9 Veterinary Marketing Ideas for August – UK & EU
National Immunisation Awareness Month, Universal Birthday for Shelter Dogs, and International Assistance Dog Week are just a few key occasions for your clinic to support this August. Save time on next month’s marketing strategy with our free veterinary marketing ideas and social media graphics!
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Veterinary marketing ideas and social media graphics to use in August
1. National Immunisation Awareness Month: August is a perfect opportunity to emphasise the critical role vaccinations play for pets of all ages and breeds. Your practice can participate by offering discounted vaccinations to pet parents who book appointments online during the month, and by sharing valuable vaccine information on your veterinary website and social media channels.
2. Universal Birthday for Shelter Dogs: Celebrated on the first of August each year, this day honours shelter dogs with unknown birthdays. Your veterinary team can get involved by promoting shelter dogs on social media, organising donation drives for local shelters, and offering discounted services for those who adopt a shelter dog in August and book an appointment with you online.
3. International Assistance Dog Week: The first full week of August (the 3rd to 9th this year) is dedicated to celebrating the invaluable contributions of assistance dogs and their handlers. Join the festivities by creating a "Hero Wall" in your clinic lobby or on your veterinary website, showcasing photos of the devoted service dogs and trainers in your local vet community. Consider offering special discounts or treats to customers who share their assistance dog's photos or stories, and crafting a social media "Thank-You" post filled with fascinating facts about service pets.
4. International Cat Day: The 8th of August is dedicated to celebrating our feline friends and promoting their well-being. Your team can show some love by sharing valuable information on meeting cats' needs and ensuring their safety, health, and happiness. Consider hosting a "Cat Happy Hour" at your clinic, offering free treats and discounted cat services for cat owners who book an appointment online. Don't forget to engage with your community on social media by showcasing your love for cats and their owners, and encouraging them to share their own adorable cat photos!
5. International Homeless Animals Day: The third Saturday of August (16th August this year) emphasises shelter pet well-being. Your team can promote responsible pet adoption and ownership by collaborating with a local animal shelter and directing your followers to adopt from them. Elevate your veterinary marketing even further by providing free or reduced spay/neuter services—and incentivising new pet parents with a discount on their initial online appointment booking with you!
6. World Pet Microchipping Day: The 15th of August marks a day dedicated to pet microchipping awareness, highlighting the crucial need for maintaining up-to-date chip information. Consider supporting this initiative by providing complimentary microchipping services for online appointment bookings, and leaning on social media to share key facts and advice about pet microchipping.
7. World Photography Day: Let’s see those pearly whites on 19 August for World Photography Day! Engage with your online pet community by creating a digital collage of the adorable pets your team supports, and posting it on Facebook or Instagram. Be sure to ask your followers to reply with their own striking pet pics! Plus, you could consider offering discounts on grooming or dental services for those who book appointments online.
8. International Dog Day: 26 August celebrates the human-canine bond, honouring dogs as companions and working animals. It also promotes responsibly adopting dogs who have yet to find their forever homes. Your practice can help by partnering with a local shelter, and donating a portion of proceeds from that day’s online appointment bookings. You could also use this time to encourage responsible pet ownership by offering 15% off routine services for dog owners.
9. Rainbow Bridge Remembrance Day: The 28th of August is for remembering beloved pets who are no longer with us. You can cherish the memories of our fellow furry, feathered, and scaled friends by inviting your online followers to reply with their own pet stories in the comments of your social media posts. Remind your community that you and your veterinary staff are here to support their pets’ health needs, and that they can conveniently book a vet visit on your clinic’s website whenever they’d like.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
Australia Edition: 9 Veterinary Marketing Ideas for August
August brings many opportunities for your clinic to engage with pet owners, including Pet Dental Health Month, Check the Chip Day, and International Dog Day. Simplify next month’s marketing efforts with our free veterinary marketing ideas and social media graphics!
Download them here!
August veterinary marketing ideas and social media graphics
1. Pet Dental Health Month: August is the perfect time to focus on pet dental health! It’s an excellent opportunity to educate pet parents on the importance of dental hygiene, recommended dental exam frequency, and what to anticipate during a dental appointment. You can also boost your schedule by promoting special dental service offers for pet parents who book appointments online.
2. Immunisation Awareness Month: August also highlights the vital importance of pet vaccinations across all ages and breeds. Your practice can contribute by providing discounted vaccinations to pet parents who schedule appointments online this month, and by sharing crucial vaccine information via your veterinary website and social media channels.
3. Universal Birthday for Shelter Dogs: 1 August is for celebrating the unknown birth dates of our canine mates who have yet to find their forever homes. Your vet team can show some love by featuring shelter dogs on social media and your clinic’s website, coordinating donation drives, and offering discounted services for new dog parents who schedule a visit online.
4. International Assistance Dog Week: Celebrate our incredible assistance dogs and their handlers during the first full week of August, from the 3rd to the 9th of August this year! Your team can join the cause by highlighting interesting service dog facts on social media, creating an appreciation post on your veterinary website showcasing the hard-working assistance dogs your clinic supports, and inviting your followers to share their own service dog photos and stories.
5. International Cat Day: 8 August is a day to honour our feline friends and to promote their well-being. You can get involved by sharing valuable information on how to properly meet cats' health and lifestyle needs, and be sure to include an online appointment booking link so cat owners can conveniently set up a visit right there! Encourage your followers to reply to your social media post with photos of their cats, and consider giving away a discount on a wellness exam for the winner with the most adorable photo.
6. International Check the Chip Day: The 15th of August underscores the vital importance of keeping pet microchip information current. Support the effort by throwing in free microchipping services for online appointment bookings on this day, and using social media to promote key facts and advice on pet microchipping.
7. International Homeless Animals Day: The third Saturday of August (arriving on 16 August this year) is for encouraging responsible pet adoption and ownership. Your team can show suppport by partnering with a local animal shelter, and directing your followers to adopt from them. Consider offering free or discounted spay/neuter services, and incentivise new pet parents with 20% off their first online appointment booking.
8. National Black Cat Appreciation Day: 17 August is a chance to challenge negative stereotypes and promote responsible adoption of black cats. Your team can participate by sharing amusing stories and photos, decorating the clinic with a black cat theme, and offering discounts to clients who own black cats. Consider setting up a photo booth in your lobby and using the photos to create a "wall of appreciation" on your veterinary website, showcasing the adorable black cats in your community.
9. International Dog Day: The 26th of August celebrates the bond between us and our canine companions, recognising dogs as both best mates and working animals. It's also an opportunity to advocate for the responsible adoption of dogs still awaiting their forever homes—so consider collaborating with a local shelter and donating a portion of the day's online appointment booking proceeds. You may also throw in a promotion to encourage responsible dog ownership, like a 10–20% discount on wellness exams.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
How to Retain Veterinary Clients in a Competitive Market
Veterinary practices today face a growing challenge: how to stand out in an increasingly competitive market. With 31% of pet owners saying they’re likely to switch vets in 2025 due to a lack of a convenient digital experience,1 it’s no longer enough to simply attract new customers—you need to retain them.
Veterinary client retention is more than a metric, it’s the foundation of long-term practice growth and success. Pet parents who feel connected, understood, and supported are more likely to return, accept your recommendations, and refer their friends. In a marketplace full of choices, loyalty is earned through a superior veterinary experience.
That’s where you come in! By investing in powerful veterinary tools for your practice, retaining clients becomes a whole lot easier.
Why veterinary client retention should be a top priority
Research shows that acquiring a new customer costs anywhere from five to 25 times more than retaining an existing one.2 Plus, loyal clients don’t just visit your practice more often—they’re also more likely to:
- Stick to wellness schedules
- Follow treatment plans
- Purchase preventatives from your clinic
- Leave positive reviews
- Engage in pet health education
A loyal customer base leads to improved patient care, more consistent revenue, and an all-around better veterinary environment for clients and staff.
What makes pet parents stay loyal to your practice?
Client loyalty isn’t just built during the exam room visit—it’s shaped before and after the appointment as well. To retain veterinary client, every interaction matters.
A few key components that contribute to pet parent loyalty include:
- Convenient appointment scheduling
- Personalised communication
- Clear follow-ups and timely reminders
- Reduced phone calls and wait times
- Trust in your care recommendations
When pet parents encounter friction (long hold times, outdated or impersonal communication, limited booking options) they may look elsewhere for their pets’ care. The solution lies in making their experience flawless from start to finish: before, during, and after their appointments.
5 tools that help retain veterinary clients
To thrive in this competitive market, veterinary teams need tools that make their day-to-day easier and more productive, elevating the customer experience as a result. You can help your clinic boost client retention by investing in modern veterinary solutions, like:
1. 24/7 online appointment scheduling
Offering round-the clock online booking gives pet parents the flexibility they expect from your practice. Instead of calling during business hours, clients can schedule directly through your website or app whenever it’s convenient for them. Real-time availability ensures in-the-moment accuracy, allowing them to book the services they need without having to worry about double-booked appointments or other scheduling errors. That means less back and forth, fewer missed care opportunities, and happier pet parents.
This alone can drastically improve veterinary client retention, especially among younger, more tech-savvy pet owners who manage most of their lives online.
2. Smart appointment routing
Customisable online booking software allows you to direct certain appointment types to specific veterinarians, techs, or rooms—making the customer experience more convenient and personalised. Whether it's a new puppy exam or a recheck with a preferred DVM, ensuring the right fit for every pet parent’s needs helps to improve patient outcomes and client satisfaction.
The bottom line: when clients feel seen and understood, they’re more likely to view your team as a trusted partner in pet care, and will continue returning to the clinic.
3. Automated reminders and recalls
Even the most caring pet owners get busy and forget their vet appointments. Automated reminders for routine services like vaccines, wellness exams, and follow-ups help your customers stay on track of their pets’ health needs—while reducing the administrative burden on your front desk.
Pairing reminders with easy booking options closes the loop, ensuring clients follow through without hassle. That’s a win for pets—and for your practice!
4. Campaigns and custom booking flows
Need to fill slower appointment times? Want to promote Pet Dental Month or a wellness bundle? Customisable booking flows and digital campaigns allow you to spotlight promotions, loyalty perks, or specific services—helping you target the right customers at the right time.
This helps keep pet parents engaged between routine visits, and builds excitement around your specific offerings.
5. Virtual care options
Telemedicine isn’t just a pandemic-era solution—it’s a lasting expectation, with now more than 60% of pet owners worldwide saying they’re willing to pay for telemedicine through their vets.3 Offering virtual consults for routine issues, post-op checks, or behavioral advice gives busy clients a valuable alternative to in-clinic visits. It also keeps communication lines open between appointments, allowing your team to provide quick and easy support without the need for additional in-person visits.
These convenient services help retain veterinary clients who may otherwise seek answers from unreliable online sources, preventing missed or delayed pet care.
Build a practice that keeps clients coming back
Client loyalty isn’t built on just one great visit—it’s earned through consistent, thoughtful experiences created by you and your team. From the first online touchpoint to the post-visit follow-up, every detail shapes how pet parents perceive your care.
To better retain veterinary clients, practices must adopt tools and workflows that:
- Prioritise convenience and flexibility
- Simplify communication
- Personalise the care experience
- Automate time-consuming tasks
- Guide and encourage clients to take an active role in their pets’ health
When your team is supported by the right veterinary technology, they can focus on the most important parts of their day: building genuine relationships with pet parents and providing outstanding care to their pets.
3 key questions you may be thinking about
1. What’s the most important factor in veterinary client retention?
A consistent, convenient, and personalised customer experience is key. When clients feel valued and understood—and can conveniently access care—they’re far more likely to remain loyal to the practice.
2. How can I improve pet parent loyalty without increasing staff workload?
Digital tools like 24/7 online booking, automated reminders, personalised messaging, and virtual care reduce manual tasks, giving your team more time to connect with clients in meaningful ways.
3. How can I tell if our clinic is losing clients?
Look for gaps in recheck scheduling, overdue reminders, or a drop in return visits from first-time customers. Analytics from your software can help uncover trends and areas for improvement, ultimately keeping you connected with your customer base and ahead of customer churn.
Customer loyalty isn’t a given—it’s something your practice builds upon every day. With the right strategies and support in place, you can improve the client experience, reduce churn, and build a thriving veterinary community that clearly stands out from others.
1 PetDesk: The 2025 Pet Parent Research Report
2 Harvard Business Review: The Value of Keeping the Right Customers
3 Health for Animals: Global State of Pet Care
Australia Edition: 5 Veterinary Marketing Ideas to Use in July
Use our free veterinary marketing ideas and social media graphics to easily honour every occasion in July: Lost Pet Prevention Month, Veterinary Assistant Week, and more!
Download them here!
Veterinary marketing ideas and social media graphics for July
1. Lost Pet Prevention Month: July's a great time to raise awareness about stopping pets from getting lost. Your team can put up social media tips on relevant topics such as why microchipping's important, having a fenced-off yard for pets to safely roam, and keeping pets on leads when out and about. Have a "Check Your Chip" day where you offer free or discounted microchipping, and hand out informational safety brochures to keep pet owners in the loop.
2. World Snake Day: 16 July is a chance to shine a spotlight on our scaly snake mates. Share exciting snake facts, useful tips on common snake health worries, and how to be a top-notch snake parent. If your clinic looks after snakes and other reptiles, consider using social media to offer snake owners a discount or complimentary service on this day!
3. Veterinary Assistant Week: We recognise and celebrate the dedicated veterinary assistants during the week of 20 to 26 July this year. Use social media to publicly acknowledge your team member’s contributions and professional skills, and all that they do to create a productive environment for pet care. Invite your online community to reply with any positive memories they have of your veterinary assistants, too!
4. National Tree Day: Branch out on the 27th of July this year for #NationalTreeDay! Use social media to share information and facts about the benefits of trees, and the need to protect our environment. Remind pet parents about simple but effective ways they can ensure a healthy environment, such as picking up after their pets during walks and being respectful to nature. This is also a great opportunity to educate pet owners about the dangers of toxic plants, how they can prevent their pets from encountering them, and what to do if they believe they’ve come into contact with one.
5. International Friendship Day: Celebrate the power of friendships this 30 July! Encourage pet owners to share photos of their pets’ best mates, and highlight pet friendship stories to show the importance of connection. You could get a bit more creative by offering a "friendship promotion” to any customer who books a routine appointment online for their furry friend, and rewarding them with a discount for being a responsible pet parent.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
6 Veterinary Marketing Ideas for July – UK & EU
From Sarcoma Awareness Month to National Marine Week, use our free veterinary marketing ideas and social media graphics to easily honour and celebrate every occasion in July.
Download them here!
Veterinary marketing ideas and social media graphics for July
1. Sarcoma Awareness Month: July is for spreading the word about early detection for sarcomas—a rare type of cancer—and supporting patients and their families. You can show your own support by reminding pet parents about the importance of early prevention and detection, helping to promote not only positive pet health outcomes but also responsible pet ownership. Offer a free or discounted wellness exam to show your customers how much you value their pets’ health.
2. Pet Fire Safety Day: The 15th of July is a great time to remind pet owners about fire safety. Post an interesting infographic or video on social media with tips on evacuation plans, microchipping, smoke alarms, and rescue stories. Hang up posters at the clinic, and maybe team up with the local fire department to really get the message out there.
3. World Snake Day: 16 July presents a perfect opportunity to highlight our scaly snake friends. Consider sharing engaging snake facts, helpful advice on prevalent snake health concerns, and guidance on being a responsible snake parent. If your clinic offers services for snakes and other reptiles, this is an ideal time to promote them—perhaps even with a discount if they book an appointment online!
4. Veterinary Assistant Week: Let's show some love to our hard-working veterinary assistants this 20 to 26 July! Give veterinary assistants a well-deserved shoutout on social media, highlighting their many talents and all they do for our beloved pets. Be sure to invite your social media followers to join in by sharing positive stories or their favourite memories with the staff at your clinic.
5. National Marine Week: 28 July to 12 August 2025 is for promoting the awareness and protection of marine environments. Get social with eye-catching marine pictures and facts, provide tips for keeping both pets and wildlife safe by the coast, and consider teaming up with a marine organisation to show your support.
6. International Friendship Day: Celebrate the beauty of friendships on the 30th of July this year. Encourage pet owners to share photos of their pets' best buds, have your community vote, and reward the winner with a discount or complimentary service! Place photos of human and non-human friends throughout your clinic, and use this as an opportunity to educate customers on the advantages of fostering healthy and happy connections between pets.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!
Australia Edition: 9 Veterinary Marketing Ideas to Boost Engagement in June
No matter the celebration or occasion, make next month’s marketing strategy effortless with our free veterinary marketing ideas and social media graphics.
Download them here!
Veterinary marketing ideas and social media graphics to use in June
1. Pride Month: Support the LGBTQ+ community throughout June by creating social media posts that recognise notable LGBTQ+ figures (subject to their approval). Your team could also decorate the clinic with Pride-themed elements, and offer a month-long promotion in partnership with a local organisation. Be sure to show support by providing informative resources and consistently using inclusive language.
2. National Microchipping Month: Promote microchipping in June by offering discounts, educating owners, sharing reunion stories on social media, reminding clients about free scanning, and discounting microchip services for those who book appointments online. Count on spreading the word using your made-for-you veterinary website along with in-clinic brochures that emphasise the importance of maintaining up-to-date microchip information.
3. Global Day of Parents: Celebrated annually on the first of June, this day recognises the vital role of parents in children's lives. For your clinic, that means pet parents, too! Show some love to your community of pet lovers by thanking them for being responsible pet mums and dads. Consider throwing in a limited-time promotion (like 25% off wellness exams) to support your customers and encourage positive pet health.
4. Hug Your Cat Day: The fourth of June is when we give a special shout-out to our feline friends. Share photos on your custom website and social media of team members with their cats, and invite your followers to reply to your post with their own! Consider offering a prize for the most huggable cat or creative photo, such as a free nail trimming or dental check.
5. National Pet Appreciation Week: The first week of June celebrates beloved pets of all kinds. This is a great opportunity to boost your engagement with a variety of pet owners, especially if you offer exotic or avian veterinary services at your clinic. You can reach a wide audience of animal lovers by running a special, targeted promotion on your social media channels. Inventivise pet parents to book a visit by offering them a free pet-related toy or product when they schedule an appointment online, helping pets get the routine care they need without pet owners having to call you.
6. World Pet Memorial Day: The 10th of June is a day to remember the loving pets who are no longer with us. It's a time to celebrate the joy they brought into our lives, and support pet owners of all types of pets. Encourage people to share their memories and photos, consider donating a portion of profits to a local animal shelter, or simply take a moment for reflection. Provide resources on social media for those who may be struggling with pet loss, and post a team photo to show that your clinic is thinking of everyone who has lost a pet companion.
7. Take Your Dog to Work Day: Friday the 20th of June celebrates the unmatched companionship of dogs. This humorous initiative aims to raise awareness about responsible dog adoption and ownership, and you can consider partnering with a local shelter or rescue agency to run a special promotion for dog lovers. Host a social media photo contest with the chance to win exciting dog-related prizes, or give the winner a free pet dental cleaning to make sure they look extra fresh for all their newfound colleagues on this day.
8. Cat World Domination Day: 24 June 2025 is playfully designated as Cat World Domination Day, a lighthearted concept exploring the subtle ways feline companions show dominance over their human mums and dads. You can join the fun by posing a survey question to your audience, such as "How does your cat 'influence' your daily life?" See if your community has any funny cat stories to share in the comments section, and remind them about any and all cat services you provide by guiding cat owners to your veterinary website.
9. World Day Against Pet Abandonment: Each year, the final Saturday of June (28 June 2025) is dedicated to raising awareness about the challenges faced by abandoned animals. It also serves as a chance to educate the public on the responsibilities of pet adoption and care. Your team can show support by sharing best practices for responsible pet ownership, and directing individuals to reputable local organisations for guidance on adoption and proper pet care. You may even consider offering free microchipping for the day, or discounts for any online appointment bookings.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet owners all year long!
11 Veterinary Marketing Ideas for June - UK & EU
There’s a lot to celebrate and reflect on in June—Pride Month, World Environment Day, Summer Solstice, and so much more! Make next month’s marketing strategy effortless with our free veterinary marketing ideas and social media graphics.
Download them here!
Veterinary marketing ideas and social media graphics to use in June
1. Pride Month: You can celebrate and support the LGBTQ+ community in June by highlighting LGBTQ+ individuals (with consent) on social media, decorating your clinic with a Pride-related theme, developing donation-linked promotions, and collaborating with local LGBTQ+ organisations. Show respect and boost engagement with your community even more by offering reliable resources, and always using inclusive language.
2. National Microchipping Month: June is a great time to highlight the importance of microchipping—a vital bit of technology for getting lost pets back to their families. Your team can make an impact this June by offering discounts on microchipping services, explaining why it's so important, and using social media to share heartwarming stories of lost pets being reunited. You can also remind pet owners about any free chip check services you provide, and offer discounts on chip services if they book an appointment with you online! Be sure to rely on your done-for-you veterinary website and in-clinic leaflets to easily spread the word about keeping microchip details up to date.
3. Hug Your Cat Day: Celebrated annually on the 4th of June, this day is an extra special time to appreciate our feline friends. Encourage cat lovers to share photos of their cherished bonds in the comments section of your social media post, and consider giving out exciting pet prizes or veterinary discounts for the best photos. Be sure to gather photos of your staff posing with their cats, and create a carousel on Instagram to show them off! You may also share tips for a strong cat-human connection (such as engaging in interactive play), along with photos of staff with their own cats.
4. World Environment Day: Honoured annually on 5 June, this day encourages awareness and action for the protection of the environment. Your veterinary team may consider launching a "Green Paw" social media campaign with prizes for showing off their eco-friendly pet care in your comments section, or by uploading photos to their profiles and tagging your clinic! Try partnering with local environmental organisations, and offering discounts on any eco-friendly products you may offer for those who book an appointment online.
5. National Best Friend Day: Each 8th of June is set aside for showing some extra love to our human and non-human friends and family members. Your team can celebrate the importance of friendship and healthy lifestyles by offering a “Best Friend Discount” for pet parents who use your website to schedule a wellness exam, or any other routine services you may want to draw attention to. Spread word on social media to let your followers know about the discount, and be sure to include an online appointment booking link to your veterinary website!
6. World Pet Memorial Day: This year, the 10th of June is a time to remember the pets who are no longer with us. It's a day for celebrating their lives, and you can help pet owners honour them by sharing stories and photos, donating to shelters, or simply encouraging them to pause for a quiet moment of reflection. Use your social media platforms to highlight resources for pet loss, and upload a photo of your team showing their support to owners of all types of pets.
7. Father's Day: The third Sunday in June (the 15th in 2025) is when we celebrate and give a nod to fathers, father figures, and those special paternal bonds. It's a day to recognise the significant role fathers play in their kids' lives, and you can join in by swapping photos of pets and their human dads on social media! Share pictures of any staff who are pet dads to your veterinary website and social media channels, and invite your pet dad followers to reply on social media with their own! You could even highlight helpful tips on how pet dads can best interact with and look after their pets, such as making sure they get enough exercise and sticking to a regular routine.
8. Take Your Dog to Work Day: Taking a leap into the Friday directly after Father's Day (the 20th of June this year), this special day aims to highlight how important it is to connect with our canine “colleagues” and to encourage responsible dog adoption from reputable organisations. Your veterinary team can join in the fun by running a photo competition on social media, offering some smashing dog-themed prizes, and sharing helpful hints on the importance of bonding with and caring for dogs properly.
9. Summer Solstice: Give pet owners a midsummer boost to keep their pets happy and healthy this 21st of June! Offer limited-time discounts or other incentives for customers who book routine pet check-ups online, which not only ensures pets get the care they need but also drives more business to your clinic. Remind pet owners about the importance of keeping pets hydrated, well fed, and cool from high temperatures.
10. Cat World Domination Day: Behind every cat’s cuteness lurks a plan for total world domination (or so the idea goes for the 24th of June). Cat World Domination Day is a bit of a lark, playing on the common notion that felines are in charge of their human mums and dads. Still, we'll take it as another chance to celebrate the charming and quirky nature of cats! You can get involved by posting a poll on social media, asking your followers if they go along with this idea, and having them share snaps of their furry friends in the comments. You can also prevent cats from taking over the world by keeping them happy through discounted vet services and other promotions.
11. World Day Against Pet Abandonment: Each year, the final Saturday in June (28 June 2025) is dedicated to raising awareness of the difficulties faced by abandoned animals. It also serves as an important prompt to educate the public about the commitment involved in adopting and owning a pet. Your veterinary practice can support the cause by informing your community about responsible pet ownership, and directing them to reputable local organisations for advice on best practices for pet adoption and care. To further encourage client interaction and boost business, consider providing complimentary microchipping or discounts for pet owners who book your services online.
Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet owners all year long!
Australia Edition: 5 Veterinary Marketing Ideas for the Month of May
Effortlessly enhance your veterinary marketing this May with these five engaging ideas and captivating social media graphics! From observing Dog Anxiety Awareness Week to celebrating Mother's Day, we’ve got a pack full of ideas to help you easily connect with your community throughout the month.
Download them here!
Use these veterinary marketing ideas and social media graphics in May!
1. Dog Anxiety Awareness Week: The first full week of May each year (5–11 May 2025) is for spotlighting an often overlooked issue, and helping pet owners better understand and address anxiety in their dogs. Our canine companions are complex, and recognising the signs of anxiety is crucial for their well-being. Your veterinary team can support this cause by creating educational materials to display in the clinic, sharing useful facts and information on social media, and hosting an informational online session on dog anxiety and treatment options. You may even consider offering discounts on anxiety-related products or services during the week.
2. World Donkey Day: 8th May is a day to acknowledge the importance of donkeys globally, and promote their overall well-being. Your veterinary team can observe this occasion by using social media to share educational material about the significance of donkeys in various cultures and communities, best tips for proper donkey care, and responsible handling practices. Engage your followers by asking if they have donkeys of their own, and invite them to share photos in the comments!
3. Mother’s Day: Show appreciation for both human and pet mums this 11 May! Increase engagement with pet owners on your social media channels by sharing heartwarming stories, photos, or memories of pet mums and their pet family members. Think about offering a pet-related prize for the most touching story, and consider partnering with local shelters or rescue organisations to further promote responsible adoption and ownership.
4. World Bee Day: Celebrated on 20th May, World Bee Day presents a perfect opportunity to educate your community about the critical role bees and other pollinators play in our planet. Engage pet owners by sharing information on how to support bee populations, such as maintaining flower and garden beds, and other tips for promoting a bee-friendly environment. To create even more buzz, consider offering a special promotion (like free flower seeds or garden tools) to pet owners who book online appointments on or around this day.
5. World Turtle Day: 23 May is a great time to spread word about the significance of protecting turtles and their habitats. You can get involved with your community by partnering with or starting a fundraiser for a local turtle sanctuary, and promoting responsible turtle care by sharing turtle tips and facts on social media. Help pet turtles step out of their shells by running an online turtle photo contest, and offer a first-place award with a turtle-themed giveaway or discount of sorts.
That brings our May veterinary marketing inspiration to a close, but you can always reach out to the Vetstoria Team or download the 2025 Pet Holiday Calendar for more veterinary marketing ideas all year long!
10 Veterinary Marketing Ideas to Use in May - UK & EU
Make your veterinary marketing easier in May with these ten ideas and eye-catching social media graphics! From honouring Registered Veterinary Nurses (RVNs) during Veterinary Nursing Awareness Month to celebrating World Bee Day, we’ve got a hive full of ideas to keep you engaged with your community all month long.
Download them here!
Veterinary marketing ideas and social media graphics for May
1. Veterinary Nursing Awareness Month: The British Veterinary Nursing Association (BVNA) spearheads Veterinary Nurse Awareness Month (VNAM) each May, and serves to promote the essential role that registered veterinary nurses play in the health and well-being of pets. You can celebrate your RVNs by posting photos and videos of them at work, and highlighting the value they bring to both your practice and patients. Be sure to get pet owners involved by inviting them to comment on your social media posts sharing the positive experiences they’ve had with your veterinary nurses!
2. National Walking Month: Organised by Living Streets, National Walking Month occurs in May and promotes the many benefits of walking. The campaign encourages people to walk more often, and highlights the positive effects walking has on health and the environment. You can join in on the cause by encouraging your following of pet owners to get active! Challenge them to safely bring their dogs or other pets with them on their daily 20-minute walks throughout the month, and have them reply to your social media post with a photo and #Try20! You can also use this time to offer discounts on any pet-walking products or training services you may provide at your clinic.
3. National Receptionists Day: Celebrate your veterinary receptionists on 14 May this year! Falling annually on the second Wednesday in May, this day was established to recognise and thank the hardworking, dedicated individuals who welcome others with an inviting smile every day. From providing compassionate care to ensuring every clinic experience is as smooth and stress-free as possible for pets and their owners, there’s a lot to thank your front desk team for. Show your gratitude by giving them handwritten notes or meaningful gifts, treating them to lunch, shouting them out on social media, or by simply giving them a heartfelt thank-you.
Remember to download our veterinary appreciation cards to show all your team members some love throughout the year!
4. International Respect for Chickens Month: While International Respect for Chickens Day specifically falls on 4 May, the whole month of May is dedicated to being kind to our feathery friends! Launched by United Poultry Concerns in 2005, this awareness programme is designed to highlight the challenges chickens often face from poor farming and housing conditions. Your veterinary team can use social media to promote positive chicken lifestyles by sharing posts about proper chicken care, common facts and health issues in chickens, as well as the importance of ethical farming practices. You may even consider partnering with local farms or rescues to promote responsibly adopting or sponsoring chickens!
5. World Donkey Day: Trotting its way into 8 May, this day recognises the valuable contributions of donkeys worldwide. The purpose is to raise awareness about their welfare, as well as the need for proper care and treatment. This day is especially significant in communities where donkeys play a vital role as working animals. Your clinic can get involved by turning to social media and sharing educational content about donkeys, and emphasising their importance in diverse cultures and communities. You can also promote the need for responsible care and highlight best practices for handling donkeys. Don’t forget to ask your online followers if any of them are donkey parents, which you can do by requesting a photo in the comments section of your post!
6. National Animal Disaster Preparedness Day: The second Saturday of May (this year 10 May) is a time to recognise the need to always be prepared for emergency situations, especially for animals as they are often left vulnerable and overlooked when natural disasters strike. Let your community know the value of staying ahead of the unknown, whether it’s ensuring their pets' vaccinations are current, having essential supplies ready, or planning for their evacuation or shelter needs. Share an emergency checklist with your social media community to let them know how important emergency preparation is to you and your team. Consider also exchanging pet rescue stories, collaborating with local animal welfare groups, or offering a discount on vaccinations to help pet parents and animal lovers stay prepared.
7. Mental Health Awareness Week: Running from 12–18 May this year with the theme of “Community,” this is a week dedicated to emphasising the importance of strong connections and supportive communities for positive mental well-being. This year’s focus aims to celebrate the communities that promote good mental health, invite open and honest dialogues, and reduce stigma surrounding mental health. You can connect with your online community of pet enthusiasts by encouraging your followers to unite, share their experiences, and champion improved mental health support together. If you can, consider throwing in a veterinary discount to not only show you value the well-being of pets, but pet parents as well.
8. National Smile Month: The Oral Health Foundation's National Smile Month will take place 12 May–12 June this year, and serves to draw attention to important health issues while encouraging good oral hygiene practices. You can honour the occasion with free or discounted dental cleanings for pets, or by handing out pet toothpastes, toothbrushes, and low-ingredient dental chews! You could also boost your online engagement by posting on Facebook, Instagram, or any other social media platforms you use inviting pet owners to share photos of their smiley pets.
9. World Bee Day: Celebrated on 20 May, World Bee Day is a great opportunity to educate your community about the importance of bees and other pollinators in our ecosystem. Get pet owners buzzing by sharing information about how to help sustain bee populations (such as through maintaining flower and garden beds) and promote an overall positive environment for bees. Even better, consider throwing in a celebratory promotion (like giving away free wildflower seeds) for pet owners who book an appointment online on or around 20 May!
10. World Turtle Day: 23 May is an opportunity to educate your online followers about the importance of protecting our reptile friends and their natural habitats. Don’t keep your veterinary marketing in a shell on World Turtle Day—instead, think about partnering with a local sanctuary to encourage responsible turtle ownership and care, hosting a social media turtle photo contest, or giving out turtle-themed gifts for customers who come into your clinic that day.
That’s all for now, but you can always reach out to the Vetstoria Team or download the 2025 Pet Holiday Calendar for veterinary marketing inspiration all year long! See you next time.
Australia Edition: 13 Veterinary Marketing Ideas to Use in April
Marketing is important, but time is scarce for busy veterinary professionals like you. So, use our creative veterinary marketing ideas and social media graphics to stay engaged with pet owners throughout the month of April!
Download them here!
Veterinary marketing ideas and social media graphics for April
1. National Heartworm Awareness Month: The full month of April is all about heartworm awareness! Share tips and best practices with your community to highlight the importance of annual heartworm testing and year-round preventive care, particularly for cats and dogs. Your content can include common warning signs, and explain why testing is so critical to their pets’ health. Don’t forget to include your online booking link so pet owners can schedule your services directly from your social media post!
2. Prevention of Cruelty to Animals Month: April is a great time to raise additional awareness about animal cruelty. Your clinic can support the cause by sharing information about animal mistreatment, and by partnering with a local shelter to promote responsible pet adoption. Consider offering a promotion at your clinic to encourage adoptions, like free first check-ups for new pet owners!
3. Adopt a Greyhound Month: April also serves as a month-long initiative to raise awareness, encourage adoption, and celebrate retired racing Greyhounds. Your clinic can get involved by guiding prospective greyhound owners to verified and trustworthy adoption agencies that you recommend, and offering complimentary services to Greyhound owners (like free dental checks or 20% off wellness exams).
4. World Stray Animal Day: 4 April is a day dedicated to spreading the word about the importance of responsible pet ownership, and reducing the number of stray animals. Think about teaming up with a local animal shelter or organisation to promote responsible pet adoption and fostering. You can also offer a promotion—such as a free pet health check or discounts on spay and neuter services—to your customers, especially those who adopt a pet from the organisation you partner with. Aside from promotions, it’s a great opportunity to educate your community about other ways they can help control the stray animal population.
5. World Health Day: Celebrated on 7 April, this day highlights a particular global health issue. This year's theme (which is "healthy beginnings, hopeful futures") emphasises positive maternal and newborn health, recognising the modern advancements that support the health of so many human and nonhuman lives.
Your veterinary team can join in on the cause by educating your customers on the significance of maternal and newborn health for both people and pets. Consider offering discounts for non-human mums and babies that show your dedication to positive health outcomes, such as half-off wellness exams or free vaccinations for kittens and puppies.
6. National Hug Your Dog Day: 10 April is for giving a bit of extra love to our canine friends! Encourage your community to share photos of their dogs getting well-deserved hugs, and post photos of your team giving some love to the dogs they serve. Don't forget to remind your followers that not all dogs love physical touch like this (especially from strangers), so it's important to be gentle and give space when interacting with new dogs.
7. National Pets Day: 11 April is for taking time to reflect on all the positivity pets bring into our lives each day. Let your social media followers know how much you value them and their pets, and consider thanking your customers for their continued business and support by offering a raffle or limited-time discounts on bloodwork.
8. Easter Sunday: Arriving on 20 April this year, there are many ways your veterinary clinic can celebrate Easter! Decorate pet Easter baskets and display them in your lobby, share adorable pet photos with your online community, and even organise an Easter egg hunt where your team hides dog toys with special veterinary discounts attached. Whether around your clinic or in a local dog park, hosting a pet-friendly Easter egg hunt is a great way to not only promote proactive veterinary care, but also show dog owners that you care about their pets' overall health and happiness.
9. Anzac Day: 25 April is Australia's national day of commemoration, which was put in place to recognise and honour those who selflessly risked and sacrificed their lives in wars and conflicts for the betterment of others. Let your community know how thankful you are to the men and women who have served throughout history, and invite them to share stories and memories of their own. You can also create a special discount for those who served in the past, as well as those who continue to serve today.
10. Hairball Awareness Day: The last Friday of April, which this year falls on the 25th, is for raising awareness about hairballs and hairball prevention for our feline friends. Cat lovers can use this time to give some extra attention to their furry companions, making sure their health needs are met and their hairballs are maintained. You can offer cat owners free oral exams to keep them as healthy and hairball-free as possible, all while proving to your customers that you care more about their pets’ well-being and less about their wallets.
11. World Penguin Day: 25 April is World Penguin Day! Celebrate our flightless friends by sharing fun facts on social media, like: did you know there are 18 species of penguins, all native to the Southern Hemisphere? If your veterinary practice offers avian care, consider a promotional offer such as 20% off exams or bloodwork to coincide with the day.
12. World Veterinary Day: We’re proud to always celebrate the hard-working veterinary professionals like you, but this is especially true on 26 April. This year’s theme for World Veterinary Day, which is "animal health takes a team," highlights the true collaborative nature of veterinary care. That means you can consider uploading photos that show your team hard at work and happy to be with the people and pets they support. Have your social media followers comment on why they love your staff so much, and share these compliments with your team members during an at-work lunch party or professional outing to give them a boost in morale!
13. International Guide Dog Day: Celebrated annually on the last Wednesday (30 April this year), International Guide Dog Day is an opportunity to recognise the significant contributions guide dogs have made (and continue to make) throughout society. Use this day to educate your community about the history of guide dogs, and their vital role in helping individuals who are blind or visually impaired live full and independent lives. Share fun facts, historical stories, and more to keep your community engaged during this special day.
Our veterinary marketing ideas and creative social media graphics will help you capture the attention of pet owners throughout April, but your marketing doesn't have to stop there! Check out our customisable veterinary content packs for even more marketing inspiration and graphics.
If you need some more veterinary marketing inspiration, please reach out to the Vetstoria Team. We’ll be happy to help!
