January means a new year is upon us, making it the perfect opportunity to share informative veterinary marketing content to boost your engagement with pet parents!
From National Obesity Awareness Week to National Fun at Work Day, January is filled with meaningful and exciting holidays that you and your veterinary team can participate in to show how much you value your community. Even better, we’ve got you covered with fresh marketing ideas and creative social media graphics to help you attract, retain, and engage more pet parents throughout the month!
Download them here!
For our Australian and New Zealand readers, check out our blog post on 7 Veterinary Marketing Ideas for January to Boost Engagement – AU & NZ.
Use these 6 veterinary marketing ideas and social media graphics in January!
1. Walk Your Dog Month: January is a great time to show dog owners how invested your clinic is in their pets’ health journeys by highlighting the importance of walking their dogs on a regular basis. Share tips for safe walking practices on your veterinary website and social media to instil healthy habits in dog owners.
2. New Year’s Day: A new year is a new opportunity to engage pet owners by encouraging healthy, positive changes for their pets. You can offer valuable advice on strengthening the pet-owner bond and ensuring their pet’s well-being, whether it’s teaching pets a new skill or maintaining a regular exercise schedule. Use your social media channels to share safety tips for responsibly celebrating the new year and keeping pets away from harm.
Teach pet owners how to prepare their pets for Fireworks with our free marketing materials.
3. National Obesity Week: From the 10th to the 16th of January, your clinic can participate in National Obesity Week by emphasising the importance of preventive veterinary care. Use your website and social media channels to educate pet owners with valuable tips on pet weight management, such as routine exercise and a healthy diet. Offer a promotion for pet owners who book routine appointments online, such as 10% off wellness exams.
Teach pet owners about pet weight management with our free marketing materials.
4. Squirrel Appreciation Day: Let your nutty side show on 21 January by promoting a positive attitude toward squirrels worldwide! Highlight their unique behaviors, lifestyles, and benefits of squirrels, such as their role in maintaining pest populations and supporting pollination.
5. National Fun at Work Day: 31 January is a celebration of fun in the workplace! It’s an opportunity to recognise the dedication of professionals across the nation, showing appreciation to your customers, and allowing colleagues to enjoy a less serious atmosphere. Hosting in-office lunch parties, playing games, dressing up in funny costumes—there are many ways your team members and customers can have fun while building stronger connections.
6. Change a Pet’s Life Day: Celebrate the positive impact of pet adoption on the 24th of January. Remember to feature any collaborations you have with local shelters to encourage adoptions within your community, and offer an online booking discount for any new pet’s first wellness exam. This is also a great chance to encourage pet owners to give their pets some extra affection, perhaps by lengthening playtime or increasing exercise.
Our fully editable content packs make it super easy for you to educate pet owners and promote your clinic. We hope you’ll enjoy using our free marketing ideas and graphics for January. Happy celebrating—see you next month!
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