Australia Edition: 8 Veterinary Marketing Ideas To Use in November

Looking to create a veterinary marketing strategy in November? We’ve done it for you! Use our free veterinary marketing ideas and social media graphics to celebrate and engage with pet owners throughout November.

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Veterinary marketing ideas and social media graphics for November

1. National Pet Cancer Awareness Month: Regardless of whether you provide oncology services, you can contribute to the cause by sharing survivor stories, health advice, and key indicators of cancer to watch for as pets age. This is also an opportune moment to remind pet owners about the significance of early detection in pets—encourage your customers to consistently book routine appointments online to keep their pets’ health needs prioritised.

2. Adopt a Senior Pet Month: Foster stronger community bonds in November by collaborating with local animal shelters. Offer free or discounted services to individuals adopting senior pets, and remember to include a direct booking link in your social media captions. This allows clients to easily book appointments online, removing the need for a phone call.

3. Pet Diabetes Month: Help pet owners identify potential signs of diabetes, including increased thirst, frequent urination, weight loss, lethargy, and poor skin condition. Emphasise the importance of preventive care by encouraging your community to schedule wellness exams online and by sending automated veterinary reminders for routine check-ups and vaccinations.

4. National Cook for Your Pets Day: Start the first day of November by getting creative in the kitchen! This is a great time to remind your community of common foods that are toxic to pets, and to also advise pet parents to book a visit online if they notice any signs of a mild to moderate allergic reaction (which may signal a need to change their pet’s food or treats).

5. International Pet Groomer Appreciation Day: The 1st of November is also an opportunity to celebrate the dedicated work of pet groomers! Show your community how much your team appreciates their vital role in keeping pets happy and well-cared for. Share useful grooming tips, suggesting beneficial products, and highlight the value of professional grooming.

6. Remembrance Day: Take time this 11th of November to honour all those who have served in Australia’s wars and conflicts. Show your appreciation for their sacrifice and dedication by sharing stories on your veterinary website and social media, highlighting clients who are veterans (with permission), and giving thanks. This is also a good time to remind your community about the need to keep their pets away from any holiday food and beverages that may be toxic for animals.

7. World Kindness Day: The 13th of November is a day to encourage kindness, and there’s no better way for your team to do so than by showing your appreciation for the clients who entrust their beloved pets’ healthcare to your practice. Share the positive experiences of the pet parents you’ve served by highlighting a review from your veterinary website or an in-person testimonial.

8. Practice Manager Appreciation Week: The third week of November (this year, from the 16th to 22nd) recognises the invaluable contributions of veterinary practice managers! Celebrate their commitment to pet care by sharing photos of your team’s in-clinic festivities on social media, and encourage your followers to share their favourite memories or stories about your practice manager(s) in the comment section of your post.

Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!