Australia Edition: 5 Veterinary Marketing Ideas to Use in September

Make September’s marketing strategy a breeze with our free veterinary marketing ideas and social media graphics! From Pet Insurance Month to World Rabies Day, there are many occasions for your clinic to honour next month.

Download them here!

Veterinary marketing ideas and social media graphics for September

1. Pet Insurance Month: September is the time to further highlight the advantages of pet insurance, and encourage pet parents to secure coverage. Explore our pet insurance resources to give your team helpful strategies for genuinely advocating for pet insurance with clients. You could also remind your social media audience that your staff is available to address any inquiries or concerns they may have regarding pet insurance.

2. Ginger Cat Appreciation Day: Consider an online ginger cat photo contest to celebrate the first day of September! Your followers can vote for the best photo, and the winner could receive a discounted or free cat wellness exam when they book their next appointment online. You may also think about partnering with a local shelter to promote the responsible adoption and ownership of ginger cats.

3. Responsible Dog Ownership Day: The 20th of September is a day to celebrate the special bond we share with dogs, and to encourage responsible dog ownership. Share your best tips on Facebook, Instagram, and your veterinary website for keeping dogs happy and healthy, and ask your followers to post pictures of their own content canine companions! This is also an excellent opportunity to offer a promotion for dog owners, such as a complimentary nail trimming for those who book appointments online.

4. International Rabbit Day: 27 September is a special worldwide celebration for rabbits! Engage your social media followers by inviting them to share photos of their bunnies, and create a unique collage from these photos for your veterinary clinic’s website. You can also encourage preventative care and early detection by offering discounted wellness exams for rabbit owners who book your services online.

5. World Rabies Day: The 28th of September marks a global effort to raise awareness about rabies prevention. It’s a key moment to highlight responsible pet ownership, particularly the importance of up-to-date vaccinations. By offering incentives such as complimentary or reduced-price online appointments, your team can encourage pet owners to keep their pets healthy, which creates long-term relationships with customers.

Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!