Adopt a Dog Month, World Animal Day, Veterinary Technician Week—October offers many chances to engage with your community. Use our free veterinary marketing ideas and social media graphics to get the most out of your October marketing!
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Veterinary marketing ideas and social media graphics for October
1. Adopt a Dog Month: Promote shelter adoptions this October by sharing adoption success stories on social media and your veterinary website. Your clinic can partner with local shelters and rescue organisations to encourage responsible pet adoption and ownership, and offer a discount on initial wellness exams and vaccines for customers who adopt from your partner agency and book an appointment online.
2. World Animal Day: The 4th of October marks a global initiative dedicated to raising awareness about animal rights and welfare. Use your social media channels and made-for-you veterinary website to educate your audience on crucial ways they can support their pet’s well-being. Consider offering complimentary check-ups when pet owners book appointments online.
3. World Octopus Day: 8 October is dedicated to our intelligent, tentacled friends. Share fascinating octopus facts on social media and encourage your followers to post photos of any octopus companions they may have. You could even host an Octopus photo contest, offering a special discount on their next online booking to the winner!
4. National Pet Obesity Awareness Day: The 8th of October is dedicated to raising awareness about the detrimental effects of pet obesity. You can encourage pet parents to prioritise their pets’ well-being by emphasising the importance of regular weight checks and maintenance, proper nutrition, adequate exercise, and routine veterinary visits. To show even more support, consider offering a discount on all online bookings made on this day, such as 20% off routine services.
5. World Mental Health Day: 10 October is the time to educate your community on the profound positive effects pets have on mental well-being. Highlight how even the simple act of petting a furry friend can significantly lower stress levels, and be sure to support your team with veterinary tools designed to reduce stress and burnout.
6. Vet Nurse Day: 10 October recognises the daily contributions of hard-working veterinary nurses and technicians in animal healthcare. Show your nurses some extra love on this day by sharing team photos on social media, with a caption that highlights everything they do to support pets and their owners. Invite your social media followers to show their own support in the comment section!
7. National Veterinary Technician Week: Celebrate your dedicated vet techs from the 19th to 25th of October. Show your team and social media followers how much you appreciate your veterinary technicians by sharing team photos or shots of your hard-working techs in action. Don’t forget to use our free veterinary technician appreciation cards to honour your colleagues even more this October.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
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