Australia Edition: 7 Veterinary Marketing Ideas for October
To save you time on your veterinary marketing strategy next month, here are seven creative veterinary marketing ideas and social media graphics for October.
Download them here!
For our UK & EU readers, check out our blog post on Veterinary Marketing Ideas for October – UK & EU.
Veterinary marketing ideas and social media graphics for October
1. Adopt a Dog Month: Highlight shelter adoptions throughout October by featuring success stories across your website and social channels. Partnering with local rescues and shelters allows your practice to advocate for responsible pet ownership while offering incentives—such as discounted initial vaccines and wellness checks—for customers who adopt through your partner agencies and schedule their appointments online.
2. World Animal Day: Observed globally on 4 October, World Animal Day focuses on promoting animal welfare and rights. It provides a great opportunity to use your website and social platforms to share essential pet care advice with your community. To boost engagement, try providing discounted wellness exams for customers who schedule their appointments online.
3. World Octopus Day: 8 October highlights these remarkable, eight-armed creatures. Invite your followers to post pictures of their own octopus pets alongside interesting trivia on social channels. You can also run an octopus-themed photo competition, and award the winner a branded pet toy from your practice.
4. Vet Nurse Day: 9 October honours the dedicated veterinary nurses and technicians who support animal healthcare every day. Celebrate your team by posting staff photos on social media with a caption detailing their hard work and dedication to pets and owners. Be sure to encourage your followers to leave their appreciation in the comments!
5. World Mental Health Day: 10 October is an ideal time to promote mental health and well-being. Emphasise how companion animals enhance emotional health, and that interacting with or petting a pet can significantly alleviate stress.
6. National Pet Obesity Awareness Day: 14 October aims to highlight the risks associated with pet obesity. Help pet owners keep their pets healthy by promoting routine veterinary care, balanced nutrition, daily exercise, and ongoing weight management. You can also incentivise care by providing a special discount, like 20% off routine services, for any online bookings scheduled on this date.
7. National Veterinary Technician Week: Honour your hardworking vet techs during National Veterinary Technician Week, taking place from 18 to 24 October. Highlight your appreciation for your staff on social media by posting photos of your team in action, and use our complimentary veterinary technician appreciation cards to show your gratitude throughout the month.
We hope you’ll enjoy using our free marketing ideas and graphics for October. If you need more inspiration, our customisable veterinary content packs are here to help you better market your services throughout the year. Happy celebrating!
9 Veterinary Marketing Ideas for October – UK & EU
Veterinary Receptionist Appreciation Day, World Animal Day, Veterinary Technician Week—October offers many chances to engage with your community. To save you time on your veterinary marketing strategy next month, here are nine creative veterinary marketing ideas and social media graphics for October.
Download them here!
For our AU & NZ readers, check out our blog post on Veterinary Marketing Ideas for October – AU & NZ.
Veterinary marketing ideas and social media graphics for October
1. Veterinary Receptionist Appreciation Day: 1 October is dedicated to honouring the hard work of veterinary receptionists. Express gratitude to your front desk staff for their commitment using our complimentary personalised thank-you cards, and highlight them on your practice’s social channels. Be sure to encourage your team to join our Veterinary Receptionist Facebook Community to engage and network with receptionists globally.
2. World Animal Day: Observed globally on 4 October, World Animal Day focuses on promoting animal welfare and rights. It provides a great opportunity to use your website and social platforms to share essential pet care advice with your community. To boost engagement, try providing discounted wellness exams for customers who schedule their appointments online.
3. National Badger Day: This 6 October, spotlight badger conservation and their vital role in our ecosystem. Post informative tips across your website and social channels explaining how badgers help maintain ecological balance, and prompt your audience to share their own amusing or memorable badger experiences. Consider collaborating with a local wildlife rescue center to donate a percentage of the revenue generated from that day's online bookings.
4. World Octopus Day: 8 October highlights these remarkable, eight-armed creatures. Invite your followers to post pictures of their own octopus pets alongside interesting trivia on social channels. You can also run an octopus-themed photo competition and award the winner a branded pet toy from your practice.
5. World Mental Health Day: 10 October is an ideal time to promote mental health and well-being. Emphasise how companion animals enhance emotional health, and that interacting with or petting a pet can significantly alleviate stress.
6. National Veterinary Technician Week: Honour your hardworking vet techs during National Veterinary Technician Week, taking place from 18 to 24 October. Highlight your appreciation for your staff on social media by posting photos of your team in action, and use our complimentary veterinary technician appreciation cards to show your gratitude throughout the month.
7. National Adoption Week: Support shelter adoptions this year from 19–25 October by advocating for responsible pet adoption over buying from breeders. Partner with local rescue groups and showcase uplifting adoption success stories across your social channels. To encourage visits, offer newly adopted pets a special discount on their first wellness exam and vaccinations whenever owners book an appointment online.
8. National Reptile Awareness Day: 21 October is for celebrating, safeguarding, and advocating for reptilian pets. Share valuable pet care tips with your online audience, and if your practice provides specialised care for reptiles, consider providing a free check-up for customers who schedule their next visit online.
9. National Black Cat Day: Help challenge myths around black cats and encourage responsible pet adoption on 27 October. Get your clinic involved by highlighting inspiring black cat rescue stories and cute photos on social media, dressing up your clinic space, and providing special savings for cat owners who book an appointment online.
We hope you’ll enjoy using our free marketing ideas and graphics for October. If you need more inspiration, our customisable veterinary content packs are here to help you better market your services throughout the year. Happy celebrating!
Australia Edition: 5 Veterinary Marketing Ideas to Use in September
Make September’s marketing strategy a breeze with our free veterinary marketing ideas and social media graphics! From Pet Insurance Month to World Rabies Day, there are many occasions for your clinic to honour next month.
Download them here!
For our UK & EU readers, check out our blog post on Veterinary Marketing Ideas for September – UK & EU.
Veterinary marketing ideas and social media graphics for September
1. Pet Insurance Month: Encourage pet owners to secure coverage this September by highlighting the key advantages of pet insurance. Empower your team with effective strategies for genuinely advocating pet insurance to clients using our pet insurance resources. You can also use social media to remind your audience that your staff is always available to answer any questions or address concerns regarding pet insurance.
2. Ginger Cat Appreciation Day: To mark the first day of September, think about launching a photo contest for ginger cats online. Your audience can vote on their favourite entries, and you can reward the winner with a free or reduced-cost feline wellness checkup when they choose to book their next appointment online. You could also team up with a local shelter to advocate for the proper care and adoption of ginger cats.
3. Responsible Dog Ownership Day: Celebrate the wonderful connection we have with dogs and promote responsible pet ownership this 19th of September. You can engage your audience by asking them to share photos of their happy canine companions on Instagram, Facebook, and your veterinary website, alongside your top tips for keeping dogs healthy. Additionally, consider running a special promotion for dog parents—like offering a free nail trim—as an incentive for customers who book appointments online.
4. International Rabbit Day: This year, the 26th of September is a special day to celebrate both domestic and wild rabbits! Invite your social media audience to join the celebration by sharing pictures of their own bunnies, then gather these images into a fun collage to feature on your veterinary clinic’s website. To provide extra support for rabbits and the people who care for them, you could also offer discounts on wellness exams. It is a fantastic way to promote preventative health care and identify potential medical concerns early on.
5. National Dog Walker Appreciation Day: 8 September shines a light on the dedicated professionals who keep our dogs active and healthy. It’s the perfect chance for your clinic to connect with local pet businesses. Share a social post celebrating local dog walkers, or invite followers to tag their pup's favourite walker. You can even partner with a local business to offer a joint promotion, like a discount code for clients booking appointments online.
We hope you’ll enjoy using our free marketing ideas and graphics for September. If you need more inspiration, our customisable veterinary content packs are here to help you better market your services throughout the year. Happy celebrating!
6 Veterinary Marketing Ideas to Use in September – UK & EU
To save you time on your veterinary marketing strategy next month, here are six creative veterinary marketing ideas and social media graphics for September.
Download them here!
For our AU & NZ readers, check out our blog post on Veterinary Marketing Ideas for September – AU & NZ.
Veterinary marketing ideas and social media graphics to use in September
1. Happy Cat Month: September focuses heavily on celebrating feline well-being. Disseminate helpful care guidance for cat owners across your social media channels, and share intriguing cat facts to bust prevalent myths. You might also team up with a nearby rescue organisation to encourage responsible cat ownership and adoption, plus put together a visual collection of the various cats your clinic assists in staying content. Remember to share these updates on your social channels as well as your veterinary website!
2. Urology Awareness Month: September focuses on raising awareness and building a stronger understanding of pet urological conditions and related health concerns. To engage your community, you could share an "Ask the Vet" post on social media, encouraging pet parents to ask questions or express concerns—either by leaving a comment or calling your practice directly. Remember to provide valuable tips on hydration and urological health to your online followers. As an added incentive, you may want to offer a complimentary urine sample test to customers who book appointments online.
3. Animal Pain Awareness Month: Educating pet owners on identifying and managing animal discomfort is another key focus this September. Get your team involved on social media by highlighting indicators of pain in pets and discussing why proper management matters. You can also use this opportunity to provide free pain management consultations exclusively for customers who book their visits online!
4. Ginger Cat Appreciation Day: Kick off the first day of September with an engaging online photo contest where followers can vote for their favourite ginger cat! To encourage participation, the winner could receive a free or discounted cat wellness exam when they book their next appointment online. You may also consider collaborating with a local shelter to help advocate for the responsible ownership and adoption of ginger cats.
5. International Day of Charity: Observed on the 5th of September, this day highlights the significance of charitable organisations and actions worldwide. Inspire your social media audience by sharing uplifting charity facts and quotes, and consider collaborating with a local animal shelter to donate a percentage of your online appointment booking revenue from that day.
6. International Rabbit Day: This year, the 26th of September is a special day to celebrate both domestic and wild rabbits! Invite your social media audience to join the celebration by sharing pictures of their own bunnies, then gather these images into a fun collage to feature on your veterinary clinic’s website. To provide extra support for rabbits and the people who care for them, you could also offer discounts on wellness exams. It is a fantastic way to promote preventative health care and identify potential medical concerns early on.
We hope you’ll enjoy using our free marketing ideas and graphics for September. If you need more inspiration, our customisable veterinary content packs are here to help you better market your services throughout the year. Happy celebrating!
Australia Edition: 9 Veterinary Marketing Ideas for August
August brings many opportunities for your clinic to engage with pet owners, including Pet Dental Health Month, Check the Chip Day, and International Dog Day. Simplify next month’s marketing efforts with our free veterinary marketing ideas and social media graphics!
Download them here!
For our UK & EU readers, check out our blog post on Veterinary Marketing Ideas for August – UK & EU.
August veterinary marketing ideas and social media graphics
1. Pet Dental Health Month: Focusing on pet dental health makes August the perfect month. This month provides an ideal chance to educate pet parents on proper dental hygiene, how often exams are recommended, and what to expect during a dental visit. To fill your schedule, you can also promote unique dental service offers for customers who book appointments online.
2. National Immunisation Awareness Month: August provides an ideal time to highlight the essential role that vaccinations play for pets of all breeds and ages. Your practice can join in by offering vaccine discounts to pet parents who choose to book appointments online during this month, as well as by distributing helpful vaccine resources on your social media platforms and veterinary website.
3. Universal Birthday for Shelter Dogs: Observed annually on the first of August, this special day celebrates rescue dogs whose exact birth dates are not known. To participate, your veterinary clinic can highlight shelter animals on your social media channels, coordinate donation campaigns for nearby rescues, or provide price reductions to customers who adopt a shelter pet this August and choose to book an appointment with you online.
4. International Assistance Dog Week: Celebrate the incredible work of assistance dogs and handlers during the first full week of August (running from the 3rd to the 9th this year). You can join the appreciation by designing a "Hero Wall" to feature local service dogs and trainers, whether in your practice lobby or on your veterinary website. Engage your community with a "Thank-You" post on social media packed with intriguing facts about service animals, or give out special treats and discounts to customers who share their own stories and pictures.
5. International Cat Day: 8 August is all about celebrating our feline friends and supporting their well-being. Your team can show some love by sharing useful tips on cat safety, health, and happiness to meet their unique needs. You could even host a "Cat Happy Hour" at your practice, providing complimentary treats and discounted services for customers who book an appointment online. Plus, make sure to connect with your community on social media by highlighting your appreciation for cats and inviting pet parents to share their own favourite cat photos.
6. International Check the Chip Day: 15 August is dedicated to raising awareness about pet microchipping and the vital importance of keeping registration details updated. Your practice can back this initiative by providing free microchipping services for online appointment bookings, while leveraging social media to distribute helpful advice and essential facts regarding pet microchips.
7. International Homeless Animals Day: Observed on the third Saturday of August (15th August this year), this day focuses on the health and happiness of shelter pets. Your practice can champion responsible pet ownership and adoption by teaming up with a local shelter and encouraging your followers to adopt. Consider offering free or discounted spay and neuter services, while rewarding new pet owners with a savings incentive on their first online appointment booking with your clinic.
8. National Black Cat Appreciation Day: This 17 August, show appreciation for black cats by challenging common myths and negative stereotypes while promoting responsible adoption. Your team can support the cause by offering discounts to clients with cats, decorating the practice lobby with a black cat theme, and sharing amusing stories and photos. Consider setting up a lobby photo booth with a polaroid camera to build a heartwarming appreciation wall featuring the black cats you support. Be sure to wish your online community a happy Black Cat Appreciation Day!
9. International Dog Day: Celebrating the unique bond between humans and canines, 26 August honours dogs as both loyal companions and dedicated working animals. This day also highlights the importance of responsible pet adoption for dogs searching for their forever homes. Your veterinary clinic can participate by collaborating with a local shelter and donating a percentage of earnings from that day's online appointment bookings. You can also encourage responsible ownership by providing a 15% discount on routine services for dog owners.
We hope you’ll enjoy using our free marketing ideas and graphics for August. If you need more inspiration, our customisable veterinary content packs are here to help you better market your services throughout the year. Happy celebrating!
9 Veterinary Marketing Ideas for August – UK & EU
To save you time on your veterinary marketing strategy next month, here are nine creative veterinary marketing ideas and social media graphics for August.
Download them here!
For our AU & NZ readers, check out our blog post on Veterinary Marketing Ideas for August – AU & NZ.
Veterinary marketing ideas and social media graphics to use in August
1. National Immunisation Awareness Month: August provides an ideal time to highlight the essential role that vaccinations play for pets of all breeds and ages. Your practice can join in by offering vaccine discounts to pet parents who choose to book appointments online during this month, as well as by distributing helpful vaccine resources on your social media platforms and veterinary website.
2. Universal Birthday for Shelter Dogs: Observed annually on the first of August, this special day celebrates rescue dogs whose exact birth dates are not known. To participate, your veterinary clinic can highlight shelter animals on your social media channels, coordinate donation campaigns for nearby rescues, or provide price reductions to customers who adopt a shelter pet this August and choose to book an appointment with you online.
3. International Assistance Dog Week: Celebrate the incredible work of assistance dogs and handlers during the first full week of August (running from the 3rd to the 9th this year). You can join the appreciation by designing a "Hero Wall" to feature local service dogs and trainers, whether in your practice lobby or on your veterinary website. Engage your community with a "Thank-You" post on social media packed with intriguing facts about service animals, or give out special treats and discounts to customers who share their own stories and pictures.
4. International Cat Day: 8 August is all about celebrating our feline friends and supporting their well-being. Your team can show some love by sharing useful tips on cat safety, health, and happiness to meet their unique needs. You could even host a "Cat Happy Hour" at your practice, providing complimentary treats and discounted services for customers who book an appointment online. Plus, make sure to connect with your community on social media by highlighting your appreciation for cats and inviting pet parents to share their own favourite cat photos.
5. International Homeless Animals Day: Observed on the third Saturday of August (15th August this year), this day focuses on the health and happiness of shelter pets. Your practice can champion responsible pet ownership and adoption by teaming up with a local shelter and encouraging your followers to adopt. Consider offering free or discounted spay and neuter services, while rewarding new pet owners with a savings incentive on their first online appointment booking with your clinic.
6. International Check the Chip Day: 15 August is dedicated to raising awareness about pet microchipping and the vital importance of keeping registration details updated. Your practice can back this initiative by providing free microchipping services for online appointment bookings, while leveraging social media to distribute helpful advice and essential facts regarding pet microchips.
7. World Photography Day: Celebrate World Photography Day on 19 August by showcasing some beautiful pet smiles! Connect with your online pet community by sharing a digital collage on Facebook or Instagram featuring the wonderful animals your clinic cares for. Don’t forget to encourage your followers to post their own spectacular pet photos in response. You may also want to provide grooming or dental service discounts to customers who choose to book appointments online.
8. International Dog Day: Celebrating the unique bond between humans and canines, 26 August honours dogs as both loyal companions and dedicated working animals. This day also highlights the importance of responsible pet adoption for dogs searching for their forever homes. Your veterinary clinic can participate by collaborating with a local shelter and donating a percentage of earnings from that day's online appointment bookings. You can also encourage responsible ownership by providing a 15% discount on routine services for dog owners.
9. Rainbow Bridge Remembrance Day: The 28th of August honours the memories of beloved pets who have passed away. You can invite your online community to celebrate their companions by sharing their own pet stories in the comments of your social media updates. It's also a great opportunity to remind followers that your veterinary practice is always ready to support their pets' health needs, and they can easily schedule an appointment directly on your clinic’s website at their convenience.
We hope you’ll enjoy using our free marketing ideas and graphics for August. If you need more inspiration, our customisable veterinary content packs are here to help you better market your services throughout the year. Happy celebrating!
Australia Edition: 5 Veterinary Marketing Ideas to Use in July
We’re bringing you 5 creative veterinary marketing ideas and social media graphics for July to save you time on your veterinary marketing strategy next month.
Download them here!
For our UK & EU readers, check out our blog post on Veterinary Marketing Ideas for July – UK & EU.
Veterinary marketing ideas and social media graphics for July
1. Lost Pet Prevention Month: Take advantage of July by educating your clients on preventing lost pets. Encourage your staff to share social media advice regarding secure fencing, the benefits of microchipping, and the importance of using leads during walks. You could also host a "Check Your Chip" event featuring microchipping discounts and distribute safety brochures to help pet owners stay informed. If you offer microchipping services, consider throwing in a discount when pet owners book appointments online.
Teach pet owners how to microchip their pet with our free marketing materials.
2. World Snake Day: 16 July celebrates our scaly pals. You can educate your customers by sharing snake facts, providing tips for responsible ownership, and offering expert advice on common health issues. Use this day to showcase any reptile services your clinic may offer—and consider offering a special discount for those who schedule their visit online.
3. Veterinary Assistant Week: Celebrate the hard work and dedication of veterinary assistants from 19 July to 25 July 2026. Use your veterinary website and social media platforms to honour their professional expertise and vital role in maintaining a productive pet care environment. You can also engage your online community by asking them to share their own positive experiences and favourite memories of your clinic's veterinary assistants.
4. National Tree Day: Use your clinic's website social media on 26 July to highlight the importance of environmental protection and the many benefits of trees. You can encourage pet owners to help maintain a healthy ecosystem by practising simple habits, like cleaning up after their pets and respecting the natural world during walks. This is also an excellent time to provide education on toxic plants—sharing tips on how to avoid them, what signs to watch for, and the necessary steps to take if a pet is exposed.
5. International Day of Friendship: On 30 July, celebrate the special bonds pets share with their companions. Invite customers to post pictures of their pets with their best friends and host a vote to determine a winner, who could receive a special offer or free service. Beyond digital engagement, decorate your practice with images of diverse friendships and provide educational resources to help owners understand the benefits of encouraging social connections for their pets' well-being.
We hope you’ll enjoy using our free marketing ideas and graphics for July. If you need more inspiration, our customisable veterinary content packs are here to help you better market your services throughout the year. Happy celebrating!
5 Veterinary Marketing Ideas for July – UK & EU
We’re bringing you 5 creative veterinary marketing ideas and social media graphics for July to save you time on your veterinary marketing strategy next month.
Download them here!
For our AU & NZ readers, check out our blog post on Veterinary Marketing Ideas for July – AU & NZ.
Veterinary marketing ideas and social media graphics for July
1. Sarcoma Awareness Month: During July, we focus on educating the community about this uncommon cancer and providing support to affected families. You can champion this cause by highlighting the critical role of early detection and preventative care to your clients, which encourages both healthier pets and proactive ownership. To demonstrate your commitment to their animals' well-being, consider providing a special promotion or a complimentary wellness checkup.
2. Pet Fire Safety Day: 15 July is an ideal time to raise awareness about pet fire safety. You can engage your community by sharing compelling infographics or videos on your veterinary website and social media channels that cover essential topics like evacuation strategies, the importance of microchipping, and smoke alarm maintenance, alongside inspiring rescue tales. Consider boosting your impact by displaying informative posters in your clinic or collaborating with local firefighters to spread these important safety tips.
Teach pet owners how to microchip their pet with our free marketing materials.
3. World Snake Day: 16 July celebrates our scaly pals. You can educate your customers by sharing snake facts, providing tips for responsible ownership, and offering expert advice on common health issues. Use this day to showcase any reptile services your clinic may offer—and consider offering a special discount for those who schedule their visit online.
4. National Marine Week: From 25 July to 9 August 2026, the focus is on advocating for the conservation and awareness of our marine environments. Increase your social media engagement by sharing striking ocean imagery and facts, and offer guidance on ensuring the safety of pets and local wildlife along the shoreline. You may also explore a partnership with a marine-focused organisation to demonstrate your team’s commitment to this cause.
5. International Day of Friendship: On 30 July, celebrate the special bonds pets share with their companions. Invite customers to post pictures of their pets with their best friends and host a vote to determine a winner, who could receive a special offer or free service. Beyond digital engagement, decorate your practice with images of diverse friendships and provide educational resources to help owners understand the benefits of encouraging social connections for their pets' well-being.
We hope you’ll enjoy using our free marketing ideas and graphics for July. If you need more inspiration, our customisable veterinary content packs are here to help you better market your services throughout the year. Happy celebrating!
New CMA requirements for vets: what it is and how Vetstoria helps
In March 2026, the UK Competition and Markets Authority (CMA) published a market investigation into veterinary services for household pets. Beginning September 2026, new Competition and Markets Authority (CMA) requirements around pricing, ownership transparency, and client communications will roll out across veterinary businesses. Compliance will then be phased in over the following 3–12 months, but clinics should start preparing their websites, booking flows, and client communications processes to align with these new expectations so that the process is manageable (which the Royal College of Veterinary Surgeons—or RCVS—will be monitoring).
With smaller practices expected to have additional time, and current CMA requirements suggesting businesses will likely have until early 2027 to fully comply. Please click here to view the UK Vet Sector Timetable for Remedies.
With Vetstoria’s 24/7 online booking, we’ll work with you to set up your booking confirmations to meet the new requirements on pricing, ownership, and medicines disclosures. You provide your prices and details—we build the page structure and lock the required fields into your confirmation emails. If you’re unsure whether your current setup is ready, here’s what you need to know and how Vetstoria can support you.
IMPORTANT: Vetstoria provides the booking infrastructure templates designed to accommodate the CMA’s pricing, ownership, and transparency requirements. There are more remedies listed in CMA’s final report. We recommend clinics review the full report, as Vetstoria is referring to remedies only related to booking. Vetstoria strictly acts as a supportive system to assist clinics in evaluating their readiness and is not liable for any regulatory compliance issues or penalties. Clinics maintain sole responsibility for conducting their own due diligence, checking specific timetable thresholds, and verifying final regulatory alignment.
What is the new veterinary CMA regulation and why does this matter?
After closely reviewing the veterinary industry and various business models, the CMA has introduced a wide-ranging package of remedies designed to improve:
- Price transparency
- Consumer protections
- Treatment and referral transparency
- Complaints handling
- Access to information across the vet space
If RCVS or CMA identify that a clinic is non-compliant, the CMA may enforce punitive actions—with the most impactful being a financial penalty capped at an extremely high 5% of the business’s annual turnover.
Other risks for non-compliant veterinary businesses include:
- Pet owners can experience unexpected costs (or "bill shock") when fees aren't clearly communicated upfront.
- Corporate veterinary groups often struggle to roll out consistent information across dozens, sometimes hundreds, of clinics and brands.
- When pricing for routine veterinary services isn't visible, trust erodes and it becomes far harder for owners to compare treatment options. This ultimately limits consumer choice.
In short, this means clinics must now make pricing and key business information much easier for pet owners to find—both in their online booking journey and across their websites.
How Vetstoria works with clinics to meet CMA’s remedies on pricing transparency
Vetstoria Online Booking
Meeting pricing transparency requirements doesn't have to require overhauling your entire booking workflow. Vetstoria’s 24/7 online booking makes compliance straightforward: pricing displays, confirmation emails, and customisable templates all work together so clinics can stay aligned with new requirements.
1. Appointment pricing transparency
Clinics will need to configure a price for each appointment type directly within Vetstoria. For example, a Vaccination Appointment may be set at £45, while a First Consultation Appointment could be set at £60. Once an appointment is booked, the confirmation email automatically includes a dedicated section on price transparency.
2. New merge fields in email templates
From July 2026, clinics using Vetstoria Online Booking will be able to customise the wording of the pricing transparency section directly in Vetstoria's email template editor at any time. Appointment type, tax labels, price details, and the full price list URL are pulled automatically from the booking platform, so the structure stays compliant while the language stays on-brand.
We’ll help your online booking platform become CMA ready
The CMA's new requirements must be visible through customer communications, in-clinic signage, and the clinic website. The good news is that meeting some of these requirements doesn't have to be complicated: Vetstoria Online Booking supports pricing, ownership, and medication transparency in your appointment confirmation emails.
More than supporting CMA compliance, you can consider Vetstoria an investment in your clinic’s growth. With 40% of veterinary appointments being booked out of hours, you’ll be able to secure more revenue and save time with 24/7 online booking.
Get a demo at Vetstoria.com to see how Vetstoria Online Booking can help your clinic with CMA compliance and sustainable, long-term growth.
IMPORTANT: Vetstoria provides the booking infrastructure templates designed to accommodate the CMA’s pricing, ownership, and transparency requirements. There are more remedies listed in CMA’s final report. We recommend clinics review the full report, as Vetstoria is referring to remedies only related to booking. Vetstoria strictly acts as a supportive system to assist clinics in evaluating their readiness and is not liable for any regulatory compliance issues or penalties. Clinics maintain sole responsibility for conducting their own due diligence, checking specific timetable thresholds, and verifying final regulatory alignment.
Frequently asked questions (FAQ)
1. What is the CMA and why is it regulating the veterinary industry?
The Competition and Markets Authority (CMA) is the UK government regulator that ensures markets work fairly for consumers and businesses. After identifying concerns about pricing transparency, animal welfare, consumer protection, and information access in the veterinary sector, the CMA has introduced remedies to improve how clinics operate and communicate with pet owners. The Royal College of Veterinary Surgeons (RCVS) will be monitoring these new requirements under the CMA’s directive and broader regulatory framework.
2. What areas does the new CMA regulation cover?
The remedies focus on price transparency, written prescription fee caps, consumer protections, treatment and referral transparency, the complaints process, and broader access to information across the veterinary industry.
3. What happens if my clinic doesn't comply with the new CMA remedies?
Non-compliance can result in warning letters, mandatory corrective actions, civil court proceedings, financial penalties of up to 5% of annual turnover, reputational damage, and private legal claims from pet owners who suffer loss.
4. Can pet owners take legal action against my clinic directly?
Yes. If a pet owner or third party suffers loss or damage as a result of a breach of a CMA Order or Undertaking, they can bring their own legal action against the business—separate from any action taken by the CMA itself.
5. How does Vetstoria Online Booking help with CMA price transparency?
Vetstoria Online Booking allows clinics to configure consultation prices for each appointment type, automatically displays pricing in booking confirmation emails, and includes a link to the clinic's full price list.
6. Can I customise the pricing transparency section in confirmation emails?
Yes. Beginning in July 2026, clinics can customise the wording of the pricing transparency section in Vetstoria's email template editor, while appointment type, tax labels, price details, and the price list URL are pulled automatically from the platform.
7. How can I see Vetstoria products in action?
You can book a demo at Vetstoria.com to see how Vetstoria Online Booking helps clinics like yours meet CMA requirements.
Australia Edition: 8 Veterinary Marketing Ideas to Boost Engagement in June
We’re bringing you 8 creative veterinary marketing ideas and social media graphics for June to save you time on your veterinary marketing strategy next month.
Download them here!
For our UK & EU readers, check out our blog post on Veterinary Marketing Ideas for June – UK & EU.
Veterinary marketing ideas and social media graphics to use in June
1. Pride Month: Celebrate Pride Month this June by supporting the LGBTQ+ community in ways that feel right for your clinic. Highlight team members or clients (with their permission) on your veterinary website and social media, add some Pride-themed decor to your lobby, or even partner with local LGBTQ+ organisations for a donation-linked online booking promotion. It’s also a great time to share inclusive resources and ensure your clinic’s communication remains welcoming and respectful for everyone.
2. National Microchipping Month: June is an excellent time to focus on microchipping, and your team can make an impact this month by offering discounts on microchipping services, clearly explaining its importance, and using social media to share heartwarming success stories. You can also remind pet owners about any free chip check services you provide, and offer discounts on chip services if they book an appointment with you online. Be sure to use your done-for-you veterinary website and in-clinic leaflets to easily spread the word about keeping microchip details up to date.
Teach pet owners how to microchip their pet with our free marketing materials.
3. Global Day of Parents: 1 June highlights the essential role parents play, and that certainly includes pet parents! It’s the perfect time to celebrate your community of animal lovers and thank them for being such dedicated pet mums and dads. You might even consider offering a limited-time promotion—like 25% off wellness exams—to show your appreciation and help keep their canine family members healthy.
4. National Pet Appreciation Week: Taking place from June 7th to June 13th, this week is all about celebrating the special bond we share with our pets—whether they’re furry, feathered, or hairless. It’s a great opportunity for your clinic to show appreciation by offering discounts on products and services or setting up a fun pet photo booth for clients. You can also boost engagement by sharing photos of your team with their own pets and encouraging followers to reply with their favourite pet stories. You can also drive bookings by offering a special promotion or extra loyalty points for clients who schedule routine appointments online during the second week of the month.
5. World Pet Memorial Day: The 9th of June respectfully remembers and celebrates the lives of beloved pets we have lost. Your clinic can support pet owners by encouraging them to honour their companions—whether through sharing special memories and photos, making a donation to a local shelter, or simply taking a moment for quiet reflection. Leverage your social media platforms to compassionately share valuable resources for pet loss support, and consider posting a photo of your team to show your collective support for all grieving pet parents.
6. Cat World Domination Day: 24 June is a lighthearted occasion that plays on the humorous idea that cats are secretly in charge of their human caregivers. This day provides a fantastic opportunity to celebrate the unique and charming personalities of our feline companions. Post a fun poll on social media, ask your followers if they go along with this idea, and invite them to share photos of their majestic (or mischievous) cats in the comments. You can also keep your feline friends happy (and perhaps delay their takeover plans) by promoting discounted services when customers book appointments online.
7. Take Your Dog to Work Day: The Friday after Father’s Day (26 June 2026) is all about celebrating the bond we share with our canine “colleagues” while promoting responsible adoption from reputable organisations. It’s a great chance for your team to get involved, whether you try running a fun social media photo contest with dog-themed prizes or share some quick tips on the best ways to bond with and care for the dogs in our lives.
8. World Day Against Pet Abandonment: Observed annually on the final Saturday in June (28 June 2026), this day is a vital opportunity to address the challenges faced by abandoned animals. It's also a crucial time to educate the community about the serious commitment involved in pet ownership and adoption. Your practice can champion this cause by sharing resources on responsible pet care and connecting clients with reputable local organisations for advice. Encourage engagement and potentially drive bookings by offering complimentary microchipping or a special discount when customers book your services online.
We hope you’ll enjoy using our free marketing ideas and graphics for June. If you need more inspiration, our customisable veterinary content packs are here to help you better market your services throughout the year. Happy celebrating!
