National Immunisation Awareness Month, Universal Birthday for Shelter Dogs, and International Assistance Dog Week are just a few key occasions for your clinic to support this August. Save time on next month’s marketing strategy with our free veterinary marketing ideas and social media graphics!
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Veterinary marketing ideas and social media graphics to use in August
1. National Immunisation Awareness Month: August is a perfect opportunity to emphasise the critical role vaccinations play for pets of all ages and breeds. Your practice can participate by offering discounted vaccinations to pet parents who book appointments online during the month, and by sharing valuable vaccine information on your veterinary website and social media channels.
2. Universal Birthday for Shelter Dogs: Celebrated on the first of August each year, this day honours shelter dogs with unknown birthdays. Your veterinary team can get involved by promoting shelter dogs on social media, organising donation drives for local shelters, and offering discounted services for those who adopt a shelter dog in August and book an appointment with you online.
3. International Assistance Dog Week: The first full week of August (the 3rd to 9th this year) is dedicated to celebrating the invaluable contributions of assistance dogs and their handlers. Join the festivities by creating a “Hero Wall” in your clinic lobby or on your veterinary website, showcasing photos of the devoted service dogs and trainers in your local vet community. Consider offering special discounts or treats to customers who share their assistance dog’s photos or stories, and crafting a social media “Thank-You” post filled with fascinating facts about service pets.
4. International Cat Day: The 8th of August is dedicated to celebrating our feline friends and promoting their well-being. Your team can show some love by sharing valuable information on meeting cats’ needs and ensuring their safety, health, and happiness. Consider hosting a “Cat Happy Hour” at your clinic, offering free treats and discounted cat services for cat owners who book an appointment online. Don’t forget to engage with your community on social media by showcasing your love for cats and their owners, and encouraging them to share their own adorable cat photos!
5. International Homeless Animals Day: The third Saturday of August (16th August this year) emphasises shelter pet well-being. Your team can promote responsible pet adoption and ownership by collaborating with a local animal shelter and directing your followers to adopt from them. Elevate your veterinary marketing even further by providing free or reduced spay/neuter services—and incentivising new pet parents with a discount on their initial online appointment booking with you!
6. World Pet Microchipping Day: The 15th of August marks a day dedicated to pet microchipping awareness, highlighting the crucial need for maintaining up-to-date chip information. Consider supporting this initiative by providing complimentary microchipping services for online appointment bookings, and leaning on social media to share key facts and advice about pet microchipping.
7. World Photography Day: Let’s see those pearly whites on 19 August for World Photography Day! Engage with your online pet community by creating a digital collage of the adorable pets your team supports, and posting it on Facebook or Instagram. Be sure to ask your followers to reply with their own striking pet pics! Plus, you could consider offering discounts on grooming or dental services for those who book appointments online.
8. International Dog Day: 26 August celebrates the human-canine bond, honouring dogs as companions and working animals. It also promotes responsibly adopting dogs who have yet to find their forever homes. Your practice can help by partnering with a local shelter, and donating a portion of proceeds from that day’s online appointment bookings. You could also use this time to encourage responsible pet ownership by offering 15% off routine services for dog owners.
9. Rainbow Bridge Remembrance Day: The 28th of August is for remembering beloved pets who are no longer with us. You can cherish the memories of our fellow furry, feathered, and scaled friends by inviting your online followers to reply with their own pet stories in the comments of your social media posts. Remind your community that you and your veterinary staff are here to support their pets’ health needs, and that they can conveniently book a vet visit on your clinic’s website whenever they’d like.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
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