How a Floating Button on Your Veterinary Website Drives 19% More Bookings
Key Terminology:
Widget: The traditional embedded Vetstoria booking tool that sits on your website.
Floating Button: A more prominent, always-visible booking button that floats on your website pages usually at the bottom right corner of your website that once clicked, takes you to the booking widget.
The simplest website change can deliver the largest results. So when pet owners visit your website, how do you ensure that you drive them to take the correct action?
In a recent UK study among 1346 Vetstoria online booking customers, enabling the floating button drove an average 19% increase in total appointments for dozens of veterinary clinics.
What looked like a simple update ended up having a huge impact, driving nearly 19% more appointments and transforming the way clinics capture bookings online.
How Vetstoria’s floating button boosts appointments
The 90 clinics that implemented the floating button saw an average of 124 appointments per month — that’s 20 more than clinics without it, proving that this simple feature drives measurable increases in engagement and appointment volume.
But it doesn’t end there — the floating button isn’t just another way to book; it’s becoming one of the most effective. Across all participating clinics, 30.51% of bookings came directly from the floating button. To put that in perspective:
| Source | Percentage of bookings |
| Widget | 47.73% |
| Floating Button | 30.51% |
| Reminders | 15.08% |
| Other sources | 6.68% |
The numbers make it clear — this feature is now the second most impactful booking channel, right behind the main booking widget.
“Won’t the floating button just take bookings away from the widget?”
It’s a fair concern — but the data tells a different story.
| Source | Change in Bookings | Result |
| Widget | –9 | Slight decrease |
| Floating Button | +38 | Significant increase |
| Net Total | +29 | More appointments captured that might have otherwise been missed |
Yes, there’s a slight shift: clinics without the floating button averaged 68 widget bookings, while those with it averaged 59 per month. This suggests a 13.44% traffic diversion from the widget.
However, what happens next is what truly matters.
That same clinic gained 38 new bookings directly from the floating button — four times the number it might have “lost” from the widget.
The clinic lost only 9 widget bookings but gained 38 new ones from the floating button, resulting in a net increase of 29 appointments and capturing new opportunities that would have otherwise been missed.
Designed for performance and trust
Performance is only one part — design is the other.
The Vetstoria floating button is designed to blend seamlessly with each clinic’s website.
- Brand-aligned: Clinics can customise the button’s color to match their brand palette, ensuring consistency and trust.
- Always available: It sits neatly in the bottom right corner — noticeable enough to invite action without disrupting browsing.
- User-friendly: Pet owners can close the button anytime, giving them a sense of control and comfort.
It’s this balance of visibility, usability, and brand integration that makes the floating button more than just a digital tool — it’s an extension of the clinic’s customer experience.
A strategic must-have
At a time when every online interaction counts, Vetstoria’s floating button has proven to be a low-risk, high-reward feature that delivers real, measurable value.
With an average 19.69% increase in total appointments per month, this feature is not just an enhancement, it’s a direct revenue driver. If 20 extra bookings each month translate into more income for your clinic, then implementing the floating button is the fastest ROI decision you can make this quarter.
If you’d like this enabled, speak to support@vetstoria.com or watch the video below.
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Source: Vetstoria Data Analysis 2025
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