From Animal Pain Awareness Month to International Rabbit Day, there are many occasions for your clinic to honour throughout September. Make next month’s marketing strategy easier with our free veterinary marketing ideas and social media graphics!
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Veterinary marketing ideas and social media graphics for September
1. Happy Cat Month: September is all about promoting the well-being of cats. Share valuable care tips for cat parents on social media, and educate your community with cat facts to debunk common myths. Consider collaborating with a local shelter to encourage responsible cat adoption and ownership, and create a photo collage of all the cats your team helps to keep happy. Don’t forget to post on social media and your veterinary website!
2. Urology Awareness Month: September is dedicated to increasing awareness and fostering a deeper understanding of urological conditions and related health issues in pets. You could create an “Ask the Vet” social media post inviting pet owners to voice their own pet urology questions or concerns to your team, whether by commenting in the comment section of your post or calling your clinic. Be sure to share helpful hydration and other urology-related tips with your online community, and consider offering a free urine sample test for those who book appointments online.
3. Animal Pain Awareness Month: September also focuses on educating pet parents about the need to recognise and address animal pain. Your team can participate by using social media to explain the signs of pain in animals and emphasise the importance of pain management. This is also a great time to offer complimentary pain management consultations for clients who schedule visits online!
4. Ginger Cat Appreciation Day: The first day of September is the purr-fect time for an online photo contest, where your followers can vote for the best ginger cat photo! The winner could receive a discounted or free cat wellness exam when they book their next appointment online. You may even consider partnering with a local shelter to promote the responsible adoption and ownership of ginger cats.
5. International Day of Charity: The 5th of September promotes the importance of charitable activities and organisations around the world. Share inspiring quotes and facts about charities with your social media followers, and consider partnering with a local animal charity and donating a portion of online appointment booking proceeds from this day.
6. International Rabbit Day: The 27th of September this year marks a special day dedicated to our beloved domestic and wild rabbits! Get your social media followers involved by asking them to share photos of their bunnies, and compile their photos into a creative collage for your veterinary clinic’s website. Plus, to show some more love to rabbits and their owners, consider offering discounted wellness exams—a great way to encourage preventative care and catch any health issues early!
7. Word Rabies Day: 28 September is for raising awareness about rabies prevention while celebrating progress in controlling this disease. It’s an opportunity to emphasise responsible pet ownership and the importance of maintaining up-to-date vaccinations. Offering incentives like complimentary or reduced-prices for appointments made online will not only help encourage pet owners to protect their pets, but also keep them coming back to your clinic for future visits.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
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