Running a veterinary clinic is no small task — between back-to-back consultations, emergencies, and managing client communications, website maintenance probably isn't high on your to-do list. But just like pets, websites need regular check-ups to stay healthy and effective.
Your clinic’s website is often the first impression potential clients get, so it should reflect the same quality and care you provide in person. A clunky layout, outdated info, or not being able to book easily can quickly turn pet owners away.
On the other hand, a well-maintained website can reduce unnecessary calls, increase bookings, and build trust with pet owners. It’s not about just looking good - it’s about making it easy for pet owners to choose your clinic, every time.
Here are the most common veterinary website updates that every clinic should be making twice a month:
1. Keep Your Hours Up-to-Date
Nothing frustrates pet owners more than arriving at a closed clinic because the website said you were open. If your hours have changed — even temporarily — make sure your website reflects that.
2. Showcase All Your Services
Have you added new treatments or wellness packages? Update your website to list everything you offer so pet owners know the full scope of your care.
3. Update Your Team Page
Have you welcomed new vets or staff? Have you said goodbye to a long-time team member? Your “Meet the Team” page should reflect who clients will actually meet in the clinic. Friendly bios and photos help build connection and trust before the first visit.
For photos, use clear, friendly, and professional images of team members in clinic settings, wearing uniforms. Avoid overly formal or staged shots to convey warmth.
In descriptions, include roles and qualifications plus a touch of personality—like special interests, favorite animals, or a fun fact—to help clients feel more connected and confident.
4. Verify Your Contact Information
Your address, phone number, emergency hotline, and social media links must always be accurate. Pet owners need to be able to reach you quickly, especially in urgent situations.
5. Add Fresh Testimonials
Positive reviews are powerful. Keep your testimonials current by highlighting happy clients and their furry companions. This social proof builds credibility and encourages bookings.
6. Keep Your Pricing Clear
Pet owners appreciate transparent pricing, whether it’s a wellness plan, a routine vaccination, or a spay/neuter procedure. Outdated fees can lead to awkward conversations — or lost trust.
7. Refresh Visuals
Outdated or blurry images don’t reflect the quality of care your clinic provides. Post recent photos of your team, clinic, or (with permission!) adorable patients. It keeps your site looking current and welcoming.
8. Promote Job Openings
If you're growing your team, your website is a great place to attract the right candidates. Highlighting open positions signals a thriving, expanding practice and saves time by directing applicants to the right place.
So… Who Has Time to Do All This? You probably don’t — and that’s okay.
That’s where Vetstoria Websites comes in. We specialise in websites made for vets, by vets, and digital experts. From updating content to managing visuals and keeping everything secure, we handle the updates so you can focus on your patients.
We’ll make sure your clinic’s website is always up-to-date, easy to navigate, and designed to drive bookings.
Your website is often the first point of contact for pet owners, serving as a 24/7 representation of your clinic's high-quality care. First impressions happen fast, so it’s important to make yours count! That’s where Vetstoria Websites can help— we fully design and manage your website to give your clinic a powerful online presence that impresses pet owners from the start.
A fully managed website for your veterinary clinic
With Vetstoria Websites, you get a mobile-friendly website that’s easy to find on Google, quick to load, and simple to navigate. We’ll handle it all—from initial design and development to continuously managing all your updates—while you focus on providing excellent care to your patients. Plus, you can even add our online veterinary booking platform to make life easier for you and your customers!
Why choose Vetstoria Websites?
Strengthen your online presence
A veterinary-specific website from Vetstoria will boost your visibility on Google, helping you rank higher in search results. This means more pet owners can easily find your clinic when searching for things like "vet nearby." With better online visibility, more pets will come through your doors!
The importance of a secure Website
Online security isn’t just a bonus—it’s an absolute must! A secure, optimised website reinforces your credibility and helps to attract more pet owners to your veterinary clinic.
Vetstoria Websites have top-notch security (fancy SSL encryption and all) to keep your data safe and sound. This empowers pet owners to book, browse, and interact with your clinic worry-free!
Plus, search engines like Google prioritise secure websites in their rankings. Having a secure, encrypted website protects your clinic and customers while improving your chances of ranking higher in search results, allowing even more potential customers to find you online.
Mobile-ready for all devices
Vetstoria customer data shows that over 60% of pet owners book appointments using mobile devices, so it’s crucial to have a website that loads properly not only on desktops but laptops, tablets, and smartphones as well. Our websites are completely optimised, letting pet owners chat online with your clinic, book appointments, and get all the details they need using any device. It’s all about making things easy for pet owners, and positioning your veterinary practice as their go-to choice!
Ongoing support
Managing a website can feel like just one more thing on your to-do list, especially when you’ve got a busy clinic to run! That’s why we'll cover it all for you—building, managing, and optimising your website so you can avoid tech-related headaches and stay focused on other important tasks. Our team keeps your website secure, up to date, and performing perfectly.
The holy trifecta of the veterinary digital landscape
We think that to thrive in today’s digital veterinary landscape, every clinic should have three key elements: an optimised website, real-time chat, and online appointment booking.
An optimised websiteensures your clinic is easily found by pet owners searching for you, while also providing a professional digital experience that keeps current clients engaged and attracts new ones.
Real-time chat so pet owners can start conversations and ask questions on their mobile or get information, enhancing customer service.
Finally, real-timeonline appointment booking simplifies scheduling for both clients and staff, reducing routine phone calls and freeing up time for your team to focus on providing top-tier care.
*Note: If you're interested, online booking and chat are available as optional add-ons to your website—giving pet owners an even easier way to connect with your clinic!
The Bottom Line
We specialise in the veterinary industry and the clinics we've already built websites for, LOVE our designs and support. Our approach is not just about building a website and disappearing; we are with you throughout the journey.
A good website is more than just a digital presence; it's an opportunity to grow your clinic and retain existing clients. You can reduce calls, enhance client experience, and ultimately drive revenue growth by directing inquiries to your website.
Ready to give your clinic’s online presence a boost? With Vetstoria Websites, you’ll get a hassle-free website that helps you stand out and make a great first impression!
Pour voir une explication de notre co-fondateur, Julien Poublon, qui parle des mythes associés à la réservation en ligne, regardez la vidéo ci-dessous.
https://www.youtube.com/watch?v=T5Tek44JzvU
Le concept de réservation en ligne vous fait-il penser : « Non, c'est chercher les ennuis » ?
Lorsque nous discutons avec les équipes vétérinaires et leur montrons ce que Vetstoria peut faire, elles sont souvent impressionnées par le gain de temps et l'amélioration de l'expérience client, et ont hâte de commencer. Cependant, nous rencontrons parfois des objections, jusqu'à ce que la clinique voie les résultats.
Voici neuf idées fausses et mythes courants concernant la réservation en ligne et Vetstoria, suivi de la vérité sur le sujet.
1. “Nous perdrons tout contrôle sur notre emploi du temps.”
Avec Vetstoria, vous gardez le contrôle sur la prise de rendez-vous de votre clinique vétérinaire. Nous avons méticuleusement développé notre plateforme au fil des ans avec des options de personnalisation sophistiquées qui répondent précisément aux besoins uniques de votre clinique.
Le résultat final ? Les rendez-vous sont pris avec précision : la durée et les créneaux horaires sont corrects, garantissant que chaque patient reçoit l'attention nécessaire. Par exemple, vous pouvez allouer plus de temps aux rendez-vous pour les animaux malades qu'aux vaccinations de routine, garantissant ainsi des soins optimaux pour chaque cas.
Les rendez-vous pour chiens ne se mettront pas dans les créneaux horaires réservés aux chats, et nous veillerons à ce qu'un vétérinaire allergique aux poils de lapin ne soit pas disponible pour les consultations de ceux-ci. Tout au long du processus d'intégration, nous privilégions la collaboration et la compréhension de vos besoins. La plateforme ne sera mise en ligne que lorsque vous aurez testé et approuvé son fonctionnement, vous donnant ainsi une confiance totale avant de franchir le pas.
2. “Les propriétaires d'animaux ne sauront pas comment l'utiliser.”
Nous comprenons l'inquiétude que les propriétaires d'animaux puissent accidentellement sélectionner la mauvaise option lors de l'utilisation de la plateforme. Pour y remédier, nous avons mis en place plusieurs mécanismes pour éviter les malentendus et garantir un processus de réservation fluide.
Lorsqu'un propriétaire d'animal sélectionne une option de rendez-vous, telle qu'une vaccination ou une consultation, nous affichons un message clair et précis pour clarifier toute confusion potentielle. De plus, avant de procéder à la réservation d'un rendez-vous, les propriétaires d'animaux doivent prendre connaissance d'un message d'avertissement et cocher une case pour indiquer qu'ils ont lu et compris les informations.
3. “Nous ne pouvons pas gérer les nouveaux clients en ligne.”
La gestion des nouveaux clients est en fait l'une de nos forces, et notre plateforme peut rationaliser l'ensemble du processus pour garantir une expérience harmonieuse pour vous et le nouveau propriétaire de l'animal.
Avec Vetstoria, vous pouvez automatiser la collecte des informations des propriétaires d'animaux. Cela permet de réduire les appels pour obtenir des informations sur les nouveaux clients et d'offrir un service personnalisé.
De plus, vous pouvez demander des paiements anticipés aux nouveaux clients lorsqu'ils prennent rendez-vous en ligne. Cette fonctionnalité de paiement anticipé sert de mesure pour prévenir les rendez-vous manqués, afin que vous puissiez utiliser votre temps efficacement.
4. “Les réservations en ligne peuvent créer des doubles réservations.”
Vous pouvez intégrer Vetstoria à votre PMS, pour synchroniser les rendez-vous en temps réel. De cette façon, votre équipe de réceptionnistes reste au courant de toutes les réservations et évite tout conflit d'horaire potentiel.
Lors du processus de réservation, nous prenons en compte deux facteurs cruciaux pour garantir la précision. Tout d'abord, lorsque nous proposons des créneaux horaires disponibles aux propriétaires d'animaux, nous vérifions les données de votre PMS pour nous assurer que ces créneaux sont réellement disponibles.
Deuxièmement, une fois qu'un propriétaire d'animal confirme le rendez-vous, Vetstoria effectue une autre vérification en temps réel avec votre PMS pour s'assurer qu'il n'y a pas de double réservation. Cela garantit que vous maintenez un agenda organisé et efficace, offrant une expérience de réservation fiable à votre équipe et à vos précieux clients.
5. “Nous perdrons le contact humain avec nos clients. ”
Nous avons interrogé 104 cliniques vétérinaires pour savoir si c'était le cas. La prise de rendez-vous en ligne entraîne-t-elle une perte de contact humain ? Et quel est son impact sur l'expérience des propriétaires d'animaux ?
Les résultats parlent d'eux-mêmes. 86 % des cliniques interrogées ont fait état de commentaires positifs de la part de leurs clients. Et plus de 85 % des cliniques ont déclaré que la réservation en ligne allait au-delà du gain de temps et avait un impact positif sur le niveau de service qu'elles offrent aux propriétaires d'animaux. Voici une citation d'une clinique vétérinaire utilisant la réservation en ligne:
"Sans que le téléphone ne sonne sans arrêt, nous pouvons prendre notre temps avec chaque appel téléphonique plutôt que d'avoir l'impression d'être sur un tapis roulant."
[Traduit de l'anglais vers le français]
Zephanie, Vet and Director, Shepherds the Vets, Wales
Les cliniques qui proposent la réservation en ligne affichent des taux de satisfaction de plus de 94 % (données Vetstoria, 2022). C'est pourquoi les compagnies aériennes, les restaurants, les coiffeurs et les cinémas ont adopté ce système depuis longtemps : il fait gagner du temps à leurs équipes et les clients le trouvent pratique. Alors pourquoi pas vous ?
6. “Nous n'avons pas le temps de mettre en place Vetstoria.”
La mise en place de Vetstoria ne prend que 1 à 2 appels. C'est un temps que vous récupérerez en un jour après la mise en service de Vetstoria. Pour vous faciliter la tâche, nous avons une équipe dédiée qui vous aide à configurer Vetstoria pour répondre aux besoins de votre clinique. L'hôpital vétérinaire St. Francis, client de Vetstoria, a été mis en service dans les 72 heures suivant son inscription - preuve de la rapidité avec laquelle il est possible de démarrer avec Vetstoria.
Découvrez à quel point il a été facile pour Petsadena de configurer Vetstoria dans la vidéo ci-dessous.
https://youtu.be/AqcsUMT_e3c?feature=shared
7. “La réservation en ligne est incluse dans le logiciel que nous avons déjà. ”
Il y a beaucoup de confusion entre la prise de rendez-vous en ligne et la demande de rendez-vous en ligne. La prise de rendez-vous en ligne implique que le client consulte la disponibilité en temps réel de l’agenda de votre clinique, choisisse et réserve un créneau, et reçoive une confirmation instantanée au moment de la réservation. La demande de rendez-vous implique généralement qu'un client demande un créneau horaire spécifique pour un rendez-vous, auquel votre équipe répond lorsqu'elle le peut.
Pour en savoir plus sur la différence entre la demande et la réservation de rendez-vous en ligne, lisez notre blog ici.
Donc, à moins que votre PMS n'offre une confirmation instantanée - sans travail pour votre équipe - vous aurez toujours besoin d'une plateforme de réservation en ligne comme Vetstoria.
8. “Un nouveau logiciel sera difficile à utiliser.”
Le meilleur atout de Vetstoria est qu'il fonctionne en arrière-plan. Une fois que vous l'avez connecté à votre système de gestion de clinique et configuré, vous n'avez pas besoin de vous connecter à Vetstoria, sauf si vous souhaitez apporter des modifications ou essayer une nouvelle fonctionnalité.
Nous avons une grande équipe d'anciens professionnels vétérinaires sympathiques qui vous guideront tout au long du processus d'installation, ainsi qu’une équipe d'assistance pour vous aider à effectuer les ajustements nécessaires quand vous le souhaitez. Vous êtes donc entre de bonnes mains et n'avez rien à craindre. Nous proposons également du matériel d'apprentissage via notre base de connaissances et des webinaires réguliers sur les mises à jour et les fonctionnalités des produits afin que vous puissiez rester à jour.
9. “La plateforme de réservation en ligne est trop chère pour nous ou ne vaut pas l'investissement.”
Si réduire les appels, gagner du temps administratif, offrir une bonne expérience à vos clients et augmenter vos revenus ne valent pas la peine, découvrez ce que Danielle avait à dire à notre sujet :
"Vetstoria a eu un impact énorme sur notre façon de travailler chez Calder Vets. Le système de réservation a réduit la pression sur nos lignes téléphoniques et nos associés. Nous avons constaté une augmentation des commentaires positifs via notre service de feedback depuis que nous utilisons Vetstoria, principalement en ce qui concerne la facilité de réservation et les taux de réponse."
[Traduit de l'anglais vers le français]
- Danielle Cooper, Practice Manager at Calder Vets
10. “Les propriétaires d'animaux pourraient prendre rendez-vous en ligne pour une urgence.”
C'est une préoccupation courante chez nos clients, mais soyez assurés que de tels incidents ne se produisent tout simplement pas. Vetstoria traite plus d'un million de rendez-vous par an, l'exécution sans faille de notre système témoigne de sa fiabilité.
Pour résoudre ce problème potentiel, nous avons mis en place une prévention par défaut pour les réservations d'interventions chirurgicales et de rendez-vous d'urgence. Les propriétaires d'animaux ne pourront pas sélectionner ces options sans autorisation spécifique.
Nous avons inclus une section où les propriétaires d'animaux doivent indiquer la raison du rendez-vous. Cette section est automatiquement analysée à la recherche de mots-clés spécifiques et nous permet soit de bloquer un rendez-vous, soit de fournir des conseils pertinents avant que le propriétaire de l'animal ne finalise la réservation.
Vous souhaitez discuter avec l'un de nos consultants en gestion de clinique et voir si Vetstoria vous convient ?
Did you know that with Vetstoria, you can easily add all your services as custom appointment types? It’s a great way to triage appointments right from the start, ensuring a smoother and more efficient process. With 67% of people prefer booking healthcare appointments online (TechReport,2023), Vetstoria’s online booking platform allows clinics to tailor appointment types to reflect the services they offer, improving convenience for clients and efficiency for your team.
The power of choice
Offering a variety of appointment types is like giving pet owners a menu of options to pick exactly what they need. Whether it’s a routine wellness exam, a vaccination, or a specialty consultation, they can choose what suits their pets best. Clearly displaying these choices in your booking tool not only helps them make informed decisions but also shows off the wide range of services your clinic offers.
Customising appointment types isn’t just about convenience for clients—it also helps your clinic run more smoothly. By categorising appointments, such as annual check-ups, dental cleanings, or urgent care visits, your team can allocate time and resources more effectively. This means less overbooking, more accurate time management, and a balanced workload for your staff.
Gaining Insights to Improve Services
Custom appointment types also unlock a treasure trove of data. With the ability to track which appointment types are most popular and identify client preferences, your clinic can easily spot trends and adapt to meet the needs of your patients more effectively.
For instance, if wellness exams consistently fill up, it might signal an opportunity to promote additional preventative care services. These insights can also shape your marketing strategies and inform decisions about expanding service offerings.
The most frequently booked appointment types online include:
Consultations
Vaccinations
Pet Health Club Checks
Nail Clips
Anal Gland Expressions
Revisits
Wellness Screenings
Review Your Custom Appointment Types Today
Offering custom appointment types isn’t just about organisation, it shows that your clinic values efficiency, client satisfaction, and staying ahead of trends. With Vetstoria’s online booking, setting up and managing custom appointment types is easier than ever.
Start showcasing your services and elevating your booking experience today! If you are an existing customer and want to add or review how you display your appointment types, reach out to support@vetstoria.com. Or if you are a new here, book a demo to see how Vetstoria’s online booking can work for your clinic.
Um ein Video von unserem Mitbegründer Julien Poublon anzusehen, in dem er über Mythen rund um Online-Buchungen spricht, schauen Sie sich das Video unten an.
https://www.youtube.com/watch?v=T5Tek44JzvU
Wenn Sie an Online-Buchungen denken, kommt Ihnen dies in den Sinn: „Lieber nicht, das bringt nur Ärger“?
Wenn wir mit Praxisteams sprechen und ihnen zeigen, was Vetstoria für sie leisten kann, sind sie oft davon beeindruckt, dass es Zeit spart und das Kundenerlebnis verbessert. Oftmals können sie es kaum erwarten, loszulegen. Manchmal stoßen wir jedoch auf Einwände – bis die Praxis erste Ergebnisse sieht.
Hier finden Sie neun weit verbreitete Missverständnisse und Klischees über Online-Buchungen und Vetstoria – und auch die Wahrheit.
1. “Wir werden komplett die Kontrolle über unseren Terminplan verlieren”
Mit Vetstoria behalten Sie die Kontrolle über die Terminvergabe in Ihrer Tierarztpraxis. Wir haben unsere Plattform im Laufe der Jahre sorgfältig entwickelt und mit raffinierten Anpassungsoptionen versehen, die genau auf die individuellen Bedürfnisse Ihrer Praxis abgestimmt sind.
Das Endergebnis? Die Termine werden korrekt und mit ausreichend Zeit gebucht, damit jeder Patient die nötige Aufmerksamkeit erhält. So können Sie z. B. für kranke Patienten mehr Zeit einplanen als für Routineimpfungen, um eine optimale Versorgung in jedem Fall zu gewährleisten. Termine für Hunde werden nicht in katzenfreundliche Zeiten verlegt, und wir stellen sicher, dass ein Tierarzt, der gegen Kaninchenhaare allergisch ist, nicht für Kaninchensprechstunden zuständig ist. Während des gesamten Einarbeitungsprozesses legen wir großen Wert auf die Zusammenarbeit und das Verständnis Ihrer Anforderungen. Die Plattform wird erst dann in Betrieb genommen, wenn Sie die Funktionen gründlich getestet und für gut befunden haben, damit Sie sich auf die Plattform verlassen können.
2. “Tierhalter werden damit nicht klarkommen”
Wir verstehen die Angst, dass Tierhalter bei der Nutzung der Plattform versehentlich die falsche Option auswählen können. Deshalb haben wir mehrere Funktionen eingeführt, um Missverständnisse zu vermeiden und einen reibungslosen Buchungsprozess zu gewährleisten.
Wenn ein Tierhalter eine Terminoption auswählt, z. B. Impfung oder Beratung, zeigen wir eine eindeutige Meldung an, um mögliche Unklarheiten zu beseitigen. Bevor der Tierhalter einen Termin buchen kann, wird ihm außerdem ein Haftungsausschluss angezeigt. Durch Anhaken des Kontrollkästchens muss bestätigt werden, dass die Informationen gelesen und verstanden wurden.
3. “Wir können neue Kunden nicht online verwalten”
Das Verwalten neuer Kunden ist eine unserer Stärken, und unsere Plattform kann den gesamten Prozess straffen, damit das Ganze sowohl für Sie als auch für den neuen Tierhalter reibungslos verläuft.
Mit Vetstoria können Sie die Erfassung der Daten von Tierbesitzern automatisieren. So müssen Sie weniger Anrufe tätigen, um Informationen über neue Kunden einzuholen, und können einen personalisierten Service anbieten.
Außerdem können Sie von neuen Kunden Vorauszahlungen verlangen, wenn sie ihren Termin online buchen. Diese Vorauszahlungsfunktion dient als Maßnahme, um zu verhindern, dass ein Termin nicht wahrgenommen wird, sodass Sie Ihre Zeit effektiv nutzen können.
4. “Online-Buchungen können zu Doppelbuchungen führen”
Sie können Vetstoria mit Ihrem PIMS verknüpfen, um Termine in Echtzeit zu synchronisieren. Auf diese Weise bleibt Ihr Empfangsteam über alle Buchungen auf dem Laufenden und vermeidet mögliche Planungskonflikte.
Während des Buchungsprozesses berücksichtigen wir zwei entscheidende Faktoren, um die Genauigkeit zu gewährleisten. Erstens: Wenn wir Tierhaltern verfügbare Zeitfenster anbieten, gleichen wir diese mit den Daten in Ihrem PIMS ab, um sicherzustellen, dass diese Zeitfenster auch wirklich verfügbar sind.
Außerdem führt Vetstoria nach der Bestätigung des Termins durch den Tierhalter einen weiteren Echtzeit-Abgleich mit Ihrem PIMS durch, um sicherzustellen, dass es keine Doppelbuchungen gibt. Dies garantiert, dass Sie einen gut organisierten und effizienten Zeitplan aufrechterhalten, der sowohl Ihrem Team als auch Ihrer geschätzten Kundschaft eine zuverlässige Buchungserfahrung bietet.
5. “Wir werden den menschlichen Kontakt zu unseren Kunden verlieren”
Wir haben 104 Tierarztpraxen befragt, um herauszufinden, ob dies tatsächlich der Fall ist. Führt die Online-Terminbuchung zu einem Verlust des persönlichen Kontakts? Und wie wirkt sich dies auf die Erfahrungen der Tierhalter aus?
Die Ergebnisse sprechen für sich. 86 % der befragten Praxen berichteten über positives Feedback von ihren Kunden. Und mehr als 85 % der Praxen gaben an, dass die Online-Buchung nicht nur Zeit spart, sondern sich auch positiv auf das Serviceniveau auswirkt, das sie den Tierhaltern bieten. Hier ein Zitat aus einer Tierarztpraxis, die Online-Buchungen benutzt:
"Ohne das ständige Klingeln des Telefons können wir uns für jeden Anruf Zeit nehmen und fühlen uns nicht wie am Fließband."
Zephanie, Tierärztin und Geschäftsführer, Shepherds the Vets, Wales
Praxen, die Online-Buchungen anbieten, verzeichnen Zufriedenheitsraten von über 94 % (Daten von Vetstoria, 2022). Aus diesem Grund haben Fluggesellschaften, Restaurants, Friseure und Kinos dies schon vor langer Zeit eingeführt: Ihre Teams sparen Zeit, und die Kunden finden es praktisch. Warum also nicht?
6. “Wir haben keine Zeit, um Vetstoria einzuführen”
Für die Einrichtung von Vetstoria sind etwa 1-2 Anrufe erforderlich. Diese Zeit erhalten Sie innerhalb eines Tages nach Inbetriebnahme von Vetstoria zurück. Um die Dinge zu vereinfachen, haben wir ein spezialisiertes Team, das Ihnen hilft, Vetstoria so einzurichten, dass es Ihren Praxisanforderungen entspricht. Unser Kunde, das St. Francis Veterinary Hospital, war innerhalb von 72 Stunden nach der Anmeldung mit Vetstoria online – ein Beweis dafür, wie schnell der Start mit Vetstoria geht.
Erfahren Sie im folgenden Video, wie einfach es für Petsadena war, Vetstoria einzurichten.
https://youtu.be/AqcsUMT_e3c?feature=shared
7. “Online-Buchungen sind bereits in unserer Software enthalten”
Oft werden Online-Terminbuchungen und Online-Terminanfragen verwechselt. Bei der Online-Buchung sieht der Kunde die Verfügbarkeit Ihres Praxiskalenders in Echtzeit, wählt einen Termin aus und bucht ihn, und erhält zum Zeitpunkt der Buchung eine sofortige Bestätigung. Bei einer Terminanfrage bittet der Kunde in der Regel um ein bestimmtes Zeitfenster für einen Termin, auf das Ihr Team antwortet, sobald es ihm möglich ist.
Wenn Sie mehr über den Unterschied zwischen einer Terminanfrage und einer Online-Buchung erfahren möchten, lesen Sie unseren Blog hier.
Wenn Ihr PIMS also keine sofortige Bestätigung anbietet – keine Arbeit für Ihr Team – dann brauchen Sie immer noch eine Online-Buchungsplattform wie Vetstoria.
8. “Eine neue Software wird schwierig zu bedienen sein”
Das Beste an Vetstoria ist, dass es im Hintergrund arbeitet. Sobald Sie es mit Ihrem Praxisverwaltungssystem verbunden und konfiguriert haben, müssen Sie sich nicht mehr in Vetstoria einloggen, es sei denn, Sie möchten Änderungen vornehmen oder eine neue Funktion ausprobieren.
Wir verfügen über ein großes Team freundlicher ehemaliger Tierärzte, die Sie durch den Installationsprozess führen, und über ein Support-Team, das Ihnen bei allen erforderlichen Anpassungen hilft, wann immer Sie es wünschen – Sie sind also in sicheren Händen und haben nichts zu befürchten. Außerdem bieten wir Ihnen Lernmaterial über unsere Wissensdatenbank und regelmäßige Webinare zu Produktaktualisierungen und -funktionen, damit Sie auf dem Laufenden bleiben.
9. “Die Online-Buchungsplattform ist für uns zu teuer oder das Geld nicht wert”
Wenn die Reduzierung von Anrufen, die Einsparung von Verwaltungszeit, ein gutes Kundenerlebnis und die Steigerung des Umsatzes sich nicht gut genug anhören, lesen Sie, was Danielle über uns zu sagen hatte:
"Vetstoria hat die Art und Weise, wie wir bei Calder Vets arbeiten, enorm beeinflusst. Das Buchungssystem hat den Druck auf unsere Telefonleitungen und Mitarbeiter verringert. Seitdem wir Vetstoria nutzen, haben wir eine Zunahme positiver Kommentare über unseren Feedback-Service festgestellt, vor allem in Bezug auf die Einfachheit der Buchung und die Antwortraten."
- Danielle Cooper, Praxismanagerin bei Calder Vets
10. “Tierhalter könnten online einen Notfalltermin vereinbaren”
Das ist eine häufige Sorge unserer Kunden, aber wir können Ihnen versichern, dass so etwas einfach nicht vorkommt. Vetstoria bearbeitet jährlich über eine Million Termine. Die einwandfreie Ausführung unseres Systems ist ein Beweis für seine Zuverlässigkeit.
Um dieses potenzielle Problem zu lösen, haben wir eine standardmäßige Vorbeugung für Buchungen von chirurgischen Eingriffen und Notfallterminen eingerichtet. Tierhalter können diese Optionen nicht ohne besondere Genehmigung auswählen.
Wir haben einen Abschnitt eingefügt, in dem Tierhalter einen Grund für den Termin angeben müssen. Dieser Abschnitt wird automatisch nach bestimmten Schlüsselwörtern durchsucht und ermöglicht es uns, einen Termin entweder zu blockieren oder entsprechende Hinweise zu geben, bevor der Tierhalter die Buchung abschließt.
Möchten Sie ein Gespräch mit einem unserer Praxisberater führen und herausfinden, ob Vetstoria das Richtige für Sie ist?
Bekijk de video hieronder om onze eigen medeoprichter Julien Poublon te horen praten over mythes over online reserveren.
https://www.youtube.com/watch?v=T5Tek44JzvU
Laat het concept van online reserveren je denken, "Nee, dat is vragen om problemen"?
Als we met praktijkteams spreken en laten zien wat Vetstoria kan doen, zijn ze vaak onder de indruk dat het tijd kan besparen en de klantervaring kan verbeteren, en kunnen ze niet wachten om te beginnen. We lopen echter soms tegen bezwaren aan - totdat de kliniek resultaten ziet.
Hier zijn negen veelvoorkomende misvattingen en mythes over online reserveringen en Vetstoria - en de waarheid.
1. “We verliezen de volledige controle over ons schema.”
Met Vetstoria behoudt u de controle over de afsprakenplanning van uw dierenartsenpraktijk. We hebben ons platform door de jaren heen zorgvuldig ontwikkeld met geavanceerde aanpassingsopties die precies voldoen aan de unieke behoeften van uw kliniek.
Het eindresultaat? Afspraken worden gereserveerd met nauwkeurige timing en de juiste duur, zodat elke patiënt de nodige aandacht krijgt. U kunt bijvoorbeeld meer tijd toekennen aan ziekteafspraken dan aan routinevaccinaties, zodat u optimale zorg voor elk geval kunt garanderen.
Afspraken met honden worden niet doorgeschoven naar katvriendelijke uren en we zorgen ervoor dat een dierenarts die allergisch is voor konijnenhaar niet beschikbaar is voor consulten met konijnen. Tijdens het onboarding proces geven we prioriteit aan samenwerking en het begrijpen van uw vereisten. Het platform gaat pas live nadat u de functionaliteit ervan grondig hebt getest en goedgekeurd, zodat u volledig vertrouwen heeft voordat u de sprong waagt.
2. “Huisdiereigenaren weten niet hoe ze het moeten gebruiken.”
We begrijpen de bezorgdheid dat huisdiereigenaren per ongeluk de verkeerde optie zouden kunnen selecteren tijdens het gebruik van het platform. Om dit aan te pakken, hebben we verschillende mechanismen geïmplementeerd om misverstanden te voorkomen en een soepel reserveringsproces te garanderen.
Wanneer een eigenaar van een huisdier een afspraakoptie selecteert, zoals vaccinatie of consultatie, geven we een duidelijk en specifiek bericht weer om mogelijke verwarring te voorkomen. Bovendien krijgen huisdiereigenaren, voordat ze een afspraak maken, een disclaimer te zien die ze moeten bevestigen door een selectievakje aan te vinken waarmee ze aangeven dat ze de informatie hebben gelezen en begrepen.
3. “We kunnen nieuwe klanten niet online beheren.”
Het beheren van nieuwe klanten is eigenlijk een van onze sterke punten, en ons platform kan het hele proces stroomlijnen om te zorgen voor een naadloze ervaring voor zowel u als de nieuwe huisdiereigenaar.
Met Vetstoria kunt u het verzamelen van gegevens over huisdiereigenaren automatiseren. Dit helpt om het aantal telefoontjes om informatie over nieuwe klanten te krijgen te verminderen en een persoonlijke service te bieden.
Daarnaast kunt u nieuwe klanten vragen om vooraf te betalen als ze online een afspraak maken. Deze vooruitbetalingsfunctie dient als maatregel om no-shows te voorkomen, zodat u uw tijd effectief gebruikt.
4. “Online reserveringen kunnen dubbele reserveringen veroorzaken.”
U kunt Vetstoria integreren met uw PIMS, om afspraken in realtime te synchroniseren. Zo blijft uw receptionistenteam op de hoogte van alle reserveringen en voorkomt u mogelijke planningsconflicten.
Tijdens het reserveringsproces houden we rekening met twee cruciale factoren om nauwkeurigheid te garanderen. Ten eerste controleren we bij het aanbieden van beschikbare tijdslots aan huisdiereigenaren de gegevens in jullie PIMS om er zeker van te zijn dat die slots echt beschikbaar zijn.
Daarnaast voert Vetstoria nog een live dubbelcheck uit met uw PIMS zodra een huisdiereigenaar de afspraak heeft bevestigd, om er zeker van te zijn dat er geen dubbele reserveringen zijn. Dit garandeert dat u een georganiseerde en efficiënte planning hebt, die een betrouwbare reserveringservaring biedt voor zowel uw team als uw gewaardeerde klanten.
5. “We zullen het menselijke contact met onze klanten verliezen.”
We onderzochten 104 dierenartspraktijken om te ontdekken of dit het geval was. Verliest online afspraken maken de persoonlijke benadering? En hoe beïnvloedt dit de ervaring van de huisdiereigenaren?
De resultaten spreken voor zich. 86% van de onderzochte praktijken rapporteerde positieve feedback van hun klanten. En meer dan 85% van de praktijken zegt dat online reserveren meer is dan alleen tijd besparen en een positieve invloed heeft op het serviceniveau dat ze bieden aan huisdiereigenaren. Hier volgt een citaat van een dierenartsenpraktijk die online reserveren gebruikt:
"Als de telefoon niet constant rinkelt, kunnen we de tijd nemen voor elk telefoontje in plaats van het gevoel te hebben dat het een lopende band is."
Zephanie, dierenarts en directeur, Shepherds the Vets, Wales
Praktijken die online reserveren, zien tevredenheidspercentages van meer dan 94% (Vetstoria-gegevens, 2022). Daarom hebben luchtvaartmaatschappijen, restaurants, kappers en bioscopen dit al lang geleden ingevoerd: Het bespaart tijd voor hun teams en klanten vinden het handig. Dus waarom niet?
6. “We hebben geen tijd om Vetstoria te implementeren.”
Vetstoria kan pas na 1-2 telefoontjes worden ingesteld. Dat is tijd die u binnen een dag na het live gaan met Vetstoria terugkrijgt. Om het u gemakkelijk te maken, hebben we een toegewijd team dat u helpt Vetstoria in te stellen volgens de behoeften van uw praktijk. Vetstoria-klantSt. Francis Veterinary Hospital was binnen 72 uur na het aanmelden live met Vetstoria - een bewijs van hoe snel het is om met Vetstoria aan de slag te gaan.
Lees in de onderstaande video hoe gemakkelijk het voor Petsadena was om Vetstoria op te zetten.
https://youtu.be/AqcsUMT_e3c?feature=shared
7. “Online reserveren is inbegrepen in de software die we al hebben.”
Er bestaat veel verwarring tussen het online reserveren van een afspraak en het online aanvragen van een afspraak. Online reserveren houdt in dat de klant in realtime de beschikbaarheid van uw praktijkagenda ziet, een afspraak kan kiezen en reserveren, en direct een bevestiging ontvangt op het moment van reserveren.Een afspraak aanvragen houdt meestal in dat een klant een specifiek tijdslot aanvraagt voor een afspraak, waarop uw team reageert wanneer het kan.
Leeshieronze blog voor meer informatie over het verschil tussen het online aanvragen en reserveren van een afspraak.
Dus tenzij uw PIMS onmiddellijke bevestiging biedt - geen werk voor uw team - heeft u nog steeds een online boekingsplatform zoals Vetstoria nodig.
8. “Een nieuwe software zal moeilijk te gebruiken zijn.”
Het beste aan Vetstoria is dat het op de achtergrond werkt. Zodra u het hebt aangesloten op uw praktijkmanagementsysteem en het hebt geconfigureerd, hoeft u niet meer in te loggen bij Vetstoria, tenzij u wijzigingen wilt aanbrengen of een nieuwe functie wilt uitproberen.
We hebben een groot team van vriendelijke ex-dierenartsen die u door het installatieproces heen loodsen en een supportteam dat u op elk gewenst moment kan helpen bij het maken van aanpassingen, dus u bent in veilige handen en u hoeft nergens bang voor te zijn. We bieden ook lesmateriaal aan via onze kennisbank en regelmatige webinars over productupdates en functies, zodat u op de hoogte blijft.
9. “Online boekingsplatform is te duur voor ons of is het geld niet waard.”
Als het verminderen van het aantal telefoontjes, het besparen van administratietijd, het geven van een goede ervaring aan uw klanten en het verhogen van de omzet niet de moeite waard is, kijk dan wat Danielle over ons te zeggen had.
"Vetstoria heeft een enorme invloed gehad op de manier waarop we bij Calder Vets werken. Het boekingssysteem heeft de druk op onze telefoonlijnen en medewerkers verminderd. Sinds we Vetstoria gebruiken, zien we een toename in positieve opmerkingen via onze feedbackservice, vooral met betrekking tot het gemak van boeken en de responspercentages."
- Daniëlle Cooper, praktijkmanager bij Calder Vets
10. “Huisdiereigenaren kunnen online een spoedafspraak maken.”
Dit is een veelvoorkomende zorg onder onze klanten, maar wees gerust, dergelijke voorvallen komen gewoon niet voor. Vetstoria verwerkt meer dan een miljoen afspraken per jaar, de vlekkeloze uitvoering van ons systeem is een bewijs van de betrouwbaarheid ervan.
Om dit potentiële probleem aan te pakken, hebben we standaard preventie ingesteld voor boekingen van chirurgische ingrepen en spoedafspraken. Huisdiereigenaren kunnen deze opties niet selecteren zonder specifieke toestemming.
We hebben een onderdeel toegevoegd waar huisdiereigenaren een reden voor de afspraak moeten opgeven. Dit gedeelte wordt automatisch gescreend op specifieke trefwoorden en stelt ons in staat om een afspraak te blokkeren of relevant advies te geven voordat de eigenaar van het huisdier de boeking afrondt.
Wilt u eens praten met een van onze consultants voor praktijkmanagement om te zien of Vetstoria iets voor u is?
In veterinary care, efficient communication is key to providing excellent service and maintaining client satisfaction. One innovative solution making waves in the industry is chat technology. Integrating chat into your veterinary clinic can streamline operations, enhance client interactions, and ultimately improve the overall experience for both staff and pet owners. Let’s explore how chat can make a significant difference in your clinic.
Why Chat?
Chat provides a platform for real-time communication. Whether it's resolving customer queries, coordinating with colleagues, or staying in touch with friends and family, chat offers a level of intimacy that email often lacks and reduces the need for calls.
Staying ahead of the curve
As technology advances, veterinary clinics are also evolving in how they communicate with pet owners. Technological innovations drive the future of veterinary communication by shifting consumer expectations, and creative solutions to improve client and patient interactions (veterinaryit.services). Among these innovations, chat technology is key in transforming how clinics engage with their clients. It’s crucial for clinics like yours to adapt to these changes, ensuring that you stay ahead of the curve and continue to provide exceptional service in a rapidly evolving landscape.
Sounds fantastic, doesn’t it? But how do you make this a reality?
Introducing Vetstoria Chat!
We designed Vetstoria Chat to enhance your clinic's communication game and take the pressure off your team. Our goal is to help you reduce call volume and streamline your operations. With Vetstoria Chat, you can engage with pet owners through real-time messaging and easily manage inquiries, all while cutting down on phone calls. Building on the success of our online booking system, Vetstoria Chat is the next step in enhancing your clinic's efficiency and client satisfaction.
How does Vetstoria Chat work?
Pet owners can visit your website, click on the floating button, and choose one of two options: book an appointment or chat with us. They can then chat via web chat, SMS, or WhatsApp. This user-friendly setup enhances client satisfaction and lightens your administrative load. Let Vetstoria Chat handle the details so you can concentrate on providing exceptional care.
Once logged into the Vetstoria platform, users can easily access the chat section to view all messages from pet owners in one place.
What do you get?
With Vetstoria Chat, you can:
Set specific hours so the chat feature only pops up when convenient for you. It’s all about keeping things convenient for your clinic.
Turn the chat feature off when you need a break and switch it back on whenever you’re ready.
Get email notifications whenever a pet owner starts a conversation.
Manage all your chats across different platforms (web, SMS and Whatsapp) in one place.
How does it help you?
Conveniently handle repetitive questions like "What time do you open?" or "How do I book an appointment?"— without needing a phone call.
Offer flexible working by directing chat conversations to team members who work remotely.
Redirect non-urgent incoming calls from pet owners straight to your website, freeing up your phones for more urgent calls.
And most importantly, release some pressure on your front-desk team by allowing them to respond to non-urgent queries at their own pace.
Getting Started with Vetstoria Chat
Getting started with Vetstoria Chat is simple. Existing customers can contact your customer success representative to help you enable chat. If you're new to Vetstoria and want to offer online booking and chat at your clinic, just book a demo to get started!
*Vetstoria Chat is available in English-speaking countries outside of North America and currently best compatible with single location clinics. Fair usage policy & 3rd party fees may apply to SMS and WhatsApp.
Introduction: The Significance of a Stellar Veterinary Website
A robust user-friendly veterinary clinic website and social media presence are essential for effectively connecting with pet owners. These platforms act as virtual gateways, offering valuable resources and convenience at their fingertips.
Picture the clinic's website as its digital storefront, warmly welcoming pet owners with helpful information and tools. However, user-friendliness is not just about convenience; it's crucial for keeping online visitors engaged. Research indicates that 88% of online users won't revisit a website after a negative experience.
Pet owners expect to navigate a veterinary clinic's website effortlessly, swiftly accessing important information easily. This covers crucial details like clinic hours, location, contact details, and available services. A well-organised and user-friendly website design, coupled with concise and transparent content, improves the user experience and fosters trust in the clinic's credibility and dependability. Hence, ensuring a smooth and intuitive website interface is vital for engaging and retaining pet owners in today's competitive digital environment.
Essential Characteristics of an Outstanding Veterinary Website
Easy Navigation: Simple menus guide visitors to important sections like appointment booking, services, and pricing, ensuring a smooth browsing experience.
Mobile-Friendly Design: Adapting the website for mobile devices is crucial, as many pet owners use their smartphones or tablets to access information and services while on the move. A mobile-friendly site ensures easy navigation and appointment booking from any device, improving convenience and accessibility. According to Forbes, 40% of users will leave a site if it takes more than three seconds to load.
Transparent Information: Clearly display services offered, business hours, and pricing without hidden fees or confusing language, enabling informed decisions for pet owners. This clarity reduces the need for them to call your clinic for information.
Engaging Visuals: High-quality images showcase your clinic's environment, staff, and pets, creating an inviting atmosphere for visitors. Good imagery is crucial for making a positive first impression and building trust and credibility.
Social Proof: Positive reviews and genuine testimonials from satisfied clients build trust and assurance for potential pet owners. It's essential to respond to all reviews, especially addressing any negative feedback.
Educational Resources: Providing pet care tips, FAQs, and articles showcases your commitment to comprehensive pet wellness beyond medical treatment. This content enhances credibility and fosters trust with your clients.
Convenient Appointment Booking: Implementing a veterinary online booking system simplifies the appointment scheduling process, saving time for both clients and clinic staff. The website should easily integrate with the booking system, allowing pet owners to access it directly and facilitating a smooth transition from browsing services to scheduling appointments. This integration minimises friction in the booking process and encourages pet owners to take action.
Informative Blogs: Regularly updated blog posts keep visitors up-to-date with the latest news and tips in pet care.
Easy Contact Information Access: Clear contact details and interactive maps enable visitors to easily locate the veterinary clinic and reach out, even outside of regular hours. Additionally, providing clear guidance on actions to take during clinic closure, such as emergency contact details or directions to the nearest emergency veterinary clinic, ensures pet owners feel supported and informed at all times.
Demystifying "SEO"
SEO, or Search Engine Optimization, is akin to a roadmap for the internet. Picture yourself on the hunt for the finest pizza joint in town. Just as a map guides you to the tastiest slices, SEO directs search engines like Google to websites of top-notch pizza spots. Consequently, when you search for terms like “Pizza nearby” or “Best pizza spot,” Google prioritises these SEO-optimised sites, ensuring they appear prominently in your search results. Essentially, effective SEO boosts a website's visibility, increasing its chances of being discovered by online searchers.
Assessing the Health of Your SEO
You can evaluate the effectiveness of your SEO strategy by keeping an eye on several key metrics:
Organic Traffic: Monitor the volume of visitors to your veterinary website from organic search. A consistent increase in organic traffic indicates that your SEO efforts are yielding positive results.
Keyword Rankings: Check where your veterinary website stands in search engine results for target keywords. Higher rankings signify that your site is perceived as relevant and authoritative for those specific keywords.
Page Load Speed: Evaluate how swiftly your web pages load, both on desktop and mobile devices. Fast-loading pages contribute to a better user experience and can positively impact search engine rankings.
Mobile Compatibility: Ensure that your website displays properly on mobile devices. Search engines prioritise mobile-friendly sites, often ranking them higher in search results.
User Engagement: Analyse metrics like bounce rate, time spent on the page, and pages per session to gauge user engagement. Higher engagement metrics indicate that visitors find your content valuable and engaging.
Conversion Rate: Track the percentage of visitors who complete desired actions on your website, such as making a purchase or filling out a contact form. A healthy conversion rate suggests that your site effectively meets the needs of your target audience.
Regularly monitoring and adjusting these metrics helps maintain a strong SEO performance, ensuring your website remains visible and competitive in search engine results.
Tactics for Boosting Your SEO Rankings
Enhance On-Page Elements: Ensure that your website's titles, meta descriptions, headings, and content align with your target keywords. Each page should feature unique titles and descriptions that accurately reflect its content. Avoid excessive keyword usage, as Google can detect unnatural placement.
Craft Top-Quality Content: Develop compelling, informative, and captivating content catering to your audience's needs and interests. Prioritise content that adds value, addresses issues, or offers pertinent insights within your industry. Integrate multimedia elements like images and videos to enrich user experience and foster engagement.
Localise SEO Efforts: If your services cater to a specific locality, optimise your website for local search visibility. This involves setting up a Google My Business profile, tailoring your site content for local keywords, and garnering positive feedback from satisfied clients. Implementing local SEO strategies can elevate your presence in local search results, drawing in nearby clientele.
Harnessing Reviews: Establishing Trust Among Online Veterinary Clients
Online reviews, whether found on Google or other platforms, act as influential indicators of trustworthiness for veterinary clinics. Similar to how consumers seek out reviews when exploring new dining venues or products, prospective pet owners often rely on reviews to assess a clinic's reputation. Positive testimonials provide assurance to pet owners that they've found a reliable and excellent facility for their cherished animals.
Encouraging and showcasing favourable reviews and testimonials across various platforms, including Google, social media, and your own website, strengthens the social proof of your veterinary clinic and enhances its online visibility. Additionally, from an SEO standpoint, websites with robust review profiles tend to receive preferential treatment from Google, resulting in increased visibility in search results.
Comprehending the Expectations of Pet Owners
From the perspective of pet owners, the journey towards veterinary care begins with a desire for simplicity and user-friendliness. They expect to encounter a booking platform that is intuitive and easily accessible, allowing them to promptly and efficiently schedule appointments at their convenience. It's crucial for them to have the ability to access the platform from any device, whether it's a smartphone, tablet, or computer, to accommodate their busy schedules.
The significant rise in pet ownership over the past two decades is largely attributed to younger generations. Specifically, an impressive three out of every four millennials in the United States are proud owners of either a dog or a cat. Forbes reports that Millennials constitute the largest percentage of current pet owners (33%) in 2024, followed by Gen X (25%), and baby boomers (24%).
Here are a few things pet owners expect when visiting their veterinary clinic’s website, and what’s important to them:
Transparent and Clear Online Booking Tools: Pet owners seek transparency and clarity when utilising online booking tools. They desire the ability to effortlessly view available appointment slots, comprehend the services provided, and receive clear communication regarding appointment specifics and associated costs.
User-Friendly Interface: A user-friendly interface is essential, encompassing clear instructions and prompts. Pet owners value websites that are easy to navigate, allowing them to quickly find the information they need without confusion or frustration.
Personalised Experiences and Exceptional Customer Service: Pet owners appreciate personalised experiences and attentive customer service. They seek a veterinary clinic that values their individual needs and preferences, providing tailored recommendations and support throughout their interaction with the clinic's website.
The Importance of Social Media Presence for Veterinary Clinics
Maintaining an active and interactive presence on social media platforms can greatly enhance veterinary clinics' relationships with pet owners, irrespective of their size.
Social media serves as a potent tool for clinics to engage with their community, disseminate valuable pet care insights and information, and showcase the compassionate care delivered by their team. Pet owners value clinics that actively interact with them on social media, addressing queries, resolving concerns, and nurturing a sense of community among fellow pet enthusiasts.
Furthermore, a robust social media presence can streamline the appointment booking process by offering convenient options for pet owners to schedule appointments or seek assistance. Many clinics utilise social media platforms to promote special deals, announce upcoming events, and share pertinent updates, creating additional avenues for pet owners to connect with their clinics.
Additionally, it's crucial to recognize that pet owners often seek recommendations from friends, family, and other pet owners on social media when selecting a veterinary clinic. A positive and engaged social media presence can aid clinics in establishing trust and credibility within their community, thereby attracting new clients and retaining existing ones.
How Vetstoria's Online Booking Enhances Veterinary Practices' Digital Presence
Vetstoria's online booking system serves as a powerful tool for enhancing veterinary practices' digital presence. By easily integrating with clinic websites, Vetstoria provides a user-friendly interface for pet owners to schedule appointments anytime, anywhere.
Why choose Vetstoria?
Vetstoria revolutionizes appointment scheduling for veterinary clinics by providing online booking in real-time. Our platform eases the entire process, allowing clinics like yours to integrate their practice systems for instant recording and confirmation of appointments. With Vetstoria, clinics can effortlessly share their availability on their website and tailor it according to their preferences using a variety of customisable rules.
Pet owners benefit from the convenience of booking appointments from any device via the clinic website. They can select their preferred appointment slot, specify the pet and client details, and receive instant confirmation without the need to wait on hold or for manual confirmation from the clinic staff.
By automating appointment scheduling through Vetstoria, front desk staff are freed from the burden of handling appointment-related phone queries, allowing them to redirect their time and focus on other important tasks. This enhances efficiency and improves the overall experience for both clinics and pet owners alike.
Vetstoria also comes packed with features, including:
The Floating button: The floating button is a dynamic feature integrated into veterinary clinic websites that facilitate convenient access to the online booking system. This button typically appears as a small icon that "floats" or remains visible on the screen as users navigate the website and acts as the perfect CTA (call to action). When clicked, the floating button opens up the Vetstoria booking interface, allowing pet owners to quickly and easily schedule appointments without navigating away from the page they're on. This process elevates user experience, encourages engagement with the booking system, and ultimately contributes to increased appointment bookings for your clinic.
Marketing Links: Vetstoria's Marketing feature lets you create custom booking links for your campaigns. These links, embedded in emails or social media posts, prompt clients to book appointments instantly in response to your promotions. They carry your scheduling rules, ensuring a smooth booking experience aligned with your campaign goals.
Customisations: Our platform adapts to the unique needs of over 6000 hospitals, accommodating diverse preferences and workflows. You have full control over appointment scheduling, with the ability to customise parameters such as who can book appointments, when they can book, and which doctor they can see. This level of customisation empowers you to maintain control over your schedule, ensuring appointments align with your clinic's specific requirements and resources.
1. What types of content should be featured on my veterinary website to attract and retain visitors' interest?
To captivate visitors, your veterinary website should offer informative and interesting content, such as educational pieces on pet health, wellness advice, and tips for preventive care. Integrating eye-catching images and videos showcasing pets, team members, and clinic amenities is also key. Incorporating endorsements from happy clients, blog entries addressing prevalent pet health issues, and interactive elements like quizzes or surveys can deepen visitor involvement.
Furthermore, furnishing pet owners with resources like downloadable manuals or frequently asked questions (FAQs) enriches their experience and promotes recurrent visits to your site.
2. Should I incorporate client testimonials or reviews on my website, and if so, what strategies can I employ to solicit feedback from my customers?
Incorporating client testimonials or reviews on your veterinary website can greatly enhance credibility and trust with potential clients. To stimulate feedback from your customers, you can employ diverse approaches such as sending post-appointment follow-up emails soliciting feedback, showcasing review prompts on your website, and offering incentives like discounts or rewards for leaving reviews.
Moreover, delivering exceptional customer service and actively engaging with clients on social media platforms can motivate them to share their favourable experiences with your clinic.
3. How often should I update and refresh content on my veterinary clinic’s website to keep it relevant and engaging for visitors?
To maintain the relevance and interest of your veterinary website, it's recommended that you regularly update and refresh content, ideally monthly. This may involve introducing new blog posts or articles addressing pet care subjects, revising service details, updating images and graphics, and integrating recent client testimonials or reviews.
By continually offering fresh and valuable content, you can encourage repeat visits to your website and underscore your dedication to delivering current information and services.
4. What methods can I utilise to stay up-to-date on trends and optimal approaches in veterinary website design and digital marketing?
To remain updated on evolving trends and effective strategies in veterinary website design and digital marketing, explore options such as subscribing to industry publications, participating in webinars and conferences, and becoming a member of veterinary professional associations or online communities.
Additionally, you can follow respected digital marketing blogs and social media profiles, attend networking gatherings, and collaborate with colleagues to exchange knowledge and experiences. Consistently seeking educational avenues and maintaining connections with peers will ensure you stay informed about the most recent advancements and practices in the industry.
5. How can I guarantee that my veterinary clinic's distinctive brand and character are accurately portrayed on my website?
To guarantee that your veterinary clinic's individual brand and identity are effectively represented on your website, prioritise integrating features that communicate your clinic's core values, mission, and beliefs. This involves maintaining uniform branding elements such as colors, fonts, and logos across the site, as well as selecting imagery and visuals that connect with your intended audience.
Furthermore, infuse your website's language with the tone and style of communication characteristic of your clinic, conveying traits like warmth, professionalism, and empathy. By harmonising both the design and content of your website with your clinic's unique identity, you can establish a memorable and genuine online presence that resonates with visitors.
The Vetstoria onboarding process is thoughtfully designed for simplicity, and understanding the daily demands you juggle. We recognize the weight of your responsibilities, and our goal is to make adopting a new platform a breeze, not a burden.
From designating a “champion” (see below) to guide you through the journey, to the thrilling moment of going live and beyond, each step is a purposeful stride towards optimizing your clinic's operations.
Navigating Vetstoria with confidence
We've got a dedicated team of customer implementation specialists who have not only clocked hours in the veterinary industry but bring both experience and an extra layer of expertise to the table. So, when it comes to understanding the ins and outs of your clinic, rest assured, we've got you covered.
In this post, we'll delve into our easy onboarding experience and learn how Vetstoria can be a game-changer for your veterinary practice.
https://www.youtube.com/watch?v=bGAfZdbBINQ
How easy is the Vetstoria onboarding process?
All it takes is a maximum of 2 calls (depending on the size of your clinic) to get you all set up. Let’s dive in and show you how easy and seamless our onboarding journey is.
Step 1 - The demo
As soon as you book a call, our team will guide you through Vetstoria's functionalities, providing a comprehensive overview to ensure you're well-versed with our platform. Once you like what you see, you can sign up.
Step 2 - Selecting your champion
At this stage, you will select your champion, your go-to person for all things Vetstoria. This would be someone in your clinic who might have a passion for tech or likes being organized. They’ll lead the charge in ensuring a smooth onboarding process from your end.
Step 3 - Complete the implementation form
The implementation form is your key to tailoring Vetstoria to your clinic's specific needs. This is where you will share details about your clinic, schedule and PIMS (practice management system) for a personalized experience.
Step 4 - The kick-off call (1 hour)
This is when you get to meet our team and start your journey with Vetstoria. We configure the settings based on your requirements. This call duration will also depends on the size of your clinic and the practice system you use.
Step 5 - The pre-launch call (1 hour)
Before going live, we’ll guide you through your Vetstoria account, customization options, and set up social channels along with the booking widget. We will run a few test bookings to see if everything is working well. In case you might have additional branches or more features to set up, there would be an additional call.
Step 6 - You are LIVE!
Congratulations, your clinic is live with Vetstoria. Pet owners can now book appointments on your website. This will reduce phone calls, and alleviate team stress. – Vetstoria is your key to seamless operations and a stress-free clinic environment.
Step 7 - Post-launch
Our dedicated customer care representatives are here for you. We call this the “hyper-care phase” where we’ll address any inquiries and promptly attend to changes or settings. This will take place for 2 months so you can become more comfortable with using Vetstoria until we hand over your clinic to your dedicated customer success manager and live support team.
Vetstoria's ongoing support and commitment
And there you have it – your onboarding journey with Vetstoria in a nutshell.
You can reach out to our 24/7 support team through chat, logging a ticket, or by requesting a meeting whenever the need arises. Additionally, your dedicated customer success representative will provide valuable tips to boost your online bookings and get more benefits from our platform. We’re here for you every step of the way.
Here's to growth without the headache! With Vetstoria, worry less about tech hiccups and more about what you love – providing quality pet care. Book a demo with us!
Real-time online booking is scheduling software that has a live integration between your booking system and practice management system (PIMS) so that when a pet owner books an appointment via your website, the slot is booked instantly in the PIMS (and vice versa) without manual intervention from your team.
Since the introduction of automated bookings, there are two methods of booking appointments. One is known as direct bookings, which happens in real-time and gives pet owners immediate confirmation of their booking. Indirect bookings however, are appointments requests, where the front desk staff will need to check and manually confirm appointments. In this blog, we will emphasize why direct bookings, or 'real-time online bookings' can help your practice become efficient.
Here are some benefits of why your practice needs to start using a real-time online booking scheduling software like Vetstoria.
Benefits
Create appointment types to streamline processes
A digital scheduling solution like Vetstoria allows you to create customizable appointment types. You can add your services as “appointment types” as they sync with your PIMS in real time and you can choose to either “enable” or “disable” these based on the client type (new or returning) or depending on how busy you get.
For example, you can create appointment types for vaccination, routine check, surgery etc. You can also exclude pets you don’t wish to treat for certain appointments and set appointment durations for each.
By offering a full array of appointments that are tailored to doctor preferences and availability, you can ensure that pet owners will have a clear understanding of what appointment to book.
Leverage appointment screening to manage emergencies
Appointment screening is one of Vetstoria’s popular features, which allows you to add keywords. These keywords usually imply an emergency and will trigger specific actions to alert pet owners.
Improve practice efficiencywith real-time online booking
We’ve all known how a day at the practice goes; constantly answering phone calls, sending reminders, sorting payments, etc. This can reach hectic levels with an influx of pet owners in the clinic.
By enabling real-time online booking (e.g. Vetstoria), you can operate your practice more efficiently and prioritize emergencies and sensitive appointments. Additionally, your team can see the daily patient schedule on the PIMS, making it easier to arrange staff to handle appointments accordingly.
Display helpful messages during appointment booking
Vetstoria’s real-time online booking also allows you to display helpful messages during the appointment-booking process using a feature called disclaimers. Disclaimers, which are completely customizable, tell pet owners what to expect during the online booking process, notifying them of relevant details, such as:
Consultation fees.
Request to provide the pet’s health records at the time of the appointment.
COVID-19 or other health precautions.
Disclaimers can be used to display messages throughout the entire booking process to guide pet owners during the booking process, ensuring they fill in the correct information based on the requirements of the practice.
Below is an example of how a disclaimer would look for a new client during the booking process.
Increase practice growthwith real-time online booking
Pet owners want to feel like their furry (or not-so-furry) baby is your practice’s most important patient. When your front-office staff is too busy to provide the level of attention that each pet owner deserves, your practice may find it difficult to keep up.
With Vetstoria’s real-time online booking, new or existing pet owners can easily book appointments online 24/7, even outside of office hours, without needing to call the practice. Pet owners can schedule bookings online without having to log in to an app, remember passwords, and can access Vetstoria from any electronic device.
Vetstoria’s real-time online booking for veterinarians also offers:
Automatic appointment confirmations and email reminders to reduce stress on the front desk and improve time management overall.
Linking your social accounts such as Facebook, Instagram and Google My Business to direct pet owners to book appointments on your website.
Digital Marketing links which can be used to create customized campaigns and trackable links.
Get free marketing assets for Socials!
Our veterinary content packs include a variety of marketing assets to share with pet owners, such as:
Instagram posts and suggested captions
Facebook posts and suggestion captions
Pre-written emails and text messages
Video reel templates
To start using our content packs for your clinic, visit our content packs page!
Improved pet owner experiencewith real-time online booking
Thanks to the automation that Vetstoria provides, the pet owner’s experience through the booking journey proves an overall 94% satisfaction rate (Vetstoria data). This means they can view the available slots and book appointments real-time without the use of an app. The platform communicates information about the appointment during the process as well through confirmation and reminder emails.
Features
Boost revenue with easy to track marketing campaigns
Vetstoria’s real-time online booking for veterinarians has a digital marketing feature that generates trackable booking links and QR codes for things like promotional discounts, new customer discounts, discounted seasonal checkups and procedures. These trackable links can all be included on your veterinary practice’s social media promotions to effortlessly increase your online traffic and help you identify which promotions attract the most customers.
Practice management integrations
Vetstoria seamlessly integrates with your clinic’s veterinary practice management system (PIMS). This is what sets it apart from other online scheduling solutions. Our real-time sync with over 30+ PIMS prevents double-bookings and allows online bookings to be shown directly within the PIMS itself. Further, any emergency block-offs made within the PIMS are reflected instantly within Vetstoria’s online booking tool, and vice versa.
Vetstoria is able to match appointments with existing pet owners if the pet owner’s details have already been recorded within the PIMS. The appointments are booked straight away along with the pet owner, pet and appointment details. With new pet owners, Vetstoria offers a digital new client form embedded in the online booking process, collecting new owner and pet’s details.
Knowing how your practice is performing is the first step to making improvements. With Vetstoria’s real-time online booking scheduling software, you can learn about your clinic’s strengths and weaknesses with straightforward reporting and analytics.
Integrate Vetstoria with Google Analytics to get a comprehensive picture of your pet owner base. See the full journey that your pet owners take, from engaging with your online campaigns and visiting your website to booking an appointment. You can also get a quick view of the total number of appointments, total value, and your new pet owners.
By digging deeper, you can learn a lot about pet owner behaviour. From how they found your practice, the most active dates and times for bookings, the number of appointments booked per procedure type or clinician, and at which step(s) of the process pet owners typically drop out. You can even segment by device, origin, or pet owner type!
These insights enable you to optimize your availability and enhance the booking experience for pet owners. You can also harness the power of our analytics tools to measure the effectiveness of marketing campaigns, conversions, and new pet owners you are bringing into your practice.
Onboarding with Vetstoria
Setting up Vetstoria’s real-time online booking scheduling software is much faster than people expect. Setup times can vary depending on the number of branches, but it typically takes 2-3 calls to get a single clinic up and running with Vetstoria.
Once we've shown you how we can completely customize Vetstoria to suit your practice over a demo, our onboarding team (consisting of former vet nurses and practice managers) work with your nominated Vetstoria champions to get you all set up!
We’ll learn how your practice operates, understand your expectations and estimate your go-live timeline. Then, we’ll set up your account , test everything, and make any necessary changes. Once you’re ready to go live, we’ll ensure you are familiar with how it works and make any final tweaks. After you’ve been live for two weeks, we’ll have a review call to ensure you’re getting the most out of Vetstoria!
24/7 Support
We offer 24/7 support. Our staff consists of knowledgeable professionals, many of whom are former practice managers, veterinary technicians, and nurses. Our support team is readily available to assist you if you need help — and ensure you get the most out of the platform once you go live. You can also chat with our dedicated support team or even lodge a ticket to have your query solved without a moment’s delay.
It’s time to upgrade to real-time online booking!
Today’s clinics and pet owners expect companies to use the best digital solutions. Not only does Vetstoria do this for scheduling, but it also gives your practice the freedom to completely customize the process, so pet owners have the best experience possible while you maintain complete control. It connects your team and pet owners like never before. Vetstoria’s real-time online booking scheduling software is an investment that can save your team hours, improve pet owner experience and increase revenue.
Teleos
Vetera
Vetocom
MWI Animal Health – Voyager
Idexx-Animana
Idexx-Neo
OpenVPMS
Vet-One
VetIt
MWI Animal Health – Merlin
Vetter
Google My Business
Instagram
Twitter
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