The complete guide to Vetstoria’s practice management system (PMS) integrations for veterinary clinics
Simplify your clinic with real-time veterinary online booking software
Running a busy veterinary clinic means balancing patient care with endless administrative tasks. From scheduling appointments and managing records to answering phones and reducing no-shows—every minute counts.
Vetstoria’s veterinary online booking software can help make things easier. By integrating directly with your existing practice management system (PMS), Vetstoria automates appointment scheduling, updates your calendar in real time, and helps your team reclaim valuable time.
👉 Explore all Vetstoria integrations here
Why veterinary PMS integrations matter for practices
For many veterinary clinics, the front desk is constantly overwhelmed with phone calls, reminders, and manual data entry. Integrating your online booking platform with your PMS replaces the burden of these tasks with accurate automation.
Key benefits include:
- Real-time syncing: Appointments booked online will instantly appear in your PMS thanks to a real-time integration.
- 24/7 availability: Let pet owners accurately schedule routine appointments anytime, without phone calls or increasing staff workload.
- Reduced errors: Have peace of mind that your schedule is free of double-booked appointments and human errors.
- Happier clients: Pet owners enjoy the convenience of booking appointments online and receiving instant confirmations.
When your booking platform and PMS work together, you get a smarter, faster, and more efficient practice.
How Vetstoria’s online booking integration works
Vetstoria connects directly with your clinic’s PMS so your schedule is always accurate, and you never have to manually update a booking. We have a direct, approved link to your PMS, making real-time scheduling seamless and reliable. That means when a pet owner books an appointment online, Vetstoria checks your real-time availability, confirms the appointment, and updates your PMS automatically—no manual steps required.
Key benefits:
- Syncs instantly with your existing calendar
- Matches clients and pets automatically
- Sends reminders to reduce no-shows
- Integrates with payment and communication tools
You’ll see appointments quickly and accurately appear in your PMS as if they were entered by your own team—only faster.
Practice management systems Vetstoria online booking integrates with
Vetstoria integrates with over 30 leading veterinary practice management systems used worldwide. Below is the full list of current PMS integrations, with links to their official Vetstoria pages for more information:
| PIMS Name | Available countries or region |
|---|---|
| Ascend (Covetrus) | Australia, New Zealand (ANZ), UK |
| Assisi | United Kingdom |
| AssistoVet | EU |
| AVImark (Covetrus) | United States |
| Bourgelat | EU - France |
| DaySmart Vet (Vetter) | Global (Strong presence in US) |
| EzOfficeSystems | United Kingdom and Beyond |
| ezyVet | Global |
| Fuga | EU |
| IDEXX Animana | EU |
| IDEXX Cornerstone | United States, Asia Pacific |
| IDEXX Neo | Global |
| Merlin (MWI Animal Health) | UK & EU Clinics |
| OpenVPMS | Asia Pacific |
| PetBooqz (CHSVets) | Asia Pacific |
| Provet Cloud | United States, UK and EU |
| Pulse | United States |
| Rhapsody | United States |
| RoboVet | UK/EMEA |
| RXWorks (Covetrus) | AP & EU |
| Teleos | UK and Ireland |
| Vet-One | EU |
| Vetera | Germany, Switzerland, Austria (DACH Region) |
| Vet IT | United Kingdom |
| VetNet A/S | Nordic countries |
| Vetocom | France |
| VetScope | EU |
| Vetspire | United States |
| Vision VPM (Covetrus) | Australia/New Zealand (ANZ) |
👉 We’re continuously updating this list. Check out Vetstoria’s full integrations page for new or region-specific additions.
Benefits of Vetstoria + PMS integration
1. Save time and reduce calls: Vetstoria’s real-time syncing means fewer phone calls and less manual data entry. Your reception team can focus on patients, rather than paperwork.
2. Offer 24/7 online booking: Let customers schedule appointments when it suits them—during lunch, after work, or late at night.
3. Prevent double bookings: Vetstoria reads your live PMS calendar, so pet owners can only see truly available time slots.
4. Improve client experience: Instant confirmations, automated reminders, and online payments mean happier customers and more efficient staff.
5. Track and optimise performance: Integrate Vetstoria with tools like Google Analytics and Facebook to track conversion data and campaign performance.
Choosing the right setup for your clinic
Whether you’re a single-location practice on AVImark or a multi-site hospital using Cornerstone, Vetstoria’s integrations are designed to fit smoothly into your existing workflow.
If your PMS isn’t listed above, reach out to Vetstoria’s support team—we’re constantly expanding our network of integrations.
Start saving time and reducing stress
Level up your team’s appointment scheduling process today. Start by connecting Vetstoria to your existing PMS to see firsthand how simple online booking and appointment management can be.
9 Veterinary Marketing Ideas To Use in November – UK & EU
Looking to create a veterinary marketing strategy in November? We’ve done it for you! Use our free veterinary marketing ideas and social media graphics to celebrate and engage with pet owners throughout November.
Download them here!
Veterinary marketing ideas and social media graphics for November
1. National Pet Cancer Awareness Month: Regardless of whether you provide oncology services, you can contribute to the cause by sharing survivor stories, health advice, and key indicators of cancer to watch for as pets age. This is also an opportune moment to remind pet owners about the significance of early detection in pets—encourage your customers to consistently book routine appointments online to keep their pets’ health needs prioritised.
2. Adopt a Senior Pet Month: Foster stronger community bonds in November by collaborating with local animal shelters. Offer free or discounted services to individuals adopting senior pets, and remember to include a direct booking link in your social media captions. This allows clients to easily book appointments online, removing the need for a phone call.
3. Pet Diabetes Month: Help pet owners identify potential signs of diabetes, including increased thirst, frequent urination, weight loss, lethargy, and poor skin condition. Emphasise the importance of preventive care by encouraging your community to schedule wellness exams online and by sending automated veterinary reminders for routine check-ups and vaccinations.
4. National Senior Pet Month: November is dedicated to senior pets, offering an opportunity to highlight their well-being within your community. Emphasise preventive care, including semi-annual check-ups and lifestyle adjustments for optimal health. Remind your community that they can conveniently book appointments online for due or overdue care.
5. National Cook for Your Pets Day: Start the first day of November by getting creative in the kitchen! This is a great time to remind your community of common foods that are toxic to pets, and to also advise pet parents to book a visit online if they notice any signs of a mild to moderate allergic reaction (which may signal a need to change their pet’s food or treats).
6. International Pet Groomer Appreciation Day: The 1st of November is also an opportunity to celebrate the dedicated work of pet groomers! Show your community how much your team appreciates their vital role in keeping pets happy and well-cared for. Share useful grooming tips, suggesting beneficial products, and highlight the value of professional grooming.
7. Guy Fawkes Night: The fifth of November can certainly get a bit loud, so this is a great opportunity to share important tips for keeping pets safe from fireworks during the celebrations. Be sure to also remind your pet community about the need to keep toxic substances (such as chocolate and alcohol) out of their pets’ reach.
8. World Kindness Day: The 13th of November is a day to encourage kindness, and there’s no better way for your team to do so than by showing your appreciation for the clients who entrust their beloved pets' healthcare to your practice. Share the positive experiences of the pet parents you've served by highlighting a review from your veterinary website or an in-person testimonial.
9. Practice Manager Appreciation Week: The third week of November (this year, from the 16th to 22nd) recognises the invaluable contributions of veterinary practice managers! Celebrate their commitment to pet care by sharing photos of your team's in-clinic festivities on social media, and encourage your followers to share their favourite memories or stories about your practice manager(s) in the comment section of your post.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
Australia Edition: 8 Veterinary Marketing Ideas To Use in November
Looking to create a veterinary marketing strategy in November? We’ve done it for you! Use our free veterinary marketing ideas and social media graphics to celebrate and engage with pet owners throughout November.
Download them here!
Veterinary marketing ideas and social media graphics for November
1. National Pet Cancer Awareness Month: Regardless of whether you provide oncology services, you can contribute to the cause by sharing survivor stories, health advice, and key indicators of cancer to watch for as pets age. This is also an opportune moment to remind pet owners about the significance of early detection in pets—encourage your customers to consistently book routine appointments online to keep their pets’ health needs prioritised.
2. Adopt a Senior Pet Month: Foster stronger community bonds in November by collaborating with local animal shelters. Offer free or discounted services to individuals adopting senior pets, and remember to include a direct booking link in your social media captions. This allows clients to easily book appointments online, removing the need for a phone call.
3. Pet Diabetes Month: Help pet owners identify potential signs of diabetes, including increased thirst, frequent urination, weight loss, lethargy, and poor skin condition. Emphasise the importance of preventive care by encouraging your community to schedule wellness exams online and by sending automated veterinary reminders for routine check-ups and vaccinations.
4. National Cook for Your Pets Day: Start the first day of November by getting creative in the kitchen! This is a great time to remind your community of common foods that are toxic to pets, and to also advise pet parents to book a visit online if they notice any signs of a mild to moderate allergic reaction (which may signal a need to change their pet’s food or treats).
5. International Pet Groomer Appreciation Day: The 1st of November is also an opportunity to celebrate the dedicated work of pet groomers! Show your community how much your team appreciates their vital role in keeping pets happy and well-cared for. Share useful grooming tips, suggesting beneficial products, and highlight the value of professional grooming.
6. Remembrance Day: Take time this 11th of November to honour all those who have served in Australia’s wars and conflicts. Show your appreciation for their sacrifice and dedication by sharing stories on your veterinary website and social media, highlighting clients who are veterans (with permission), and giving thanks. This is also a good time to remind your community about the need to keep their pets away from any holiday food and beverages that may be toxic for animals.
7. World Kindness Day: The 13th of November is a day to encourage kindness, and there’s no better way for your team to do so than by showing your appreciation for the clients who entrust their beloved pets' healthcare to your practice. Share the positive experiences of the pet parents you've served by highlighting a review from your veterinary website or an in-person testimonial.
8. Practice Manager Appreciation Week: The third week of November (this year, from the 16th to 22nd) recognises the invaluable contributions of veterinary practice managers! Celebrate their commitment to pet care by sharing photos of your team's in-clinic festivities on social media, and encourage your followers to share their favourite memories or stories about your practice manager(s) in the comment section of your post.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
Honouring the heart of the clinic: Veterinary Receptionist Appreciation Day
On 1 October, we celebrate Veterinary Receptionist Appreciation Day—a time to celebrate the warm, skilled, empathetic professionals who are the very heartbeat of every veterinary clinic. From handling calls, organising appointments, and supporting pets and their owners, veterinary receptionists do their best to deliver compassionate care and keep the clinic running smoothly.
Here are meaningful, fun, and tangible ways to honour them on 1 October and beyond:
1. Speak from the heart with personalised thank-you notes
Begin the day by writing handwritten or personalised thank-you cards. Mention specifics: “Thank you for offering calm reassurance when Daisy came in for her vaccinations” or “Your organisational genius kept the morning running smoothly, even during the emergency influx.” These personal touches truly matter!
2. Create an in-clinic Wall of Appreciation to show gratitude
Create a Wall of Appreciation in a shared staff area or lobby. Invite customers and team members to post short notes or appreciative doodles, highlighting your hard-working receptionists’ kindness and how they make a difference every day.
3. Spoil them with a mini celebration!
A surprise lunch or afternoon tea is always appreciated at the clinic. Make it a pet-themed celebration if possible with paw-print cupcakes and chocolate! Most importantly, let it be a relaxed, celebratory time away from the front desk.
4. Spotlight veterinary receptionists on your social media and website!
Feature your receptionists on your clinic’s social media and veterinary website. Post a friendly photo, share their favourite things about their job, what makes them smile, or a witty pet-related anecdote. Invite pet owners to post kind messages or comment with thanks—public recognition that goes a long way!
5. Show appreciation with handy and thoughtful gifts
Here are gift ideas that show care and practicality:
- A beautifully packaged treat pouch, handy for managing calm pets and rewarding good behaviour.
- A miniature sound machine for the reception area—a soothing touch for anxious pets and focused staff.
- A small plant or flower to brighten their workspace (ensuring it’s safe and nontoxic for pets!).
A single-serve coffee or tea machine, serving as an instant barista when it’s needed most.
6. Provide veterinary receptionists with powerful tools and support
Ask your reception team: “What everyday task is most draining or overwhelming?” Then invest in something that makes life easier—whether it’s a supportive desk chair, a better phone system, or a 24/7 online booking platform that significantly reduces call volume. Easing your front desk team’s workload is one of the best ways to show your appreciation and support.
7. Build a well-deserved Employee of the Month plaque
Make your veterinary receptionists’ contributions more visible by creating an Employee of the Month tradition or showcase a “Receptionist of the Quarter” award, with a celebratory plaque or certificate. Consider throwing in a small reward such as a spa voucher or a gift card to a nearby coffee shop!
8. Support a cause together—as a team
Choose an animal welfare charity, shelter, or other related organisation and make a collective donation in your receptionists’ name. It’s a meaningful way to say “thank you” and resonates deeply with staff who care for pets daily.
9. Encourage random acts of kindness
Throughout the day, encourage other staff to perform small, thoughtful acts for your front desk team. Whether it’s bringing their favourite fizzy drink to the front desk, helping file paperwork, offering a quick “thank you” in person, or writing affirming sticky notes—these little moments add up.
10. Remember to continue the appreciation year-round!
Veterinary Receptionist Appreciation Day is the main focus this 1 October—but appreciation shouldn’t stop there. Keep recognition going through:
- Regular feedback and praise during team meetings
- Seasonal celebratory treats (e.g. chocolates or comforting items around winter, sunhats or iced drinks in summer)
- Developing professional roadmaps by asking receptionists about their goals, and helping them progress towards new skills
- Ensuring your team’s well-being with rotating shifts, break coverage, and mental health services
Using our personalised thank-you cards to show your appreciation for your front desk team!
Happy Veterinary Receptionist Appreciation Day!
Veterinary receptionists are often the first impression of new customers—helping to calm nerves, coordinate care, and manage difficult situations with precision. Make this 1 October a joyful, meaningful celebration of their dedication through heartfelt notes, mini-parties, and workplace improvements. Every gesture counts; when our receptionists feel seen, supported, and valued, it radiates through every interaction. The end result is improved care for pets, better support for customers, and a happier and more productive team.
9 Veterinary Marketing Ideas for October – UK & EU
Veterinary Receptionist Appreciation Day, World Animal Day, Veterinary Technician Week—October offers many chances to engage with your community. Use our free veterinary marketing ideas and social media graphics to get the most out of your October marketing!
Download them here!
Veterinary marketing ideas and social media graphics for October
1. Veterinary Receptionist Appreciation Day: The first day of October is for recognising the hard work of veterinary receptionists. Show your front desk team how much you value their dedication with our free personalised thank-you cards, and give them a shout on your clinic’s social media! Don’t forget to invite your team to our Veterinary Receptionist Facebook Community to connect and network with receptionists around the world.
2. World Animal Day: The 4th of October marks a global initiative dedicated to raising awareness about animal rights and welfare. Use your social media channels and made-for-you veterinary website to educate your audience on crucial ways they can support their pet’s well-being. Consider offering complimentary check-ups when pet owners book appointments online.
3. National Badger Day: 6 October highlights the importance of badgers in our environment as well as badger conservation efforts. Share tips on social media and your veterinary website on the different ways badgers benefit our ecosystem, and invite your followers to reply with their own funny or memorable badger stories and encounters. You may even partner with a local wildlife rehabilitation shelter and donate a portion of the day’s online bookings.
4. World Octopus Day: 8 October is dedicated to our intelligent, tentacled friends. Share fascinating octopus facts on social media and encourage your followers to post photos of any octopus companions they may have. You could even host an Octopus photo contest, offering a special discount on their next online booking to the winner!
5. World Mental Health Day: October 10th is a day globally dedicated to mental health education and advocacy. Take this opportunity to remind your community about the positive impacts pets have on our mental well-being, such as how simply petting a furry (or non-furry) friend can significantly reduce stress.
6. National Veterinary Technician Week: Celebrate your dedicated vet techs from the 19th to 25th of October! Show your team and social media followers how much you appreciate your veterinary technicians by sharing team photos or shots of your hard-working techs in action. Don't forget to use our free veterinary technician appreciation cards to honour your colleagues even more this October.
7. National Reptile Awareness Day: 21 October is for celebrating, protecting, and advocating for our reptilian friends. Educate your online community on the best ways to care for their reptile pets and, if your clinic offers reptile care, consider throwing in a complimentary check-up for reptile owners who book their next appointment online.
8. National Adoption Week: Your team can especially help promote shelter adoptions from the 20th to 26th of October this year, and encourage responsible pet adoption over purchasing pets from breeders. Share successful pet adoption stories on social media, and collaborate with local organisations to support the cause. Provide new pet owners who adopt from your partner agency with a discount on initial wellness exams and vaccines when they book an appointment online.
9. National Black Cat Day: 27 October serves to combat negative perceptions about black cats and promote responsible adoption. Your team can acknowledge the occasion by sharing positive black cat stories and adorable images on social media, decorating your clinic with a black cat theme, and offering discounts to cat owners who set up an appointment online.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
Australia Edition: 7 Veterinary Marketing Ideas for October
Adopt a Dog Month, World Animal Day, Veterinary Technician Week—October offers many chances to engage with your community. Use our free veterinary marketing ideas and social media graphics to get the most out of your October marketing!
Download them here!
Veterinary marketing ideas and social media graphics for October
1. Adopt a Dog Month: Promote shelter adoptions this October by sharing adoption success stories on social media and your veterinary website. Your clinic can partner with local shelters and rescue organisations to encourage responsible pet adoption and ownership, and offer a discount on initial wellness exams and vaccines for customers who adopt from your partner agency and book an appointment online.
2. World Animal Day: The 4th of October marks a global initiative dedicated to raising awareness about animal rights and welfare. Use your social media channels and made-for-you veterinary website to educate your audience on crucial ways they can support their pet’s well-being. Consider offering complimentary check-ups when pet owners book appointments online.
3. World Octopus Day: 8 October is dedicated to our intelligent, tentacled friends. Share fascinating octopus facts on social media and encourage your followers to post photos of any octopus companions they may have. You could even host an Octopus photo contest, offering a special discount on their next online booking to the winner!
4. National Pet Obesity Awareness Day: The 8th of October is dedicated to raising awareness about the detrimental effects of pet obesity. You can encourage pet parents to prioritise their pets' well-being by emphasising the importance of regular weight checks and maintenance, proper nutrition, adequate exercise, and routine veterinary visits. To show even more support, consider offering a discount on all online bookings made on this day, such as 20% off routine services.
5. World Mental Health Day: 10 October is the time to educate your community on the profound positive effects pets have on mental well-being. Highlight how even the simple act of petting a furry friend can significantly lower stress levels, and be sure to support your team with veterinary tools designed to reduce stress and burnout.
6. Vet Nurse Day: 10 October recognises the daily contributions of hard-working veterinary nurses and technicians in animal healthcare. Show your nurses some extra love on this day by sharing team photos on social media, with a caption that highlights everything they do to support pets and their owners. Invite your social media followers to show their own support in the comment section!
7. National Veterinary Technician Week: Celebrate your dedicated vet techs from the 19th to 25th of October. Show your team and social media followers how much you appreciate your veterinary technicians by sharing team photos or shots of your hard-working techs in action. Don't forget to use our free veterinary technician appreciation cards to honour your colleagues even more this October.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
How to Reduce Appointment No-shows with Veterinary Scheduling Software
Appointment no-shows are one of the most frustrating challenges for veterinary practices like yours—risking lost revenue, valuable staff time, and opportunities to provide high-quality pet care. While every clinic experiences the occasional missed appointment, persistent no-shows can quickly disrupt your schedule, reduce clinic productivity, and leave both customers and staff feeling frustrated.
We’re covering the reasons behind no-shows, effective ways to manage missed appointments, and how Vetstoria’s veterinary scheduling software keeps pet owners (and your clinic’s revenue) on track.
Why do appointment no-shows happen in veterinary clinics?
Understanding the “why” is the first step to finding the right solution. Some of the most common reasons for veterinary appointment no-shows include:
- Forgetting the appointment: Pet owners often live busy lives, and without convenient automatic reminders and digital payment options, their visit can easily slip their mind.
- Last-minute conflicts: Work schedules, school pickups, or other unexpected events can often interfere with scheduled appointments.
- Cost concerns: Some pet owners may cancel or fail to show up if they’re worried about the expense of their pet’s care.
- Anxiety—for the pet or the owner: Pet owners with nervous pets—or nervous pet owners themselves—sometimes avoid visits altogether. Providing them with transparency can keep customers coming back to you.
- Inconvenient scheduling: Without convenient veterinary scheduling software, appointment slots may be hard to book or fail to match the customer’s availability, which causes attendance rates to drop.
- Lack of information: Pet parents often look to veterinary clinic websites to find important information on business hours, online booking, and more—key information that keeps loyal customers returning to your practice.
6 effective strategies to reduce missed appointments
1. Send automatic veterinary appointment email reminders
Automatic veterinary email reminders—sent at the time of booking, a few days before the appointment, and one the morning of—can significantly help to keep pet owners on top of the services they’ve booked.
2. Implement a clear appointment cancellation policy
Set expectations by communicating your cancellation policy clearly during the online booking process and on your veterinary website. Require timely notice (e.g. 24 hours) for cancellations and explain that repeated no-shows may result in limited booking privileges or a deposit requirement.
3. Make veterinary scheduling easy and accessible
An online booking option available 24/7 means pet owners can schedule when it’s most convenient for them. When customers can book at a time that fits their lifestyle, they’re more likely to follow through. Customise the software to offer evening or weekend hours if possible, and consider same-day or next-day appointment slots for urgent needs.
4. Use veterinary scheduling software to automate and track attendance
Manually tracking missed appointments can be time-consuming. Veterinary scheduling software can automatically flag repeat offenders, track attendance trends, and help you take proactive steps to reduce no-shows. Plus, this technology allows you to capture pre-appointment veterinary deposits or full payments, which reduces no-shows (and secures clinic revenue) by holding pet owners financially accountable for the services they’ve booked.
5. Strengthen customer communication and relationships
Regular customer engagement through email newsletters, social media, or follow-up calls helps build relationships. Customers who feel connected to your clinic are less likely to miss their pet’s appointment.
6. Take advantage of your veterinary-specific website
Specialised web design and management services help veterinary clinics attract more loyal customers through high-performing, SEO-focused websites on mobile and desktop. Everything is handled for you, allowing you to communicate your brand your way without adding additional tasks to your workload.
How Vetstoria’s veterinary scheduling software helps reduce appointment no-shows
One of the most effective ways to reduce appointment no-shows is to simplify scheduling, communication, and reminders—all of which Vetstoria can do for your clinic.
- Provide 24/7 online booking: Customers can book directly from your website or social media anytime.
- Automate email reminders: Send email reminders without lifting a finger, ensuring customers never forget their next appointment.
- Reduce scheduling conflicts: Vetstoria’s veterinary scheduling software offers many customisations, and integrates with your practice management system to only display available time slots to pet owners.
- Collect deposits: Require pre-appointments deposits or full payments for certain appointment types to secure attendance (and revenue!).
- Track appointment history: Identify pet owners with frequent no-shows and adjust your booking policies accordingly.
Start taking a proactive approach to fewer no-shows
Reducing appointment no-shows at your veterinary clinic isn’t just about protecting revenue—it’s about making sure pets get the timely care they need. With consistent communication, flexible scheduling, and the right tools in place, you can minimise disruptions, keep your schedule full, and deliver better service to pet owners. Vetstoria gives you the technology and automation to make that happen, helping you turn frustrating no-shows into reliable, on-time visits.
7 Veterinary Marketing Ideas to Use in September – UK & EU
From Animal Pain Awareness Month to International Rabbit Day, there are many occasions for your clinic to honour throughout September. Make next month’s marketing strategy easier with our free veterinary marketing ideas and social media graphics!
Download them here!
Veterinary marketing ideas and social media graphics for September
1. Happy Cat Month: September is all about promoting the well-being of cats. Share valuable care tips for cat parents on social media, and educate your community with cat facts to debunk common myths. Consider collaborating with a local shelter to encourage responsible cat adoption and ownership, and create a photo collage of all the cats your team helps to keep happy. Don’t forget to post on social media and your veterinary website!
2. Urology Awareness Month: September is dedicated to increasing awareness and fostering a deeper understanding of urological conditions and related health issues in pets. You could create an “Ask the Vet” social media post inviting pet owners to voice their own pet urology questions or concerns to your team, whether by commenting in the comment section of your post or calling your clinic. Be sure to share helpful hydration and other urology-related tips with your online community, and consider offering a free urine sample test for those who book appointments online.
3. Animal Pain Awareness Month: September also focuses on educating pet parents about the need to recognise and address animal pain. Your team can participate by using social media to explain the signs of pain in animals and emphasise the importance of pain management. This is also a great time to offer complimentary pain management consultations for clients who schedule visits online!
4. Ginger Cat Appreciation Day: The first day of September is the purr-fect time for an online photo contest, where your followers can vote for the best ginger cat photo! The winner could receive a discounted or free cat wellness exam when they book their next appointment online. You may even consider partnering with a local shelter to promote the responsible adoption and ownership of ginger cats.
5. International Day of Charity: The 5th of September promotes the importance of charitable activities and organisations around the world. Share inspiring quotes and facts about charities with your social media followers, and consider partnering with a local animal charity and donating a portion of online appointment booking proceeds from this day.
6. International Rabbit Day: The 27th of September this year marks a special day dedicated to our beloved domestic and wild rabbits! Get your social media followers involved by asking them to share photos of their bunnies, and compile their photos into a creative collage for your veterinary clinic’s website. Plus, to show some more love to rabbits and their owners, consider offering discounted wellness exams—a great way to encourage preventative care and catch any health issues early!
7. Word Rabies Day: 28 September is for raising awareness about rabies prevention while celebrating progress in controlling this disease. It's an opportunity to emphasise responsible pet ownership and the importance of maintaining up-to-date vaccinations. Offering incentives like complimentary or reduced-prices for appointments made online will not only help encourage pet owners to protect their pets, but also keep them coming back to your clinic for future visits.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
Australia Edition: 5 Veterinary Marketing Ideas to Use in September
Make September’s marketing strategy a breeze with our free veterinary marketing ideas and social media graphics! From Pet Insurance Month to World Rabies Day, there are many occasions for your clinic to honour next month.
Download them here!
Veterinary marketing ideas and social media graphics for September
1. Pet Insurance Month: September is the time to further highlight the advantages of pet insurance, and encourage pet parents to secure coverage. Explore our pet insurance resources to give your team helpful strategies for genuinely advocating for pet insurance with clients. You could also remind your social media audience that your staff is available to address any inquiries or concerns they may have regarding pet insurance.
2. Ginger Cat Appreciation Day: Consider an online ginger cat photo contest to celebrate the first day of September! Your followers can vote for the best photo, and the winner could receive a discounted or free cat wellness exam when they book their next appointment online. You may also think about partnering with a local shelter to promote the responsible adoption and ownership of ginger cats.
3. Responsible Dog Ownership Day: The 20th of September is a day to celebrate the special bond we share with dogs, and to encourage responsible dog ownership. Share your best tips on Facebook, Instagram, and your veterinary website for keeping dogs happy and healthy, and ask your followers to post pictures of their own content canine companions! This is also an excellent opportunity to offer a promotion for dog owners, such as a complimentary nail trimming for those who book appointments online.
4. International Rabbit Day: 27 September is a special worldwide celebration for rabbits! Engage your social media followers by inviting them to share photos of their bunnies, and create a unique collage from these photos for your veterinary clinic's website. You can also encourage preventative care and early detection by offering discounted wellness exams for rabbit owners who book your services online.
5. World Rabies Day: The 28th of September marks a global effort to raise awareness about rabies prevention. It's a key moment to highlight responsible pet ownership, particularly the importance of up-to-date vaccinations. By offering incentives such as complimentary or reduced-price online appointments, your team can encourage pet owners to keep their pets healthy, which creates long-term relationships with customers.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
How to Improve Veterinary Client Communication Without Adding to your Staff’s To-Do List
One area that’s key to client satisfaction and loyalty is having exceptional veterinary client communication. But between patient care, surgeries, administrative tasks, and customer interactions, veterinary teams are almost always stretched thin. So, how can you improve your communication without adding more to your team’s already lengthy to-do list?
The answer: by using intelligent, purpose-built veterinary communication software that automates, simplifies, and enhances your client interactions—without increasing your team’s workload. That’s where Vetstoria comes in!
The hidden costs of manual client communication
Managing appointment reminders, follow-ups, and client inquiries may seem feasible in a small practice, but as your customer base grows, it can quickly spiral into an administrative headache. Not to mention the valuable time manual tasks take away from providing excellent pet care.
Without the right tools, practices often face:
- Missed appointments or late cancellations
- Inconsistent client engagement
- Delayed responses that frustrate pet owners
- Staff burnout due to repetitive, non-clinical tasks
Why great veterinary client communication matters more than ever
Regardless of your location, pet owners today expect more from their veterinary experience—with nearly 1 in 3 pet owners on the verge of switching vets due to the delivery of service not meeting their expectations.1 They want easy access to services, personalised communication, and a convenient, digital-first experience.
96% of people say it’s important that a business communicates effectively with them as a customer.2 More than increasing client satisfaction, powerful veterinary communication software will also help your clinic with:
- Higher customer retention
- Better compliance with treatment plans
- Increased trust and enhanced care delivery
- More positive reviews and referrals
While achieving this level of communication manually isn’t realistic for most practices, Vetstoria’s automations make it easy.
How Vetstoria improves veterinary client communication
More than done-for-you websites and accurate online booking, Vetstoria’s veterinary client communication software is made to solve your veterinary team’s specific challenges, from automating routine tasks to helping you grow your clinic without adding to your workload.
1. 24/7 online booking
Let clients book appointments anytime, from anywhere—without playing phone tag or managing bottlenecks during peak hours. Vetstoria’s customisable online booking platform integrates directly with your practice management system (PMS), providing real-time accuracy and reducing double-bookings.
- Enjoy fewer inbound calls each day
- Increase customer satisfaction with immediate booking confirmations
- Free up front desk staff to focus on other important to-dos
2. Automated appointment reminders
Cut down on no-shows and last-minute cancellations with customisable email and SMS reminders. These are sent automatically, reducing the burden on your team while keeping customers informed and prepared.
- Reduce missed appointments and lost revenue
- Strengthen scheduling efficiency
- Encourage client compliance
3. Pre-appointment efficiency
You can collect medical histories, payments, or use the new client form to make sure you have all the information you need—automatically done for you through Vetstoria Online Booking. Plus, you can use our veterinary communication software to display custom messages and prevent certain appointments from being scheduled online, keeping you in total control of each booking.
- Enjoy smoother appointments
- Reduce time in the waiting room
- Keep your staff prepared with less stress
4. Managed-for-you veterinary websites
Stand out on Google through local SEO, get a beautifully-designed website that fits your brand, and stay focused on pet care while Vetstoria Websites does all the work for you. You’ll be able to effortlessly attract, engage, and retain more customers without having to do any additional work.
- Maintain consistent client engagement
- Get more online bookings
- Drive revenue without extra effort
5. Multi-language support
For clinics in multicultural regions like the Middle East, Asia, or parts of Europe, Vetstoria supports multiple languages, improving accessibility and ensuring clear communication across customer demographics.
Real results from real veterinary practices
Vetstoria is trusted by over 8,000 veterinary teams worldwide. Clinics that choose our veterinary communication software have found a significant decrease in daily call volume, more time saved for staff, and an all-around better client experience that keeps pet owners coming back.
- Great Western Animal Hospital reduced phone calls by 40%
- Petmania Vet Clinic automatically booked 54.7% of appointments after hours
- AniCura Clinic increased client retention by 13%
- Abbeyville Veterinary Hospital secured 2,000 appointments through Vetsoria Websites
Read more Vetstoria customer success stories.
Start improving your veterinary client communication!
Client communication is key for the success of modern clinics—but it shouldn’t come at the expense of your team’s well-being. With Vetstoria’s veterinary communication software, you can enhance every touchpoint of the customer journey while giving your team more time to focus on care, not repetitive administrative work.
Want to improve your communication without adding to your team’s to-do list? Take a quick, self-guided tour or set up your custom demo to see how effortless great communication can be with Vetstoria.
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1 PetDesk: The 2025 Pet Parent Research Report
2 Project.co: Communication Statistics 2025
