6 Veterinary Marketing Ideas for January to Boost Engagement - UK & EU
January means a new year is upon us, making it the perfect opportunity to share informative veterinary marketing content to boost your engagement with pet parents!
From National Obesity Awareness Week to National Fun at Work Day, January is filled with meaningful and exciting holidays that you and your veterinary team can participate in to show how much you value your community. Even better, we’ve got you covered with fresh marketing ideas and creative social media graphics to help you attract, retain, and engage more pet parents throughout the month!
Download them here!
For our Australian and New Zealand readers, check out our blog post on 7 Veterinary Marketing Ideas for January to Boost Engagement – AU & NZ.
Use these 6 veterinary marketing ideas and social media graphics in January!
1. Go the extra mile: January is Walk Your Dog Month, and you can show dog parents how invested your clinic is in their pets’ health journeys by highlighting the importance of walking their dogs on a regular basis! Share tips for safe walking practices on your social media to instill healthy habits in dog parents, and ultimately promote healthy lifestyles for their furry family members.
2. Ring in the new year: New Year’s resolutions are a great way to connect with pet owners by promoting positive changes in their pets’ lives. You can provide them with tips for bonding with their pets and keeping them healthy, whether it’s learning a new trick or establishing a consistent exercise routine.
3. Promote positive health: National Obesity Awareness Week begins on the 10th of January and ends on the 16th of January, and your clinic can further show support for positive pet health during this time! Share helpful tips and best practices with pet owners for better managing their pets’ weight and energy levels on a regular basis, and highlight the importance of preventive veterinary care.
4. Crack open your creativity: Squirrel Appreciation Day is on the 21st of January, and you can show your nutty side to pet owners by joining in on the celebration! This day was put in place to promote a more positive attitude toward our squirrel friends worldwide. Use this time to showcase their unique behaviors, lifestyles, and benefits—like how they assist in maintaining pest populations and even help to support pollination!
5. Cheers to the Chinese New Year: Celebrated on the 29th of January, the Chinese New Year is a two-week festival that marks the start of a new year on the traditional Chinese calendar. You can join in on the festivities by expressing your gratitude for your veterinary community, and wishing everyone good luck in their fresh start to a new year!
6. Have some fun: Everyone enjoys the 31st of January, because that’s when we celebrate National Fun at Work Day! This is a time set aside to acknowledge the hard work different professionals accomplish nationwide, providing colleagues with a chance to relax their shoulders and not take things so seriously. From hosting in-office lunch parties and playing games to wearing costumes and having a scavenger hunt, there’s a lot you and your team can do to have some fun at work and strengthen your connections!
How to Attract and Retain Talented Veterinary Professionals
The veterinary industry experiences high rates of staff turnover, which means finding ways to strengthen your team and keep your staff satisfied is a top priority. You can set your clinic up for long-term success by promoting a positive work environment that prides itself on fair pay, team transparency, a healthy work-life balance, professional growth, and ongoing support. Plus, by investing in tools designed to reduce workload and save time, you’ll optimise your clinic’s efficiency while making things easier on your team. Here are some key ways you can attract top talent while retaining and supporting the veterinary professionals at your practice.
1. Offer your veterinary team competitive compensation and benefits
Offering fair pay is the first place you can start in attracting top veterinary talent to your clinic. Compensation should extend beyond salary, however—it’s just as important to also provide a variety of benefits that support each team member’s overall quality of life.
- Fair Wages: Do some research to make sure your salaries are aligned with the local and industry wage standards.
- Comprehensive Benefits: Provide health insurance, retirement plans, and paid time off to show your team that you’re invested in their well-being.
- Professional Development: Support your team’s growth with continuous learning through CE credits, certifications, and specialised training.
- Flexible Work Arrangements: Show your staff that you care for their professional success as much as you do for their personal lives by offering remote administrative work or shorter work days when possible.
2. Foster a positive work culture where everyone thrives
Your work culture plays one of the most significant roles in your clinic’s success. A positive culture and inclusive work environment can often deter team members from accepting a higher-paying position at another clinic, and can help to reduce stress while instilling a sense of community among staff.
- Open Communication: Welcome and encourage regular communication at your practice through open-door policies or routine check-ins. With an open and honest dialogue, you’ll reinforce team trust and help address any concerns before they escalate.
- Employee Recognition: Be sure to always recognise hard work along with individual or team accomplishments. Consider putting together structured incentives and rewards—monthly awards, handwritten thank-you notes, or even a shout-out in team meetings are just a few ideas!
- Team Building: Connect outside of work to strengthen bonds and promote team camaraderie, whether it’s group outings, lunches, volunteer opportunities, or any other team-building activities you can think of!
- Mental Health Support: Support your team’s well-being with the emotional demands of veterinary care by providing resources like Employee Assistance Programs (EAPs) or offering mental health days.
3. Prioritise work-life balance for each veterinary team member
With so much to do and overcome on a daily basis, occupational burnout is a serious concern in the veterinary industry and is a leading factor for staff turnover. You can better retain your best employees by keeping your team’s workload balanced and prioritising practices that best support your staff’s professional and personal lives.
- Realistic Workload: Avoid overloading your team members with high amounts of work and responsibilities. Set clear boundaries around how many hours each team member works as well as the number of cases they manage per day.
- Time Off: Encourage employees to take their vacation time as often as they need to. You can help prevent the risk of burnout by normalising breaks and letting your team mentally recharge.
- Stress Management: Offer stress management resources such as meditation workshops, access to wellness apps, or training on how staff members can better manage high-stress situations.
4. Invest in employee development at your veterinary clinic
Veterinary professionals are eager learners who are motivated by opportunities to advance and grow their skills. By providing your employees with a clear visual of what their future could look like at your practice, they’ll be more likely to stay and progress towards their next goals.
- Career Pathing: Create clear, achievable professional paths to guide each and every team member throughout their careers. Keep employees motivated by holding regular meetings to discuss goals, performance, and promotions.
- Mentorship Programs: Pair experienced staff with newer team members to provide firsthand opportunities for guidance, support, and professional growth.
- Leadership Development: Invest in training programs that develop clinical skills as well as leadership skills, helping future leaders grow within your practice.
5. Create a supportive veterinary work environment
A clinic is most successful when every staff member feels respected, valued, and empowered to do their job to the best of their ability. A supportive work environment helps to build loyalty among your team by ensuring fairness and inclusivity for everyone.
- Respectful Workplace: Cultivate an environment where respect and fair treatment is the foundation of your clinic. Create and clearly communicate official policies against discrimination and bias so that all employees share an equal level of trust and inclusion.
- Effective Leadership: Take charge of your team’s success by inspiring, motivating, and providing the guidance necessary for a strong and high-performing team.
6. Leverage veterinary technology to level up your clinic
With the right solutions, you can set your team up for the right amount of success and boost your clinic’s overall efficiency each day. Implementing powerful systems and tools can reduce administrative burdens, helping to keep your team focused more on patient care and less on time-consuming tasks.
- Efficient Systems: Take advantage of all the veterinary-specific technology that exists today, designed to save your team time and improve overall productivity. Real-time veterinary booking, for example, equips your clinic with 24/7, error-free appointment scheduling that empowers pet parents to schedule your services anytime, anywhere, and on any device without the phone call. With rules and customisations for you to stay in total control, you and your team will enjoy simplified operations that keep you focused on providing the best possible veterinary care with the least amount of stress. Other veterinary-specific tools like digital record keeping can make information management easier than ever, without having to deal with manual data entry and endless piles of paperwork.
- Remote Work Tools: Providing remote work options for certain roles—especially with the rise in telemedicine—can help improve work-life balance for your staff members while keeping them conveniently connected to their work. Consider investing in modern, digital tools that help your team work smarter, not harder.
Start attracting and retaining top veterinary talent today!
Retaining top talent, especially in a veterinary practice, is important—but it’s certainly not easy. By ensuring your strategies for retention go beyond the simplicity of decent pay and perks, you can better attract skilled professionals to your practice through an inviting and inclusive environment that encourages growth and success.
Competitive compensation and benefits, a positive work culture, healthy work-life balances, and opportunities for growth all contribute to a veterinary experience where every professional can thrive. Not only that, but you can ensure your staff is set up for their own success by equipping them with advanced, veterinary-specific solutions designed to save time and upgrade the way they work. With a focused, satisfied, and efficient team, you’ll create an environment for better patient care, stronger client relationships, and a brighter future for your practice to flourish.
Overcoming Veterinary Stress and Compassion Fatigue with Vetstoria
From demanding workloads to a lack of support, veterinary professionals are often faced with more stress factors than they signed up for. That’s why professionals working in the veterinary space experience higher risks of occupational burnout and compassion fatigue, which can significantly affect their overall well-being. The good news is there are actionable solutions that veterinary professionals like you can count on to mitigate the impacts of daily stressors in their clinics, providing each team member with a greater sense of joy in the work they do for pets.
What causes stress and compassion fatigue for vets?
Clinic staff endure several psychological stressors in their daily routines. The negative impacts of stress can worsen when dealing with the more emotional toll of the job, such as when caring for critically ill pets and discussing best next steps with their parents. The hard-working individuals in the veterinary field are often selfless people who are known to keep their personal lines of communication open for pet parents at all times, especially when a pet is severely sick or injured. This ultimately puts their work-life balance at risk by mixing their professional and personal lives, and not allowing themselves enough time to relax and unwind.
Over time, this daily stress can significantly compound and cause a veterinary professional’s mental fortitude to decline throughout their career, potentially turning into a severe case of compassion fatigue. By knowing what to look out for—and by equipping your team with the right knowledge, support, and technology—you can identify and prevent daily stress factors in your own clinic.
What warning signs should I watch for?
- Lack of Interest: Being visibly withdrawn from daily responsibilities, career advancement, socialisation, or activities that one typically enjoys participating in.
- Always Overwhelmed: It’s not necessarily easy to know when someone is feeling anxious or not in control, but any signs of constant worry or concern are risks for compassion fatigue.
- Being Hard on Oneself: When a person feels like they’re making mistakes more than they should or is having doubts in their ability to get the job done, it can significantly impact their confidence levels and lead to them becoming disconnected from their passion for veterinary care.
- Pessimistic Perspective: A decrease in individual or team morale is often caused by developing a negative perception toward the overall veterinary profession.
- Feeling Disengaged: Team members may be or appear to be dissociated from their careers if they’re completing regular tasks without being fully present or engaged in the moment.
- Forming Bad Habits: Changes in behaviour can be a result of risky habits including substance abuse or not getting enough sleep each night.
- Disconnection with Pet Parents: You can sometimes better gauge one’s stress levels by the way they interact with pets and pet parents. A lack of interest or struggling to have productive conversations could be a sign of high amounts of stress.
- Late or Missing Work: There are many reasons for someone to be late for a shift or call out every now and then, but regularly missing work or consistently being late is a red flag.
Get our free report: Alleviating Psychological Stressors in Veterinary Clinics
How can I show more support to prevent staff fatigue?
- Provide Flexible Scheduling: Let your team members work from a more comfortable, remote location as much as you can, and be sure to offer convenient work hours so that your staff can better balance their professional and personal lives.
- Explore Additional Resources: Whether it’s therapy, counselling sessions, or peer support groups where they can collectively share their experiences, you can offer your veterinary team personalised health resources made to fit their needs.
- Host Workshops: You can consider putting together a no-pressure training course to teach your team different ways to reduce stress and relax.
Which strategies can I use to better manage clinic stress?
- Take Care of Yourself: Encourage your team (and yourself!) to exercise on a regular basis or participate in hobbies with friends and family.
- Stay Organised: Learning efficient time management and how to prioritise responsibilities are key lessons in preventing high levels of stress.
- Make Healthy Decisions: You can genuinely motivate your team to become more active and enjoy healthier lifestyles by eating well, getting good sleep, and exercising often. A healthier way of living will allow your staff to feel more prepared for work each day!
- Learn to Relax: Teaching meditation and other mindfulness techniques can go a long way in reducing daily stress levels and promoting a more positive mindset for your team members.
How can I let my veterinary staff feel more connected?
- Get Involved: Offering opportunities to volunteer and become more active in the community outside of the clinic can equip your team with a better sense of pride in the work they do.
- Be Proactive: Put together fundraisers or host awareness-raising events related to veterinary care to get closer with your community and create stronger connections with like-minded individuals in the industry.
- Have Group Discussions: You can create or join a support group and invite your veterinary team to share their experiences, opinions, or ideas with other veterinary professionals and their families.
8 solutions for overpowering veterinary stress and fatigue
- Move Forward: You can’t control every aspect of a pet’s health, so be nice to yourself and continue to do your absolute best by staying focused on the factors you are in charge of.
- Maintain Momentum: Rather than harping on outcomes, focus on your response to adversity and learn from your missteps. Every challenge you have and haven’t yet passed will further develop you into a more experienced, well-rounded professional.
- Remain Present: Mindfulness and breathing exercises like meditation can help lower levels of stress and anxiety, helping to keep you concentrated on what’s most important in the moment.
- Protect Your Passion: Remember back on the reasons you decided to join the veterinary profession to begin with, and reflect on all the accomplishments you’ve made to get to where you are today.
- Keep Learning: Create or join a collaborative environment where experienced veterinary professionals can mentor one another through shared experiences, knowledge, and solutions for everyday pain points.
- Love What You Do: Happiness is in the details, and you can find delight in regular to-dos by reminding yourself about all the positivity you’ve created for pets and pet parents throughout your career.
- Exercise and Unwind: If you’re feeling stressed, a simple breath of fresh air can often do the trick—but you can also keep yourself active to improve your overall outlook and maintain a more positive attitude. Plus, be sure to treat yourself to some comfort food or take some well-deserved time off!
- Surprise Your Staff: Find ways to lift your team’s spirit by working with local companies to surprise them with personal gifts, or consider taking them out on a fun team-building adventure outside of work.
Continue loving what you do, without the stress 🐾
Stress can certainly become serious, especially high levels of stress that can lead to occupational burnout and compassion fatigue. By knowing the warning signs and staying vigilant to your team’s (and your own!) well-being, you can establish and maintain a supportive workplace culture where every person and pet can find success.
If you’re looking for more ways to manage and prevent clinic stressors, we’ve put together Alleviating Psychological Stressors in Veterinary Clinics. This free report highlights the different causes and impacts of clinic stress, and how you can stress less by retaining more clients, reducing daily pain points, and getting extra help from Vetlife—a leading charity in support of veterinary mental health.
How to Celebrate Your Vet Techs All Year Long
Although you should especially show veterinary technicians how much they mean to you during holidays like National Veterinary Technician Week in October, it’s equally if not more important to recognise all the contributions veterinary technicians make on a daily basis.
Often spending long hours doing everything from working closely with pets and their owners to maintaining smooth clinic operations, there’s never a bad time to show some love toward the vet techs at your own clinic! Here’s a few authentic ideas for celebrating your beloved veterinary technicians throughout the year, ultimately boosting team morale and overall job satisfaction.
Ways to celebrate veterinary technicians year-round!
1. Show ongoing recognition and appreciation
Taking the time to publicly and privately acknowledge the incredible work of your vet techs goes a long way in boosting their morale and proving their efforts are valued.
- Give Public Acknowledgement: You can highlight the accomplishments and dedication of vet techs by proudly sharing your appreciation on social media. This type of public praise not only shows your team members that they’re valued in your clinic, but also lets potential and existing clients see the vital role they play in pet care.
- Write Personalised Thank-You Notes: Create and share handwritten appreciation cards with messages that are specific to your individual team members, showing each of your vet techs how much you value them at your practice. You can also download and fill out our veterinary technician appreciation card to let your vet techs know you’re thinking of them!
- Show Gratitude in Staff Meetings: Dedicate a portion of your next staff meeting to recognise and thank your veterinary technicians for their hard work. A collective expression of gratitude from the entire team can go a long way, helping to foster a genuine sense of community and support.
2. Motivate your veterinary technicians with thoughtful gifts and rewards
A personal gift and token of appreciation for your vet techs can be just what they need to maintain their hard-working veterinary momentum. You can hand them thoughtful gifts that are tailored to each veterinary technician's interests, which can leave a long-lasting positive impression on your entire team.
- Send Gift Cards: Think about treating your vet techs to their favourite restaurant, coffee shop, or retail store with a personalised gift card. It’s a super simple way to show your team you care!
- Give Paid Time Off: When possible, providing your vet techs with well-earned paid time off can make them feel at ease amidst their busy clinic routines (especially during National Vet Tech Appreciation Week!). It’s important for your team to be well rested and ready for work, so make sure to do what you can to support a healthy work-life balance for every staff member.
- Offer Continuous Education: Strive to be a partner who your vet techs can rely on for ongoing learning and career development. You can do this by taking care of educational expenses for veterinary courses, certifications, or conferences that help them to further develop their skills.
The best gift of all time—is time! Along with genuine recognition and gifts, one of the most appreciated ways to celebrate your vet techs is by giving them the gift of time. Whether it’s extra breaks during the workday or a well-deserved day off, time away from the busy clinic allows your technicians to relax, reflect on their achievements, and recharge. Demonstrating that you prioritise their well-being promotes a positive work environment and strengthens team morale for everyone.
3. Organise veterinary team-building activities
You can give veterinary technicians the recognition they deserve and reinforce an overall healthy workplace culture by bonding outside of business hours, or hosting fun at-work celebrations to give everyone a break from routine operations.
- Get Lunch or Dinner Out: Treat your vet techs to a nice meal at a local restaurant, especially to a place that’s your team’s favourite go-to or somewhere they’ve been wanting to try. More than great food, it’s a great opportunity to unwind together.
- Play Games With the Team: Consider setting up team-building activities that can be both fun and rewarding. You can let your staff briefly escape reality by completing an exciting escape room challenge, going out bowling, or even hitting the spa!
- Throw an Office Party: Celebrate in your own clinic with snacks, drinks, games, and whatever else you feel would give your vet techs a nice midday or after-work boost! Hosting team parties in your work environment provides a more relaxing perspective for vet techs who are constantly rushing around the office from task to task.
4. Professional development opportunities for veterinary staff
Veterinary technicians are often eager to enhance their skills and knowledge. No matter what new and existing career interests they have, it’s important to show support in meaningful ways to prove that you’re truly invested in their veterinary future.
- Provide Mentorship Programs: You can pair up experienced veterinary technicians with newer ones to create a strong support network within your clinic. Working one one-on-one helps build confidence no matter the experience level, and allows each team member to share and expand their own expertise.
- Hold In-House Workshops: Start hosting group discussions, studies, or activities on topics that benefit both personal and professional growth. These can range anywhere from efficient time management to reducing daily stress, or anything else that may help your team maintain their lifestyles both inside and outside of the clinic.
- Fund Conference Attendance: Sponsor your vet techs’ attendance at veterinary conferences or seminars to help them gain new insights and explore their skills. They’ll truly appreciate your support in helping them become even stronger veterinary technicians for the people and pets they serve.
5. Improve the work environment for everyone at your veterinary clinic
No one appreciates working in a poorly-managed environment, especially hard-working and dedicated professionals like veterinary technicians. That’s why you need a supportive and comfortable work setting to dramatically improve your team’s overall satisfaction, keeping them motivated to show up ready for work each day.
- Keep Equipment Up to Date: From office chairs to the pens you write with, double-check that workstations are set up for optimal comfort to reduce the physical strain of the job. It’s important to eliminate any inconveniences that could disrupt your team’s focus from providing excellent pet care.
- Establish Employee Assistance Programs: You can put employee assistance programs in place to provide your team members with support for their mental and physical health, showing that you care about their personal well-being as much as you do their professional success.
- Propose Flexible Scheduling: Offering your team flexible working hours can help boost their satisfaction as veterinary technicians. Empowering them to work more flexible hours replaces their fear of being overworked and underappreciated with a sense of mutual respect and understanding that keeps them thriving—both personally and professionally.
Count on Vetstoria to celebrate your veterinary technicians all year long!
While National Veterinary Technician Week is a special time to celebrate, it’s important to continue showing appreciation for your team year-round. Small, sincere gestures of recognition and ongoing support will significantly help foster loyalty, boost morale, and ensure your vet techs feel valued throughout the entire year—which Vetstoria can help with!
Vetstoria’s 24/7 real-time booking platform is designed to not only streamline clinic operations, but also reduce administrative burdens on veterinary technicians. From providing pet parents with accurate, round-the-clock appointment booking to securing more clinic revenue with less no-shows, you can rely on Vetstoria for establishing a positive veterinary environment and a healthier work-life balance for your team members. Plus, with rules and customisations to keep your staff in total control of their daily work routines, you’ll enjoy a more efficient environment that allows your vet techs to remain even more focused on patient care.
Looking to give your team some well-deserved recognition online? Vetstoria offers customisable templates, social media graphics, and blog post ideas to help you celebrate your vet techs and show off their hard work!
Whether you want to highlight their achievements on your website or post about them on social media, reach out to our support team today. We’ll help you craft the perfect message to showcase your authentic appreciation for each and every team member!
Frequently Asked Questions (FAQs)
1. Why is it important to celebrate veterinary technicians year-round?
While National Veterinary Technician Week in October is a great time to honour vet techs, recognizing their contributions year-round is essential for team morale and job satisfaction. Veterinary technicians work long hours, often performing critical tasks that help maintain clinic operations and provide top-notch patient care. Ongoing appreciation ensures they feel valued every day, not just during special occasions.
2. What are some ways to show ongoing appreciation to veterinary technicians?
Simple gestures like public recognition on social media, personalised thank-you notes, and expressing gratitude during staff meetings can go a long way. Highlighting your vet techs' contributions shows that their hard work is appreciated and encourages a positive clinic environment.
3. How can I motivate my veterinary technicians throughout the year?
Rewarding your vet techs with thoughtful gifts like personalised gift cards, paid time off, or opportunities for continued education shows that you value their individual contributions. Giving the gift of time, such as extra breaks or a day off, also helps them recharge and fosters a better work-life balance.
4. What team-building activities can help improve the work environment for veterinary technicians?
Team-building activities like dinners, escape rooms, or office parties help break up routine tasks and allow staff to bond outside the clinic environment. These activities can enhance team cohesion, reduce stress, and foster a more relaxed and enjoyable workplace.
5. How can I support veterinary technicians in their professional development?
Offering opportunities for mentorship, in-house workshops, and sponsoring conference attendance are great ways to invest in your veterinary technicians' growth. Supporting their continuous learning and career development strengthens their skills and builds loyalty to your clinic.
6. What workplace improvements can enhance the well-being of veterinary technicians?
Ensuring that your clinic provides a comfortable, well-equipped work environment is crucial. Offering flexible scheduling, updating equipment, and establishing employee assistance programs for mental and physical well-being can significantly improve job satisfaction and retention among veterinary technicians.
Beyond the Exam Room: Building Trust & Connection in Veterinary Care with Vetstoria
Keeping pets healthy is the top priority of every veterinary clinic, but establishing a healthy relationship with pet owners is another absolute must. With clear communication, personalised care, and a welcoming environment, you can connect with your clients in a meaningful way that keeps them coming back to your practice for more pet care.
Vetstoria makes it easier to connect with pet owners and keep them active in their pets’ health journeys through our powerful online veterinary scheduling platform. From convenience for clients to autonomy for clinics, here’s how Vetstoria can support you in strengthening your relationships with pet owners, promoting a transparent and trustworthy environment that ensures every pet gets the personalised care they need.
Fostering meaningful relationships with veterinary clients
1. Educate and empower pet owners
Education goes a long way in establishing and building trust with pet owners, whether through informative posts on social media, articles and videos on your website, or flyers in the clinic. Providing easy-to-understand educational materials about pet health, preventive care, and treatment options can help build trust with pet parents and reinforce your credibility as a knowledgeable veterinary source. You can also offer in-person consultations where staff members clearly explain procedures or treatments, which helps clients feel more empowered to make the best decisions for their pets.
2. Prioritise clear and compassionate communication
Communication plays a critical role in building trust with clients. Vetstoria’s 24/7 real-time appointment scheduling platform empowers pet owners to book the services they need when they need to, keeping them conveniently engaged with your clinic. Instead of giving your front desk a ring, clients have the flexibility to quickly use your website to book appointments in real time, which means they can only see appointment slots that are truly available to book now instead of what was available a few minutes prior. This in-the-moment accuracy saves everyone time from dealing with appointment-related friction, like double bookings. You can also use Vetstoria to send automated veterinary email reminders to keep veterinary appointments at the top of pet owners’ minds, helping to reduce no-shows and ensure pet health journeys stay on track.
3. Create a sense of community
You can build a community for your veterinary clinic by hosting events like pet care workshops, pet meet-and-greets, or even online forums where pet owners can share experiences and ask questions. Engaging with your community outside of appointments and encouraging others to join in will show pet parents how invested you are in their pets’ well-being, helping to strengthen the bond with your clients while promoting an all-around open and honest dialogue with pet owners.
4. Personalise every interaction
Vetstoria further fortifies the client-clinic bond by integrating directly with your practice management system (PMS). This feature equips your clinic with everything you need to provide personalisation for pet owners, like detailed records of their preferences, their pet’s medical histories, and special notes. You’ll become the go-to place for pet care by personalising every interaction and making clients feel valued. Excellent care and communication is in the details—whether it’s remembering something specific about a pet’s previous visit or a client’s preferred communication method, they’ll be glad to know you’re paying attention as a veterinary professional they can trust.
Strengthening your veterinary team
1. Encourage open communication with staff
A strong veterinary team delivers consistent, high-quality care. You can keep your team powerful and productive with Vetstoria’s centralised veterinary booking system! Our online booking platform provides your staff with a shared view for scheduling appointments, meaning each team member can see appointment details and collaborate accordingly. This transparent and convenient internal communication keeps everyone on the same page when it comes to client interactions, helping to avoid miscommunication and scheduling mix-ups.
2. Establish a shared team vision
Aligning your clinic around common goals—like improving client satisfaction or reducing appointment gaps—can help you work more efficiently as a team. Vetstoria’s analytics and reporting feature helps your staff make more informed decisions by tracking key appointment-related metrics, client retention, and overall practice performance. You can use Vetstoria to see how pet owners are engaging with your business to identify areas of improvement, and ensure every client touchpoint is efficient and meaningful.
3. Invest in continuous learning
Vetstoria saves your clinic valuable time so that your team can focus on more critical tasks, like continuing education and professional development. You can count on Vetstoria to free you from repetitive and time-consuming to-dos, like booking and confirming appointments over the phone or manually sending out appointment reminders. With less friction to tend to, you’ll empower your team to set aside time for refining their skills and staying up to date on best practices. The end result is a professional and knowledgeable team, which builds greater client confidence and trust in the care being provided.
Enhancing your veterinary clinic’s client experience
1. Follow up with clients and provide genuine care
Days can feel like weeks when pet parents are anxiously waiting to hear back from veterinarians. Personally following up with pet owners over the phone or through email in a timely manner provides them with peace of mind, and shows them that you’re a responsible and proactive partner in their pets’ health journeys. It’s especially important to follow up and see how pets are doing after major procedures and treatments, but even the smallest check-ins can make the most positive impacts on pet owners. No matter the reason for the appointment, keeping an open line with your clients will lead them to feel genuinely supported and appreciated at your clinic.
2. Create an inviting veterinary environment
Your clinic’s atmosphere is a key part of pet owners’ first impressions, and can determine whether a client keeps coming back for more care. Trust Vetstoria to create an impressive veterinary environment that’s free of long wait times, double-booked clients, and other in-clinic friction. Our booking platform is loaded with rules and customisations (like how long certain appointments can be) to give you complete control of your calendar and prevent a crowded clinic. That means no matter how anxious a pet may be, you can use Vetstoria to provide pet owners with peace of mind every time they enter your practice.
3. Show empathy in every veterinary interaction
When you efficiently manage appointments, your staff can dedicate more time to meaningful, empathetic interactions with pet owners. It’s important to show genuine concern for both the pet and owner, and you can use Vetstoria to make sure you’re always available to provide support when it matters most. Our booking software streamlines administrative tasks to reduce call volume, prevent no-shows, and eliminate scheduling errors, which gives your team more bandwidth to engage with clients and offer sympathy during tough situations. With more time spent on client care and less on scheduling logistics, pet owners will notice the difference and feel supported.
4. Use technology to streamline the entire veterinary experience
Vetstoria’s technology allows for a fully digital client experience, from easily booking an appointment online to automatically receiving veterinary email reminders. That means pet owners can book and follow through with their appointments on their own time—not yours. This self-service capability provides maximum booking convenience for clients, showing that your clinic is committed to making their experience as smooth as possible. Plus, they’ll appreciate receiving automatic veterinary alerts that keep them on top of their pets’ health journeys with the least amount of friction, putting their trust in you and creating a stronger connection to your clinic.
Start making stronger veterinary client connections for better patient care!
Building trust and confidence in veterinary care goes beyond medical expertise—it’s about creating an experience that pet owners can depend on. Vetstoria can upgrade your veterinary experience for everyone and strengthen the clinic-client connection by streamlining communication, simplifying scheduling, and personalising the services you provide. When you make veterinary care more transparent and convenient, more pet owners will come to your practice—and Vetstoria can help keep control of your schedule no matter how busy business gets.
Don’t just dream about the perfect clinic experience, start making it a reality by speaking with a Vetstoria expert for free today!
Frequently Asked Questions (FAQs)
1. How can I build trust with pet owners through education?
Providing easy-to-understand educational materials, such as articles, social media posts, and videos, helps build trust with pet owners. Offering resources on pet health, preventive care, and treatment options not only empowers clients but also reinforces your clinic’s credibility. In-person consultations that clearly explain procedures and treatments can further empower pet owners to make informed decisions.
2. How does clear communication strengthen veterinary client relationships?
Communication is essential for building strong connections with pet owners. Vetstoria’s real-time appointment scheduling and automated reminders help you maintain clear communication by keeping clients engaged and informed about their pets' health. By offering convenient, accurate scheduling, you reduce friction and foster trust between your clinic and pet owners.
3. What are ways to create a sense of community for my veterinary clinic?
Hosting events such as pet care workshops, meet-and-greets, or online forums can help you create a sense of community. By engaging with pet owners outside of appointments, you show genuine investment in their pets’ well-being. This involvement promotes open dialogue and strengthens your clinic's relationship with clients.
4. How can my veterinary team personalise interactions with pet owners to build trust?
Personalisation goes a long way in fostering trust. Vetstoria’s integration with your practice management system allows you to keep detailed records of clients’ preferences and pets’ medical histories. Remembering specifics from past visits or using a client's preferred communication method shows that your clinic values each client, which enhances trust and loyalty.
5. How can follow-ups improve my team’s relationship with our veterinary clients?
A. Following up with pet owners after treatments or major procedures, either by phone or email, demonstrates your clinic’s dedication to their pets’ health. Even small check-ins provide peace of mind and show that your clinic is a responsible and proactive partner, making clients feel genuinely cared for and appreciated.
Maximising Appointment Management at Your Veterinary Clinic
Sometimes it can feel like appointments are managing you instead of the other way around. With no-shows, last-minute cancellations, long wait times, and other scheduling pain points, it’s often hard for veterinary professionals like you to stay productive without the right tools to manage their clinics’ schedules. The good news is that you can count on Vetstoria to keep your team productive, pet owners happy, and patients well taken care of! We’re covering key strategies for improving your veterinary clinic’s scheduling process, and how Vetstoria plays an important role in keeping you ahead of appointment friction.
1. Use a dedicated veterinary scheduling system
You can streamline your veterinary practice’s appointment management and ensure error-free scheduling by using a dedicated veterinary online booking system. With an online booking platform like Vetstoria, you’ll allow pet owners to book your services 24/7 wherever they are while preventing scheduling errors like double-booked appointments. That’s because our booking software integrates with your practice management system (PMS) and processes appointments in real time, meaning pet parents can only select the appointment slots that are available to book at that moment. It’s a great tool for ensuring peace of mind for everyone: pet owners can accurately book the veterinary services they need when they need them, and clinic staff can focus on more important tasks without having to manage appointments over the phone or fix scheduling errors.
2. Offer multiple scheduling options for veterinary clients
Pet parents want to manage their pets’ health needs in the most convenient way possible, but not every pet parent has the same process. Providing pet owners with multiple options for booking appointments will help meet their varying expectations and preferences. Offering 24/7 real-time online booking may be the most preferred way for most pet owners to book veterinary services, but it’s just as important to offer your clients over-the-phone and in-person scheduling as well—all of which Vetstoria can help with!
Efficient veterinary care means making your services more accessible and convenient to every type of pet owner, allowing them to manage their pets’ health needs with ease. That’s why it’s important to be flexible and cater to the unique needs of all pet owners, which ultimately helps to improve client satisfaction, boost appointment compliance, and keep pet health journeys on course.
3. Don’t forget about veterinary appointment reminders
Missed appointments are a hit to your clinic’s efficiency, disrupting productivity and causing teams to quickly shift focus. A no-show or late arrival is an unpleasant surprise, but it’s one that can be prevented thanks to automated veterinary email reminders. These automatic alerts are sent to a pet owner’s email well before they’re scheduled to come in for their appointment, giving them enough time to plan ahead and follow any pre-appointment instructions you may have provided them (like bringing in a pet’s urine sample). Each email alert has a link to confirm their appointment or make any changes, so you’ll receive a well-timed heads-up rather than being surprised by another no-show.
4. Consider buffer time between veterinary appointments
You strive to make sure each and every pet gets the full attention and care they need when they arrive at your clinic, which is why it’s always a good idea to give your team enough time between appointments to avoid rushing from patient to patient. More complex health cases, unexpected delays, or lengthy client conversations can make appointments go a bit further than they were scheduled for. Vetstoria’s online booking platform has advanced rules and customisations that let you control all aspects of your appointment management, like how long you allow certain appointments to be. This helps prevent scheduling friction while ensuring each pet gets the right amount of care they need, and every pet parent leaves your clinic feeling understood and supported. Your team will also be able to better manage your calendar without being overwhelmed or stressed out by high appointment volume.
5. Allocate time for veterinary emergencies
Emergencies happen fast, and it’s critical to be prepared for unexpected urgent situations without losing control of your routine appointment management. Vetstoria’s customisable booking platform allows you to designate specific time slots for emergencies, keeping your team ready for urgent events while still tending to regular pet visits. Our customisable appointment slots are just one way we’ve created our online booking platform with your specific clinic in mind, empowering you to set your own preferences that best fit you and your team. Plus, our booking platform comes with an emergency screening feature that automatically flags for critical keywords like “blood” or “vomit” and encourages them to instead call your clinic right away. Whether it’s an urgent situation or not, Vetstoria guides clients to book your services, your way (such as which type of appointments can be booked with which team members, and when) so you can stay in total control of your schedule, while ensuring pets get the care they need when they need it.
6. Analyse scheduling data
As a veterinary professional, you know the importance of making well-informed and data-driven decisions. This same concept should apply to your clinic’s booking process, too! Our online booking solution comes with all the data reporting and analytics you need (like how and when your clients are booking) in one user-friendly interface. Having quick and easy access to this information makes for efficient workflow planning, allowing you to identify bottlenecks, peak times, and areas for improvement in your scheduling process. You can even track specific metrics like how many clients are booking outside of business hours to learn how to improve your booking efficiency while keeping both pet owners and team members happy.
It’s time to upgrade your appointment management!
Appointment management doesn’t have to be a daily challenge. While unexpected events happen, you can equip your practice with the right information and tools to keep your team productive no matter what. Vetstoria’s online booking platform makes your scheduling process more efficient and more convenient for everyone with flexible scheduling options, automated appointment reminders, advanced rules and customisations, and all the detailed data you need to keep business running smoothly. Speak with a Vetstoria product expert today to learn how our scheduling solution can completely upgrade the way your clinic manages appointments, keeping clients and staff happy and patients well cared for.
Frequently Asked Questions (FAQs)
1. What’s the best way to streamline appointment scheduling at my veterinary clinic?
Using a dedicated online booking system like Vetstoria can significantly improve your appointment scheduling process. Vetstoria integrates with your practice management system (PMS) and allows pet owners to book services in real-time, preventing double-booking and other scheduling errors. This automated system helps reduce the manual effort needed for managing appointments, freeing up time for your team to focus on other tasks.
2. How can I offer more convenient scheduling options for my clients?
Offering multiple booking options is key to meeting the diverse needs of pet owners. Vetstoria allows for 24/7 real-time online booking, in addition to supporting over-the-phone and in-person appointment scheduling. Providing flexibility ensures your clients can book in the way that’s most convenient for them, enhancing overall client satisfaction.
3. How can I reduce no-shows and last-minute cancellations?
Implementing automated appointment reminders and pre-appointment billing is an effective strategy to reduce no-shows and late cancellations. Vetstoria sends automatic email reminders to pet owners before their scheduled appointments, helping them prepare and follow any pre-appointment instructions. These reminders include links for clients to confirm or reschedule, ensuring you are notified in advance of any changes. Vetstoria also sends pre-appointment deposits or full payments to pet owners who have booked your services, reducing no-show and late cancellations by holding them accountable for their appointments.
4. What is buffer time between appointments, and why is it important?
Buffer time refers to the amount of time you allow between appointments to account for longer consultations or unforeseen delays. With Vetstoria, you can set how long certain appointments are scheduled for to ensure your team has enough time to focus on each pet’s needs without feeling rushed, which improves both the quality of care and the overall clinic experience for clients and staff.
5. How can my clinic prepare for emergency appointments without disrupting the regular schedule?
Vetstoria’s platform allows you to designate specific time slots for emergencies while still maintaining your regular appointment schedule. This ensures your team is prepared to handle urgent cases without sacrificing routine care for other patients, giving you greater control over your daily workflow.
6. How can analysing scheduling data help improve my clinic’s appointment process?
Vetstoria provides detailed reports and analytics on your scheduling data, helping you identify trends such as peak booking times and appointment volumes. By reviewing this data, you can optimise your scheduling process, reduce bottlenecks, and make data-driven decisions to improve efficiency and client satisfaction.
5 Challenges Vetstoria Tackles for Your Veterinary Clinic
Table of Contents
- Inefficient veterinary appointment scheduling
- Managing the unknown at your veterinary practice
- Poor veterinary client communication
- Difficulty managing finances
- Limited time for veterinary marketing efforts
Running a successful veterinary practice is no easy feat. From managing appointments and client communication to handling marketing efforts, clinic life can quickly become overwhelming. With the right tools, however, you can get ahead of the commotion and operate more efficiently than ever.
Vetstoria has the solution to some of the daily challenges you may face at your own veterinary practice. Designed to help practices streamline operations and deliver better care to their clients and patients, our veterinary-specific software can make things easier for everyone. Let’s dive in!
1. Inefficient veterinary appointment scheduling
Since appointments are at the centre of every veterinary practice, it’s no wonder that appointment management is one of the biggest challenges veterinary teams face. The traditional way of booking pet appointments over the phone often creates bottlenecks of clients trying to reach your clinic, not to mention miscommunication and long wait times during peak call volume. Our 24/7 online booking platform lets pet owners schedule your services wherever they are, whenever they need to, and from any device. That means pet parents get the services their pets need when they need them, without lengthy phone calls.
Plus, our booking platform is equipped with all the rules and customisations you need to keep your team in complete control of their schedule, like which type of client can book which team member and when. Not only that—Vetstoria’s booking system processes appointment scheduling in real time, meaning pet owners will only see the appointment slots that are truly available to book rather than seeing what was available to book five minutes ago. This in-the-moment accuracy prevents double-booked appointments and other scheduling mix-ups, providing a seamless experience for pet owners and a more efficient workflow for veterinary teams.
2. Managing the unknown at your veterinary practice
If you aren’t sure which areas of your practice need improvement, then you won’t know which processes pet owners and team members are having the most trouble with. Vetstoria’s online booking platform comes with detailed reporting and analytics that keep you in-the-know about client booking behaviours, like how and when they’re scheduling certain types of services. Through Vetstoria, you can view key data such as your total number of appointments booked, the value of those appointments, and the percentage of new clients scheduling them. By staying informed about how pet owners are booking your services online, you can better determine where you need to distribute your resources and prevent frequent scheduling friction.
3. Poor veterinary client communication
Keeping pet owners informed about their appointments, medication schedules, and follow-up care is critical for maintaining strong client relationships and providing the best possible care to their pets. While this can increase your team's admin burden, Vetstoria has the perfect veterinary-specific communication tools to ease their efforts. Our veterinary email reminders automatically email pet owners well in advance to remind them about the appointments they’ve scheduled, keeping their pets’ health journeys top of mind and preventing missed appointments and last-minute cancellations for your practice. You can also customise our reminders to include any relevant information they need to know, like when and where their appointment is. Along with their email alert, clients will receive a link to confirm or make appointment changes easily. This lets you stay focused on current in-clinic tasks while still keeping future veterinary visits on track.
4. Difficulty managing finances
Another area where veterinary practices can face challenges is financial management. Invoicing and payment processing can be a time-consuming chore, but our financial management tools make it a breeze. Vetstoria Pay lets you request full or partial payments from pet owners before they arrive for their appointments, speeding up the checkout process. This payment efficiency also helps reduce no-shows by holding pet owners accountable for the services they’ve booked with you. Vetstoria Pay is a great way to keep pet health journeys on track while securing hard-earned revenue for your clinic. Even better, you can create a great payment experience for everyone while also cutting costs with our competitive rates on transaction fees!* Vetstoria gives you peace of mind for every payment, every time.
*Competitive rates and single payment provider or in-clinic and online transactions may vary based on payment provider and region.
5. Limited time for veterinary marketing efforts
Oftentimes, making things more convenient for the pet owners you serve will also make life easier for the veterinary professionals you work with. Vetstoria allows pet parents to book your services through your veterinary website and social media channels right from their mobile devices, without having to interrupt your busy work routine just to schedule an appointment. Our website plugins are as easy to add to your website as they are for clients to book with, and you can even customise the look and feel to best fit your clinic’s brand.
Getting more involved with marketing is ideal for your practice, but it can be hard to find time to focus on your strategy. We’ve developed a solution to support your clinic’s marketing needs by offering a series of fully customisable content packs, which are filled with engaging marketing materials designed specifically for veterinary practices. Whether you want to educate pet owners on the benefits of pet insurance or encourage them to book appointments online to reduce phone traffic, we’ve got you covered. Our content packs include everything from emails and posters to social media posts that are ready to be published. Need resources on cat behaviour tips, microchipping, parasite prevention, or preparing for a vet visit? It's all available at your fingertips. Simply download our content packs and start sharing today!
Conclusion
Veterinary practices face many daily challenges, from problems with managing appointments to issues attracting new pet owners. Luckily, Vetstoria is designed to help clinics overcome these common obstacles with speed, accuracy, and efficiency. Our 24/7 online booking platform helps to improve the pet owner experience at your practice through accurate and customisable automation, while Vetstoria Pay reduces no-shows and other appointment-related friction to easily secure your earnings. You can also educate your customers without needing to create brand-new content or marketing materials yourself.
No matter what pain points your team may be facing, you can rely on Vetstoria to make things smoother. By automating scheduling, improving communication, simplifying financial management, and enhancing client engagement, Vetstoria empowers practices to stay focused on providing the best possible care to pets. See what Vetstoria can do for your own clinic to lighten your workload and promote a better overall veterinary experience!
Frequently Asked Questions (FAQs)
1. How does Vetstoria improve veterinary appointment scheduling?
Vetstoria’s 24/7 online booking platform allows pet owners to schedule appointments anytime, anywhere, and from any device, reducing phone call bottlenecks and miscommunication. The real-time booking system ensures pet owners only see available slots, preventing double bookings and providing a seamless scheduling experience for both clients and veterinary teams.
2. How can Vetstoria help me identify areas of improvement in my practice?
Vetstoria provides detailed reporting and analytics on client booking behaviour, allowing you to track metrics like total appointments, appointment value, and the percentage of new clients. This data helps you pinpoint areas where you need to allocate resources, streamlining operations and minimising scheduling friction.
3. How does Vetstoria enhance communication with veterinary clients?
Vetstoria automates client communication with email reminders, ensuring pet owners are reminded of their appointments well in advance. The customizable reminders include essential information and links for easy confirmation or rescheduling, reducing missed appointments and keeping your practice running smoothly.
4. How does Vetstoria streamline financial management for veterinary practices?
With Vetstoria Pay, clinics can request full or partial payments before appointments, speeding up checkout and reducing no-shows. The platform provides a secure and efficient payment process, ensuring your clinic receives revenue on time while offering competitive transaction fees to minimise costs.
5. How can Vetstoria improve my clinic’s marketing efforts?
Vetstoria offers fully customisable content packs that save you time while still allowing you to market your practice effectively. These packs include emails, posters, and social media posts on pet insurance, parasite prevention, and more, ready for you to share with your customers.
How to Put No-Shows in the Past for Your Veterinary Practice
Table of Contents
- Why do pet owners miss their veterinary appointments?
- What impacts do no-shows have on veterinary clinics?
- How can I prevent no-shows at my veterinary practice?
- How Vetstoria’s online booking makes no-shows no problem!
- Put no-shows in the past for your veterinary practice!
No one enjoys a missed appointment: clients delay the care their pets need, teams waste valuable time, and clinics lose out on revenue. It’s a daily domino effect of problems for veterinary practices, and understanding the root causes of no-shows can seem daunting.
We’re walking you through the real reasons why pet owners miss their veterinary appointments, the many impacts missed appointments have, along with the sure-fire strategies you can use to make no-shows become no problem in no time. Plus, we’ll discuss the powerful tools Vetstoria specifically offers to help no-shows disappear from your clinic—not your clients.
Why do pet owners miss their veterinary appointments?
When pet owners don’t show up to their appointments, sometimes it can feel a bit personal. It’s important to note that while forgetfulness and poor planning can often be the culprits of no-shows, other factors like lack of transportation and sudden emergencies can cause clients to miss their appointments to no fault of their own. We’ve put together a list of the reasons why appointments are missed so you can stay in the know:
Forgetting the Appointment: Pet owners are people, and people are often busy. Sometimes it can be as simple as a client failing to set or receive a reminder that causes them to forget they’ve booked an appointment with you, or their schedule became busier than expected.
Lack of Transportation: Not everyone has reliable means to easily get from place to place. Pet owners who don’t have consistent transportation they can count on are far more likely to not make it to their appointments.
Concerns With Cost: Sometimes it all comes down to money, or the lack of. Pet parents who are more worried about the financial burdens of pet care will often skip the veterinary appointments they’ve booked, or look for a cheaper option elsewhere.
Anxiety and Stress: We’ve all seen a nervous pet in the veterinary clinic, but their owners can be just as anxious. When a client feels worried or stressed about their veterinary appointment, they’re likely to cancel it at the last minute or completely skip it altogether without warning.
Poor Communication: Clients can only make it to the appointments they’re reminded about, and missed appointments can be the direct result of communication breakdowns from the clinic. No-shows can also happen when a pet owner meant to cancel or reschedule their visit, but never communicated that to the veterinary team.
Inconvenient Scheduling: When a pet owner only has a few available appointment slots to choose from, it might force them to book a time that isn’t truly convenient for their schedule. Even if they’ve confirmed their appointment with you, their scheduling conflicts may lead to them not showing up.
Emergency Situations: Not hearing from a pet owner before they miss their appointment can be the result of unplanned events or emergencies. Even if the client has already confirmed their visit and seems to be looking forward to your pet care, there’s always a chance they’ll have to unexpectedly miss it at the last minute.
Changes in Pet Health: We can’t always know exactly how a pet is feeling, and sometimes an issue that once seemed highly concerning turns out to be nothing to worry about. When a pet owner sees that their pet’s condition has improved, it may make them believe that the appointment they’ve booked at your clinic is no longer needed.
Perceived Unimportance: Unfortunately, not every pet owner is an active participant in their pet’s health journey. Certain clients of yours may not realise and understand the importance of preventive care and the benefits of taking their pets in for regular check-ups, leading to them missing or skipping their routine visits.
Negative Experiences: If a pet owner has a poor time at a veterinary practice, it can prevent them from returning for future pet care. They may believe that bad communication from the veterinary team, for example, is a reflection of the care being provided to their pet, and be discouraged from coming back without giving any notice.
Lack of Team Trust: Similar to how a poor experience can prevent pet parents from returning for more care, a client may not come back to a clinic if they don’t have trust and confidence in the veterinary team. Inconsistencies or not having an open dialogue with the staff can put clients on the fence about choosing that clinic for care, and cause them to stop showing up for their appointments.
Scheduling Errors: It’s certainly not always on the client when an appointment is missed. Mistakes in the veterinary practice’s scheduling process can cause missed appointments, or create a poor experience—like a double-booked appointment—that prevents a client from wanting to show up in the future.
What impacts do no-shows have on veterinary clinics?
Missed appointments are missed opportunities for quality care and clinic revenue, but they can also negatively affect your practice's overall efficiency and risk you losing out on loyal pet owners. Knowing the specifics behind these negative impacts will help you understand the importance of preventing missed appointments in the first place:
Delayed Health Journeys: Pets need regular veterinary visits not only to stay healthy, but also to ensure early detection and management of any health-related issues. When a client misses their pet’s appointment, it can result in delayed diagnosis and treatments that put the pet’s health at greater risk.
Reduced Team Efficiency: No-shows are no walk in the park for your veterinary team. While sometimes a missed appointment can mean a much-needed break, no-shows disrupt your staff’s workflow and cause them to scramble as they’re forced to figure out next steps. These inefficiencies can decrease your team’s overall productivity and morale, ultimately risking burnout.
Lost Clinic Income: More than losing team productivity, missed appointments lose valuable revenue for your veterinary practice. Each appointment slot you’ve set up is designed to generate income while providing excellent pet care, neither of which are possible when pet owners don’t show up for their visits. Over time, no-shows can seriously impact the clinic’s financial health.
Diminished Client Relationships: When missed appointments happen more and more, it can strain the relationship between pet owners and veterinary teams. Frequent no-shows can lead to a lack of trust in clients and reduced satisfaction for your team, which can affect client retention and referrals.
How can I prevent no-shows at my veterinary practice?
Add a Reminder System: If clients are actively reminded about their appointments at your clinic, they’ll be more likely to come in for the services they've booked. You can keep pet owners on track by sending them automated reminders through the convenience of a phone call, email, or SMS without interrupting your busy routine.
Provide Flexible Scheduling: When pet parents have an easy way to schedule the services they need on their own time, they’ll be more likely to show up for their appointments. Offer clients a way to book online so they can set up appointments whenever they need to and wherever they are without having to give your clinic a call.
Request Pre-Appointment Payments: Capturing pre-appointment deposits ensures that clients are financially committed to their appointments, reducing the likelihood of a pet owner not showing up for their visit. This also helps secure your revenue in case they don’t make it to their appointment.
Communicate Everything Clearly: Efficiency is in the details. Make sure your appointment instructions are highly detailed and well-written so pet owners know exactly what to do and what to expect every time they book a visit.
Educate Your Clients: Make the importance of regular veterinary visits clear to pet owners by using things like blogs, newsletters, and in-clinic materials to spread the facts and raise awareness. Providing your clients with transparency and education can create a stronger community for your clinic and lead to more responsible pet owners booking your services.
Address Transportation Issues: Consider partnering with a pet transport service to help clients who face transportation challenges. This provides an easier way for these pet owners to keep their pets’ health journeys on course without the risk of missing their appointments.
Offer Financial Assistance: At the end of the day, veterinary clinics are businesses, and you can only provide the care that pet owners can pay for. That’s why it’s important to be transparent about the associated veterinary costs, and offer payment plans to alleviate financial concerns for pet parents. Being up front and honest will let your clients know what to expect from their appointments and prevent them from booking services they can’t afford.
Reduce Anxiety and Stress: Just like your veterinary team, pet owners have a lot on their minds. Help your clients feel less overwhelmed by providing clear pre-visit instructions and setting their expectations, along with in-clinic comfort that steadies their nerves. A detailed process and calm environment will encourage pet owners to follow through with their appointments more often.
Handle Emergencies Efficiently: Emergencies can happen at any time, so it’s important for your clients to know that your veterinary team is always prepared. Create clear policies for emergency situations in your clinic that give pet owners peace of mind and trust in your team, and provide emergency contact information so clients know what to do and who to reach out to in unexpected situations. This will further strengthen your relationships with pet owners and keep them coming back.
Promote Positive Experiences: Keep your quality of care consistent and professional to instil trust and improve client satisfaction. It’s a good idea to regularly seek feedback from pet parents to make sure they’re happy with the services being provided to their pets, and to know which processes in your clinic need improvements.
Ensure Accurate Scheduling: Double-booked appointments and scheduling errors can significantly slow your team down and scare clients off. Be sure to train your staff and use reliable scheduling software to avoid errors and keep things running smoothly. An accurate scheduling process will help promote more positive experiences for pet owners more frequently.
Vetstoria’s online booking makes no-shows no problem!
Vetstoria has the veterinary-specific solution to make your appointment management easier and more efficient than ever before. Our appointment scheduling platform can help you reduce no-shows, enhance your team’s productivity, and ultimately ensure pets get the timely care they need without delay. Here's how:
Accurate Appointment Scheduling
Vetstoria is equipped with real-time booking, which means pet owners will only see the appointment slots that are available to select in your practice management system at that specific moment, rather than falsely seeing what was available to book five minutes ago. This ensures in-the-moment accuracy to prevent scheduling nightmares like double-booked appointments, which can deter clients from returning for more pet care. With an error-free and user-friendly platform for pet owners to book your services with, you’ll create an effortless veterinary experience that encourages them to keep showing up for their appointments. Just ask Pennard Vets, who saw a 93% pet owner satisfaction rate through the convenience of Vetstoria! Plus, with more appointment slots accurately filled and fewer no-shows, you’ll keep your staff efficient while maximising your potential for earnings.
Out-of-Hours Booking
Vetstoria lets clients schedule appointments anytime, anywhere, and on any device without having to make unnecessary calls or visits to your clinic. Rather than stopping what you’re doing or putting pet parents on hold, our platform offers 24/7 online appointment scheduling for clients to book your services on their own time—not yours. This keeps your front desk open after hours, accommodating pet owners who have busier schedules while your team gets some well-deserved rest. Accessibility like this helps to reinforce your practice as the preferred option for pet care, all while decreasing missed appointments and increasing your revenue. Plus, our platform is proven to help promote a healthy-work life balance, like how Hilltop Vets booked over 35% of their appointments after hours while their staff managed to stay equally focused on their professional and personal lives.
Veterinary Payments
Sometimes the in-clinic checkout process can be long and chaotic, providing a poor experience that prevents pet parents from coming back. With Vetstoria Pay, you’ll make checkout a breeze and reduce no-shows for your practice by requesting pre-appointment deposits or full payments from pet owners while they book online. This is especially useful for getting ahead of missed appointments and preventing last-minute cancellations from more risky clients, helping you secure your pay and keep your revenue on track. Not only that, but you’ll also create a smoother payment experience for everyone while saving your clinic money with our competitive rates on transaction fees!* Whether a new or returning pet owner is booking a consultation or a surgery, our veterinary payment tool enhances your clinic experience while providing the peace of mind you need for each and every transaction.
*Competitive rates and single payment provider or in-clinic and online transactions may vary based on payment provider and region.
Automated Veterinary Reminders
What better way to keep pet owners and health journeys on track than through the simplicity of automated appointment reminders—Vetstoria’s veterinary email reminders do just that by automatically emailing clients about their pets’ appointments well before they’re scheduled to come in, giving them enough time to prepare and follow any pre-visit instructions. You can customise your reminders to make them clear and concise by including things like the date, time, and location of the appointment without manually relaying this information in a repetitive phone call. Plus, our reminders provide clients with an easy link to confirm or make changes to their appointments in advance of their visits.
Put no-shows in the past for your veterinary practice!
From the simplicity of forgetfulness to the complications of poor communication, pet owners can end up missing their veterinary appointments for a number of reasons. Regardless of why, the negative impacts are clear: pets don’t get the care they need when they need it, veterinary teams become less productive, clinics lose out on valuable revenue, and client relationships can be put in jeopardy. That’s why it’s important to stay ahead of missed appointments at your veterinary practice, and use the right strategies coupled with the right tools to make no-shows no problem.
If your practice is experiencing a noticeable rate of missed appointments, it’s crucial to address the issue immediately—and Vetstoria can help. Our veterinary-specific booking solution equips your team with everything they need to stay efficient, providing staff members and pet owners with key appointment management features like automated reminders, customisable out-of-hours booking, accurate appointment scheduling, and powerful, cost-effective payment software. Start making no-show appointments disappear—not your clients—by scheduling a free chat with a Vetstoria product expert today! You’ll see what we can make possible for your specific practice, with no pressure to sign up.
Exploring the World of Veterinary Medicine: Key Facts and Trends of 2023 for veterinarians in the UK and Globally
This blog offers a detailed analysis of the latest statistics and data from 2023 that sheds light on the state of the veterinary profession. From exploring the dynamics of job growth and stress levels in veterinarians to examining the impact of technological advancements and shifts in pet ownership trends, this blog provides a holistic view of the veterinary landscape. Whether you're a practicing veterinarian, a veterinary student, or simply an enthusiast in animal healthcare, read through these data and trends from 2023 that will enrich your understanding and perspective of this ever-evolving field.
Pet ownership in the UK and globally
The share of households owning a pet in the United Kingdom remained relatively stable between 2012 and 2018, hovering around an estimated percentage of 45 to 47 percent. However, according to a Statista research, pet ownership levels peaked at an unprecedented high of 62 percent in 2022, likely as a result of the coronavirus pandemic and increased time spent at home.
However, in 2023, this figure shrank to 57 percent, although it is relatively higher than what we saw between 2012 and 2018. According to another study, 29% of respondents considered the cost when recently acquiring a pet. A possible sign of this is the rise of costs and a decline in the economy which makes it hard for a household to raise a pet and child, or either.
There has also been a decline in dog and cat populations by 6% in the UK, standing at 12 million and 11 million, respectively, as cited by Statista. This is owing to the rise of costs in the country making it difficult for people to afford a pet.
According to Dr Julien Poublon, ex-veterinarian and Co-Founder of Vetstoria, “As a practising vet, I've always viewed pet ownership more as a responsibility than a right. With the rising cost of living, it's important for potential pet owners to carefully evaluate their circumstances before adopting or owning a new pet. This includes assessing long-term commitment, understanding insurance expenses, and anticipating veterinary costs or even essential needs like proper nutrition and hydration. While reduced pressure on vets allows for quality care, it's important to approach this situation with sensitivity, acknowledging the difficult circumstances leading to these changes.”
Vetstoria is the most customisable online booking platform for veterinarians. Browse through the different customisations that can help streamline your veterinary clinic here.
According to Statista, as of 2020, the United Kingdom was the second highest-ranking European country in terms of its dog population, preceded only by Germany.
In countries like Germany, pet ownership has reached over 34 million pets, while France has over 13 million pet dogs alone. The annual spend on pets in these countries averages around €5 billion.
In Japan, the pet population is over 20 million, with an annual pet industry market value of approximately ¥1.5 trillion. Australia has one of the highest rates of pet ownership, with around 62% of households owning a pet.
Consumer spending on pets and veterinary services in the UK
According to research, a third of Brits are spending more on their pet compared to this time in 2022, and only 13% of shoppers are spending less.
When asked what they would cut down on for their pups to get fed, 29% of dog owners said they would put their pal first and miss out on their food.
As the United Kingdom's pet population increased, so did consumer spending on pet food and pet-related products and services, as reported by Statista. Among the most expensive pet-related expenditures are veterinary and pet services, constituting almost four billion British pounds in 2020.
Importance of veterinarians and gender demographics
As of 2021, the UK employs approximately 27,000 veterinarians, according to Statista. This figure reflects the scale and importance of the veterinary profession in the UK.
A notable 77% of UK vets are female, a proportion higher than in most other nations, as reported by the RCVS. This demographic shift mirrors the broader trends in workforce diversity and gender representation in the profession.
To speak globally, Germany has over 40,000 practicing veterinarians, while France has around 18,000. Australia, despite its smaller population, boasts over 12,000 veterinarians.
Salaries and work hours of veterinarians in the UK and across Europe
When analysing data from Veterinary Jobs Market Place on how much vets make in a year, it seems like there has been an upward trend in the pay scale for veterinarians from 2022 to 2024. According to the same research, an average salary seems to have increased from £55,000 in January 2022 to £61,000 in January 2024.
This can vary depending on experience, location, practice type, and specialisation. London often boasts the highest salaries, but the significantly higher cost of living often negates some of the financial advantages.
UK veterinarians typically work 50-55 hours per week, aligning with global averages. This statistic is sourced from an article in the Veterinary Practice. Owing to the number of hours a vet puts in, the salary figure does seem low.
Globally, in European countries, veterinarians have seen an average salary increase of about 3-5% annually. In Australia, the average annual salary for a veterinarian is around AUD 80,000, with a growth rate of about 2-4% per year.
Stress level and job satisfaction for veterinarians do not go hand-in-hand
We see a positive trend with veterinarians ranking among the top 20% of careers in terms of career happiness. This suggests many veterinarians find their work fulfilling and enjoyable, as per CareerExplorer. Veterinarians often express satisfaction with the positive impact they have on animals and their owners. This sense of purpose can be a rewarding aspect of the career.
However, in line with global trends, a staggering 70-80% of UK veterinarians report experiencing high levels of stress, according to Psychology Today. This alarming statistic highlights the urgent need for wellness and support systems within the veterinary community.
Something to note here is that job satisfaction might differ across countries or regions. For example, UK research suggests around 80% of veterinarians are satisfied with their career, while studies in the US have shown lower satisfaction rates.
Current Challenges for Veterinarians
According to the Federation of Veterinarians of Europe (FVE), high workload and staff shortages are the two most prime challenges faced by the veterinary industry. Both seem interlinked since fewer people in clinics generate more admin for vets to concentrate on rather than being able to provide quality care for pets.
On the list of challenges was administration too — 15% of veterinarians single out this as a top challenge, followed by bullying, harassing or complaining clients (9%).
In Italy and Greece, more than 70% of vets singled admin out as a challenge. In the UK, it was 40%.
Vetstoria’s online booking platform has been helping Calder Vets save more than 60 hours in a month and reduce admin. Read their story here.
Tackling the challenge to improve veterinarian’s lives
According to FVE, most corporate and independent clinics are looking at ‘more specialisation’, ‘better communication skills’ and ‘increasing digital intervention’ in clinics to tackle the challenges of extreme amounts of admin work, staff shortages and engaging new clients to provide quality care.
Veterinary Practices in the UK and Europe
The United Kingdom is home to approximately 5,331 veterinary practices, as stated by Christie & Co. This number indicates the breadth of animal healthcare services available across the country.
Top cities for veterinarians in the UK, such as Edinburgh, Devon, Cambridgeshire, and Reading, offer high salaries and attractive living conditions. These cities are generally considered among the best places for vets to work in the UK.
Globally, countries like Germany, France, and Italy have a high number of practising veterinarians, reflecting the growing demand for pet care services. In the Asia-Pacific region, Australia and Japan have a notable number of veterinary professionals.
Revenue in the UK Veterinary Market
The veterinary market in the UK is expected to reach a value of £5.7 billion by 2027, growing at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2027, according to Ibis World. This growth trajectory underscores the economic significance of the veterinary sector.
Dissatisfaction Among Veterinarians
Although specific UK data is scarce, global studies indicate that veterinarian suicide rates are 3-4 times higher than the general population, a critical issue highlighted by sources like the AVMA and The Guardian.
The most common reason for leaving the veterinary industry was ‘poor work-life balance’ with 60% of veterinarians quitting the industry citing this as the main reason.
Positive trends in the veterinary industry
Revolutionising veterinary practices through digital innovation
The ongoing digital transformation is significantly impacting the veterinary sector, with online booking systems and enhanced websites leading the charge towards a more efficient and client-friendly future.
Here's a closer look at how these advancements are impacting veterinarians and clinic staff:
Impact on veterinary professionals:
A reduction in administrative tasks means more time for direct patient care and meaningful client interactions.
Enhanced client satisfaction results from the convenience of online booking and reminders, leading to increased loyalty.
Efficient scheduling ensures a smoother appointment flow, optimising resource use and minimising downtime.
Impact on Veterinary Practices:
Increased client engagement through portals and informative content encourages proactive pet care and fosters stronger relationships.
Improved brand image is achieved with professional, informative websites, attracting new clients and bolstering the clinic's reputation.
Streamlined communication via online forms and messaging within client portals eases the workload on staff.
Looking at trends, here are some features which can enhance workflows in veterinary clinics:
Enhancing veterinary clinics:
Interactive client portals offer secure access to medical records, prescription requests, and direct communication, minimising paperwork and enhancing the client experience.
Personalised content and educational resources on websites empower clients with knowledge, building trust and engagement.
Some future trends to note which can significantly impact veterinary clinics and professionals:
Future Trends:
Social media integration draws new clients and enhances community engagement.
Online reviews and reputation management play critical roles in building trust and attracting new business.
Data analytics offer insights into website traffic, booking patterns, and client preferences, guiding marketing strategies and operational improvements.
Embracing these tech trends not only propels veterinary practices into the future but also significantly enhances the quality of care and service provided to clients and their pets.
Fun Facts for Veterinarians
Tech & Trends:
Sniffing out disease: Researchers are training dogs to detect diseases like cancer and diabetes through scent! Can you imagine canine medical teams?
AI goes bionic: AI-powered prosthetic limbs for animals are in development, giving disabled pets a chance to run and play again.
Catio craze: 2024 might see an explosion of "catios" - outdoor enclosures for house cats to enjoy the fresh air safely. Prepare for purrs of gratitude!
Future Forecast:
Moon paws? A Japanese billionaire plans to send dogs to the moon by 2030. We hope they pack plenty of space kibble!
Vetting via VR: Imagine veterinary students practicing surgery on virtual animals in immersive VR environments. The future of learning sounds amazing!
Talking to your pet: Wearable devices that translate animal vocalizations might be just around the corner. Prepare for some fascinating (and possibly embarrassing) conversations!
Conclusion
In conclusion, the 2023 statistics and data paint a multifaceted picture of the veterinary profession in the UK, characterised by growth, challenges, and evolving dynamics. As we continue to navigate these trends, the veterinary community must address the issues of stress, work-life balance, and mental health, while capitalising on the opportunities presented by market growth and technological advancements.
5 Loved Work Areas in Our Office That Fuel Productivity and Creativity
A well-designed office space can have a profound impact on employee satisfaction, productivity, and creativity. In our dynamic workplace, there are five distinct areas that our people absolutely love. These spaces go beyond the traditional cubicle setup, fostering collaboration, focus, and a sense of community. Let's explore these work areas that have become the heart of our office.
Working On Bean Bags:
Working on a bean bag introduces an element of comfort and informality to the workspace. The ergonomic support it provides, along with its relaxed posture, can spark a unique sense of creativity and focus. Whether brainstorming ideas or tackling tasks, the unconventional seating promotes a refreshing break from traditional office chairs. Its versatility accommodates different work styles, allowing individuals to find their ideal balance between relaxation and productivity. The bean bag's cozy embrace transforms the workspace into a welcoming cocoon, where work feels less like a chore and more like an enjoyable endeavor.
Working With a Larger Screen:
Working with a larger screen amplifies productivity and enhances the digital workspace experience. The expanded real estate allows for seamless multitasking, enabling side-by-side comparison and efficient information processing. Visual clarity and detail are heightened, reducing eye strain and improving focus. Complex tasks become more manageable, as ample screen space accommodates intricate designs, extensive documents, and intricate code. Engaging with data-intensive projects becomes effortless, promoting smoother workflows and reducing the need for constant scrolling. Overall, a bigger screen transforms work into a panoramic canvas, empowering individuals to navigate their tasks with precision and efficiency.
Stand up Working Corners:
Stand-up working redefines the traditional office setup, infusing it with health-conscious dynamism. This ergonomic approach encourages movement, reducing sedentary hours and fostering better posture. The option to alternate between sitting and standing boosts energy levels, enhancing alertness and creativity. It also aids circulation and can alleviate back discomfort. Stand-up workstations promote collaboration by making interactions more spontaneous and engaging. With a focus on well-being, stand-up working cultivates a more vibrant and interactive workspace, ultimately nurturing healthier, more productive individuals.
Working in a Meeting Booth:
Working in a meeting booth offers a private haven amidst the bustling office. These compact spaces facilitate focused tasks and confidential discussions, shielding from distractions. The enclosed environment enhances concentration and creativity, making it ideal for brainstorming or detailed work. Equipped with technology for virtual meetings, it ensures seamless connectivity with remote colleagues. The meeting booth serves as a flexible sanctuary, accommodating solo work or small group collaborations. Its soundproof design ensures a quiet haven, allowing individuals to immerse themselves in tasks or engage in productive discussions without disruptions.
Working Alongside Team Members:
Working alongside team members cultivates a synergistic atmosphere, fostering collaboration and camaraderie. Immediate access to diverse perspectives and skills fuels innovative problem-solving, accelerating project timelines. Face-to-face interactions streamline communication, minimizing misunderstandings and promoting quick decision-making. Collective motivation thrives in this environment, as shared goals inspire mutual support and accountability. Social bonds strengthen, enhancing the overall work experience and job satisfaction. The dynamic exchange of ideas stimulates creativity and personal growth, while real-time feedback facilitates continuous improvement. Working together, team members create a powerhouse of collective expertise that drives the achievement of shared objectives.
