Description

Pet owner engagement is more important than ever in the face of a deepening recruitment crisis. Communicating the changes in your service and managing client expectations are all part of the game which helps build empathy and strengthen relationships. Surprisingly, email still reigns as the most effective communication tool if it’s done right! 

We are honored to have a veterinary marketing expert Dr. James Ramsden, CEO of Australia-based marketing agency, PetPack, to deliver this rich presentation on email marketing. With PetPack helping hundreds of practices foster long-lasting client relationships, plus the fact that James is also a vet with over 30+ experience, it surely makes James an authoritative voice on this subject!

You’ll learn:

• What is client engagement, and why does it matter?
• How email compares to social media
• How to grow and manage your subscriber list
• What makes a good subject line
• What to write about and how to get it written
• When and how often you should send
• How to measure success for email engagement