August brings many opportunities for your clinic to engage with pet owners, including Pet Dental Health Month, Check the Chip Day, and International Dog Day. Simplify next month’s marketing efforts with our free veterinary marketing ideas and social media graphics!
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August veterinary marketing ideas and social media graphics
1. Pet Dental Health Month: August is the perfect time to focus on pet dental health! It’s an excellent opportunity to educate pet parents on the importance of dental hygiene, recommended dental exam frequency, and what to anticipate during a dental appointment. You can also boost your schedule by promoting special dental service offers for pet parents who book appointments online.
2. Immunisation Awareness Month: August also highlights the vital importance of pet vaccinations across all ages and breeds. Your practice can contribute by providing discounted vaccinations to pet parents who schedule appointments online this month, and by sharing crucial vaccine information via your veterinary website and social media channels.
3. Universal Birthday for Shelter Dogs: 1 August is for celebrating the unknown birth dates of our canine mates who have yet to find their forever homes. Your vet team can show some love by featuring shelter dogs on social media and your clinic’s website, coordinating donation drives, and offering discounted services for new dog parents who schedule a visit online.
4. International Assistance Dog Week: Celebrate our incredible assistance dogs and their handlers during the first full week of August, from the 3rd to the 9th of August this year! Your team can join the cause by highlighting interesting service dog facts on social media, creating an appreciation post on your veterinary website showcasing the hard-working assistance dogs your clinic supports, and inviting your followers to share their own service dog photos and stories.
5. International Cat Day: 8 August is a day to honour our feline friends and to promote their well-being. You can get involved by sharing valuable information on how to properly meet cats’ health and lifestyle needs, and be sure to include an online appointment booking link so cat owners can conveniently set up a visit right there! Encourage your followers to reply to your social media post with photos of their cats, and consider giving away a discount on a wellness exam for the winner with the most adorable photo.
6. International Check the Chip Day: The 15th of August underscores the vital importance of keeping pet microchip information current. Support the effort by throwing in free microchipping services for online appointment bookings on this day, and using social media to promote key facts and advice on pet microchipping.
7. International Homeless Animals Day: The third Saturday of August (arriving on 16 August this year) is for encouraging responsible pet adoption and ownership. Your team can show suppport by partnering with a local animal shelter, and directing your followers to adopt from them. Consider offering free or discounted spay/neuter services, and incentivise new pet parents with 20% off their first online appointment booking.
8. National Black Cat Appreciation Day: 17 August is a chance to challenge negative stereotypes and promote responsible adoption of black cats. Your team can participate by sharing amusing stories and photos, decorating the clinic with a black cat theme, and offering discounts to clients who own black cats. Consider setting up a photo booth in your lobby and using the photos to create a “wall of appreciation” on your veterinary website, showcasing the adorable black cats in your community.
9. International Dog Day: The 26th of August celebrates the bond between us and our canine companions, recognising dogs as both best mates and working animals. It’s also an opportunity to advocate for the responsible adoption of dogs still awaiting their forever homes—so consider collaborating with a local shelter and donating a portion of the day’s online appointment booking proceeds. You may also throw in a promotion to encourage responsible dog ownership, like a 10–20% discount on wellness exams.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
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