Australia Edition: 12 Veterinary Marketing Ideas For December

We’ve got your veterinary marketing strategy covered for December! From International Day of Vet Med to New Year’s Eve, our free social media graphics are here to help your practice celebrate and engage with pet owners throughout the month.

Download them here!

For our UK and EU readers, check out our blog post on Veterinary Marketing Ideas for December – UK & EU.

Veterinary marketing ideas and social media graphics to use in December

1. Holiday boarding services: If your clinic offers boarding or daycare, December is an especially great time to showcase your facilities, introduce your team, and highlight why your boarding center is the best choice for their pets. Feature comfy rooms, engaging activities, and personalised attention, making your services a true home away from home.

2. Holiday toxins for pets: The holidays are also a great time to remind pet owners about foods that are dangerous for pets, including grapes and raisins. Educate your community on the importance of securing toxins, supervising pets, informing their guests, and having a safe and fun holiday season.

Teach pet owners how to keep their dogs safe from Toxic Foods with our free marketing materials.

3. National Pet ID Month: Stress the importance of keeping pet microchip and ID tag  information up to date throughout December (and beyond), and consider offering discounted microchipping services for customers who book these appointments online instead of calling.

Teach pet owners how to microchip their pet with our free marketing materials.

4. National Cat Lovers’ Month: December is a chance to take advantage of your veterinary website and social media channels to share your team’s fondness for felines—showcasing your beloved cat patients and offering valuable cat health advice. Be sure to invite your followers to join the celebration by sharing loving cat photos of their own!

5. International Day of Vet Med: 9 December is your time to shine! Celebrate you and your colleagues in the clinic with decorations, a free lunch, and any other ways you can show appreciation. Use social media and your done-for-you veterinary website to highlight your team members and their individual accomplishments, and collect testimonials from customers to create a virtual “thank you” wall for staff.

6. International Animal Rights Day: 10 December is a significant day for global animal rights advocacy, and your practice can get involved by sharing resources from known animal rights organisations with your online community. Consider throwing in a one-day promotion (like 10% off wellness exams) for pet owners who book routine services online, promoting responsible pet ownership and preventative care.

7. Hanukkah: Celebrate Hanukkah 14 to 22 December by spreading positive messages of love and light. Wish your social media community a happy Hanukkah, and invite them to share photos celebrating the holiday with their pets.

8. Summer Solstice: The 22nd of December is a great time to remind pet owners about the importance of keeping pets hydrated and cool during high summer temperatures in the summer. You could consider offering discounts for customers who book routine services online, helping pets get the care they need while driving more online bookings.

9. Christmas Day: Make the most of the holiday season by extending your Christmas celebrations throughout December. Share festive content, decorate your clinic, and remind your customers about holiday hours and closures.

Teach pet owners how to keep their pets safe during Christmas Season with our free marketing materials.

10. Boxing Day: Following Christmas, 26 December is a great day to have a team potluck with a “leftovers” theme. You could also organise a Secret Santa gift exchange with a focus on pet-related presents. Make sure you head to your social media channels to wish your community a happy Boxing day!

11. Kwanzaa: Celebrate African-American culture from 26 December to 1 January by wishing team members and social media followers a happy Kwanzaa! Invite your community to share festive photos (including with their pets!) and stories of how they’re celebrating the week.

12. New Year’s Eve/New Year’s Day: Get your New Year’s resolutions ready! A new year means a new opportunity to encourage responsible pet ownership, emphasising the importance of preventive pet care with tips on diet, exercise, and dental care. Be sure to end the year by sharing your team’s accomplishments and updates!

Teach pet owners how to prepare their pets for Fireworks with our free marketing materials.

We hope you’ll enjoy our free marketing ideas and graphics for December. Happy celebrating—we’ll see you next month!