Veterinary Receptionist Appreciation Day, World Animal Day, Veterinary Technician Week—October offers many chances to engage with your community. Use our free veterinary marketing ideas and social media graphics to get the most out of your October marketing!
Download them here!
Veterinary marketing ideas and social media graphics for October
1. Veterinary Receptionist Appreciation Day: The first day of October is for recognising the hard work of veterinary receptionists. Show your front desk team how much you value their dedication with our free personalised thank-you cards, and give them a shout on your clinic’s social media! Don’t forget to invite your team to our Veterinary Receptionist Facebook Community to connect and network with receptionists around the world.
2. World Animal Day: The 4th of October marks a global initiative dedicated to raising awareness about animal rights and welfare. Use your social media channels and made-for-you veterinary website to educate your audience on crucial ways they can support their pet’s well-being. Consider offering complimentary check-ups when pet owners book appointments online.
3. National Badger Day: 6 October highlights the importance of badgers in our environment as well as badger conservation efforts. Share tips on social media and your veterinary website on the different ways badgers benefit our ecosystem, and invite your followers to reply with their own funny or memorable badger stories and encounters. You may even partner with a local wildlife rehabilitation shelter and donate a portion of the day’s online bookings.
4. World Octopus Day: 8 October is dedicated to our intelligent, tentacled friends. Share fascinating octopus facts on social media and encourage your followers to post photos of any octopus companions they may have. You could even host an Octopus photo contest, offering a special discount on their next online booking to the winner!
5. World Mental Health Day: October 10th is a day globally dedicated to mental health education and advocacy. Take this opportunity to remind your community about the positive impacts pets have on our mental well-being, such as how simply petting a furry (or non-furry) friend can significantly reduce stress.
6. National Veterinary Technician Week: Celebrate your dedicated vet techs from the 19th to 25th of October! Show your team and social media followers how much you appreciate your veterinary technicians by sharing team photos or shots of your hard-working techs in action. Don’t forget to use our free veterinary technician appreciation cards to honour your colleagues even more this October.
7. National Reptile Awareness Day: 21 October is for celebrating, protecting, and advocating for our reptilian friends. Educate your online community on the best ways to care for their reptile pets and, if your clinic offers reptile care, consider throwing in a complimentary check-up for reptile owners who book their next appointment online.
8. National Adoption Week: Your team can especially help promote shelter adoptions from the 20th to 26th of October this year, and encourage responsible pet adoption over purchasing pets from breeders. Share successful pet adoption stories on social media, and collaborate with local organisations to support the cause. Provide new pet owners who adopt from your partner agency with a discount on initial wellness exams and vaccines when they book an appointment online.
9. National Black Cat Day: 27 October serves to combat negative perceptions about black cats and promote responsible adoption. Your team can acknowledge the occasion by sharing positive black cat stories and adorable images on social media, decorating your clinic with a black cat theme, and offering discounts to cat owners who set up an appointment online.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
About the author
