social media channels. Inventivise pet parents to book a visit by offering them a free pet-related toy or product when they schedule an appointment online, helping pets get the routine care they need without pet owners having to call you.

6.  World Pet Memorial Day: The 10th of June is a day to remember the loving pets who are no longer with us. It’s a time to celebrate the joy they brought into our lives, and support pet owners of all types of pets. Encourage people to share their memories and photos, consider donating a portion of profits to a local animal shelter, or simply take a moment for reflection. Provide resources on social media for those who may be struggling with pet loss, and post a team photo to show that your clinic is thinking of everyone who has lost a pet companion.

7. Take Your Dog to Work Day: Friday the 20th of June celebrates the unmatched companionship of dogs. This humorous initiative aims to raise awareness about responsible dog adoption and ownership, and you can consider partnering with a local shelter or rescue agency to run a special promotion for dog lovers. Host a social media photo contest with the chance to win exciting dog-related prizes, or give the winner a free pet dental cleaning to make sure they look extra fresh for all their newfound colleagues on this day.

8. Cat World Domination Day: 24 June 2025 is playfully designated as Cat World Domination Day, a lighthearted concept exploring the subtle ways feline companions show dominance over their human mums and dads. You can join the fun by posing a survey question to your audience, such as “How does your cat ‘influence’ your daily life?” See if your community has any funny cat stories to share in the comments section, and remind them about any and all cat services you provide by guiding cat owners to your veterinary website.

9. World Day Against Pet Abandonment: Each year, the final Saturday of June (28 June 2025) is dedicated to raising awareness about the challenges faced by abandoned animals. It also serves as a chance to educate the public on the responsibilities of pet adoption and care. Your team can show support by sharing best practices for responsible pet ownership, and directing individuals to reputable local organisations for guidance on adoption and proper pet care. You may even consider offering free microchipping for the day, or discounts for any online appointment bookings.

Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet owners all year long!