Vetstoria

Australia Edition: 7 Veterinary Marketing Ideas to Use in January

January is upon us, and it’s the perfect time to boost your engagement with pet owners and drive more business to your clinic! From Train Your Dog Month to Change a Pet’s Life Day, we’ve got you covered with fresh marketing ideas and creative social media graphics to help you attract, retain, and engage more pet parents throughout January. With more engagement and information sharing, you’ll make it clear that your clinic is a top choice for veterinary expertise and care.

Download them here!

For our UK and EU readers, check out our blog post on 6 Veterinary Marketing Ideas for January to Boost Engagement – UK & EU.

Use these 7 veterinary marketing ideas and social media graphics in January!

1. National Train Your Dog Month: Engage with your dog-loving community by highlighting the value of dog training. If your veterinary clinic provides training services, incentivise dog owners by offering a discount to those who book appointments online.

2.  Walk Your Dog Month: January is a great time to show dog owners how invested your clinic is in their pets’ health journeys by highlighting the importance of walking their dogs on a regular basis. Share tips for safe walking practices on your veterinary website and social media to instil healthy habits in dog owners.

3. Weight Loss Management Month: Raise awareness throughout the month by emphasising the importance of weight management and preventive veterinary care. Use your website and social media channels to educate pet owners with valuable tips on pet weight management, such as routine exercise and a healthy diet. You could also offer a promotion for pet owners who book routine appointments online, such as 10% off wellness exams.

Teach pet owners about Pet Weight Management with our free marketing materials.

4. New Year’s Day: A new year is a new opportunity to engage pet owners by encouraging healthy, positive changes for their pets. You can offer valuable advice on strengthening the pet-owner bond and ensuring their pet's well-being, whether it’s teaching pets a new skill or maintaining a regular exercise schedule. Use your veterinary website and social media channels to share safety tips for responsibly celebrating the new year and keeping pets away from harm.

Teach pet owners how to prepare their pets for Fireworks with our free marketing materials.

5. 26th January Acknowledgement of Country: The 26th of January is a good opportunity to acknowledge the traditional custodians of the land. Consider sharing the below post with the caption ‘We acknowledge the Traditional Custodians of the land on which we work and live, and pay our respects to Elders past and present. We recognise that for many, 26 January is a day of reflection. We honour the resilience, history and cultures of First Nations communities.’

6.  Change a Pet’s Life Day: Celebrate the positive impact of pet adoption on the 24th of January. Remember to feature any collaborations you have with local shelters to encourage adoptions within your community, and offer an online booking discount for any new pet's first wellness exam. This is also a great chance to encourage pet owners to give their pets some extra affection, perhaps by lengthening playtime or increasing exercise.

7. Heat Stroke Awareness: As the weather gets warmer, it's essential to educate pet owners about the risks of heat stroke and dehydration. Share proactive advice with your client base on keeping pets cool and safe when temperatures rise. Emphasise that they should contact your clinic or proceed to the nearest emergency hospital immediately if their pet shows signs of heat stroke. If you’d like to share more educational content with pet owners on extreme temperatures and heatstroke, you can download and edit our free heatstroke awareness content packs.

Our fully editable content packs make it super easy for you to educate pet owners and promote your clinic. We hope you’ll enjoy using our free marketing ideas and graphics for January. Happy celebrating—see you next month!

by Vetstoria

6 Veterinary Marketing Ideas for January - UK & EU

January means a new year is upon us, making it the perfect opportunity to share informative veterinary marketing content to boost your engagement with pet parents!

From National Obesity Awareness Week to National Fun at Work Day, January is filled with meaningful and exciting holidays that you and your veterinary team can participate in to show how much you value your community. Even better, we’ve got you covered with fresh marketing ideas and creative social media graphics to help you attract, retain, and engage more pet parents throughout the month!

Download them here!

For our Australian and New Zealand readers, check out our blog post on 7 Veterinary Marketing Ideas for January to Boost Engagement – AU & NZ.

Use these 6 veterinary marketing ideas and social media graphics in January!

1. Walk Your Dog Month: January is a great time to show dog owners how invested your clinic is in their pets’ health journeys by highlighting the importance of walking their dogs on a regular basis. Share tips for safe walking practices on your veterinary website and social media to instil healthy habits in dog owners.

2. New Year’s Day: A new year is a new opportunity to engage pet owners by encouraging healthy, positive changes for their pets. You can offer valuable advice on strengthening the pet-owner bond and ensuring their pet's well-being, whether it’s teaching pets a new skill or maintaining a regular exercise schedule. Use your social media channels to share safety tips for responsibly celebrating the new year and keeping pets away from harm.

Teach pet owners how to prepare their pets for Fireworks with our free marketing materials.

3. National Obesity Week: From the 10th to the 16th of January, your clinic can participate in National Obesity Week by emphasising the importance of preventive veterinary care. Use your website and social media channels to educate pet owners with valuable tips on pet weight management, such as routine exercise and a healthy diet. Offer a promotion for pet owners who book routine appointments online, such as 10% off wellness exams.

Teach pet owners about pet weight management with our free marketing materials.

4.  Squirrel Appreciation Day: Let your nutty side show on 21 January by promoting a positive attitude toward squirrels worldwide! Highlight their unique behaviors, lifestyles, and benefits of squirrels, such as their role in maintaining pest populations and supporting pollination.

5. National Fun at Work Day: 31 January is a celebration of fun in the workplace! It's an opportunity to recognise the dedication of professionals across the nation, showing appreciation to your customers, and allowing colleagues to enjoy a less serious atmosphere. Hosting in-office lunch parties, playing games, dressing up in funny costumes—there are many ways your team members and customers can have fun while building stronger connections.

6. Change a Pet’s Life Day: Celebrate the positive impact of pet adoption on the 24th of January. Remember to feature any collaborations you have with local shelters to encourage adoptions within your community, and offer an online booking discount for any new pet's first wellness exam. This is also a great chance to encourage pet owners to give their pets some extra affection, perhaps by lengthening playtime or increasing exercise. 

Our fully editable content packs make it super easy for you to educate pet owners and promote your clinic. We hope you’ll enjoy using our free marketing ideas and graphics for January. Happy celebrating—see you next month!

by Vetstoria

Australia Edition: 12 Veterinary Marketing Ideas For December

We’ve got your veterinary marketing strategy covered for December! From International Day of Vet Med to New Year's Eve, our free social media graphics are here to help your practice celebrate and engage with pet owners throughout the month.

Download them here!

For our UK and EU readers, check out our blog post on Veterinary Marketing Ideas for December – UK & EU.

Veterinary marketing ideas and social media graphics to use in December

1. Holiday boarding services: If your clinic offers boarding or daycare, December is an especially great time to showcase your facilities, introduce your team, and highlight why your boarding center is the best choice for their pets. Feature comfy rooms, engaging activities, and personalised attention, making your services a true home away from home.

2. Holiday toxins for pets: The holidays are also a great time to remind pet owners about foods that are dangerous for pets, including grapes and raisins. Educate your community on the importance of securing toxins, supervising pets, informing their guests, and having a safe and fun holiday season.

Teach pet owners how to keep their dogs safe from Toxic Foods with our free marketing materials.

3. National Pet ID Month: Stress the importance of keeping pet microchip and ID tag  information up to date throughout December (and beyond), and consider offering discounted microchipping services for customers who book these appointments online instead of calling.

Teach pet owners how to microchip their pet with our free marketing materials.

4. National Cat Lovers’ Month: December is a chance to take advantage of your veterinary website and social media channels to share your team’s fondness for felines—showcasing your beloved cat patients and offering valuable cat health advice. Be sure to invite your followers to join the celebration by sharing loving cat photos of their own!

5. International Day of Vet Med: 9 December is your time to shine! Celebrate you and your colleagues in the clinic with decorations, a free lunch, and any other ways you can show appreciation. Use social media and your done-for-you veterinary website to highlight your team members and their individual accomplishments, and collect testimonials from customers to create a virtual "thank you” wall for staff.

6. International Animal Rights Day: 10 December is a significant day for global animal rights advocacy, and your practice can get involved by sharing resources from known animal rights organisations with your online community. Consider throwing in a one-day promotion (like 10% off wellness exams) for pet owners who book routine services online, promoting responsible pet ownership and preventative care.

7. Hanukkah: Celebrate Hanukkah 14 to 22 December by spreading positive messages of love and light. Wish your social media community a happy Hanukkah, and invite them to share photos celebrating the holiday with their pets.

8. Summer Solstice: The 22nd of December is a great time to remind pet owners about the importance of keeping pets hydrated and cool during high summer temperatures in the summer. You could consider offering discounts for customers who book routine services online, helping pets get the care they need while driving more online bookings.

9. Christmas Day: Make the most of the holiday season by extending your Christmas celebrations throughout December. Share festive content, decorate your clinic, and remind your customers about holiday hours and closures.

Teach pet owners how to keep their pets safe during Christmas Season with our free marketing materials.

10. Boxing Day: Following Christmas, 26 December is a great day to have a team potluck with a "leftovers" theme. You could also organise a Secret Santa gift exchange with a focus on pet-related presents. Make sure you head to your social media channels to wish your community a happy Boxing day!

11. Kwanzaa: Celebrate African-American culture from 26 December to 1 January by wishing team members and social media followers a happy Kwanzaa! Invite your community to share festive photos (including with their pets!) and stories of how they’re celebrating the week.

12. New Year's Eve/New Year’s Day: Get your New Year’s resolutions ready! A new year means a new opportunity to encourage responsible pet ownership, emphasising the importance of preventive pet care with tips on diet, exercise, and dental care. Be sure to end the year by sharing your team’s accomplishments and updates!

Teach pet owners how to prepare their pets for Fireworks with our free marketing materials.

We hope you’ll enjoy our free marketing ideas and graphics for December. Happy celebrating—we’ll see you next month!

by Vetstoria

10 Veterinary Marketing Ideas For December – UK & EU

We’ve got your veterinary marketing strategy covered for December! From International Day of Vet Med to New Year's Eve, our free social media graphics are here to help your practice celebrate and engage with pet owners throughout the month.

Download them here!

For our AU & NZ readers, check out our blog post on Veterinary Marketing Ideas for December – AU & NZ.

Veterinary marketing ideas and social media graphics to use in December

1. Holiday boarding services: If your clinic offers boarding or daycare, December is an especially great time to showcase your facilities, introduce your team, and highlight why your boarding center is the best choice for their pets. Feature comfy rooms, engaging activities, and personalised attention, making your services a true home away from home.

2. Holiday toxins for pets: The holidays are also a great time to remind pet owners about foods that are dangerous for pets, including grapes and raisins. Educate your community on the importance of securing toxins, supervising pets, informing their guests, and having a safe and fun holiday season.

Teach pet owners how to keep their dogs safe from Toxic Foods with our free marketing materials.

3. National Cat Lovers’ Month: December is a chance to take advantage of your veterinary website and social media channels to share your team’s fondness for felines—showcasing your beloved cat patients and offering valuable cat health advice. Be sure to invite your followers to join the celebration by sharing loving cat photos of their own!

4. International Day of Vet Med: 9 December is your time to shine! Celebrate you and your colleagues in the clinic with decorations, a free lunch, and any other ways you can show appreciation. Use social media and your done-for-you veterinary website to highlight your team members and their individual accomplishments, and collect testimonials from customers to create a virtual "thank you” wall for staff.

5. International Animal Rights Day: 10 December is a significant day for global animal rights advocacy, and your practice can get involved by sharing resources from known animal rights organisations with your online community. Consider throwing in a one-day promotion (like 10% off wellness exams) for pet owners who book routine services online, promoting responsible pet ownership and preventative care.

6. Hanukkah: Celebrate Hanukkah 14 to 22 December by spreading positive messages of love and light. Wish your social media community a happy Hanukkah, and invite them to share photos celebrating the holiday with their pets.

7. Christmas Day: Make the most of the holiday season by extending your Christmas celebrations throughout December. Share festive content, decorate your clinic, and remind your customers about holiday hours and closures.

Teach pet owners how to keep their pets safe during Christmas Season (Winter Holidays) with our free marketing materials.

8. Boxing Day: Following Christmas, 26 December is a great day to have a team potluck with a "leftovers" theme. You could also organise a Secret Santa gift exchange with a focus on pet-related presents. Make sure you head to your social media channels to wish your community a happy Boxing day!

9. Kwanzaa: Celebrate African-American culture from 26 December to 1 January by wishing team members and social media followers a happy Kwanzaa! Invite your community to share festive photos (including with their pets!) and stories of how they’re celebrating the week.

10. New Year's Eve/New Year’s Day: Get your New Year’s resolutions ready! A new year means a new opportunity to encourage responsible pet ownership, emphasising the importance of preventive pet care with tips on diet, exercise, and dental care. Be sure to end the year by sharing your team’s accomplishments and updates!

Teach pet owners how to prepare their pets for Fireworks with our free marketing materials.

We hope you’ll enjoy our free marketing ideas and graphics for December. Happy celebrating—we’ll see you next month!

by Vetstoria

9 Veterinary Marketing Ideas To Use in November – UK & EU

Looking to create a veterinary marketing strategy in November? We’ve done it for you! Use our free veterinary marketing ideas and social media graphics to celebrate and engage with pet owners throughout November.

Download them here!

Veterinary marketing ideas and social media graphics for November

1. National Pet Cancer Awareness Month: Regardless of whether you provide oncology services, you can contribute to the cause by sharing survivor stories, health advice, and key indicators of cancer to watch for as pets age. This is also an opportune moment to remind pet owners about the significance of early detection in pets—encourage your customers to consistently book routine appointments online to keep their pets’ health needs prioritised.

2. Adopt a Senior Pet Month: Foster stronger community bonds in November by collaborating with local animal shelters. Offer free or discounted services to individuals adopting senior pets, and remember to include a direct booking link in your social media captions. This allows clients to easily book appointments online, removing the need for a phone call.

3. Pet Diabetes Month: Help pet owners identify potential signs of diabetes, including increased thirst, frequent urination, weight loss, lethargy, and poor skin condition. Emphasise the importance of preventive care by encouraging your community to schedule wellness exams online and by sending automated veterinary reminders for routine check-ups and vaccinations.

4. National Senior Pet Month: November is dedicated to senior pets, offering an opportunity to highlight their well-being within your community. Emphasise preventive care, including semi-annual check-ups and lifestyle adjustments for optimal health. Remind your community that they can conveniently book appointments online for due or overdue care.

5. National Cook for Your Pets Day: Start the first day of November by getting creative in the kitchen! This is a great time to remind your community of common foods that are toxic to pets, and to also advise pet parents to book a visit online if they notice any signs of a mild to moderate allergic reaction (which may signal a need to change their pet’s food or treats).

6. International Pet Groomer Appreciation Day: The 1st of November is also an opportunity to celebrate the dedicated work of pet groomers! Show your community how much your team appreciates their vital role in keeping pets happy and well-cared for. Share useful grooming tips, suggesting beneficial products, and highlight the value of professional grooming.

7. Guy Fawkes Night: The fifth of November can certainly get a bit loud, so this is a great opportunity to share important tips for keeping pets safe from fireworks during the celebrations. Be sure to also remind your pet community about the need to keep toxic substances (such as chocolate and alcohol) out of their pets’ reach.

8. World Kindness Day: The 13th of November is a day to encourage kindness, and there’s no better way for your team to do so than by showing your appreciation for the clients who entrust their beloved pets' healthcare to your practice. Share the positive experiences of the pet parents you've served by highlighting a review from your veterinary website or an in-person testimonial.

9. Practice Manager Appreciation Week: The third week of November (this year, from the 16th to 22nd) recognises the invaluable contributions of veterinary practice managers! Celebrate their commitment to pet care by sharing photos of your team's in-clinic festivities on social media, and encourage your followers to share their favourite memories or stories about your practice manager(s) in the comment section of your post.

Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!

by Vetstoria

Australia Edition: 8 Veterinary Marketing Ideas To Use in November

Looking to create a veterinary marketing strategy in November? We’ve done it for you! Use our free veterinary marketing ideas and social media graphics to celebrate and engage with pet owners throughout November.

Download them here!

Veterinary marketing ideas and social media graphics for November

1. National Pet Cancer Awareness Month: Regardless of whether you provide oncology services, you can contribute to the cause by sharing survivor stories, health advice, and key indicators of cancer to watch for as pets age. This is also an opportune moment to remind pet owners about the significance of early detection in pets—encourage your customers to consistently book routine appointments online to keep their pets’ health needs prioritised.

2. Adopt a Senior Pet Month: Foster stronger community bonds in November by collaborating with local animal shelters. Offer free or discounted services to individuals adopting senior pets, and remember to include a direct booking link in your social media captions. This allows clients to easily book appointments online, removing the need for a phone call.

3. Pet Diabetes Month: Help pet owners identify potential signs of diabetes, including increased thirst, frequent urination, weight loss, lethargy, and poor skin condition. Emphasise the importance of preventive care by encouraging your community to schedule wellness exams online and by sending automated veterinary reminders for routine check-ups and vaccinations.

4. National Cook for Your Pets Day: Start the first day of November by getting creative in the kitchen! This is a great time to remind your community of common foods that are toxic to pets, and to also advise pet parents to book a visit online if they notice any signs of a mild to moderate allergic reaction (which may signal a need to change their pet’s food or treats).

5. International Pet Groomer Appreciation Day: The 1st of November is also an opportunity to celebrate the dedicated work of pet groomers! Show your community how much your team appreciates their vital role in keeping pets happy and well-cared for. Share useful grooming tips, suggesting beneficial products, and highlight the value of professional grooming.

6. Remembrance Day: Take time this 11th of November to honour all those who have served in Australia’s wars and conflicts. Show your appreciation for their sacrifice and dedication by sharing stories on your veterinary website and social media, highlighting clients who are veterans (with permission), and giving thanks. This is also a good time to remind your community about the need to keep their pets away from any holiday food and beverages that may be toxic for animals.

7. World Kindness Day: The 13th of November is a day to encourage kindness, and there’s no better way for your team to do so than by showing your appreciation for the clients who entrust their beloved pets' healthcare to your practice. Share the positive experiences of the pet parents you've served by highlighting a review from your veterinary website or an in-person testimonial.

8. Practice Manager Appreciation Week: The third week of November (this year, from the 16th to 22nd) recognises the invaluable contributions of veterinary practice managers! Celebrate their commitment to pet care by sharing photos of your team's in-clinic festivities on social media, and encourage your followers to share their favourite memories or stories about your practice manager(s) in the comment section of your post.

Need more veterinary marketing inspiration? Download the 2025 Pet Holiday Calendar to celebrate and engage with pet parents all year long!

by Vetstoria