How to Market your Veterinary Clinic- Educating Pet Owners about Pet Insurance

13 min read
Educating pet owners about pet insurance
Educating pet owners about pet insurance

Table of Contents


According to the Pet Food Association, a total of 3.2 million households in the UK have acquired a pet since the start of the pandemic. Not only did we see a rise in pet ownership with COVID, it also made people and families see an economic decline. The affordability rate of an average household in the UK and the US is way lower than what it was many years ago. The cost of living increased sharply across the UK during 2021 and 2022. 

A survey suggests that 45% of pet owners spend the same amount of money or more on their pets’ healthcare as they do on themselves. Millennials who are pet owners keep their pets to another level of companionship, treating them as their own family. With pet insurance, like any other insurance, pet parents pay a small fee every month to save themselves from the financial burden which could arise in the future. Not only does that give them the peace of mind but also helps them with regular clinic visits and stopping themselves from getting their dog or cat admitted to the hospital, should the situation come to that.

Instagram post to educate pet owners about pet insurance
Educate pet owners about the importance of pet insurance

Why should Vets educate pet owners about pet insurance?

With the arrival of a new pet, pet insurance is not something that excites a pet owner and neither does it come to mind. But in the long run, pet insurance will only save them and their wallet from those costly runs to the vet. 

Pet insurance can help alleviate some of the financial burden associated with veterinary care, allowing pet owners to make decisions based on what is best for their pets’ health rather than their financial situation. Additionally, pet insurance can provide peace of mind to pet owners, knowing that they have a safety net in case their pets become ill or injured.

By educating pet owners about pet insurance, vets can also help prevent owners from being caught off guard by unexpected veterinary expenses. This can help ensure that pets receive necessary medical care in a timely manner, which can ultimately lead to better outcomes and improved quality of life for pets.

Overall, educating pet owners about pet insurance is an important aspect of providing comprehensive care for pets. It can help ensure that pets receive the care they need when they need it, while also easing the financial burden on pet owners.

More often, without pet insurance, most pet owners avoid the vet trips which can lead to prolonging or overlooking an illness, which can add on additional treatment costs. Keeping their pet insured can help them avoid these long haul payments and bring them back for regular check ups with peace of mind. 

Educating pet owners about pet insurance
Educating pet owners about pet insurance

How to educate your clients about pet insurance?

By educating pet parents about insurance, you can support them and in turn, your own team, by encouraging them to get pet insurance. The more information you give them, the more likely they are to get their beloved pets insured. Here are some steps you could take to market your veterinary clinic by educating pet owners about pet insurance:

  1. Encourage pet owners to take responsibility for learning about what sort of insurance they need and why.
  2. There are lots of pre-made resources you can take advantage of on the internet, including this resource pack we have put together for you. These can help you with informational handouts, blog posts, social media posts, and video content that explains the benefit of pet insurance, how it works, and how it can save pet owners money in the long run.
  3. Host educational events, such as webinars, workshops, or seminars, to teach pet owners about the benefits of pet insurance and the importance of preventive care.
  4. Collaborate with Pet Insurance Providers to offer discounts to pet owners who sign up through your clinic.
  5. Educate your staff on pet insurance so they can answer questions and promote it to clients during appointments.
  6. Provide consultations for pet owners who are interested in learning more about pet insurance and how it can benefit them and their pets.
  7. Track the success of your marketing efforts by monitoring the number of consultations and sign-ups for pet insurance, and adjust your marketing strategies accordingly.
  8. And of course, use Vetstora’s free downloadable content packs for your clinic!

Free Veterinary Marketing Resource- Pet Insurance Content Pack

What are Vetstoria’s Content Packs?

Vetstoria Content Packs are our completely editable marketing assets that you can use to promote appointments and communicate with clients. Simply use the packs as they are or edit the elements and they’re ready to go! We have a range of templates that include printable assets for in the clinic, pre-made social media posts and captions, emails and text messages, and even video reel templates! The packs are completely free and are available to everyone – regardless of whether or not you use Vetstoria. We release new packs every couple of weeks, so don’t forget to subscribe to our newsletter to be the first to know!

How to use the Content Packs?

You can download these content packs from here:

It is pretty simple!  

Step 1: Choose the pack you want, and open the clickable template links. You will be directed to Canva, which will help you customize the packs as per your brand guidelines. You only need a free Canva account to do this.

Step 2: Export the design as it is, or add your logo, brand colors, and update the text

Step 3: Download the design for your digital channels, or print physical copies!

What does the Pet Insurance Content Pack include?

Vetstoria’s Pet Insurance Content Packs speak about some unplanned situations which could lead to a hefty expense at the veterinary clinic. Through this material, we have tried to cover a few instances like, swallowing something unexpected and how much removal of foreign body would cost. In one of our Instagram carousel posts we have explained how pet insurance can give a pet owner the peace of mind that they will be able to take care of their pets’ medical expenses without straining their finances. 

The content pack holds important information which is worth sharing with your pet owners and perhaps, will help them answer some of the frequently asked questions.

We provide all the information from the Content Pack in the form of:

Flyer– Flyers can be an effective way to reach a targeted audience and communicate important information about your veterinary clinic in a visually appealing way. You have 3 template options available to choose from. 

Don’t forget to add a suitable Call to Action. This could be details of where to reach you for example, your phone number or email address. You can also use a QR code which will take your client to your website with more information in hand. 

Template of the flyer from Pet Insurance Content Pack
Front page: Template of the flyer from Pet Insurance Content Pack
Template of the flyer from Pet Insurance Content Pack
Back Page: Template of the flyer from Pet Insurance Content Pack

Poster– Utilizing your digital channels is great – but capturing clients when they’re in the clinic is an opportunity you don’t want to miss! Share these hand-outs with pet owners as they leave their appointment to help them keep their pet safe. You can follow the same steps of creating a flyer mentioned above, to help you with posters. 

We have 5 templates and you can either use the information we have provided or edit it to write something else you feel is more important for your clients. Be as creative as you like!

A poster template from the Pet Insurance Content Pack
A poster template from the Pet Insurance Content Pack

Instagram Post– Our Instagram carousel educates pet owners about pet insurance and help vets share a few instances which could lead to a big expense. This is a great way to share information and engage your audience. 

We have included 4 different carousel templates within this content pack. We have also provided a suggested caption for your post. You can edit it and add more information, if you like. Here is an example of how the post would look with a suggested caption underneath.

An Instagram template of carousel images from the Pet Insurance Content Pack
An Instagram template of carousel images from the Pet Insurance Content Pack
An Instagram template of carousel images from the Pet Insurance Content Pack
An Instagram template of carousel images from the Pet Insurance Content Pack

Our pets are living longer, healthier lives.

But the veterinary advancements that make this possible can quickly get expensive!

Pet insurance enables you to take care of your pet’s medical expenses without straining your finances.

When your pet gets sick, you don’t want to worry about how you’re going to fund their treatment. With pet insurance, you don’t have to.

Have you got pet insurance?

#dogsofinstagram #catsofinstagram #petlove #pethealth #petcare #pets #petsafetytips #veterinary #petsafety #dogsafety #catsafety

Facebook Post– Facebook is a great tool to  build a community, educate followers, promote offers, showcase reviews, and use targeted advertising. By establishing a strong presence on Facebook, you can increase the likelihood of attracting new clients and growing your business.

There are 5 different templates available for a Facebook post. Use the same steps mentioned above. However, if you are sharing your post directly on social media, do not forget to share the relevant page only. Here is an example of how the post would look with a suggested caption underneath.

Every year, 1 in 3 pets has a medical emergency. It is important to get pet insurance
Every year, 1 in 3 pets has a medical emergency

While we always hope for the best for our pets, unexpected accidents or illnesses can happen at any time, and without proper financial protection, the cost of treatment can add up quickly!

Consider this: The average cost of an out-of-hours consult is £200 (and that’s before treatment or diagnostics). If your pet develops diabetes, you can expect to pay £120 a month for medicine for the rest of their life. If your dog or cat swallows something bad and requires a foreign body removal, the cost can skyrocket to £3,120.

When considering your pet’s health, the last thing you want to be thinking about is money. This is where pet insurance, or an emergency savings account, comes in. It gives you financial peace of mind and ensures that you’ll be able to take care of your pet’s medical expenses without straining your finances.

Do you have pet insurance? 🐱❤️‍🩹

#pethealth #petcare #pets #petsafetytips #petsafety #catsoffacebook #dogsoffacebook #petlove

Video Reel Template– If your team enjoys creating video reels, then you’re in luck! Our template shows you exactly what to capture in each shot – you just need to record it! Currently, Instagram, Facebook and TikTok are all about engaging audiences through various videos. Through this template, we have suggested a few tips on how to make your video reel relevant and the steps you can follow on ‘why you need pet insurance.’

Emails- Email is a great channel to engage your customers and build trust and loyalty. Our pre-written email outline gives pet owners important tips to keep their pets safe from theft. You can use it as is, or make it your own! 

We have also provided 4 different templates of email banners within this content pack to choose from which you can use with your emails. Choose the one that best suits your clinic.

To keep the transition effect in your email banner, select the ‘GIF’ file type when you download your design. To export a static email banner, simply download as a PNG or JPEG instead. 

Email banner template from the Pet Insurance content pack
Email banner template from the Pet Insurance content pack

Text Messages– In this template, we have suggested a text message outline that you can follow to let your clients know about pet insurance. You can edit it to make it sound more like your brand or use it as it is. 

We know social media and its ever changing aspects can be very overwhelming and we have tried our best to jot down every step to help you through this journey.