Australia Edition: 7 Veterinary Marketing Ideas to Use in January

January is upon us, and it’s the perfect time to boost your engagement with pet owners and drive more business to your clinic! From Train Your Dog Month to Change a Pet’s Life Day, we’ve got you covered with fresh marketing ideas and creative social media graphics to help you attract, retain, and engage more pet parents throughout January. With more engagement and information sharing, you’ll make it clear that your clinic is a top choice for veterinary expertise and care.

Download them here!

For our UK and EU readers, check out our blog post on 6 Veterinary Marketing Ideas for January to Boost Engagement – UK & EU.

Use these 7 veterinary marketing ideas and social media graphics in January!

1. National Train Your Dog Month: Engage with your dog-loving community by highlighting the value of dog training. If your veterinary clinic provides training services, incentivise dog owners by offering a discount to those who book appointments online.

2.  Walk Your Dog Month: January is a great time to show dog owners how invested your clinic is in their pets’ health journeys by highlighting the importance of walking their dogs on a regular basis. Share tips for safe walking practices on your veterinary website and social media to instil healthy habits in dog owners.

3. Weight Loss Management Month: Raise awareness throughout the month by emphasising the importance of weight management and preventive veterinary care. Use your website and social media channels to educate pet owners with valuable tips on pet weight management, such as routine exercise and a healthy diet. You could also offer a promotion for pet owners who book routine appointments online, such as 10% off wellness exams.

Teach pet owners about Pet Weight Management with our free marketing materials.

4. New Year’s Day: A new year is a new opportunity to engage pet owners by encouraging healthy, positive changes for their pets. You can offer valuable advice on strengthening the pet-owner bond and ensuring their pet’s well-being, whether it’s teaching pets a new skill or maintaining a regular exercise schedule. Use your veterinary website and social media channels to share safety tips for responsibly celebrating the new year and keeping pets away from harm.

Teach pet owners how to prepare their pets for Fireworks with our free marketing materials.

5. 26th January Acknowledgement of Country: The 26th of January is a good opportunity to acknowledge the traditional custodians of the land. Consider sharing the below post with the caption ‘We acknowledge the Traditional Custodians of the land on which we work and live, and pay our respects to Elders past and present. We recognise that for many, 26 January is a day of reflection. We honour the resilience, history and cultures of First Nations communities.’

6.  Change a Pet’s Life Day: Celebrate the positive impact of pet adoption on the 24th of January. Remember to feature any collaborations you have with local shelters to encourage adoptions within your community, and offer an online booking discount for any new pet’s first wellness exam. This is also a great chance to encourage pet owners to give their pets some extra affection, perhaps by lengthening playtime or increasing exercise.

7. Heat Stroke Awareness: As the weather gets warmer, it’s essential to educate pet owners about the risks of heat stroke and dehydration. Share proactive advice with your client base on keeping pets cool and safe when temperatures rise. Emphasise that they should contact your clinic or proceed to the nearest emergency hospital immediately if their pet shows signs of heat stroke. If you’d like to share more educational content with pet owners on extreme temperatures and heatstroke, you can download and edit our free heatstroke awareness content packs.

Our fully editable content packs make it super easy for you to educate pet owners and promote your clinic. We hope you’ll enjoy using our free marketing ideas and graphics for January. Happy celebrating—see you next month!